Roger Givel, founder of the Swiss platform for online trade shows, had reacted immediately in the Corona crisis and used the opportunities of digitalization to bring what trade shows are all about into the digital age. "This is how we create the conditions to bring industries, people and markets together now and in the future - online," Givel is quoted as saying in a statement.

The initiator could mobilize in the last weeks again over 70 exhibitors and promises a varied second on-line fair.

Virtual opening concert with Marc Pircher

On Thursday from 19.30 the pop singer Marc Pircher opens with a virtual concert at Trade fair-online.ch the second virtual trade fair of Central Switzerland.

"Digitalization is one of the most important trend topics of our time, with implications for the trade show industry as well," explains Givel. "We are pleased to take on a pioneering role here in Switzerland and to be able to offer companies a sustainable trade fair platform."

Weeks before the start of the trade fair, he launched a large-scale online advertising campaign for his second online trade fair.

In the first commercial, the new, 100 percent natural vegetable bouillon "Intenso & Puro" is promoted. Accordingly, the natural ingredients are also the main theme of the commercial. "Murmi Imfeld", responsible for vegetable quality assurance at Nahrin in Obwalden, tests the fresh carrots.

Since the beginning of March, the spot has been played out on various stations, with the deployment being continuously tracked and optimized by Mediaeffects. After the RepostioningFollowing the rebranding and the development of the imagery as well as the new packaging design, KSP is now also launching traditional advertising with Nahrin.

Responsible at Nahrin: Markus Bachmann (Head of Digital Marketing); Philipp Meier (Head of Marketing); Felix Obrist (CEO). Responsible at KSP: Barbara Sarras (text); Stephanie Waldvogel (content creation, editing); Alba Rau (art direction); Nico Hediger (graphics); Katja Klee (consulting); Uwe Schlupp (creative direction); Hastings (voice recording and sound mixing); SLGH (finishing); Ansichtsache (image editing); Myrtha Hafner, Mediaeffects (media).

The 52 participant teams in the 14th edition of the young talent competition had to master an exciting task from this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. Now the top 8 out of 20 entries in the "Film" category has been determined.

ADC Young Creatives Award 2021

Film category

"Young Swiss filmmakers are very close to my heart. I'm pleased to see that I don't have to worry about Switzerland's creative future. The quality of the submitted film ideas was exceptionally high, there were some great works among them, which I would like to realize personally. I am looking forward to a future with Generation Z!", says Derya Tuna, Executive Producer at Tuna Productions and board member of the Swissfilm Association.

The other shortlists will be communicated in a staggered manner this week. The winning teams will be announced on Friday.

The digital transformation is changing many things profoundly. New needs and demands are emerging, and promising opportunities are arising. If you want to seize these opportunities, you have to find the new in the possible and act courageously. The new company of designer and digital expert Ueli Kürschner DesignMind aims to pave the way to a successful future for companies - by means of design as a strategic competence.

DesignMind focuses on the two service areas "Brand Experience Design" and "Transformation Design". "On the one hand, we develop and design brands to enable an independent, even iconic customer experience," Ueli Kürschner, founder and strategic designer of DesignMind, is quoted as saying in a statement. "On the other hand, we identify new demands along the customer journey for companies. Derived from this, we further develop existing products and services or even create something new. In this way, we greatly advance companies in their transformation efforts in the areas of marketing, sales and customer loyalty."

Understanding design as a way of thinking

Kürschner can draw on 25 years of experience as a designer and digital expert. According to his own statements, he has already founded various companies and led them to success. "Design is more than shaping. More than shaping. Design is a way of thinking and approaching." DesignMind applies the method set of design and guides companies through a process that aims to meet new demands with forward-looking offerings and products, as well as to make the relevant contact points with customers memorable.

V-Zug, a company based in central Switzerland, spent seven years working on its new "Excellence" product line. Highlights of the products are the characteristic and at the same time simple design, a unique, intuitive user interface, the networking of all appliances via the digital V-Zug Services as well as a high demand for valuable and durable materials.

