Developed the "IAB Rising StarsThe "Advertising Value" was developed by a cross-disciplinary group of creative directors, media planners, publishers and specialists in the U.S., as Goldbach writes in a press release. In 2011, they selected six advertising formats from a pool of 36 innovative proposals whose potential to increase brand values they judged to be optimal. The "Rising Stars" include Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider and will be offered by Goldbach Audience as standard in its own marketing network with immediate effect.

At the same time as launching the "IAB Rising Stars", Goldbach Audience is launching its own large-format advertising format: the Skyfloat. A video format designed to capture the full attention of users and to be an extension of TV and in-stream campaigns. Moving image campaigns can thus be delivered to almost any website in the Goldbach Premium Display Network.

For Alexander Horrolt, Managing Director Goldbach Audience Switzerland, the advantages of the new formats are obvious: "They offer enough space for creative implementations to increase brand values. They enable a positive and user-friendly experience through multimedia and interactive functions and allow the possibility of own forms of presentation through integration into the website content with selectable expand functions. This opens up extremely interesting, creative and in some cases completely new branding possibilities for our customers - something we are proud of."
 

Not only does the location literally take you up into the clouds, but the restaurant, lounge and bistro bar also offer a high-quality gastronomic experience, the agency writes in a press release.

Responsible at Clouds Gastro: Peter Herzog (project manager, operator), Magnasch Joos (managing director). Responsible at Advico Y&R: Markus Gut (CCO), Joelle Hauser (AD), Ramun Knapp (consulting).

 

Anyone who has ever watched television at inappropriate times knows that the private broadcasters we trust are not only selling off their frequencies to Mike Shiva's Heilbringer, but also to teleshopping channels. These channels, in turn, recoup their expenditure with rotating mops, laser-sharpened V-slicers or folk music. Store 24 Direct is particularly good at the latter. Uninitiated viewers not only learn why you have to pay 90 francs for four CDs these days, but also that a man called Louis Menar is a living legend in this field. So legendary that, according to the voice-over, it was almost difficult to limit the selection of his greatest hits to 80 titles. To illustrate this, a talented lyricist contributes arguments in an impressive cadence and leaves no doubt that the ordering process is just a formality. Or what do you have to counter the statement "This song is so romantic!"? And "No one is as uniquely wonderful as he is!" should silence even the last critic. Here are a few examples:

The original video can be viewed at this link can be called up. The background music is a big part of the fascination. Store 24 Direct also offers a variety of other folk music gems. For example, the publisher Vreni Schneider's musical talent was already discovered when Swiss television still thought she was a ski racer. Her compilation includes titles such as "Sex und Rösti ("das isch's Gröschti!") and "Cervelat" ("en ächte Schwyzer Maa, de brucht en Cervelat"). (hae)

 

All screenshots: Shop24direct.ch

The first was Radiotelevisione Svizzera (RSI), which reported in several broadcast outlets last December that a truck driver had been arrested in the Brusio double murder case. The man, who was given his full name, was suspected of having ordered the murder in November 2010. Then the online portals of the Ticino daily newspapers Giornale del Popolo and Corriere del Ticino followed suit with the naming. Family members of the arrested man subsequently complained to the Swiss Press Council, claiming a violation of the "Declaration of the Duties and Rights of Journalists".

Respect privacy

The complaint was upheld: Press Council recalls in its decision published Tuesday that media professionals are obliged to respect the privacy of the individual person, unless the public interest requires the opposite. The person arrested in connection with the double murder in Brusio was not a public figure. Even an arrest in a sensational double murder does not justify a public interest in identifying reporting, the Press Council further writes. Also criticized is the apparently widespread practice in the canton of Ticino of naming names in the case of serious crimes. The newspapers criticized were also not allowed to assume that the name of the arrested person was already generally known, because RSI had previously reported in an identifying manner. The Press Council did not address the complaint against RSI's reporting because parallel proceedings are underway with RSI's ombudsman. (SDA)
 

A large-scale customer survey conducted by UPC Cablecom from August to September 2012 shows that customers are extremely satisfied with customer service, the delivery service and the ease of installation of the products, for example. These survey results and the new services (Werbewoche.ch reported), UPC Cablecom is proud to announce in a press release. Vizner Borel has been commissioned to communicate the good news accordingly. Over the next few days and weeks, the proud employees of UPC Cablecom will be announcing the good survey results and the new offers in a broad-based print and online campaign.

Responsible at UPC Cablecom: Beat Fingerhuth, Director Marketing Communication; Ysabel Ammann, Marketing Communication Manager; Tatjana Vogt, Marketing Communication Manager; Sandy Holdorf, Online Sales & Marketing Manager. Responsible at Vizner Borel: Lajos Vizner (overall responsibility), Fabian von Rechenberg, Romina Peyer (consulting); Florian Steiner (art direction); Gianni Keller (graphics); Jürg Waeber (text); Jonas Kuhn (photography); Stephan Burckhardt, Versio2 (online); Thomas Koller, Mediaxis (media); Kai Siegfried, Admazing; Detail, Litho; Simon Wick, Startklar (banner).

These addresses complement and expand Romandie Network's portfolio, according to a statement. What is special about the order for Romandie Network is the combination with tablet and smartphone applications, which will be available for the titles mentioned. This will give Swiss advertisers the opportunity to book online advertising in a wide variety of formats - from classic display to video and sponsorship to other creative solutions.

