Petra Jenner also retains the management of the Eastern Europe region, which she already held in 2020. She has been with Salesforce for five years and held various management positions in Europe, most recently the role of General Manager and Senior Vice President EMEA Emerging Markets.

Prior to joining Salesforce, Jenner spent seven years as a country manager at Microsoft in Austria and at Microsoft in Switzerland. Other stops in her career included Check Point Software, Informix Software, and Sybase. She brings a total of more than 25 years of experience in the technology industry.

Blaise Roulet has been instrumental in expanding Salesforce's business in Switzerland over the past six years, according to a company statement. Before joining Salesforce, he had founded the consulting firm Salesconquest, which became the primary Salesforce partner in Switzerland and which Blaise Roulet then sold to Isobar/Dentsu. In the future, he will also contribute his founder know-how in an additional function in the private equity area at Salesforce.

Speech therapy is more than pronunciation therapy for school children. It covers a wide range of services for all ages. Its benefits are also evident in the Corona pandemic, writes the German-speaking Swiss Speech Therapists Association DLV.

In addition to the more familiar, corona-typical long-term symptoms, another problem occurs after intubation: The breathing tube can lead to swallowing and voice disorders. One of the first measures after removal of the tube is therefore an appropriate assessment by clinically active speech therapists. Patients are often not yet allowed to eat or drink, and damaged vocal cords often impair the voice. The symptoms can occur over a longer period of time and thus make the return to everyday life even more difficult. Logopedic therapy shows great success and contributes to a shortening of the hospital stay and thus to a reduction of costs. This is not new, but has gained importance with Covid-19 and the increased number of ventilated persons.

The German-speaking Swiss Speech Therapists Association DLV therefore puts the European Day of Speech Therapy on Saturday under the motto "Speech Therapy for Covid Patients". For the information campaign on social media channels and the Website the DLV was advised and supported by Art.i.schock. The agency has been supporting the DLV in communications since last year.

Responsible at the DLV: Bérénice Wisard (President), Edith Lüscher (Managing Director). Responsible at Art.i.schockPatrizia Tanner (concept, consulting), Yasmin Cilasin (graphics).

Turnover increased by 43% year-on-year to 902.6 million dollars, as the company announced on Thursday after the close of the US stock exchange. In the fourth quarter of 2020, turnover grew by 38% to 250.6 million dollars.

Slack benefited from the high demand for office software during the coronavirus pandemic. CEO Stewart Butterfield spoke of an unprecedented acceleration of digital change.

However, it has not yet made any money. For the year as a whole, Slack made a loss of 300.4 million dollars. In the fourth quarter, the loss of 82.0 million dollars was slightly lower than a year ago. (SDA)

Intrinsic motivation is very important in marketing. Here, advertisers appeal to consumers' emotions and rely on their inner drive. This is especially crucial when advertising tells a story. Customers thus find out what personally motivates them to make a purchase. They thus have an active role and a stronger affinity for the products. In contrast, reward effects, i.e. extrinsic motivation, often seem very contrived and inauthentic," explains marketing expert Felix Murbach in an interview with the news portal Pressetext.

Over five different studies, the researchers analyzed which motivations have the greatest impact in a campaign. In one study, for example, they showed 163 participants a story sentence by sentence in which the personal motivation of the main character was clear. Across the five analyses, it was shown that people are more attentive to such campaigns and identify more with the offer than with mere promises of a reward.

Potential for Corona vaccination

Campaigns that address intrinsic motivation are particularly effective in certain marketing areas, such as appeals for donations. This method is also promising for advertising the Corona vaccination. According to study leader Tom van Laer, it should feature people who get vaccinated on their own initiative, for example, to protect their family. "If the audience understands the intrinsic motivation of the characters, it transfers better to the audience," van Laer says. (pte)

With the relaunch, the magazine is repositioning itself and wants to reconnect lifestyle and fashion with socio-political issues. In short, Annabelle has long been more than just "belle," it should become more political again and show attitude.