However, the Excellence line is not communicated with a classic product campaign, but with a campaign that for the first time focuses on the V-Zug brand values. "The fact that we are communicating our brand values of design and sustainability so explicitly to the outside world marks the dawn of a new era of communication for V-Zug," explains Roland Graf, V-Zug Global Head of Marketing.

Magic in every detail

At the heart of the global brand campaign, which will be launched first in Switzerland and then in 14 other markets, is the message "The magic is in the details. Inspired by natural perfection, the campaign is intended to underscore the company's sustainable focus. Accordingly, the imagery of the campaign is also characterized by impressions from nature combined with design details of the products.

At the same time, the message also expresses what the target group associates with V-Zug: A love of detail that makes the ordinary extraordinary and helps to create Swiss perfection.

The brand campaign is played out via an awareness and consideration phase with TVCs and online spots as well as print visuals and digital ads.

Full service down to the last detail

The new brand campaign was created in close and collaborative cooperation with V-Zug. The entire campaign was developed and implemented in Jung von Matt's full-service approach. From the brand and communication strategy to perfectly coordinated media planning, efficient targeting, a state-of-the-art landing page, and the realization of the advertising materials, the agency provided everything for the national as well as international launch. In addition, the international rollout of the campaign is also managed by Jung von Matt.

"A campaign of this magnitude is not an everyday occurrence for us. The coordination of a large number of internal and external stakeholders and the coordination with international markets from Australia to France made the campaign an organizational and content-related challenge - which we successfully mastered by joining forces," says Roland Graf, V-Zug Global Head of Marketing.

Responsible at V-Zug: Roland Graf (Global Head of Marketing), Jasmin Riesen (Head of Marketing Relations), Daniel Vila (Head Marketing Services Switzerland), Sibylle Stocklin (Digital Marketing Manager), Nadja Toscan (Marketing Content Manager). Responsible at Jung von Matt Limmat: Martin Winther (Creative Direction), Anouk Karrer (Text), Luca Schneider (Art Direction), Ian Musgrove (Graphic Design), Florence Scherer, Anne Muhl (Strategy), Marcel Walzl (Project Management), Thomas Steiner (Chief Client Officer). Responsible at Jung von Matt Tech: Emmanuel Denier (Screen Design), Amir Ferhatbegovic (UX Consulting), Christian Koop (Technical Consulting), Jan Rohleder (Project Management), Michelle Danilschenko (Managing Director, Creation & Experience). Responsible at Jung von Matt Impact: André Heller (Media Strategy), Matthias Wobrock (Performance & Analytics), Benjamin Herz (Managing Director). Responsible at Jung von Matt Services: Fabrizio Rutishauser (Image Editing), Jlona Kopf (Web Developing), Pepe Kaegi (Managing Director). Responsible at Jung von Matt Play: Constantine Wrage (Agency Producing), Matthias Fasnacht (Managing Director). Responsible at Pumpkin FilmStefanie Brand (Video Producing), Pėr-Hampus Stålhandske (Director). Photography: Matteo Imbriani.

The Umami company imitates nature on the fourth floor of a high-rise building in Zurich in an ecological cycle and produces microgreens full of nutrients and vitamins. The "Content & Corporate Communications" team of Serviceplan Suisse developed the content concept to promote the cooperation and produced all assets for national and international use completely in-house.

Mini's commitment to reinventing urbanity and enhancing the lives of city dwellers with maximum experience and minimum footprint goes beyond mobility. With the claim to positively change the urban living space through meaningful collaborations. Umami is an example of this. High quality standards, new innovative thinking and a focus on urbanity unite the brand values of the Zurich start-up and Mini.

For the communicative implementation, Serviceplan Suisse was inspired by the ecological cycle for the concept "The Umami Circle". This resulted in assets for three communication phases: The first is an approximately 90-second main film, complete with teaser cutdowns for promotion on Facebook and Instagram. For the second phase, the agency produced three portrait films as a stage for the Umami founders, their motivations and motives. All of these films will be presented together with other international initiatives on Mini.ch/umami. In the third phase, the Swiss Mini community will be exclusively involved - with assets for Facebook and Instagram staged differently for each channel.

