With a wealth of data and information on the advertising market, the planning and execution of advertising campaigns, new electronic forms of advertising and cross-media issues, Publisuisse's Media Guide is a useful working tool for creating media strategies for a wide range of needs, Publisuisse writes in a statement. The publication includes chapters on "Population & Economy", "Media & Advertising Market", detailed information on the individual media including their planning and booking tools, a "Media ABC" with explanations of terms and formulas, a comprehensive intermedia comparison as well as the contact points of all relevant marketers and intermediaries in the industry, of authorities, associations, organizations, research centers and the communications trade press.

The Media Guide from publisuisse is published annually in German, French and Italian. It can be downloaded free of charge from Publisuisse.ch/publications ordered or downloaded as a PDF. This year, for the first time, the Media Guide is also available in an easy-to-navigate Mobile version.
 

In keeping with the new main partner "The tent" in a fresh shade of yellow for the new 2013 season. "The overall appearance of Das Zelt has been completely redesigned, from advertisements and posters to the 48-page Christmas supplement, which has been included in selected media since November 11," explains Carmen Schiltknecht, Managing Director of FBM Communications. The addition of Chapiteau Post Finance has been added to the logo and the structure of the advertisements and posters has been redesigned.

A change of main partner was reason enough to critically rethink the existing design, says Carmen Schiltknecht. The times when main partners were satisfied with a logo placement are over.

Responsible for "The tent": Adrian Steiner (Initiator and Director), Sarah Henss (Director
Marketing & Communication). Responsible at FBM Communications: Carmen Schiltknecht (concept, consulting & overall management), Marianne Kieser (graphic concept & graphic design).
 

The broadcast will take place at 19:30 and will be repeated at 22:30. From Friday the contribution is available on Startv.ch is switched on.

The London-based company serves as a source for current news photography. Demotix works with more than 6,500 freelance professional and semi-professional photographers and videographers who deliver up to 50,000 images per month, as Corbis writes in a press release on Thursday. It also has contacts with journalists from all over the world, with networks in Europe, the Middle East and Asia. "Demotix supports the existing supply of news and entertainment imagery that can't be found anywhere else," says Gary Shenk, CEO of Corbis.

According to Corbis, Demotix has received numerous international awards, including the "Media Guardian Innovation Award" for independent media in 2009 and the "Webby" (News) in 2011. The images are used worldwide and have already graced the front pages of the New York Times, the Wall Street Journal and the Guardian. They have also been used by news stations such as CNN, BBC and NBC.
 

Susana González and Johannes Dörig win the idea hand grenade in the outdoor category for their client Cailler. They won over the jury with a poster campaign that uses facial expression recognition to detect the viewer's mood, suggest the right chocolate and create an individual pack shot. The same campaign was also shortlisted in the Alternative Media category. The two have thus automatically qualified for the Cannes Lions international young talent competition, where they will represent Switzerland in June 2013.
 

In addition to various social media measures, the company's website has also received a fresh coat of paint. Wunderman is responsible for the gentle renovation of Ford.ch. In cooperation with Ford Switzerland, the agency has implemented various innovations. The navigation is more user-friendly, the specifications of the cars can be seen at a glance, 360° walkaround animations are intended to bring visitors to the website closer to the vehicles and customer ratings are intended to provide transparency in terms of the quality of Ford dealers.

Responsible at Ford Motor Company Switzerland: Danijel Dzihic (Director Marketing), Marcello Varallo (Marketing Communications Manager). Responsible at Wunderman: Julia Kobzan and Dogan Oezgen (programming), Stéphanie Bertschi and Gabriel Szalai (consulting).
 