The magazine is also to be presented to existing readers in a fresh look. The aim is also to increase awareness, image, relevance and readership. The new Annabelle will be published for the first time on Friday, and the relaunch will be accompanied by a campaign developed by Rod Kommunikation. At the center of this new campaign are users who show what the new Annabelle stands for and what women can be. From more than 300 submissions, 20 images were selected for the campaign: From Annaboss to Annabefreit to Annanofucksgiven.

With the women's survey "Annajetzt" by Sotomo and Annabelle, the magazine provided a comprehensive picture of the mood of women in 2021, which was widely discussed in the media, one week before International Women's Day. (Werbewoche.ch reported). The results have Annabelle once again strengthened its resolve to be a women's magazine for all women in all their diversity.

Responsible at Annabelle: Jacqueline Krause-Blouin, Kerstin Hasse, Brigit Langhart. Conception, creation and realization: Rod Communication. Media: Media type. Lithography: NC. Photographer: Diana Pfammatter. Styling, Hair & Makeup: Martina Loepfe, Daniela Koller. Producer: Martin Berz. Study Partners: Sotomo.

Eastern Switzerland as the regional medium for the cantons of St.Gallen, Thurgau, Appenzell Ausserrhoden and Innerrhoden has appeared graphically largely unchanged in the online edition since its launch in April 2018, apart from a few adjustments. Now Ammarkt has launched a comprehensive restructuring realized.

The new appearance focuses more on the image and gives the individual articles more air and space. The adapted font is intended to make the site easier to read. The layout now also takes greater account of the fact that Eastern Switzerland is more a magazine than a news medium and focuses on background information, in-depth analysis and commentary. The aim of the redesign was to be unagitated, clear and easy to understand.

Focus remains the same

As before, the focus is on illuminating politics, business, society and culture. The latest news from the region is now reflected in a live feed, which provides a quick overview of events in the form of a running chronicle. In addition, the renewed newspaper relies on changing themed journals with collections of articles, for example on enjoyment, lifestyle or mobility.

Geographically more extensive

At the same time, Eastern Switzerland is also opening up geographically in certain areas. Eastern Switzerland remains the anchor. In addition, however, in the sense of broadening horizons, more voices, ideas and inspirations from authors from other parts of the country are to be included in the future. In this way, the medium also takes into account the fact that its readership always includes people from other regions of Switzerland.

In January 2021, the online newspaper said it had reached the highest level in its history, with around 400,000 unique readers. The print magazine, launched in February 2020 and published six times a year, is also seeing rapid subscriber growth.

According to Riverside Productions, demand for the services of the still young production company has increased enormously in recent months. The special feature of the offer is the strategically sound consulting for the use of digital moving image media, combined with the efficient working method of lean producing.

"We are very pleased to have Tanya König on board, an extremely experienced and talented producer and expert in digital video production and distribution. This will enable us to further develop our offering in the best possible way," Tanja Hollenstein is pleased to say. "I am convinced that especially in the current time, which calls more and more for digital interaction, our offer is attractive", Tanya König explains her commitment to Riverside Productions. "What makes it special is that the production is embedded in the strategic development. That's where I want to start and see the potential for tomorrow's clients."

Producer Trenary Guerrero wether team member

Riverside Productions also completes the team with producer Trenary Guerrero, who has broad experience in productions as a videographer and graphic designer.

Every child knows it. And yet only very few are aware that the modular letterbox comes from the Schweizer company - and there are now several imitators. With its new campaign, TBS is aiming to interpret the product in a contemporary way and, in doing so, to bring the Schweizer brand back into focus. The undisputed hero is the product itself, which with the milk box and the smart parcel box is more current and relevant than ever in today's "parcel flood".

The Swiss Original

The design of the product is timeless, the modular construction sustainable and durable - and with the digital parcel box, the innovative solution to e-commerce has succeeded. Only mailboxes from Schweizer would be able to claim this combination. And so the bracket "The Original." asserts the role as market leader and innovator.

Self-confident headlines take up the qualities and play with the attributes of the original. Visually, the campaign is based on the minimalist product design - product and background go tone-in-tone while reflecting the newly defined color spectrum of the Schweizer brand.

