The film shows how ambitiously and focused the piste service works to achieve the best possible pistes, the agency said in a press release. Nothing could deter them from their big goal and it is therefore not surprising that many professionals from other large Swiss ski resorts have unofficially named the slopes on Flumserberg as "the best slopes in Switzerland".

With the idea of using the piste groomers or "Pischtnis", as they are known in the scene, as symbolic figures for the good pistes, a superficial adulation of the good pistes on Flumserberg is avoided and the door to authentic storytelling is pushed wide open, the press release continues. The Pischtnis are shown working day and night in the icy cold, doing their job with a great feeling for beautiful curves - it is probably unavoidable that a few women's hearts beat faster, because real stars have groupies, the press release continues.

Responsible at Flumserberg: Heinrich Michel (GL, Sales & Marketing), Sandra Ackermann (Marketing, Partner & Events). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser and Patrick Fawer, (AD), Catharina Schütz (project management). Responsible at Markenfilm: Michael Wentzel (production manager), Alex Kleinberger (director), Holger Diener (cinematographer).
 

According to a press release, natural gas has come up with a surprising new development: electricity-generating heating. This innovation, which makes use of the so-called heat-power coupling, makes it possible to generate part of the electricity in a home in addition to the heat energy.

Thus, a homeowner suddenly owns his own power plant at home. This is also the simple idea on which Rod Kommunikation's campaign for natural gas puts this explanatory and ecological innovation in a nutshell.

The "Meier Power Plant" is intended to convey in a simple way the self-sufficient direction in which the lives of homeowners can move in the future. Whether in ads, banners or as a TV commercial: With the power plant in the Eigenheim one becomes still more autonomous and can at the same time energy really efficiently use. The advertising idea is already showing success, writes the agency: The Swiss Gas Industry Association is pleased with the numerous interested parties that have come forward since the campaign began.

Responsible at Association of the Swiss Gas Industry: Urs Zeller, Daniel Bissig. Responsible at Rod Communication: Jonathan Heyer (photography); Patrik Rohner (image editing); Compost (3D production).

She specializes in communications consulting, media relations and corporate publishing, according to the agency. Before joining Open Up, Marlies Keck worked as a PR and communications manager for industrial and service companies, including a Swiss banking institution. She also worked as a press officer and editor-in-chief of a monthly magazine. Before that, she worked for a PR agency where she was responsible for media relations for internationally renowned shows, musicals and theater productions. Marlies Keck is a federally certified PR specialist and PR editor. She studied Business Communications at the Zurich School of Economics. She has around 15 years of communications and PR experience in both corporate and agency settings.
 

OGG founded the Schweizer Bauer newspaper in 1846 and sold a minority stake to Espace Media in 1991. The complete takeover by OGG ensures the editorial and economic independence of Schweizer Bauer, as detailed in a press release. The sale has no direct consequences for the 27 employees; the editorial and publishing offices of Schweizer Bauer will remain at their current location in Bern. The financially successful Schweizer Landwirtschaftszeitung is published twice a week on Wednesday and Saturday with a paid circulation of 31,290 copies. According to WEMF circulation statistics, this makes Schweizer Bauer the leading agricultural newspaper in Switzerland.

In 2011, Espace Media decided to part with Schweizer Bauer for strategic reasons. However, a sale of Switzerland's largest agricultural newspaper to media entrepreneur Dominique Hiltbrunner, which was agreed in February 2012, did not materialize.

 

The Glarus-based company Riposa relies on technologies that react to every movement in its sleep systems. This not only ensures restful sleep, but also "For a strong back," as the company's claim goes. Havas Worldwide Zurich is now staging the new Sfera back mattress line in a surprisingly light way. Hundreds of spheres of different sizes form a floating cloud. The result is a striking symbol of relaxed sleep, according to a press release. The spheres are not a decoration, but rather have a substantive purpose. After all, the Touchpoint TP ball-spring system is designed to relieve the back much more than conventional mattresses and thus ensures pressure point-free lying.

Responsible at Riposa: Walter Schnellmann (Executive Board), Iva Schnellmann (Marketing Management). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Wolfgang Bark (text), Andrea Huber (AD), Anne-Marie Pappas, Laurie Morard, (graphics), Walter Tagliaferri, Janina Iseli, Sandra Willi (consulting). Photographer: Raphaël Yoshitomi; Postproduction: Kompost.

 

The animated film tells the story of three meat rolls in the familiar Thomy look. The funny fellows experience the arrival of the new sauces right up to the Hollywood-style showdown. Afterwards it is clear - fondue chinoise is only really fun with Thomy sauces. The commercial is now on the menu of various television stations.

