However, net profit will exceed CHF 41 million, Publigroupe announced on Tuesday. However, the profit will be positively influenced by the sale of a "significant portion" of the real estate portfolio. The print market will continue to decline at the same rate as in previous years, the company added. Mobile media, on the other hand, will continue to gain in importance and change the entire market. This also has consequences for the Group structure. The Group's tasks are to be focused and the individual business segments adjusted. Among other things, Publigroupe will concentrate on its core competencies in the areas of finance and strategic development. (SDA)

Within this group of mobile internet users, 56 percent own a smartphone alone. Another 18 percent own both a smartphone and a tablet. Only 13 percent of mobile internet users own an internet-capable feature phone (cell phone without the option of using an app). A year-on-year comparison with the 2011 IAB Mobile Study shows that the penetration figures for Internet-enabled featurephones are falling, while smartphones and tablets are recording high growth rates. It is striking that three out of four tablet owners have a smartphone at the same time. Dual ownership of smartphone and featurephone, on the other hand, is rather rare. "While Internet-enabled featurephones are being replaced by smartphones, tablets are spreading in the wake of smartphones," says Mirko Marr, head of the IAB-Switzerland research group. "Smartphones and tablets are thus not adopted by different target groups, each with specific needs, but fulfill different functions for one and the same user."

The IAB Mobile Study provides initial indications of such a division of labor by comparing various aspects of usage relevant to advertising. In addition to numerous similarities, deviations in the use of the two device types emerge on four levels:

- While smartphones are generally used on a personal basis, tablet use is largely communal. Only one third of all tablet owners state that they are the sole user of the device.

- Use for business purposes can be observed for both device types. However, the corresponding user share of 46 percent for smartphones is somewhat higher than for tablets, which are only used for business purposes by one in three.

- With smartphones, the focus of use is more on Internet-based communication applications (social media, Internet telephony), while the tablet is used more for entertainment-oriented online offerings (streaming, gaming).

- Apps are used slightly more frequently on smartphones than on tablets, but tablet owners show a significantly higher willingness to pay for paid gadgets.

According to Ueli Weber, President of IAB-Switzerland, the IAB Mobile Study is an important tool for convincing advertisers of the potential of the mobile advertising channel. "The study not only documents the rapidly growing reach potential of mobile online communication, but also opens up a differentiated view of how mobile onliners access the Internet via the new mobile devices."

The IAB Mobile Study was conducted in August 2012 for the second time after 2011. The current edition is based on an online survey of 1,300 Internet users in German- and French-speaking Switzerland. The report on the study is available from IAB-Switzerland ([email protected]) for a nominal fee of CHF 180.00. Members receive the study free of charge. For further information on the IAB Mobile Study, please contact Mirko Marr ([email protected]).

In its Blog post Schawinski criticized, among other things, the lack of interest in Switzerland on the part of the German "Hors-sol-Blick bosses". Without networks and social knowledge, they are caught in the "sex and crime" trap and are unable to deal with topics relevant to the country.

This lack of interest manifests itself not only in the choice of topics, but also in the language used by former Bild employees. Schawinski used numerous examples to underline the validity of his criticism. One of them: "Katie Price as broad as Buddha". While in Germany "broad" is a synonym for totally drunk, here the expression is "absolutely incomprehensible". That was of course an exaggeration, but you knew what he meant.

As chance would have it, Katie Price - an English "bosom wonder" with a psychic rucksack - once again looked too deeply into the glass. This gave those responsible at Blick the opportunity to show what they had learned from the Schawinski criticism. In an astonishingly charming way.

Thomas Häusermann

...and otherwise it's working really well now with understanding - even as a Swiss person you know what they mean when they look at you.

Pictures: Blick, December 4, 2012

The days when clicks on moving image ads only led to a landing page are over. From now on, it is possible to make premium ads on Wilmaa even more interactive with additional social buttons and further interaction options, such as a store locator, as Goldbach Audience writes in a statement.

