Recently, more and more clients from Appenzell Ausserrhoden have been working with Koller.team, the agency writes in a statement. The agency wants to offer them the whole range of services as close as possible. That's why site manager Andrea Mathis is pleased to be able to serve the clientele in Appenzell's central and hinterland directly from Herisau in the future. Mathis has helped shape the development of the 14-strong agency over the past 19 years, the statement continues.

In Herisau, the agency's entire range of services is available, from strategy development for marketing and communication to creation with graphics, photography, video and text work, to the growing online department with its own web programming and social media editorial team.

"I've been interested in the real estate industry for a long time and I think it's admirable how Neho has revolutionized the market in every way," Cancellara said of the new partnership. "I also know from friends how nerve-wracking and costly selling a property can be. Especially as an athlete, I really appreciate Neho's service for precision and performance, both indispensable qualities to reach the highest level." According to Neho, Cancellara is convinced of the holistic service as well as the team and wants to move the company forward together.

A two-way partnership

By recruiting Cancellara as brand ambassador, Neho aims to establish itself throughout the country and particularly strengthen its presence in German-speaking Switzerland, where the professional cyclist and cycling in general enjoy a particularly high level of popularity. As brand ambassador, Cancellara will represent Neho in a TV advertising campaign and in various joint communication projects. The partnership is expected to be a win-win for both sides. The real estate agency is committed to promoting Swiss cycling.

The full plate is the theme for issue 500. "From the edge we see over and under the plate" is written on the posters of Surprise on the occasion of the anniversary edition. The original phrase "thinking outside the box" is turned on its head: the view is directed from the outside onto and under the plate. Who has how much, who lives below the minimum? These are the questions that have always preoccupied the Surprise association.

500 issues of journalistic quality

By placing the anniversary at the center of the poster, the existence and purpose of Surprise as a matter of course. The focus is on the journalistic perspective and quality rather than on presenting homeless people in unexpected surroundings.

The campaign will be implemented as a digital poster, offline poster and full-page advertisement and published with the support of a media provider.

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Responsible at the Surprise association: Andreas Jahn, Caroline Walpen (Marketing, Fundraising & Communication team). Responsible at Eyeloveyou: Rafael Dietschy (concept, creation), Martin Sautter (animation), Tumasch Clalüna (text, project management).

In 2019, advertising sales in Switzerland were still down by 2.5 percent to CHF 4.45 billion. The extent of the significant decline in 2020 depends, among other things, on the extent to which the respective media genre is used or distributed outside the home, according to a statement on Thursday. In the cinema sector, which was hit hard by the measures taken to combat the pandemic, advertising sales fell by almost 71 percent to 10 million Swiss francs.

 

There were also particularly sharp declines in radio (-26.7 percent to CHF 105 million), outdoor advertising (-22.8 percent to CHF 373 million), press (-21.3 percent to CHF 727 million) and advertising and promotional items (-19.7 percent to CHF 611 million).

The declines in television (-12.5 percent to CHF 616 million), online advertising (-10.9 percent to CHF 462 million) and direct advertising (-6.7 percent to CHF 828 million) were considerable, but still significantly lower.

In 2020, direct advertising secured the biggest slice of the measurable advertising pie for the first time, with a share of a good 22 percent. It is followed by the press with a share of 19.5 percent. (pd/SDA)

Swiss Marketing: Stefan Wagner, you're in charge of online advertising at Goldbach. What is your team doing now that third-party cookies have been phased out?

Stefan Wagner: Of course, we will continue to market online advertising. However, the terms and conditions for digital ad delivery will need to be adjusted. Goldbach has been working for some time to find a solution for the post-third-party-cookie era. But there will be no «one-size-fits-all» solution. We’re using a variety of approaches to place ads. These must respect users’ rights while also enabling publishers to monetize their content across various digital platforms.

 

Annette Dielmann, you are with the Developments in these new approaches, yes closely involved: How could such a What might a new solution look like, for example?

Annette Dielmann: The foundation for all solutions in the advertising market is the consistent consideration of user consent—or lack thereof—regarding the use of data for ad delivery. Using our publishers« first-party data, we have the ability to employ our own identifiers for ad delivery, which continues to enable targeting for advertisers. This also applies to private or curated marketplaces where, together with other Swiss ad sellers, we can be targeted in a »brand-safe” environment.

Wagner: But we mustn’t forget: There are also solutions beyond user targeting that require a cookie to deliver targeted ads. At Goldbach, for example, we use contextual targeting and location-based targeting to deliver ads that reach users within their specific areas of interest or in the right region. As I mentioned earlier, this isn’t a new topic for us; we’re constantly developing and refining these measures and offerings.

 

What will advertisers from Can you feel this change?