Responsible at Nestlé: Miguel Serrano (Business Executive Manager), Frank Wilde (Group Brand Manager THOMY/Le Parfait), Catherine Strinning (Brand Manager THOMY/Le Parfait). Responsible at Wirz Advertising: Philipp Skrabal (CD), Rob Hartmann (art direction), Franziska Stäger, Marietta Mügge (text), Isabelle Jubin, Merja Rinderli (consulting); Markenfilm (film production), Stig Bergqvist (direction); Alex Kirschner (music composition, sound design).

Ideart was commissioned to launch the four available products - natural electricity, grey electricity, hydroelectricity and solar power. In a competitive presentation, the Lucerne-based advertisers came out on top against two competitors. The new campaign was launched in mid-November with posters, customer mailings and Microsite.

Responsible at EWL Energie Wasser Luzern: Petra Zimmermann (Head of Marketing). Responsible at Ideart Design & Advertising Lucerne: Ludek Martschini (concept/creation), Peter Martschini (production/organization), Andreas Troxler (freelancer; concept/text). Photos: Fotosolar, Emmenbrücke.

However, this planned paywall does not mean that Blick.ch will have to pay, says Walder in an interview with Sonntagszeitung editor-in-chief Martin Spieler. 80 percent of the content will continue to be freely available in the future, but payment will have to be made for the remaining, more exclusive content. Walder expects that in the initial phase, around two percent of visitors will pay for the paid articles - that may not be very much, but it is at least an "eminently important step away from the "everything is free" culture". This change would require all Swiss publishers to implement the paywall, Walder said in an interview with Sonntagszeitung. With Tamedia, NNZ and Ringier, this is the case with all major publishers.

The 47-year-old calls the fact that publishers have made their valuable content available free of charge on the Internet a "historical birth defect. After all, the pretzel king doesn't give away his baked goods at train stations in the hope that customers will one day pay for them. The media industry is in the midst of the "most radical upheaval in its history. This is not caused by a lack of quality in newspapers, but by the digitalization of information. According to Walder, a user brings in seven times less than a reader.

"Modern way of theft"

In this context, the Ringier CEO also sees it as important that publishers can defend themselves against the "unfair exploitation of their intellectual content by search engines like Google. Google earns a lot of money at the expense of the media without giving them a share of the profits. Content produced for a lot of money is "stolen" by search engine operators and aggregators in this way, "a modern kind of theft in digital form." Therefore, according to Walder, Google promotes the death of newspapers and consequently harms Swiss democracy ("Only large newspapers and niche publications will survive"). For this reason, the topic of ancillary copyright will be discussed next week in the Association of Swiss Media.

Energy TV only for Swisscom customers

Ringier intends to remain in the TV business - despite the Withdrawal from press TV and Teleclub (Werbewoche.ch reported). The recently announced launch of the Energy TV channel is intended to appeal to a "young, attractive audience". This is an interactive music station that integrates various channels and Energy's events. Walder does not want to disclose the amount of the investment. However, he said the station will be run by Energy Switzerland, in which Ringier holds a 65 percent stake. The remaining 35 percent belongs to the Energy Group in Paris. An exclusive partnership has been concluded with Swisscom for the distribution, so Energy TV will only be receivable by Swisscom TV customers. Rumors about a joint channel with SRG had been "massively exaggerated" by Der Sonntag - however, it was correct that a meeting on this topic had taken place, as SRG had stated in its new strategy that it was open to cooperations with private companies.

Teaser image: Ringier.com
 

Ringier CEO Marc Walder is not the only one who seems taken with the idea of taking a slice of Google's profit pie - after all, the search engine provider is practicing "a modern kind of theft in digital form" (Werbewoche.ch reported). Sonntagszeitung editor-in-chief Martin Spieler also writes in his editorial that freedom on the internet takes on a different meaning "when companies like Google claim it for themselves in order to earn billions at the expense of others".

That sounds really dramatic at first glance. Even if it is not entirely clear where exactly the problem lies. Although Google lists and links online content from newspaper publishers and places the usual advertising, it also brings the portals the important streams of visitors who in turn pay attention to the websites' advertising. Anyone who does not want to be tracked by Google can prevent this. But nobody does, because who wants to miss out on the numerous visitors and leave the topicality and attention field to the competition?

So you might think that the relationship between Google and the news sites is based on a mutual give and take. No wonder, then, that the search engine giant sees no urgent need to change this (Werbewoche.ch reported). Perhaps the Swiss Media Association should send Blick.ch into the race more often in its attempts to negotiate. The site appears to have a constructive relationship with Google. The permission to download Google's YouTube videos, add its own watermark to them and then play them embedded in its own advertising on its own video portal is impressive. This is because Google cedes advertising sovereignty to the news site and does not even require a link to the original source in return. Meanwhile, less privileged online portals embed the videos with the code provided for this purpose. An uninformed rogue who... Perhaps Google is not such an evil digital data thief after all, as Mr. Walder claims. (hae)

Images: Screenshots Blick.ch, December 2, 2012

Today, health claims are permitted in around 30 cases. The Federal Council is now expanding this list to over 200 entries, as announced by the Federal Office of Public Health FOPH on Friday. In order to make a so-called "health claim", the effect must have been proven. With a "health claim", a manufacturer can advertise a product containing vitamin C, for example, with the promise that the product helps to reduce tiredness and fatigue. For each "claim", the federal government specifies which requirements the product must fulfill.

