Simon Berginz has been working as a presenter for Winterthur's private station Radio Top for around two years, where he can be heard regularly in the mornings during prime time, among other things. He got his first taste of radio at Radio Stadtfilter and Kanal K. He also completed an internship at Swiss Radio DRS. He also completed an internship at Swiss Radio DRS1. Simon Berginz studied journalism and organizational communication at the ZHAW in Winterthur, graduating with a bachelor's degree in 2010.

Simon Berginz will start his new job at Radio Zürisee at the beginning of April 2013. He will strengthen the presenter crew as a producer and as an afternoon and evening presenter.

The winter hiking trail is of course easy to walk on. It starts near the alpine cheese dairy at Hof Weissbad and is illuminated until 8:30 pm. The aim is to show guests how beautiful a winter hiking trail illuminated only by stars can be, according to a press release from Appenzellerland Tourismus. "The new offers should deliberately stand out from the often hectic ski circus of other destinations," says Guido Buob, Managing Director of Appenzellerland Tourism.

The aim is to show guests, not without pride, that there are still places in Appenzellerland that are not yet "polluted" by artificial light, the press release continues. This idea is also entirely in line with the new strategy, which aims to show guests "the natural and genuine". In the spirit of this "real nature", school classes from Schwende have made class stars for the Advent season, which will be hung along the path. A nativity scene with wooden figures will also be set up.

And: after the long walk to the end of the world (800 meters), a forest fondue over an open fire awaits registered groups. More "real nature" combined with comfort and artificiality is also easy to find outside Appenzellerland. In Germany, for example, there is an igloo village right next to the highest mountain, the Zugspitze. Guests can either stay in a standard igloo without any frills or in the romantic igloo version with candlelight and snow sculptures. There is also a whirlpool to warm up in:

The third poster auction at Germann Auction House offers a wide range of topics: from historical, cultural and artist posters to tourism and subject posters and comic posters. In addition to early posters of the Swiss watch industry and Bally, a selection of international posters will be presented: subjects of the former K.K. Austrian State Railways, subjects of overseas shipping from the beginning of the 20th century, a series of important international artists with motifs from the South of France. Posters by Cassandre, the Italian Marcello Dudovich and the Franco-German designer Walter Schnackenberg will also be auctioned.

The auction on December 8, 2012 will take place in the new premises of Germann Auktionshaus at Stockerstrasse 38 in Zurich. The posters can be viewed in the exhibition from December 5 to 7 (from 10 a.m. to 7 p.m.).

More information: Germannauctions.ch

(Image: Lot 2003 Edi Hauri - Davos Parsenn)
 

The catalog is now available for order in selected bookstores and online. The 5th Soirée graphique took place in October (Werbewoche.ch reported). More than 1'250 people visited the exhibition around graphic design.

Responsible at Soirée graphique: Gabriela Fust (Managing). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Joël Weber (Junior AD), Antonia Bekiaris (text). Photography: Tamara Janes.

Every year, OFCOM has the programs of individual private radio stations analyzed. The analysis, which is carried out by an external institute (Publicom), shows how the licensed local radio stations fulfill their journalistic performance mandates, as OFCOM writes. This time it was the turn of the commercial private radio stations in the regions of Aargau, Basel and Central Switzerland:

Private radio stations are characterized by a strong local focus in their information, as required by their licenses. On weekdays, most private radio stations broadcast between 20 and 25 minutes of regional information. Radio Central in Central Switzerland even manages 39 minutes of regional information on an average working day. This puts Radio Central above the corresponding figure for the DRS regional program Central Switzerland. Otherwise, the values of the DRS regional programs are generally higher than those of the private radio stations.

The radios report heavily on the urban centers of their concession areas and to a lesser extent on the outlying areas. This is a generally observable phenomenon that is linked to the density of events in urban centers, among other things. This is particularly evident in central Switzerland. On the days examined, for example, nothing about the Freiamt and Sursee/Willisau area was heard on the private radio stations in Central Switzerland. The Fricktal was equally absent from the programs of the Basel private radio stations. This result shows a tension between the claim of the license to cover the entire coverage area and the journalistic reality.