Dielmann: First, we’re seeing a great deal of uncertainty. Proven models, metrics, and strategies are no longer working as they used to. The biggest challenge will undoubtedly arise for performance campaigns. At this point, we cannot yet predict how new APIs—which are intended to signal remarketing to the browser (i.e., a user leaves Website A, sees an ad for Website A on Website B, and returns to Website A)—will function. However, we also see opportunities in these changes: for example, the quality of ad placement is increasing, and transparency is improving for advertisers. Although the volume of data is smaller, it is of higher quality. A market consolidation will take place—for example, among third-party data providers—which will also create greater transparency. New, standardized measurement standards will allow for more transparent comparisons in the market. This also presents an opportunity to develop a consistent approach across devices. At Goldbach, we are involved in Mediapulse’s initiatives regarding new online research as well as in IAB Europe working groups. Consistent adherence to user consent and transparency toward users regarding how their data is handled will also make advertising more relevant and credible once again.

 

From the advertiser's perspective That sounds good. What does it take to do that? What are the requirements?

Wagner: Overall, it’s important for the industry to collaborate more closely now. Together, we must redefine our needs and, indeed, question practices that have become established over the years. We’re seeing increased dialogue among all market participants, with everyone—AdTech companies, marketers, publishers, agencies, and advertisers—working together on solutions and new concepts. We at Goldbach are helping to shape this exchange. This is a very positive development—especially for advertisers.

Is online advertising in the post- still the same cookie Effective?

Wagner: Changing user behavior (across an ever-increasing number of devices and platforms) presents us with the challenge, one way or another, of having to manage an ever-growing number of identifiers—including those beyond cookies. As a result, thanks to these new approaches, we even see an opportunity to further improve the effectiveness of advertising. Fundamentally, we hope that our partners will also be open to change and support these new solutions. These changes won’t happen overnight. For example, Chrome will not disable cookies until alternatives for the advertising market have been tested and are ready for use.

 

Was the log-in page Was the alliance founded?

Wagner: No, the Log-in Alliance is primarily about fostering closer contact with users. But of course, as marketers, we can use this data to work on creating an identifier that also enables ad delivery. Of course, this would only happen if the user consents—and everything would be done in coordination with the data protection authorities.

The Graubünden Tourism Organization and the IT provider from Cham have been working closely together for over ten years. The UMB slogan "creating time" is not just a catchphrase, but a program. In 2020, vacation packages were put together jointly as part of the "Swiss Summer Stories". This offer was actively used. Numerous colleagues from UMB spent their summer vacations in Arosa.

Now the collaboration is taking a step further with the new co-branding campaign. The appearance includes various communication measures in print and online. The message is played out in social media posts, posters and TV spots. For Marion Schmitz, Deputy Tourism Director and Head of Marketing & Communications at Arosa Tourism, this implementation is an impressive example of how the existing destination partnership can be used effectively for both parties. "We can increase our reach thanks to the joint campaign. This co-branding is a win-win situation for both parties. The slogan "creating time" is associated with emotions. This stays in people's minds and directly provides inspiration."

According to a statement, Neo Advertising will thus take over the marketing for VBZ for the next seven years. The only exception is the advertising space on Bahnhofplatz, which will go to Livesystems.

For VBZ, the tender is a further step in the "Smart Stop" project, in the context of which VBZ, as the second-largest provider of outdoor advertising in Switzerland, also wants to develop technologically.

The new tender would result in revenue of at least 14.9 million Swiss francs per year, spread over the seven-year contract period and benefiting the city of Zurich and the Zürcher Verkehrsverbund (ZVV).

Neo Advertising, which thus replaces Clear Channel, had submitted the best bid in terms of both quality and quantity. "It is the successful conclusion of a complex, fair and correct tender according to all the rules of public procurement," says a delighted Martin Suter, Head of Stops and Commercialization at VBZ. The great interest on the part of the marketers also shows the attractiveness of the advertising spaces at VBZ stops.

As was already the case with analog poster sites, the invitation to bid was based on a market- and demand-oriented concept that divided the poster sites put out to tender for marketing into different lots. These lots could be bid for individually or en bloc.

Because they believe in the future and the great potential of digital out-of-home (DOOH) advertising, VBZ placed less emphasis on a minimum guarantee and more on the highest possible rate of delivery in the tender. This goal was achieved with 81.25 percent in Neo Advertising's bid.

Additional power consumption is overcompensated

VBZ wants to compensate for the additional electricity consumption caused by the digital advertising spaces: The electricity required for this comes exclusively from renewable sources. In addition, the existing bus stop lighting will be converted by the electricity company of the city of Zurich (ewz) - LEDs with motion sensors will replace the fluorescent tubes in the future. This will save VBZ so much electricity that the eco-balance of the advertising spaces will not only be balanced, but that additional electricity savings totaling 55,907 kWh per year would be generated. In addition, the latest technologies of digital advertising spaces are installed, which consume significantly less energy. At the same time, VBZ would like to remove one analog advertising space for every digital advertising space.