Claims about the effects of vitamin C are permitted if a product contains at least 15 percent of the recommended daily intake of the nutrient. Today, 30 percent is required. By aligning with the EU, Switzerland is accepting that the requirements will be lowered in some cases. However, according to the FOPH, the lower specification means that more fruit can carry a "health claim".

Harmonization with the EU is a priority for the FOPH. "The consumer should be sure that 'health claims' are the same in Switzerland and in the EU," said FOPH Director Pascal Strupler to the media in Bern.

No remedies

Switzerland is therefore largely following the EU regulations that were issued last May. The Federal Council has not followed the EU in the case of products that are considered therapeutic products in Switzerland and not foodstuffs. In some cases, Switzerland is also implementing changes that the EU has already adopted. These include, for example, permissible claims on products that reduce the risk of illness or that are intended for children.

The regulation should also mean that more foodstuffs can be imported into Switzerland from the EU. Due to the lack of harmonization, the FOPH rejected numerous applications under the "Cassis de Dijon" principle, for example, because they were advertised with "health claims". (SDA)

Every year, the Marketing Trophy is awarded to the most innovative and successful marketing implementations in Switzerland, according to the organizer in a press release. The prize is awarded by Swiss Marketing, the professional organization for marketing and sales. The projects are judged by an interdisciplinary jury of twelve experts, chaired by Marco Bernasconi, Managing Director of Wemf für Werbemedienforschung.

The 2013 nominees

Category large enterprises

- Neue Aargauer Bank with the "We solve this" project, positioning
as an advisory bank

- BLS with the "Lötschberger - simply great excursions" project,
a regional excursion concept

- Bischofszell, with the project "Terra Chips - Bring Taste
to the world", taste design by consumers

- Ikea, with the project "IKEA Switzerland - Revitalizing the brand",
for a revitalization of corporate values

Category SME

- Stanserhorn Railway, with the project "World novelty CabriO", first
open cable car in the world

- Maurice Lacroix, with the project "The French Job", an ultra
sporty luxury watch

- Your deal, with the "Home&Living" project, online furniture and
Designer products for sale

Category Non Profit Organizations

- One Young World, with the project "Make Followers Leaders and
Leaders Followers", Congress for Intercultural Dialogue

- My Happy End, with the project "Marketing offensive for
Legacy fundraising", more wills in favor of charitable organizations
Organizations

- Swiss Cancer Foundation, with the project "Companies in the fight
against cancer", entrepreneurs get involved and help determine

- Pet Recycling Switzerland, with the "Pet Box Cup" project, locate and
using the PET collection points

- Bag, Federal Office of Public Health with the "Love Life" project,
Prevention of sexually transmitted diseases

Special price

The special prize is tied to categories and is only published at the award ceremony. It recognizes projects that stand out due to their outstanding ideas or innovative aspects, but do not fully comply with the strict rules of the Marketing Trophy.
correspond.

The Swiss Marketing Day

The Swiss Marketing Day with the presentation of the Marketing Trophy will once again take place at the KKL Lucerne. The following keynote speakers will be speaking on the topic of "Of hunters and drivers - or how sales and marketing come together to shoot a leaf":

Hermann Simon, expert in strategy, marketing and pricing with the topic of his bestseller "Hidden Champions". Chester Elton on the development of a marketing culture of sales. Douglas Stephens, retail futurist, on new trends and strategies. Jolly Kunjappu, the man without a job, on change and how to master it. Susanne Wille will once again be the moderator. 

The ordinance originates from the Federal Chancellery. It excludes accreditation for persons who carry out association work or PR and advertising activities. However, this restriction did not stand up to the Federal Administrative Court in July 2011. The court had to rule on the case of an editor of an association organ who had been refused accreditation by the Federal Chancellery.

The court demanded that the Federal Council issue the regulations. The Federal Council has now done so, as announced by the Federal Chancellery. The ordinance will enter into force on January 1, 2013. In future, a permanent accreditation as a journalist will only be granted to those who cover at least 60 percent of events in the Federal Palace in a medium that is accessible to a wide audience. As a further innovation, the Federal Chancellery will publish a list of media professionals on the Internet. (SDA)

Teaserbidl: Keystone