A TV commercial for the Hyundai i30 has won an award for the "most daring car commercial of the year." The film by Ruf Lanz received a Bronze Edi. One person, however, is not so happy with it: Helmut Glogger, the mailer of Blick am Abend. As he writes, the excellent film was already in 2011 on Youtube to be seen after the Frankfurt Motor Show. Glogger writes in his "Mail" that this "little film without script or direction" was already seen on Youtube in 2011: "VW boss Winterkorn got behind the wheel and raves about the vehicle, saying that neither BMW nor VW could manage something like this. The film, which Edi presents with opening and closing credits, is enriched with a long series of screenplay and director credits:

In this case, a small detail shows that at least the footage was not exactly produced very elaborately: Under camera it says "hidden camera. What the Edi judges now call "the most courageous car commercial of the year", Glogger rather associates with plagiarism. But may what is a prize-winner not have its origin in a simple Youtube film? After all, the film has already been clicked on around 75,000 times. So Ruf Lanz hardly assumed that no one would notice the similarity. (uma)

Because "Migros Bank customers don't leave their choice of bank to chance" is the motto of the commercial. The film begins in the woman's early childhood and tells the story of the strong-willed woman's life, from little girl to adult woman, using rhythmically sequenced yeses and noes. The commercial is used in various versions on TV and on the Internet.

Responsible at Migros Bank: Matthias Hunn (Head of Marketing), Corinne Freymond (Head of Marketing Communications), Patrick Suvada (Project Manager Marketing Communications). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Director), Samuel Christ (Creative Director), David Hugentobler (Text), Lorenz Clormann, Grit Wolany (Art Direction), Tobias Wirz (Graphics), Ilonka Galliard, Sarida Bossoni (Art Buying), Fabian Röthlisberger, Thomas Steiner, Marie-Hélène-Keller, Petra Moser (Consulting), Production (Pumpkin), Kasper Wedendahl (Director).

P2b, founded by Yvan Vuignier, will operate Swissfriends.ch on the basis of the existing customer base, IT solution and IT infrastructure. The Comfriends employees will be taken over by P2b on the same terms, according to a Swissfriends.ch statement. With this step, the users of the dating platform Swissfriends.ch should benefit from a further development of the platform and the offer.

The Tamedia media group, of which Comfriends is a member, had already made a number of acquisitions in the context of the merger with Edipresse Suisse (Werbewoche.ch reported) decided to examine a sale of various shareholdings. The parties have agreed not to disclose details of the acquisition.

This is what Daniel Hammer, Secretary General of the French-speaking Swiss publishers' association Médias Suisses, said in an interview with the weekly newspaper L'Hebdo on Wednesday, according to SDA. According to him, the advertising revenue of the traditional Swiss press has fallen from 3 to 2 billion within 10 years. Meanwhile, Google is now earning up to CHF 500 million per year in Switzerland.

The publishers are now working towards a revision of the copyright law as a solution. "This is the only way search engines that use our work can pay their debts," said Hammer. According to SDA, publishers are currently involved in a working group at federal level that aims to improve the exploitation of authors' rights and related rights. The aim is not to introduce a "Google tax", said Hammer. Rather, the aim is to achieve exploitation via related rights.

According to him, contacts with Google so far have been disappointing. So far, Swiss-German publishers have been referred to the company's headquarters in the USA. This is despite the fact that the company is based in Zurich.
 

In addition to background and service stories, company portraits form the content core of the new magazine. This makes Alpha Companies a contemporary extension of the Alpha cadre market for the demanding communication needs of modern companies, writes Tamedia in a statement on Thursday.

Alpha Companies is published by Tages-Anzeiger Verlag and will appear four times in 2013. Heini Lüthy of Heini Lüthy Kommunikation is responsible for the editorial implementation. Mirjam Andres of Magenta Grafikdesign is responsible for the design concept and layout.
 

The Kirchenbote of the Protestant Church of the Canton of Thurgau has been managed for several years by Roman Salzmann, owner of Salcom.biz Public Relations. Now, with the November 2012 issue, the members' magazine comes home to readers with various new features. Most striking are the large-format cover image and the resulting redesigned front page with short introductory texts, the agency said in a statement Thursday. The cover picture with integrated text refers in each case to a focus in the current issue.

The church bulletin will be particularly "rejuvenated" inside the paper with the new children's page. In addition, more attention will be paid in the future to ensuring that the pictures are generously and excitingly placed. A new typeface and slightly different title positioning will also contribute to a moderately modernized appearance.