DOOH: 21 percent in Zurich

The digitization of 21 percent of all VBZ advertising space is unprecedented in Switzerland, the statement continues. This will make Zurich a leader in the field of DOOH, according to VBZ. This is another reason why the project has a certain significance for the entire advertising market in Switzerland. The conversion of the analog to digital surfaces will start as early as the beginning of 2022.

Widmer, 48, is currently an editor at the Bremgarter Bezirks-Anzeiger days, as the SWS Medien AG publishing house announced on Thursday. Previously, he had worked at the Zofinger Tagblatt/Luzerner Nachrichten headed the Cantonal Department.

 

The Seetaler messenger is the same as the Willisauer messenger a title of the SWS Medien AG publishing house based in Willisau. The local newspaper for the Lucerne Lake Valley with the editorial office in Hochdorf is published on Thursdays. It has a certified circulation of 4600 copies. (SDA)

In 2020, 2027 people turned to the conciliation body, compared to 2379 in the previous year. Since 2017, the number of complaints has been declining, as the conciliation body announced in its annual report on Thursday.

The explanation for this was that the providers of telecommunications services and value-added services were more accommodating toward customers. The providers have also improved their customer services.

The Covid 19 pandemic had little impact on the figures. However, it did give rise to a number of conspicuous cases. These concerned the cancellation of contracts for excessive use of telecommunications services abroad and long and costly waits on the telephone for flight rebooking. (SDA)

With stories from everyday life, Migros spreads the infectious outdoor summer feeling that everyone so desperately needs. To kick things off, the couple Mauri and Stefan set off from their living room routine on a motorhome adventure and experience a lot of summer idyll and also a few fails on their road trip through Switzerland.

Furthermore, the campaign accompanies the Bachmann family camping and shows how the over-motivated father Jean wants to do some real "outdoor". But his wife Denise and their children Finn and Lara are not particularly enthusiastic. Fortunately, a wonderful surprise awaits them the morning after.

If you're in the mood to write your own outdoor summer story, check out the content hub Migros.ch/summer be inspired by suitable products, recipes and activities.

Out to the Migros Hiking Sounds

Who could never decide between a hiking summer and a concert summer, does not have to anymore. Because this summer Switzerland awaits the Hiking Sounds, which was conceived and is also implemented by the agency Tit-Pit. Spread over several days in July and August, hikers can experience Swiss music greats like Lo & Leduc, Dodo, 77 Bombay Street, Kunz, Dabu Fantastic, Luca Hänni, Anna Rossinelli, Baschi, Stubete Gäng, Adrian Stern, Oesch die Dritten or Stress on the wayside. The film with Beat and his daughter Lea promotes the musical outdoor experience and the exclusive ticket raffle.

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Responsible at the Federation of Migros Cooperatives: Désirée Strassmann, Michel Noverraz (Campaigning), Belinda Belger, Raphael Jung, Iris Kramer (Digital Campaigning & Promotions), Simone Blaser (Media), Marta Mielcarek, Peter Krebs, Barbara Stauffer, Sabrina Wynistorf (Sales Promotions), Martin Koch, Philipp Kuonen (Sponsoring). Responsible at Wirz: Livio Dainese, Alain Eicher, Matthias Fürst, Florian Siegrist, Yannik Schaller, Tony de Faria, Adrian Busse, Nicole Vizcardo, Elise Smidt, Evelyn Schellenberg, Nicola Peter, Hannah Mey, Sutthikit Tuti (creation); Cosima Lang, Laura Saner, Francesca Kleinstück, Pascal Kobluk (storyline); Adrian Huwyler, Nico Keramaris, Nathalie Reichmuth (xLab); Erasmo Palomba, Ruwanie Hayoz (agency producing); Petra Dreyfus, Catrin Bewersdorff, Valeria Vuckovic, Pascal Taboas, Roxana Hudson (Consulting); Marleen Diener, Anna Maierski (Strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Sonja Jegen, Oliver Fäs, Karin Gartmann, Robin Schuler, Rahel Signer, Angelo Mabellini, Michael Ottinger, Tanja Höhn, Flurina Egli, Karin Schweizer, Andrea Bosshard (WMR). Responsible for Stories (film production): Micha Lewinsky, Cosima Frei (Director); Jan Mettler, André Guadagno (Director of Photography); Florian Nussbaumer (Executive Producer); Joel Scheidegger (Producer); Chenyi Yu (Production Coordinator); Reto Troesch (Production Design); Pascale Suter (Styling); Cécile Welter, Sophie Bloechlinger (Editing); Massive, Fingerpoke, Adrian Frutiger / Fabian Sturzenegger (Music); Jingle Jungle AG (Soundtrack). Responsible at Tit-Pit: Mike Schälchli (promoter, management) Erika Arnold (strategy, project management), Anjo Urner (strategy), Nicole Kuster, Tobias Müller (project management), Raymond Grote (event graphics), Raphael Walser (communication).