Responsible at Mini Switzerland and Umami: Adrian Kwasnitza (Head Marketing Mini), Alessia Pezzini (Specialist Events & Sponsoring Mini), Denis Weinberg, Manuel Vock, Robin Bertschinger and Luca Grandjean (Umami). Responsible at Serviceplan Suisse: Tizian Lienhard (Art Direction), Lara Horisberger (Text), Laila Kalman (Social Media), Kurt Bösiger, Dominic Shota Schweingruber (Film Production and Motion Design), Thomas Lüber (Creative Director), Sidonie Bauer, Livia Küpfert (Consulting), Marcin Baba (Executive Creative Direction), Pam Hügli, Raul Serrat (Overall Responsibility).

The origins of the RehaClinic Group go back to the tapping of the healing thermal springs in Bad Zurzach over 65 years ago. Since then, the company has continuously expanded its competencies in inpatient and outpatient rehabilitation and developed additional attractive prevention offerings. Today, the Group offers much more than just rehabilitation.

Against this background, it became clear that even the name "RehaClinic" no longer satisfied the Group's strategic aspirations. The new brand name Zurzach Care builds on the foundation of tradition and experience and builds a bridge to the future. To the brand's vision of caring for people's needs in partnership.

The redesigned logo is intended to accentuate the connection between origin and future by staging contrasting typographies, while the color tone conveys warmth and closeness. The color palette continues in the revamped imagery. Branders completely revamped the foundation for the digital presence, brochures, stationery, to apparel and signaling, creating a consistent 360-degree brand experience.

Responsible at Zurzach Care: Serge Altmann (CEO), Marietta Werder (Head of Communications). Responsible at Branders: René Allemann (CEO & Creative Director), Philippe Knupp (Strategy Director), Sarah Egger (Junior Brand Consultant), Palma Manco (Senior Brand Designer), Micha Kumpf (Senior Brand Designer), Sarah Trendle (Executive Brand Designer).

Fifteen years ago Monday, the first issue of the commuter newspaper 20 Minutes, with a circulation of 109,000 copies, was in the boxes in Geneva, Lausanne and many other cities in French-speaking Switzerland. The fledgling medium has moved with the times, and its editorial focus has shifted first from print to online, then to mobile, and is changing to video-first with the publishing video offensive announced in January, which will create 20 additional jobs in video, sports and social media.

Throughout the year, the various channels and the company's own channel 20minutes.ch/15ans editorial contributions on the anniversary will appear again and again, marked with a special anniversary logo. The whole thing is accompanied by a cross-media campaign, projects and competitions.

"Webstar" seeks talent

From March 2021, 20 Minutes will support new digital talents with the Webstars campaign. A jury will evaluate the submitted ideas from the fields of music, film, fashion, lifestyle or cooking and select five talents. The five finalists will benefit from professional coaching. The final projects will be evaluated by the jury and the 20 Minutes community. The winner will receive prize money and an offer to work with 20 Minutes on a regular basis.

#FierDeToi is looking for good stories

In the #FierDeToi campaign, starting in April, the public will be invited to send in stories from people in their personal environment that they are proud of. The most original submissions will be presented to the public and the winners will be determined by audience voting.

A major anniversary and award celebration, which will take place physically or digitally depending on the situation, is planned for the end of 2021.

The 52 participant teams in the 14th edition of the young talent competition had to master an exciting task from this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. The top 10 from around 45 entries in the "Outdoor" category has now been selected.

ADC Young Creatives Award 2021

Outdoor category

"The Outdoor category was again convincing this year with the most submissions. The unbroken interest in this attractive medium was rewarded with a selection of very good quality works. In the end, even two striking ideas were crowned deserving winners within this classic category," says a delighted Peer Kleinfeldt, Key Account Manager at APG|SGA.

The other shortlists will be communicated in a staggered manner this week. The winning teams will be announced on Friday.