The regional information provided by private radio stations primarily deals with incidents from the areas of politics, society, business and human touch (celebrities, disasters, crime, accidents). Political topics account for an average of 30 percent of the local information on the private radio stations surveyed. The data for Radio Sunshine and Radio Basilisk show an above-average proportion of politics. Overall, social topics account for around 20 percent; an above-average proportion of social topics can be found on Radio Basilisk and Radio Pilatus. Human touch and business topics each account for around 15 percent. Radio Argovia has an above-average human touch share, while Radio 32 has an above-average economic share. Sports topics appear in around 10 percent of local information, with Radio 32 and Radio Central having an above-average share. Cultural topics play a minor role with a share of around four percent. The local information on Radio Argovia and Radio Pilatus had an above-average share of cultural topics.

Finally, all of the programs examined have a large proportion of music in common, which is around two thirds (64%). Radio 32, Radio Basilisk and Radio Sunshine have the highest proportion of music; the lowest are Radio Argovia and Radio Central, only half of whose program consists of music. In the regional programs of the SRG's first channels, on the other hand, the proportion of music is only around 30 percent.

Program analyses

The program analyses were carried out by the Publicom Institute on behalf of Bakom. The programs of the private stations are examined in a rotating sample with changing geographical focuses. In 2011, the focus was on stations in the regions of Aargau, Basel and Central Switzerland. Radio Argovia, Radio 32, Radio Basilisk, Radio Basel (now operating with a different concept as Radio Energy Basel), Radio Pilatus, Radio Sunshine, Radio Central and the SRG regional stations Basel, Aargau/Solothurn and Central Switzerland were examined. An artificial week in the period from March to September 201 served as a sample. The study is part of a research program in which the broadcasts of licensed Swiss radio and television stations are continuously monitored using scientific methods. The research program is intended to stimulate public discussion about the performance of radio and television broadcasters.

Due to different samples, the results for the SRG radio stations are not comparable with those of the private radio stations also examined, which are published in a separate study.
 

The DCX series mini drives can be configured online on this website. The microsite includes a stereo version that can be viewed with 3D glasses.
 
Responsible at Maxon Motor: Michel Riedmann (Project Manager Marketing Communications). Responsible at Frame Eleven + Partners: Marc Haas (Consulting / Creative Direction), Oliver Aemisegger (Art Direction), Fabio Quaggiotto (3D Artist), Ivan Lüthi (Motion Graphics), Beni Kägi (Inhouse Producer). Music & Sound Design: Film music station.
 
About the film

A smile flashes across the face of the young man in the TV commercial as he opens the burger packaging in McDonald's. An off-screen voice praises the ingredients of the Simmental Prime Burger: Simmental beef from Switzerland with Café de Paris sauce and baguette - and with tangy Alpine cheese. What the young man is eating, however, is not alpine cheese, but Swiss Alp cheese slices from Emmi. This was reported by the agricultural information service LID on Wednesday. As the Emmi slices are not produced on the alp, they may not be called alp cheese according to the mountain and alp ordinance. Only cheese that is produced on a summering farm is proper alp cheese.

McDonald's now has to adjust its advertising. "We tried to shorten the product name in the advertisement and made a mistake," said McDonald's spokeswoman Aglaë Strachwitz at the request of LID. According to Strachwitz, the TV commercial will be revised and the name on the Internet will be adapted. A new version will be sent to the TV stations as soon as possible. However, this will take some time, she said. McDonald's apologizes for the inadmissible shortening. (SDA)

By commissioning Startbahnwest, the Swiss lunch check wants to establish a uniform advertising presence. The aim is to develop a clearly recognizable profile that conveys a professional and contemporary image to the public, the agency said in a press release on Wednesday. The aim is also to increase awareness of the company among the target groups - employees, employers and restaurateurs - as well as its emotional value.

The first creative results are expected in the first half of next year.

The daily prizes will be presented and handed over by Swisscom teams from various locations in Switzerland. This is intended to convey the regional roots and proximity to Swisscom customers in a sympathetic and authentic way, the agency said in a statement on Wednesday. The main prize is a helicopter flight for the winning team. To be in the main draw, business app logos hidden behind the Advent calendar doors must be found.