With the integration of social buttons that lead directly to the Facebook Page, Twitter or YouTube channel of advertisers, an even more direct and sustainable connection to the target group can be established, according to Goldbach Audience. With this new function, the rapid viral distribution of creative advertising spots is quite simple, according to the release.

Alexander Horrolt, Managing Director Goldbach Audience, says: "With this Offer Wilmaa gives the advertising spot and its possibilities an additional new dimension; this is also confirmed by our first test campaign. With the unique offer for Switzerland, we are considerably increasing the interaction rate with the advertising medium for our customers; we are proud of this."

This season, Patrick Küng wants to take off - even if things have not yet gone as planned. Fans can support him in this and send motivating words until December 5 via the Ovaltine Facebook page submit. Küng then chooses his five favorite texts, which are then printed on the helmet for five important races. Among them are the legendary downhill race on the Lauberhorn or the race in Kitzbühel - the Streif is considered the most dangerous stretch of race track in the world.

The helmet app was designed by Webguerillas, Ovomaltine's digital agency.

After a trip to Cambodia together, Inken Rohweder (freelance Art Director) and Kerstin Schnyder (Head of Marketing and Communication) decided to do something for the local children. Because one in 15 children in Cambodia dies before their fifth birthday - often from preventable or treatable diseases.

The result is a charity idea that combines fashion, shopping and doing good: In small businesses around the city of Siem Reap, colorful reinterpreted cotton scarves based on the traditional checkered "kramas" are produced under fair conditions. These are sold via a Webshop sold throughout Europe. All profits go directly to the Children's hospital in Siem Reap in the northwest of Cambodia.

Since sales began a year ago, the two initiators have already donated 13,000 dollars to the Angkor Hospital for Children, which has been used for two open heart operations, ongoing operations and to combat a dengue fever epidemic, according to a press release. They are using PR, free banners, Facebook and word-of-mouth to promote their joint heart project.

The current collection impresses with its quality and design and is also a great Christmas gift that you can easily do something good with. That's why Leschal cordially invites you to a pre-Christmas offline sale: On Saturday, December 8 from 11 a.m. to 2 p.m. in the Restaurant Piazza at Idaplatz 2, in 8003 Zurich.

You can find out more about Leschal and the entire collection at Leschal.com.

Concept: Kerstin Schnyder and Inken Rohweder. Design and illustration: Inken Rohweder Art & Creative Direction.

Eight excursion tips in the form of tours offer the population a wide variety of ideas for a Sunday excursion, for a haphazard winter day or for a get-together among friends, according to a statement. The Fairy Tale Tour, for example, takes families along the Witches' Staircase to the legendary Dragon Maze, revealing historical background information and insider tips. The city outskirts tour reveals unknown vantage points where the city can be enjoyed from a different perspective. The Circle of Friends Tour and the Latino Tour accompany a younger audience through Lucerne's nightlife and provide suggestions for an entertaining evening. Gottis and Göttis will also find input for an excursion with their godchild, should they run out of ideas for once.

According to the announcement, the app is intended to differentiate itself from the previously known city guides by presenting places that can be found away from the tourist crowds. The app has a playful visual design and invites users to discover a different side of the city of Lucerne. It is available free of charge in the Appstore is available for download. The app was created and programmed with Adobe DPS (Digital Publishing Suite) and Indesign CS5 to CS6.

The incident dates back to the summer. At that time, Accola, now an entrepreneur, was driving a mowing machine in a meadow in Davos Platz, GR. While reversing, the vehicle hit an eight-year-old boy, who died a short time later in hospital.

Blick and Blick Online reported extensively on the accident and the subsequent events. They first showed a pixelated and later an unpixelated picture of the boy, a photo of the accident site, the tenant of the meadow and the school president of Davos in words and pictures. In addition, both media mentioned the first name of the victim, which is easily identifiable because of its rarity. When reporting on the funeral service, they published a photo of the mourning family, which is individually recognizable.

