Two permanently installed cameras, three different backgrounds, protective glass walls, streaming to customer platforms, media servers for image mixing and two technicians on site are just some of the items in the new basic package for the Streaming Studio Kursaal Bern. The all-inclusive price, staggered according to duration, is intended to allow transparent and simple planning of attractive events.

In addition to its new Streaming Studio, the Kursaal Bern has numerous rooms in which physical, hybrid and digital events can be implemented. This allows for great flexibility, as the events can always be adapted to the currently applicable conditions.

"Pauses are important not only for the emotional recovery of campaigners, but also for the viewpoints they represent. Over-intensive use of social media ensures that people only ever have one frame of reference, creating filter bubbles. By taking a breath, they can get back to work with better critical faculties and mental hygiene," explains media psychologist Jo Groebel from the German Digital Institute in an interview with news portal Press release.

For the study, the researchers examined the British "No More Page 3" campaign as an example. The campaign, which began in 2012, aimed to make the newspaper The Sun to remove the nude pictures of women that had regularly appeared on the third page since 1970. Despite massive hostility on social media, the campaign actually achieved its goal in 2015. According to the researchers, regular time-outs from the social web were important for this.

Profiles temporarily deleted

Members of the campaign regularly did not visit their social media profiles or even deleted them completely for a time. The periods of time varied, some were no longer active on social networks for only an hour, some even for several weeks. This not only helped themselves, but also their action. The breaks strengthened them emotionally and gave them energy. In addition, the relationship between the campaign operators has improved because they have shown understanding for the time off.

In order not to disrupt the dynamics of the social media action, the operators took turns with their breaks. Thus, individual players were always active on platforms such as Twitter, while the others turned their attention to offline tasks. This division of labor ensured the long-term survival of the campaign. Also important, according to the researchers, was that the operators did a particularly great deal of persuading of the fiercest attackers. This, however, required a lot of emotional strength, which was only maintained by time off. (pte)

Andy Was Right already produced the four pilot episodes under the project lead of Sir Mary (Werbewoche.ch reported). This year, the Content Newsroom on Hardstrasse is now taking over the complete handling of the podcast series. Several new episodes are planned. The talks are well received - both by the audience and by Beyer.

"We may be a traditional house, but we are always open to new technologies. For example, Beyer was present on Instagram early on. The Beyer Talks are now another step towards informing and fascinating our clientele through digital channels as well," explains Philippe Meyer, Head of Marketing at Beyer.

More than just a sound file

In addition to Spotify and Apple Podcast, Beyer Talks can also be found as video snippets on social media. "We always think content across platforms," says Leo Wehrli, Newsroom Lead at Andy Was Right. "You don't want to consume a talk in audio format alone these days. Videos and blog posts are just as much a part of it. We call that podcast+."

Jean-Claude Biver, Dieter Meyer, Aurel Bacs - when René Beyer invites you to a conversation, exciting guests are guaranteed. But who all will talk about his or her fascination with time and its knives is still a secret.

In a multi-stage pitch presentation, the agency prevailed over other competitors and has been responsible for digital marketing and public relations for three new construction projects of CSL Immobilien since the beginning of February 2021.

The Swiss subsidiary of the Ducati motorcycle brand has also placed its trust in Flowcube. The mandate includes communications consulting and media relations in Switzerland with a focus on brand PR and product PR.

PanoramaKnife started in 2012 as an idea to depict the panorama of a mountain range on the blade of a bread knife. In the meantime, PanoramaKnife offers over 120 different mountain and city panoramas on different knives. Flowcube takes over the management of the press office and the media relations activities.

"I am delighted with the whole team to ring in Flowcube's 20th anniversary with three new client mandates," explains Alfredo Schilirò, CEO and owner of Flowcube Communications. "We have greatly expanded our digital marketing and social media competencies in recent years. This was an important strategic step for the agency. We notice that clients very much appreciate the combination and the resulting added value of brand PR, corporate communications and digital marketing from one source. The best example of this is the mandate win at CSL Immobilien, where we prevailed against pure digital marketing agencies as a PR agency interdisciplinary."

The PostFinance app is designed to give users the feeling that banking processes do not have to be complex and tedious. "Mobile banking mostly happens on the go. You don't have much time there. That's why we wanted to make the app as efficient as possible," explains Martin von Siebenthal from Ginetta. On the home screen, only those actions are displayed that are actually used frequently, such as account balance, payment and transfer functions, and notifications.

Banking app as a digital flagship

Mobile banking is playing an increasingly important role. This is also changing the significance of banking apps. For banks, they are becoming an important digital flagship. "The app stands out not only in use, but also visually. It clearly feels like PostFinance without putting the brand too prominently in the foreground," explains Jessica Müller, designer at Ginetta. Ginetta deliberately stuck to the familiar PostFinance yellow and complemented it with the contrasting color petrol.

50 Shades of Petrol

One of the important new features is the Dark Mode, which allows users to comfortably operate the app in the dark. However, instead of the usual black and white, different shades of dark petrol were used.

The 52 participant teams in the 14th edition of the young talent competition had to master an exciting task from this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. Now the top 8 out of 20 entries in the "Film" category has been determined.

10 submissions were originally submitted to the jury, 11 were finally evaluated: For one submission from the Outdoor category, the jury saw greater chances of an award in the Direct category, which the work then received.

