The agency also designed a Micrositewhich was designed as a virtual wish list. Here, anyone can send their Christmas wishes or wishes for someone else to the person of their choice. Wishes sent to Ricardo.ch are even entered into a prize draw. Ricardo.ch fulfills the 10 most touching or unusual wishes.

The entire campaign is supported by takeovers and web banners in various formats.

Responsible at Ricardo.ch: Cynthia Grossenbacher (Campaign Specialist), Thomas Gemein (Project Manager). Responsible at Dynamite: Roger Bosshart (overall responsibility), Caroline Rissel, Siegfried Simader (concept/design), Jens Kallauch (consulting/project management). Online strategy and programming: Ongoing. Film direction and production: Centauri Media.

In order to design the posters and other advertising materials, the agency looked around the FCZ Museum's collection.

Responsible at Hesskisssulzersutter: Tamás Kiss (Creative Direction), Manuel Bächler (Art Direction), Torsten Schallmaier (Text), Claudia Wildi (Image Editing) and Sabrina Haldimann (Consulting). Responsible at FC Zurich: Ancillo Canepa (President), Christian Müller (Head of Marketing) and Andrea Paur (Head of Merchandising).

He also worked for several years as a creative director and interaction designer at Blue Spirit, Publicis and Ringier, among others. As part of his activities, he was responsible for the interaction design of several well-known brands, the agency said in a press release on Wednesday.

According to the agency, users can use the newly launched website to get an idea of the planning options opened up by the "Werbeweischer Cinema Reloaded" marketing model or how the approach to regional or national target groups can be optimized. Numerous client cases illustrate the premium quality of the cinema campaigns managed by Werbeweischer.

The new portal offers: News on the national and international market, a constantly updated list of Werbeweischer Switzerland's cinema partners, a production guide and a film schedule for the coming year keep advertising clients and media agencies up to date. For national and regional advertisers, information folders are available for download which - tailored to the respective advertising customer target group - provide relevant information on advertising presence in cinemas and show how the medium of cinema can have a strong and efficient impact for a wide range of campaign objectives.

The Federal Media Commission is an extra-parliamentary administrative commission without decision-making powers. Its mandate consists of observing the media landscape in Switzerland, analyzing media topics and making recommendations on selected issues, such as new technologies. Among other things, the commission is to draw up proposals on where the boundaries between SRG, which is financed by fees, and private media should be drawn when it comes to online content. In September, the Federal Council did not allow the SRG to sell online advertising, but did permit the journalistic expansion of its website.
 
The Federal Council announced the establishment of the commission in mid-September. It will meet four to six times a year. The Federal Council intends to appoint experts from the media and communications sector next spring. The Media Commission will be chaired by Professor Otfried Jarren from Zurich. He has been a full professor of journalism and media research at the University of Zurich since 1997 and has been Vice-Rector for Humanities and Social Sciences and a member of the University of Zurich management since August 1, 2008. (SDA)

Teaser image: Keystone

In German-speaking Switzerland, television journalist and documentary filmmaker Hanspeter Bäni won this year's award for his documentary program "Im Schatten des Glücks" (In the Shadow of Happiness). For the film, Bäni followed a family of mountain farmers with his camera for four years.

The Western Switzerland prize went to Patrick Vallélian for his report "Une saga romande - Le succès du Gruyère reste fragile", which appeared in the magazine L'Hebdo. The SBC Media Prize is endowed with CHF 3000 each. (SDA)

Initially, a festive and cheerful outdoor party atmosphere is deliberately created with a fast-paced sequence of scenes, which is intuitively associated with alcohol and champagne. Only after the two protagonists from the mini-love story have sped off on a Vespa does the denouement and the corresponding "aha" moment follow: "No problem, it's alcohol-free Rimuss Secoo".

The 15-second TV commercial is intended to position Rimuss Secco as a stylish, sophisticated aperitif drink for adults that promises "pleasure without remorse" and should not be missed at any party.

Responsible at Rimuss and Weinkellerei Rahm, Hallau: Hans-Peter Bareth (Executive Board), Esther Hauser (Head of Marketing), Peter Masciadri (Delegate of the Board of Directors). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Frédéric Renzen, Luca Pibiri (consulting). Responsible at Hausformat, Aarau: Beni Stöckling (director), Reto Schmid (production manager), Sacha Suter (animation). Recording studio: Walter Rohrbach, Zurich.

At the heart of the campaign is a positive future for children in need, according to the agency. To this end, recycling artist Jan Reymond from western Switzerland was commissioned to create a smiling child's face from 8'000 old cell phones. The action took place at the Umwelt Arena Spreitenbach.

Accompanying the campaign, SOS Children's Village ambassadors and Swiss celebrities such as Bertrand Piccard, Linda Fäh, Francine Jordi, Stéphane Lambiel and Patrick Rohr, as well as Swiss Ski athletes such as Carlo Janka and Dominique Gisin, are showing their commitment by donating their old cell phones. The campaign will be on air on all channels from November 12 to 30 as part of a media partnership with Ringier.

In Switzerland, the collected old cell phones are processed at the Réalise social enterprise. Defective cell phones are disposed of in an environmentally friendly manner. The serviceable cell phones are then sold on the international secondary market. The proceeds provide 1,000 children at an SOS Children's Village school in Ethiopia with a solid education, according to the agency. If Switzerland collects 100,000 old cell phones, Swisscom will donate an additional half a million francs.

Responsible at Saatchi & Saatchi: Pascal Schaub (Managing & Strategy Director), Marlon Chng, Manuela Brunner, Sonia Ducu, Stephanie Weber (Consulting), Juerg Aemmer (Creative Direction), Frédéric Nogier, Sonja Gross (Art Direction), Felix Freese (Text), Stella Feurer (Graphics), Julia Kallmeyer (Art Buying).

In this way, it should quickly and easily convey information to exhibition visitors. The use at an exhibition was considered from the beginning. All buttons are designed for interaction while standing and from a distance of around 30cm, the agency said in a statement on Wednesday. The operation and an intuitive structure would allow information to be conveyed quickly. If a visitor is interested in a particular topic, he can call up extensive background information. All content can be updated in a central content management system on the Web.

Responsible at Allink: Silvan Spross (Head of IT) , Jérémie Blaser (Programming), Laura Hirt (Screen Design). Responsible at ZHAW: Daniel Burkart.

These are intended to show that the company is more creative and innovative than its competitors. This is in keeping with the spirit of the company, the agency said in a press release. The subjects are adapted to the respective medium.

Responsible at Abt Automobile: Thomas Keller and Ralph Burget. Responsible at OSW: Michael Oswald (Creative Direction), Anthony Bertschi (Art Direction), René Fisch and Michael Schär (Text), Nadine Siegfried (Consulting Management), Roger Müller (Consulting).