Victim image downloaded from the Internet

A complainant claiming to be a friend of the victim's family took the matter to the Press Council. The ethics body partially rejected his complaint. It was permissible to publish a picture of the accident site and to interview the school president.

On other points, however, the Council upheld the complaint. For example, Blick and Blick Online were not allowed to report identifiably on the boy who was killed without obtaining the express consent of the persons concerned. According to the complainant, the picture of the boy came from the website of a sports event sponsor. The photo of the funeral service was also unacceptable, as the two media outlets visibly highlighted the victim's family and other mourners. Accola does not have to put up with being photographed against his will at a private funeral service, even though he is a public figure.

Furthermore, the coverage of the tenant was inadmissible, since he, like the victim's family, is not a public figure. Finally, the editors should have left the bereaved family alone immediately after the accident, as Accola had expressly requested. The two media refrained from making statements to the Press Council. The publishing company, Ringier-Verlag (SDA), also did so on Tuesday.

Teaser image: Screenshot Blick.ch
 

The growth drivers are the developing markets, whose advertising investments will increase by an average of 8% in the coming year and which will contribute a total of 61% of advertising market growth by 2015. In contrast, the developed advertising markets will only grow by 2%, after shrinking by 4% in the countries of the eurozone periphery in the coming year and only growing slightly again in 2015.

"The biggest risks to growth in 2013 remain a collapse of the eurozone that still cannot be ruled out, the worsening financial situation in the USA and the unrest in the Middle East and the associated rise in oil prices," explains Frank-Peter Lortz, Chairman of Zenithoptimedia. "In relative terms, Germany is still in a very good position, so we are forecasting an average annual increase in advertising investment of just under two percent until 2015."

The situation in Switzerland

Compared to other Western European countries, the general economic situation and unemployment figures in Switzerland are still relatively good at the moment. Nevertheless, there have recently been a number of worrying reports of job losses in industry and the financial sector. The export industry and the tourism sector in particular are suffering long-term from the still overvalued franc and the difficult economic situation in the eurozone. A difficult year is therefore expected in 2013, but a recovery should be expected in 2014/2015.

The 2012 advertising year got off to a surprisingly good start with clear growth, but it slowed very sharply in the third quarter, meaning that the year as a whole will only close with a slight forecast increase of +0.8% compared to 2011. For 2013, Zenithoptimedia expects a slight decline in gross advertising investment of 0.8%.

Online advertising was the fastest growing advertising segment in 2012. With an estimated increase of 11.6%, this segment once again recorded a double-digit growth rate. Nevertheless, online advertising in Switzerland still has a lot of growth potential, as the advertising market share (Switzerland: 10.9%) is still relatively low in relation to the actual high media usage compared to other Western European markets such as the UK or Germany.

Out-of-home advertising also had a very good year in 2012, recording the second-highest growth rate in Switzerland with a forecast increase of 10.6%. The main reason for this growth, in addition to the providers' constantly innovative product portfolio, is the fact that many advertisers are increasingly using the medium to support sales.

The TV advertising sector also enjoyed a pleasing growth rate of 2.9% compared to 2011. This growth, despite years of almost full capacity utilization, is due on the one hand to price increases and on the other to the new Swiss advertising window on TF1, which has been available since the end of 2011.

The print media have had a difficult year. Despite largely stable usage figures, newspapers (-5.3%) and magazines (-3.4%) came under enormous economic pressure. Many advertisers are increasingly focusing their budgets on TV and online. One of the key existential issues for publishers in the coming years will be how to at least partially offset the losses in the print business with the growing online sector. Many Swiss newspapers are beginning to experiment with the paywall model. Le Temps, the Schaffhauser Zeitung and the NZZ are already letting users pay for online services, and BLICK plans to introduce this soon. Unfortunately, there is no patent solution here. From Zenithoptimedia's point of view, each print product must develop its own suitable strategy.
 