ADC Young Creatives Award 2021

Category Direct

Zurich fashion store Big always stays hungry for new ideas and moves. To stay ahead of the curve during the Corona pandemic, Mona and Mateo have teamed up with Big to launch the "Big Fresh Delivery Service." Styles can be selected from the menu and ordered via hotline. Afterwards, the goods are delivered to the doorstep by bike courier.

The campaign aims to combine Big's premium appeal with the street vibe of food couriers swarming the city every night. A world brought to life on Insta-stories, posts, flyers and store windows. BIig's fashion delivery service has been in operation since Monday.

Responsible at Big: Jean-Pierre Kuhn, Emanuel Teicher, Elvira Borbély. Responsible with Mona and Mateo: Nicole Waldis, Mona Fluri, Mateo Sacchetti. Photography: Sabina Bösch.

"We have massively expanded our product range and sharpened the focus on the most popular styles of our customers," explains Oliver Roth, CEO of the Coop subsidiary Lumimart. Accordingly, the new appearance was to be adapted to the increased demands of the brand and underpin its market position.

Ammarkt, which was already entrusted with the rebranding of the Coop furniture store Livique, defined a clear and modern visual world for Lumimart. The multi-stage redesign process was launched with the introduction of the new logo.

In a second step, the entire world of brochures and the communication media at the POS followed. The common thread of the reduced visual style is intended to offer Lumimart - also for the future - a wide range of possibilities for visual design.

Responsible at Lumimart: Oliver Roth (CEO/Head of Division Livique/Lumimart), Antonis Lambrinoudakis (Head of Marketing and Procurement), Fatima Gmati (Head of Advertising). Responsible at Ammarkt: Maurizio Galassi (CD), Sandro Tissi (AD), Elhan Abduli, (graphics), Benji Vegezzi (text), Patrizia Galassi-Mazzucchelli (MD/project management), Roli Geiger (consulting). Photography: Lorenz Cugini. Styling: Alex Wegener.

"Pablo played a key role in shaping our agency for the first two and a half years. We are very pleased to have him back in our ranks," says a delighted Alexander Jaggy. "His comeback is a great asset for our agency, both professionally and personally.

In the meantime, Schencke spent two years at Publicis Zurich, where he worked for Sunrise, Migros, Swiss, Mercedes-Benz, Die Post and Ricola. In January, it was announced that he would be leaving the agency (Werbewoche.ch reported).

"To be able to work again at one of the most creative agencies in Switzerland is a real pleasure for me," says Schencke himself about his return. "We've achieved a lot together in the past, and I'm looking forward to building on that and continuing to develop and implement great ideas with a great team in the future. It feels a bit like coming home again."

Schencke's previous stations were 180 Grados and Leo Burnett in Santiago de Chile, Jung von Matt/9 in Hamburg, Spillmann Felser Leo Burnett and Jung von Matt/Limmat. He is a member of ADC Switzerland and was successful with his campaigns at the biggest international creative competitions Cannes Lions, One Show, D&AD, Clio, London International Awards, Eurobest and ADC Europe.

32-year-old Katharina Ellspermann began her media career 13 years ago at Omnicom Media Group in Hamburg. After holding various positions within the Omnicom network, her path led her to OMD Switzerland 5 years ago, where she was most recently Client Service Director.

Alexander Schmitt is a media all-rounder and proven moving image expert in the Swiss market. In addition to various international positions and experience in product management and marketing, the 42-year-old was most recently Head of Classic Activation, responsible for planning and buying classic media for Omnicom Media Group Switzerland.

The joint login solution will enable the media companies to better meet the needs of their users, they wrote in a joint statement on Wednesday.

With the exception of SRG, this is done with regard to the provision of journalistic content and product development as well as the playout of relevant advertising. SRG will offer the shared login as an additional, voluntary login option on its platforms.

Ringier and TX Group establish a joint venture called OneLog to develop and operate the single sign-on solution. Chairman of the Board of Directors will be Ringier CEO Marc Walder. Vice Chairman will be Samuel Hügli, member of the Group Management of TX Group. (SDA)

In collaboration with K2 University and 14 partner companies - including Accenture, Capgemini and Isobar - Salesforce has developed and implemented a program from March to November 2020. This is based on the free Salesforce learning platform "Trailhead" and is explicitly aimed at women who have taken a career break for a longer period of time and/or want to enter the tech industry. For example, the program launched in November with 15 women receiving a year of mentoring and preparation to enter the tech industry. A further 18 female graduates are now due to join in March 2021.

"Since the beginning, our aim has been to offer talented women in Switzerland who are enthusiastic about learning something that will enable them to get back to work, even after a longer period of leave," explains Vanessa Gentile, initiator of the Bring women back to work program. "And in a field that is growing like no other due to digital transformation and is therefore not only exciting, but also future-proof. So far, it's working out wonderfully - partly because all our partners are 100 percent behind the initiative."

72 women are supported

The aim is to bring a total of around 72 women into the program over the course of a year, who will then be offered a permanent Salesforce job by one of the partners or by Salesforce itself. This specific target group approach is intended to counteract a pronounced problem. According to one study one in seven women in Switzerland loses her job as a result of motherhood. The pandemic has further highlighted gender inequalities, says Vanessa Gentile.

"Against the backdrop of the Covid 19 pandemic, we also face a crisis of inequality," Gentile continues. "Like a magnifying glass, the state of emergency magnifies the view of the social situation in Switzerland and highlights existing disadvantages particularly clearly. This makes the measures that counteract this gap all the more important. The Program 'bring women back to work is one of them."