Stefan Renninger, CEO and founder of Romandie Network: "We are very much looking forward to working with Ringier. We will be able to offer our customers high-quality digital advertising media. The addition to our portfolio will further strengthen our leading position as an online marketer in French-speaking Switzerland." Daniel Pillard, Director of Ringier Romandie comments as follows: "Our goal is to grow rapidly so that our digital advertisers get the place they deserve. In Romandie Network, we have found a partner who is committed to quality and who also knows the digital sector as well as the media world. It's a pleasure for us to start a collaboration with this new partner."
 

In spring, the Komet agency succeeded in getting top model Julia Saner on board as photographer for the new photo story of the Bern hair salon Coiff Your Success. Amateur models from the scene were sought in a large-scale Facebook casting. Of the more than 100 candidates, 30 finally made it to the shoot at the Dampfzentrale in Bern, where the models were photographed by Julia Saner herself and five other newcomer photographers from the worlds of art and fashion. The resulting magazine is intended to represent "a snapshot of contemporary lifestyle, fashion and urban living," the agency writes in a statement. Titled "One Day Together," it reveals style and design on around 50 pages.

Responsible at Coiff Your Success: Pino Zinna (Owner). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Natalia Funariu (graphics), Zora Gauch (illustration), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Emma Isolini (consulting); Julia Saner, Alex Anderfuhren, Marc Iyare Asekhame, Jonas Weibel, Sam Konrad, Sushil Aerthott (photography).

 

Ms. Scasascia-Prisciantelli has several years of experience in advertising sales and has been working in the media environment for 15 years. She previously worked as an advertising saleswoman and deputy advertising manager at Weltwoche, according to a press release. Most recently, she was in charge of the real estate magazine "Homes" at Axel Springer Switzerland. Migros-Medien is the media house of Migros and produces the weekly newspapers Migros-Magazin and Migros Magazine, one of the largest newspapers in Switzerland with a total circulation of around 2.1 million copies. The cooking magazine "Saisonküche" is one of the top five Swiss magazines with 722,000 readers. The feel-good and sustainability magazine Vivai, the publications' online platforms and corporate publishing services round off the portfolio.

According to the press release, the initiative aims to promote more exercise not only with fine words, but also with exciting workshops. Freestyle athletes and young chefs show children that it is fun to exercise and eat healthily. The latest Schtifti attraction is freeskiing, for which SFLB has now developed a suitable motif to draw the attention of politicians, teachers and parents to the project. The motif can now be seen as an advertisement and poster.

Responsible at Schtifti Foundation: Roger Grolimund (Managing Director), Kathrin Steiger (Head of Marketing), Linda Nussbaumer (Communications). Responsible at Spillmann/Felser/Leo Burnett: Marco Donada, Oli Kreienbühl, Patrick Suter (creation); Peter Brönnimann (ECD); Ivana Giannakis, Tobias Schoen (consulting). Photo/Image Editing: Markus Weber.

 

Karsten Witzmann will leave Ringier at the end of November to pursue a new challenge in the coming year, the media company announced on Tuesday. Witzmann joined Ringier in February 2010 from Bild-Zeitung in Germany as deputy editor-in-chief of Blick and took over as head of SonntagsBlick on August 1, 2010. He played a key role in the integration of the Blick titles in the integrated newsroom and consolidated the position of Sonntagsblick in the new structure of the Blick Group.

Marc Walder, CEO Ringier: "I thank Karsten Witzmann for his great commitment. He has raised the profile of Sonntagsblick even higher in the highly competitive Sunday market."

Rolf Cavalli is taking over as interim editor-in-chief of Sonntagsblick with immediate effect. Cavalli has been editor-in-chief of Switzerland's leading online news platform Blick.ch since April 1, 2009, and head of all digital channels of the Blick Group since March 2011. He is responsible for all app, mobile and moving image projects in the Blick Group newsroom. Rolf Cavalli has worked in various functions at Ringier since 1997. Among other things, he has already been head of news and deputy editor-in-chief of SonntagsBlick and Blick, as well as interim editor-in-chief of Blick.

In a statement sent out on Monday, the foundation board and jury thank Marco Meier for his commitment. The thoroughbred journalist Hansi Voigt (49) was editor-in-chief of 20 Minuten Online for five years, during which time he developed the portal into the news platform with the widest reach in Switzerland. Prior to that, he was head of copy at the Beobachter and deputy editor-in-chief of Cash and the business newspaper Internet-Standard. Voigt, who grew up in Aargau, completed postgraduate studies in business communications and leadership at the Zurich University of Applied Sciences.

"Hansi Voigt is a competent addition to the top-class jury," says Andrea Masüger, President of the Foundation Board. From 2013, the Zurich Journalism Prize will be awarded without the previous categories. Texts that have been published only or also in online media are explicitly welcome. "It is not the type of medium or publication that should decide, but only the quality of the submitted text," says Masüger. The call for entries for the 2013 Zurich Journalism Prize, which will be awarded in May of next year, is currently open until January 15, 2013.

The jury consists of Fredy Gsteiger (president), Susan Boos, Margrit Sprecher, Hansi Voigt and Alain Zucker. The Foundation Board is composed of Andrea Masüger (President), Esther Girsberger, Kaspar Loeb and David Strohm.
 

Movis provides counseling and support for employees with personal and health problems in the world of work. The aim of this service is to promote and restore performance as well as professional and social reintegration, according to a statement. Movis was a Swiss pioneer in this field in 1922 and is now one of the leading companies for employee counseling in companies in all industries.

The contract includes the redesign of the corporate design, the conception and design of various publications, and a new advertising presence. The first results of the collaboration will be visible from spring 2013.