On display are posters, graphic cycles and individual sheets by Henri de Toulouse-Lautrec, Paul Gauguin, Pierre Bonnard, Edouard Vouillard, Auguste Renoir, Paul Cézanne, Maurice Denis and Jules Chéret, as the museum announced on Wednesday. They include Toulouse-Lautrec's complete series "Elle" and "La grande loge", of which there are only twelve copies in the world. The exhibition, curated by museum director Marc Fehlmann, was created in collaboration with the Kunstmuseum Winterthur, according to the press release.

From 1890, young artists in France began to explore color lithography, a printing technique that until then had been used exclusively for advertising posters. It was regarded as profane and anything but artistically valuable. However, the reputation of artists' prints grew noticeably. They also made it possible for the general public of the Belle Epoque to collect art. (SDA)

In order to meet the increasing demand from clients, for example when launching a new campaign or rolling out a new corporate design worldwide, Publicis will offer these services together with the Swiss consulting, sales and implementation partner of Brand Maker in the future. "The partnership with Gate B will enable us to set up and implement joint MRM solutions that will allow our clients to position themselves even more successfully in the market," said Publicis in a statement on Wednesday. With Gate B and the Brand Maker marketing resource management system, Publicis will now be able to further expand its service portfolio and offer clients even more efficient operational marketing communication in the future.

For this mission, numerous stars had themselves photographed by photographer Bryan Adams with their hand behind their ear in the Hear the World pose for conscious hearing. Thanks to this commitment, the Hear the World Foundation has now been recognized by Guinness World Records for the world's largest photo awareness campaign with 53 celebrity supporters. There are now over 60 celebrities who are committed to the good cause. All the portraits were taken by photographer Bryan Adams.

The Hear the World Foundation was established in 2006. The aim: to raise awareness of the previously neglected issues of hearing and hearing loss among the general public and to support people with hearing loss who are in need. A prominent ambassador was recruited for the mission right from the start: The musician Plácido Domingo. This resulted in the first portrait of what is now a worldwide photo awareness campaign. It shows the Spanish opera singer in the Hear the World pose, with his hand behind his ear.

(Hear the World ambassador from the very beginning: Plácido Domingo. Copyright by Bryan Adams)

Projects from the Sonntagszeitung newspaper and the online fashion portal Fashion Friends are up for selection. The Sonntagszeitung project involves the creation of an interactive 3D globe on which all of the newspaper's travel reports are geographically anchored. Fashion Friends focuses on gamification. The ideas competition is aimed at students, freelancers, permanent employees and creative professionals from the fields of web development, web design, interface design, entrepreneurship and project management.
 
The jury headed by Christoph Brand, Head of Digital at Tamedia, will select a winner from the entries submitted. In addition to the prospect of implementing the two winning entries, a surprise prize and numerous other prizes will also be awarded.
 
The event will take place on Saturday, March 9 and Sunday, March 10, 2013 in Zurich. Teams or individuals can apply.

Caroline Strebel completed her commercial diploma in Basel. She began her career at the H.A. Bichsel agency. She then moved on to Valencia Kommunikation, where she worked as a consultant for clients such as Coop, Messe Schweiz, Kuhn Rikon and others. She started as an assistant, became a junior consultant, worked as a consultant and finally became team leader with two communication planners.

While working, Strebel trained to become a federally certified communications planner. She also trained as a communications manager at SAWI.

Caroline Strebel shares the position at OSW with Corinne Engler.

The Basel agency developed the new service offer, which offers special conditions for maintenance and repair work, into an Ü8 party. The invitation to owners of corresponding Mercedes-Benz models is being extended via a widely distributed F12 campaign in WG 31 and measures at the POS. This service campaign has just been launched.

Responsible at Kestenholz: Stephan Kestenholz (overall responsibility). Responsible at BSSM: Urs Schneider (CD); Hannes Müller (text); Pascal Rehmann (AD); Philipp Buser, Roger Berthoud (consulting).

 

In 2010, the Federal Office for the Environment conducted a nationwide survey on the subject of forests. The relevant results were now to be presented to the public by the Department of the Canton of Aargau in a reader-friendly report. Inter-Punkt took over the development of the image concept, as well as the development of icons and the final implementation of the reports.