The Advent calendar was implemented in four languages, integrated into the platform via iFrame and optimized for all devices (laptops, smartphones, tablets) through Responsive Web design. Various online channels - newsletters, banners and teasers on Swisscom portals - draw attention to the Christmas promotion.

Responsible at Swisscom: Nicole Wollner (Project Management and Marketing SME Business
World), Daniel Schmidt (Platform Manager SME Business World). Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Roger Oberholzer (concept, strategy and project management), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (copy), Vera Weber (consulting), Tobias Fuhlroth (technical direction), Lukas Bünger (application programming), Matthias Meier (frontend programming).

He will be based in Zurich and report to Ulrich Körner, Group COO and CEO Corporate Center. Hubertus Kuelps joins UBS from SAP, the global provider of enterprise software. At SAP, he was Head of Global Communications for the last two years.

Prior to that, Hubertus Kuelps worked for eleven years at Allianz SE, an international financial services provider, most recently as Head of Communications for Allianz of America. His previous positions include Chief Operating Officer of Allianz Life Insurance Malaysia and Head of Group Communications and Spokesperson for Financial Issues at Allianz in Munich. Prior to joining Allianz, he was Head of Communications for the German American Chamber of Commerce in New York. After graduating from law school in Germany, he earned a Bachelor of Arts degree from Middlebury College in the United States. "Thanks to his extensive experience in Asia, the Americas and Europe, he will bring a clearly international perspective to the role," said Ulrich Körner, Group COO and CEO Corporate Center.

Kuelps will succeed Michael Willi. Willi expressed his desire this summer to take on a new challenge outside UBS after 20 years at the bank and more than four years at the helm of Communications & Branding, according to a UBS release on Wednesday.
 

The existing Gav will run until the end of 2012, with Médias Suisses citing the decline in advertising income and falling sales revenue as the reason for the termination, as Secretary General Daniel Hammer told the SDA news agency on Wednesday. Hammer emphasized, however, that the association is sticking to the Gav instrument.

In German-speaking Switzerland, the last Gav for the printed press expired in 2004. Since then, there has been no contract. (SDA)

Imprint criticizes publishing decision

Impressum deeply regrets this decision, as the association wrote in a press release on Wednesday. The Gav is indeed a valuable instrument for finding solutions between social partners and ensuring social peace. This is all the more true in difficult times. Terminating the Gav during the current crisis would be a dangerous gamble with social peace. Restructuring always achieves the same goal: each person has even more responsibilities. "Employers are now sending a very negative signal to these people," continues Impressum.

The publishers' decision is all the less understandable given that constructive solutions that satisfied both sides were found in a good climate with the last partial revision of the Gav in 2010. The association also considers it unacceptable that the publishers are terminating the Gav so close to the end of the year without even having sought discussions with the social partner in order to find solutions together.
In the current tense context, there is a great risk that this dismissal will be received negatively and lead to a deterioration in the social climate, according to Impressum. The Gav is a fundamental basis for the working conditions of journalists in French-speaking Switzerland and for social peace between the social partners.

They take note of the "strong commitment of publishers to the Gav" and will play their role as social partners in the negotiations. For and with its members, Impressum will defend the working conditions and appropriate wages and fees of journalists, as provided for in the "Declaration of Duties and Rights of Journalists".
 

Claudio Zuccolini writes a monthly blog column for Helvetia Insurance and receives carte blanche from the insurer, the insurance company said in a statement on Wednesday. In his first column, "Zucco" settles accounts with the doctor who leaves him sitting in the waiting room: "I maintain that most illnesses are contracted by reading the magazines in the waiting room. That's why we have the saying: I picked something up." And if you have to go to the doctor, it's best to go at the crack of dawn: "I always go to the doctor in the morning. Because if I have something, I don't have to work afterwards."

From next March, the Grisons native will be writing his columns in a caravan for six months while on tour as a guest comedian with the Swiss national circus Knie.

To the Helvetia blog