38 percent of respondents profess to use social media for their travel planning, according to the survey. For most travelers-to-be, travel planning sites such as Tripadvisor and Expedia are the most important guides. Fifty-seven percent use them. Travel agencies, on the other hand, come in a distant third at 19 percent.

84 percent of those who follow influencers have turned to them for recommendations. 63 percent engage with posts and reviews more intensively than they did before contact restrictions during the Corona crisis. This suggests that influencers could be an important resource for travel companies looking to lure back all types of consumers.

Travel industry jumps on the bandwagon

Some companies have apparently already picked up on this trend. Alaska Air Group even wants to influence baby boomers - those who came into the world during the baby boom years of 1946 to 1964. The airline, which despite its name is headquartered in Washington state, is looking for boomer influencers.

"Many travel companies are also turning to influencers to plan their campaigns," says Liz Montiel of influencer marketing agency Social Native, whose clients include hotels, airlines and companies such as car rental agencies. About one in three adults (34 percent) believe they need to book their travel accommodations in advance, significantly more than before the pandemic began. Pinterest is particularly important. On the platform, searches with the word "vacation" increased 24 percent from 2019 to 2020. This year, those searches increased three times as fast. (pte)

 

m&k: Michael Mätzener, what prompted you to hold Switzerland's first digital marquee event on June 1?

I just didn't believe that we would be able to hold another live event this spring. That's why I decided to hold a digital festival of promotional materials in any case.

 

An important sign for the promotional products industry?

Yes, absolutely. We are there and the haptic advertising media are still an important medium - especially in this time.

 

What can visitors to the virtual trade fair on June 1 look forward to?

On numerous promotional products suppliers - branded products, which visitors also know from our physical promotional products trade fair "Markeding". We show on this platform at the virtual booths not only novelties, but also product videos. You can create a virtual fair bag where you can put all these catalogs, videos and novelties.

 

Will there also be speakers as in the physical marquee?

We have a supporting program that can be viewed "on demand". Speakers will be on stage, and whenever the visitor clicks on the button, the presentation will start. A bundled flood of information will reach the visitors.

 

Is the June 1 show a digital replica of the live markeding at the end of August?

I see the digital trade show as a bridge to the physical trade show. The guest can look at everything virtually, inquire and then physically touch and feel the advertising materials on August 26. Many exhibitors don't have the digital material and are still having a bit of a hard time with the virtual appearance. That's why there aren't 60 to 70 exhibitors like at the physical trade show on August 26, but only about 30. But that also gives the visitor time in front of the screen to really get to know the individual suppliers and study their innovations.

 

Do you have a host?

I don't act as a live host, we don't do a studio live broadcast. That would have been beyond the financial means. The exhibitors are there live and as contacts in front of the screen, but the speakers are on demand whenever a visitor wants to hear and experience the presentation.

 

Are you also available to speak as an organizer?

Yes, you can click me too. I greet the guests whenever they come, that is recorded, but of course I am also to talk about the day and give information, I am also present as one of the carrier agencies with my own company.

 

Besides exhibitors and lectures, what else can visitors look at?

We have also included the special show "Green Markeding". There you can find out about sustainability and the latest developments in advertising materials.

 

How to visit the fair on June 1?

You can log in via Digital.marking-switzerland.ch. Then you can choose one of the carrier agencies. This is the same as at the entrance to the physical fair. You are greeted by the carrier agencies and can then decide whether you want to be guided through the virtual fair or stroll on your own.

 

Does the virtual markeding cost anything?

No, registration is free of charge.

 

Why are promotional items so important, especially in these times?

Addressed mailings are still much more effective than online advertising. The physical letter has a high value. If this is then reinforced haptically by a promotional item, this can pick up the customer emotionally and thus deepen trust in the brand.

 

Can you still access the show after June 1?

The digital trade show is available for six months. Since everything is on-demand, customers can refresh their knowledge at any time and get the information they may have missed on the first tour. When we then hold the physical trade show at the end of August, the participants are even better prepared and are also more likely to know what they want to delve into. Then in October, there is another digital debriefing with a summary of the two trade shows. This way we are well positioned and can offer the best service to the participant.

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The Markeding will take place digitally on June 1, 2021 on Digital.marking-switzerland.ch and on Thursday, August 26, 2021, physically at Samsung Hall in Zurich.