The image concept depicts the relationship between humans and the forest, the agency writes in a press release. The photographs show the various functions of the forest: The forest as a working environment, as a recreational facility or as a habitat for animals and plants. Over 70 icons were designed to further support the content in terms of design. These icons will be used for further projects and measures in the future.

Responsible at the Canton of Aargau, Department BVU, Forestry Division: Franziska Kaiser, Marcel Murri. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Christoph Zimmermann (graphics, concept). Photographer: Jean-Jaques Ruchti. Text: Dialog Environment.

 

"If you want to build a ship, don't drum up men to procure wood, assign tasks and divide up the work, but teach them to yearn for the vast, endless sea." With this quote from Antoine de Saint-Exupéry, Federal Councillor Ueli Maurer introduced his speech on Switzerland's candidacy for the 2012 Winter Olympics. In conversation with presenter Andrea Jansen, he expressed optimism that the majority of the Grisons electorate would vote in favor of an Olympic bid in the upcoming referendum next March. It remains to be seen whether the people of Graubünden will actually follow the sports minister's gut feeling. However, mind reader Gabriel Palacios argued in his presentation, which he supplemented with impressive show elements, that people should rely on their intuition. In the final part of the morning, TV professional and co-founder of the social TV channel Joiz, Publisuisse Director Martin Schneider and Tobias Asch, co-owner of Bureau G9 and Filmwords, spoke about the future of television. Kurt Schaad sees the digital revolution in full swing. Martin Schneider emphasized that even in the digital development, relevant content is still successful and therefore a priority. Tobias Asch pointed out that viewers are increasingly demanding relevant content "on demand" and without commercial breaks, which is why TV advertising needs to evolve.

Five seconds with Bill Clinton

René Strickler has been living with predators for over 30 years. At the Bern Marketing Day, he explained why he cannot afford to be afraid when dealing with the animals: they sense every emotion. If he were afraid, he would be attacked immediately. Carsten K. Rath took the visitors into the world of the grand hotel industry and told them how five seconds with Bill Clinton changed his life. When the former US President thanked Rath personally after his visit to Rath's former Hotel Adlon in Berlin, he said, he realized why he was committed to unconditional service excellence. Since then, he and all his employees at the Kameha Group have worked according to the five-second rule. He reminded everyone present to think carefully about what this would bring the customer at every meeting and every decision, while never losing sight of the personal touch. "Because professionalism without cordiality is arrogance," said Rath. Transport company Daniel Schöni also demonstrated a great deal of cordiality and, above all, passion. He reported on war-like conditions in the transport industry, tire and fuel theft, price collapse and wage pressure. Nevertheless, Schöni said that he would continue to fight, "now more than ever". The traditional Bernese panel discussion with boxing world champion Aniya Seki, media artist Chantal Michel, Swiss Venture Club President Hans-Ulrich Müller and Daniel Borer, Chairman of the Board of Directors of Skywork Airlines, concluded the thematically diverse day. They all demonstrated how multifaceted the topic of courage is - whether in the ring, in a performance or in everyday business life.

Werbewoche.ch would like to thank all participants in the ticket prize draw for their interest. We hope the two winners had an inspiring and exciting day.

Federal Councillor Ueli Maurer

Federal Councillor Ueli Maurer and presenter Andrea Jansen

SCB CEO Marc Lüthi

Kurt Schaad

President Bala Trachsel during the presentation

 

Lukas Gloor will strengthen the team in terms of digital design. The trained graphic and web designer, who, according to the announcement, always attaches importance to good usability, has already been working at Guave Studios since August 2012. Debby Bürgisser studied art and design and then specialized in typography. The designer has already developed her own font family. Now she is forging digital paths at Guave Studios. Mattias Gysin is a passionate developer, writes the agency. The web developer had already gained experience in other web agencies before the desire for new challenges brought him to Guave Studios.

According to the press release, the winning apps prevailed against over 60 competitors and impressed with their innovative strength, customer benefits and high level of user-friendliness. The award ceremony took place as part of the international entrepreneur week, GEW Switzerland. Around 100 industry experts and developers from all over Switzerland attended the award ceremony. "We are a little proud that we have developed one of the best applications in Switzerland with Swissclimb," says Marco Zietzling, developer of the winning app in the Android category. "It's nice to be rewarded for your work," agrees student Nadezda Suvorova, who came up with the idea to develop the brain training game Oko.