Large banks are increasingly closing small branches and withdrawing from the neighborhood. This is also happening in Basel - specifically in the Gellert, St. Johann and Iselin districts. Basler Kantonalbank is taking advantage of this to make a commitment to the neighborhoods. Because, contrary to the trend, BKB with its 12 branches continues to focus on proximity to the residents of Switzerland's most beautiful city.

The tactical campaign developed by Mona and Mateo is a promise. Coinciding with the closures of competitors, employees of the BKB neighborhood branches address the neighborhood: "We stay in the neighborhood". On local billboards, with geo-targeting banners, as ads in neighborhood newspapers and on e-screens, the message is to reach everyone who does not want to miss the personal contact with their bank in the future. At the same time, the "Switch and stay in the neighborhood" campaign is designed to make the decision even easier for people who want to switch.

The campaign has been in operation in Gellert, St. Johann and Iselin since the beginning of March.

Responsible at Basler Kantonalbank: Mathias von Wartburg, Markus Wittenbecher, Alessandro Venafro. Responsible with Mona and Mateo for concept and implementation: Nicole Waldis, Mona Fluri, Mateo Sacchetti. Photography: Julia Ishac.

For the book, a baking challenge was organized together with eight food bloggers, which was widely distributed on social media. The four winners were portrayed in the baking book. In addition, further content for social media was created during the production of the book.

Even after many years, the baking book is still an important communication medium for Dr. Oetker.

Responsible at Dr. Oetker Switzerland: Valery Henle (Head of Marketing), Eli Etter (Consumer Marketing Manager), Joëlle Zaugg (Product Manager Cake/Dessert), Sarah Siegrist (Digital Media Manager), Patrizia Mauro (Product Manager Cake/Dessert). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann (consulting), Jenny Ziörjen (design), Claudia Schilling (styling/food photography), Kingfluencer (Influencer Challenge), Bernhard Stauffiger GU Medien (printing).

The Lia Rumantscha, the umbrella organization for the promotion of Romansh language and culture, considers the status of a partial official language important for the preservation of Romansh. Since the vote on the language article in 1996, much has been done to promote Romansh, which the Lia Rumantscha gratefully acknowledges. For example, the federal government translates documents of particular importance, such as explanations of votes, into Romansh. If a citizen addresses the federal administration in Romansh, the administration responds in Romansh.

More visibility

However, the Lia Rumantscha sees a need for action in the implementation of multilingual communication on the part of the federal government. On the occasion of the 25th anniversary of the introduction of Romansh as a partial official language of the Confederation, it is calling for more consistent use of Romansh as an official language at the federal level: Parliament, the federal administration and federal-related companies must make greater use of Romansh in their communication and contact with the Romansh population.

Specifically, the Lia Rumantscha demands that Romansh be used throughout Switzerland for all types of signage. This applies wherever the other three official languages of Switzerland are listed. In the Romansh-speaking area, Romansh must also be used as a priority for information to the population and this on all communication channels.

"If Romansh is not used in the national context, it is increasingly forgotten," says Andreas Gabriel, Secretary General ad interim of the Lia Rumantscha, explaining the demand. In addition to the consistent use of Romansh, the Lia Rumantscha would like the federal administration and federal-related companies to pay attention to correct terminology in connection with the national or official languages. "Switzerland is quadrilingual or multilingual, but not trilingual," summarizes Andreas Gabriel.

To illustrate how simple it could be to help the Romansh language gain more presence, the Lia Rumantscha published a short animated film on the social networks these days. With a wink, the clip points out a glaring omission in the use of Romansh.

Support in parliament

National Councillor Martin Candinas, Die Mitte - CVP Graubünden, supports the demands of the Romansh language organization: "A small language like Romansh depends on being present throughout Switzerland." The federal government is obliged to do so, he adds.

Confederation sensitized

Exactly 25 years to the day after the 1996 vote, the Federal Administration, namely the Delegate of the Confederation for Multilingualism, is launching on March 10, in collaboration with the Lia Rumantscha A campaignto raise awareness of the Romansh language and culture among employees of the federal administration.