Harbinger of the new brand identity

The campaign is holistically conceived and is consistently played across all channels. Web banners, print ads and architectural mailings encourage visitors to visit the newly designed website. Original.ernstschweizer.ch to test. In addition, the sales department is equipped with the adequate sales documents for the original.

At the same time, the campaign carries the newly developed image of the Schweizer brand across all channels to the outside world for the first time.

Customer: Ernst Schweizer. Responsible agency: TBS Brands Partner. Realization website and banners: Stierli Digital Solutions.

The 52 participant teams in the 14th edition of the young talent competition had to master an exciting task from this year's main sponsor "McDonald's Switzerland": To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function.

This year's jury, headed by Jury Chairman Philipp Skrabal (ADC Vice President), included Stijn Heytens and David Smadja from McDonald's, as well as Ralph Trossmann (Dialog Marketing Solutions at Swiss Post), Peer Kleinfeldt (Key Account Manager at APG|SGA), Sandro Kolbe (Project Manager Media Partnerships & Events at Ringier, Blick Group), Derya Tuna (Executive Producer at Tuna Production and Board Member at Swissfilm Association) and Cristina Tonitto (Head Marketing Communication at Keystone-SDA-ATS) as well as ADC Managing Director Gioia Bozzato and members Barbara Hartmann, Rob Hartmann, Hanja Heuss, Andy Lusti, Michelle Nicol, Sandy Pfuhl, Raul Serrat, Julia Staub, Manuel Wenzel, Marco Zimmerli and Martin Zimper.

The shortlists for each category will be published daily starting next Monday, and the winning teams will learn of their great success on Friday, March 12, 2021.

How can you attract attention cost-effectively and demonstrate your versatility in a sustainable way? In response to these questions, Richnerstutz has developed a special mailing that does away with the conventional babushka unpacking procedure - no box in a box.

The in-house creation department came up with many ideas, but the concept of a fan, as known from the Pantone color fan, was ultimately convincing. All competencies, important reference projects and other interesting information about the company are to be creatively communicated through the reinterpretation of the familiar tool.

Specially produced packaging made of corrugated cardboard glued layer by layer is designed to deliver the contents safely to the addressee. When the box is opened, the slogan "The right solution for every situation" invites the recipient to discover the contents. Inside, the recipient will find the "competence fan", which highlights Richnerstutz's extensive capabilities, and a personal "door opener" produced in-house as a give-away.

Currently, three studios are being installed in the already existing news and sports center of the Leutschenbach, as SRF Director Nathalie Wappler announced at a media conference on Thursday. In the future, radio news and SRF 4 News will also be broadcast from here.

Around 70 employees will be moved from Bern to Zurich for this purpose. Construction work is naturally more difficult because of Corona, said Wappler. So that those present would mix as little as possible, work would also be done at night.

The Zurich site is to become the "center for topicality and digital development. The editorial offices for background and analysis, including "Echo der Zeit," will remain in Bern.

"Technical complexity underestimated"

In this already existing news and sports center, however, little has gone according to plan so far. Actually, broadcasting from these new studios for television should have started as early as November 2019, but the technology is still not running as desired.

"The technical complexity of this project was underestimated at the beginning," Wappler admitted. The first broadcasts from this studio will now be possible "in the middle of the year at the earliest".

Start of construction for the "Radio Hall

SRF's second major construction project, the "Radio Hall," has now also got underway. Since the beginning of February, construction has been underway in Leutschenbach to replace the Brunnenhof radio studio in Zurich.

The conversion of a hall for company vehicles into the "Radio Hall" is expected to take around a year, i.e. until February 2022, after which the editorial offices of Radio SRF 1, SRF 3, Virus and Musikwelle will gradually be relocated here until the end of August 2022.

The city of Zurich will subsequently rent the vacant Brunnenhof radio studio and set up a school building in it. (SDA)

She is a role model for young women at the beginning of their careers: Regula Bührer, co-founder of the Rod agency, author of the book "Women's Work," two-time Advertiser of the Year and new member of the Advisory Board of Ringier's "Equal Voice" initiative, speaks in the video podcast of m&k and Advertising Week with Anna Kohler.

To the article on Werbewoche.ch.