The winners - from climbing to brain training

The Android category was won by Swissclimb, an outdoor app with comprehensive information on over 600 climbing areas in Switzerland. In the iOS category, the app Oko was the most convincing. The mesmerizing brain training game is a video puzzle with fascinating NASA images of the Earth. The winner in the Windows Phone category was Touchmountain. The augmented reality app identifies mountains around the world and contains a wide range of information such as altitude, distance and weather.

Nomination via public voting

Based on an online public vote, one app per category was nominated for the award from the total of 65 applications submitted. An expert jury of developers, marketing specialists and industry experts added two more apps to each category and finally selected the winners. "I was amazed at the huge range of different apps. This shows how active Swiss developers are," says Marco Wyrsch, jury member and President of PocketPC, Switzerland's largest smartphone portal.

Appreciation of the Swiss developer scene

With the Swisscom App of the Year Award, Swisscom wants to motivate Swiss developers and start-ups to make a contribution to mobile communication, as the company writes in a press release. At the same time, it offers them the opportunity to present their applications to a wide audience. In addition to the winner's trophy and a tablet, the winners will also receive a communicative presence in the Swisscom online media and in the Swisscom Shop magazine with around 1.5 million readers.

 

According to the press release, Attika magazine is designed for all those "who are looking for the extraordinary, the beautiful and the exclusive in Zurich". It reports on Zurich in the areas of real estate, people, style, travel, design and culture. It presents personalities, innovative companies and services and places great emphasis on in-depth reporting.

The Zurich-based visual design agency Design Labor has developed a stronger positioning and differentiation of the brand. As part of the repositioning, a new lettering was designed and the print edition as well as the Website completely revised. The new online presence allows visitors to immerse themselves directly in the articles through an emotional visual language and, thanks to the clear structure, readers can quickly and easily call up the desired article. Publisher Urs Huebscher comments: "I think we have succeeded in taking the magazine to a higher level, which our customers and advertising partners will definitely like."

Responsible at Attika: Urs Huebscher (Management Board). Responsible at Design Labor: Zoran Bozanic (design and consulting), Niruba Balasingam (layout), Oliver Jovanovic (programming).

 

BPRA is committed to the transparent and professional representation of the interests of companies, associations and NPOs, as detailed in a press release. At their general meeting, the agencies unanimously adopted a position paper that makes a clear commitment to transparency in lobbying: In it, the BPRA advocates official accreditation for lobbyists, a publicly accessible lobbyist register and the disclosure of mandates represented in lobbying.

"Lobbying support from communications agencies is increasingly in demand from companies and associations in Switzerland," says Roman Geiser, President of the BPRA and CEO of Farner Consulting. "At the same time, there is a noticeable trend towards standardization and professionalization of lobbying services. This also means that the communications industry is facing up to the ethical and political issues surrounding its own role and transparency.

"It is also time to recognize professional political representation of interests as a reality in Switzerland," says Andreas Hugi, Managing Partner of Furrer Hugi & Partner and Head of the Public Affairs Chapter of the BPRA. "This in no way diminishes the position and reputation of the political system. On the contrary, if it is transparent and open, it makes an important contribution to political debate and opinion-forming".

The BPRA position on lobby transparency in detail

The BPRA position paper on lobby transparency focuses on transparency measures in the political representation of interests by external consultants at federal level. In detail, the association advocates the following regulations:

1. the BPRA is committed to the transparent and professional representation of the interests of companies, associations and NPOs, whether by these organizations themselves or with the support of agencies.

2 The BPRA is in favor of accreditation for lobbyists being managed by the Parliamentary Services or the Federal Chancellery. This should be made public in a transparency or lobby register.

3 Stakeholders will receive accreditation and thus an access pass to the Wandelhalle if they fulfill the following conditions:

a. Entry in a public register on the basis of self-declaration

b. Signing a code of conduct

c. Disclosure of those public affairs mandates of the employer (agency) on whose behalf access to parliament is required

d. Disclosure of the employer for public affairs employees of companies, associations and NPOs

The position paper can be downloaded at Bpra.ch can be downloaded.