Inter-Punkt has continued to develop the story of the superhero Yetman, as the agency writes in a press release: Yetnet's employee receives reinforcement from Yetwoman. Yetwoman is introduced to customers with posters, advertisements and a short brochure in comic style. On the company's Facebook page, Yetman personally draws attention to the Internet service and the new partner. The characters for the campaign were developed in collaboration with the illustrator Malik (Malikarts).

Responsible at Yetnet: Peter Kohler, Hanspeter Meili. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Christoph Zimmermann (graphics, concept), Christian Birnbaumer (programming), Manuela Riedl (web), Carla Wilhelm (text). Illustrations: Malik (Malikarts).

In addition to the adjustments to the business structures in Switzerland, the digital business and the international network in over 20 countries will be strengthened at executive management level, according to a statement.

The management of Publicitas is in the hands of CEO Beat Roeschlin. Rüdiger Petrikowski, CFO, and Christian Rohrbach, Head of xentive, are members of the Executive Board as before. Chris Morgan, Head of Digital at Publicitas since April 2011, is a member of the Executive Board in his function as Head of Digital and is responsible for the global digital business of Publicitas. Under his leadership, digital advertising offers for local, regional, national and international clients are developed and sold through the Swiss and international sales network.

The international network is now represented on the Executive Board by Johannes Braun, Head International as of January 1, 2013. Together with Simon Taylor, CEO Europe & Americas, and Marzban Patel, CEO India & Asia, he will continue to drive the international business forward.

Johannes Braun joined Publicitas in March 2012 as Executive Consultant to the CEO. In addition to his role as Head International, he also assumes the function of COO. In this role, he will be responsible for all strategy and business development projects at corporate level in Germany and abroad. In this role, he replaces Markus Bieri, who left the company in mid-2012.

Subdivision of Swiss business into marketing and services for agency and advertising customers

Moreno Cavaliere, Managing Director and member of the Executive Board, will be responsible for the agency and advertising client business in Switzerland. As before, the marketing business in French-speaking Switzerland is headed by Executive Board member Patrick Cuénoud. Marcel Langhi took over responsibility for marketing in German-speaking Switzerland in October 2012. In this role, he succeeds Stefan Bai, who took over the role of Head of Advertising Market at NZZ on June 15, 2012. In addition to responsibility for marketing in the German-speaking part of Switzerland, Marcel Langhi is also in charge of internal sales. Marcel Langhi is a member of the Executive Board Switzerland. The marketing business of the Ticino region, Publicitas Publimag and Publicitas Cinecom are represented on the Executive Board by Moreno Cavaliere.

Ueli Weber, COO Publimedia, has left PubliGroupe/ Publimedia at his own request at the end of November 2012 to take up a new challenge. Ueli Weber had been with PubliGroupe since 1998, including as Managing Director of web2com, until he took on the role of COO within Publimedia in March 2011.

Personnel changes at Group Services Publicitas

Jean-Luc Mauron has been in charge of the HR department since December 1, 2012. Othmar Fischlin, Head of Marketing, left Publicitas at his own request at the end of October 2012. Othmar Fischlin has worked in various functions at Publicitas since 1990. In 2008, he took over the Market and Media Research function until 2010, when he became Head of Marketing. The position of Head of Marketing will no longer be filled in this form.

The management of Publicitas will implement the further optimization measures announced today at the PubliGroupe Investors' Day with the highest priority and continue to drive the digital as well as international growth strategy.

Management Publicitas

Beat Roeschlin, CEO
Rüdiger Petrikowski, CFO
Christian Rohrbach, Head of xentive
Chris Morgan, Head of Digital
Johannes Braun, Head International & COO
Moreno Cavaliere, Managing Director Agency and Advertising Business
Patrick Cuénoud, Directeur Marketing Region Western Switzerland
Marcel Langhi, Managing Director Internal Sales/ Marketing Region German-speaking Switzerland (Member of the Executive Board Switzerland)