Facebook and Google sign deal with Nine Entertainment

In light of Australia's new media law, Facebook and Google have now also reached an agreement with Nine Entertainment. The Australian multimedia company announced on Tuesday that it had signed multi-year contracts with Google and Facebook for the delivery of content under Australia's new news media law.

Facebook und Google unterzeichnen Deal mit Nine EntertainmentThe deal includes the supply of content for Google's News Showcase for five years and for a similar Facebook platform for three years, he said. The Sydney-based company now expects the publishing unit to grow by 30 to 40 million Australian dollars (around 12 to 17 million Swiss francs) in fiscal 2022. Nine Entertainment did not initially disclose further details.

Google will also expand its marketing activities in the Nine network, wrote the editor of the newspapers Australian Financial Review, The Age and The Sydney Morning Herald citing people familiar with the matter.

In Australia, Internet platforms have had to pay for content that brings users and advertising revenue to their platforms since the end of February, following a media law that has been sharply criticized by U.S. tech companies. Australia was the first country in the world to establish a corresponding code.

Around the globe, governments have been looking for ways to curb the influence of U.S. tech giants for years. Previously, Facebook and Google had already signed agreements with Rupert Murdoch's News Corp. (SDA)

Matthias Meyer becomes new Head of Media Relations at MAZ

The MAZ – The Swiss School of Journalism has a new director of media relations: Matthias Meyer, formerly head of communications at Google Switzerland, will take over as director of this department effective June 1, 2021.

Matthias Meyer wird neuer Studienleiter Media Relations beim MAZ
For 13 years, Matthias Meyer was Head of Communications at Google Switzerland. Now he will be Head of Media Relations at MAZ - The Swiss School of Journalism. (Image: RnD Photography)

The 43-year-old is responsible for the ongoing development of the CAS Media Relations course, for the compact course on media relations and for other continuing education seminars in the field of corporate communications. "Successful communications is a very dynamic business that requires good craftsmanship," says Elmar zur Bonsen, Head of Communications. "With Matthias Meyer, we have been able to attract a proven communications professional from the world of technology, who will further strengthen our diverse offerings with his expertise and entrepreneurial experience. We warmly welcome him to our team."

Matthias Meyer studied communication sciences and journalism at the University of Fribourg. For the past 13 years, he has built up and managed corporate communications at Google Switzerland (Werbewoche.ch reported). Meyer was responsible for all communications activities, which included strategic campaigns, crisis communications, datatelling and working with social influencers. In addition to this strategic role, he worked on professional assignments at Google's headquarters in Mountain View and at Google in Paris in corporate communications.

"Corporate communications is going digital. This means that companies are facing new challenges in their media work. It appeals to me to help shape the continuing education of communications experts. And I'm looking forward to being a lecturer myself," says the Lucerne native. In addition to his new role as Head of Media Relations Studies at the MAZ, Meyer will in future offer solution-oriented coaching for companies in a digital world with his own company.

A&f Systems supports media and publishing companies with digitalization

In a webinar on June 30, system integrator A&f Systems will showcase the latest capabilities in the editorial and publishing sectors, focusing not only on the WoodWing editorial system but also on solutions from Monday.com and Livingdocs.

The WoodWing editing and publishing system pursues a "digital-first" strategy. In the webinar "Successfully into the future with WoodWing", experts from A&f Systems show how they can help the NZZRingier and the TX Group with the integration of WoodWing. They explain how other publishers, media service providers and publishing houses can also set the course for a digital future with WoodWing.

The webinar agenda includes topic planning with Monday.com, the media- and channel-neutral creation of articles and content with the Digital Editor, integration with WoodWing Assets (DAM), collaboration with external users such as freelancers, photographers or proofreaders, digital publishing with WoodWing Studio and Livingdocs. The automated creation of print articles and the archiving and reuse of content are also covered.


The Webinar from A&f Systems lasts one hour and takes place on June 30, 2021 at 1.30 pm. Participation is free of charge. Further information and the opportunity to register can be found at A-f.ch.

Perfecthair.ch launches "Beauty without limit" campaign

The online store PerfectHair.ch rounds out its brand identity with the tagline «Beauty Without Limits» and, through an emotional campaign, encourages people to unleash the power of their own beauty and overcome the limits in their minds.

According to studies, only 2 to 5 percent of people in Switzerland feel "beautiful". Perfecthair.ch thinks it is high time to change this fact. But what constitutes the beauty of a person? Who is responsible for setting the standard of what is considered beautiful and what is not? And what is the power of beauty? These are the questions addressed by the online store's current campaign. It calls on people to say to themselves and to the whole world: "I am beautiful". Because PerfectHair.ch has long been about much more than "just" hair.

The message is clear: the limits of perception of (one's own) beauty seem to be fixed. In an age of filters and perfect social media photos, professional and gracefully edited glossy images and top model hair blowing in slow motion in TV commercials, many people strive to be just as perfect. What seems to be forgotten is that this sets standards that are impossible for most to achieve.

Beauty is created in our minds

The movement "Beauty without limit" calls for more self-confidence and self-love, to be proud of each of its external features, because it is precisely these that make a person interesting. The current campaign aims to overcome the limits of beauty in one's own mind and make one's own beauty appear in a new light.

Therefore, the protagonists of the new spot are not models or actors, but customers of PerfectHair.ch, who can stand one hundred percent behind the message and have applied via video for participation.

But why does an online store that sells beauty products call on people to also feel naturally beautiful? In the campaign, Perfecthair.ch walks the fine line between the messages "we have the products to feel beautiful or even more beautiful" and "emphasize your naturalness, because you are beautiful just as you are. The protagonists were made up very naturally and staged authentically, and they all bring their own story with them, which is told in addition to the TV and radio campaign via YouTube, website and social media.

PerfectHair.ch puts people in their original beauty at the center of interest with the "Beauty without limit" campaign.

In addition to various TV commercials, print and online ads, the layout of the PerfectHair.ch website is undergoing a makeover. At the same time, the PerfectHair.ch logo is supplemented with the claim "Beauty without limit". With the hashtag #BeautyOhneLimit, PerfectHair.ch is also launching a social media challenge to get a movement going.

 

 

 


Responsible at PerfectHair.ch: Anja Erne (Project Manager), Moritz Schmid (Head of Marketing), Ilaria Convertino, Jennifer Keller, Laura Koch, Deborah Schaller, Sarah Morger, Valeria Camponovo, Sévérine Barilli, (Marketing), Diego Sagarra, Matthias Müller (Co-CEOs). Conception: Matthias Müller, Mattofilms. Advocatus diaboli: Remy Fabrikant (Team Cosmo Agency). Spots: Matthias Müller, Mattofilms (production/concept and direction), Pea Weber (editing). André Schneider (DOP), Joschka Roth (sound), Ljubomir Lukas (photos) from Kameramann.ch, Claudio Sulser (senior editor) and Christian Witschi (grading) from Kamerawerk, Christian Riesen from Riesenmusic (composition and audio branding), Angela Burkart (styling), Katerina Carambellas, Philomena Pfiffner, Alexandra Rindler, Cecile Wenz (hair & make-up).

Zurich journalist and author Hanspeter Guggenbühl died

Hanspeter Guggenbühl, a journalist and author from Zurich, was killed in a traffic accident in Vaud on Wednesday. Guggenbühl specialized in environmental, energy, and transportation issues and most recently worked for the online platform Infosperber.

Zurich journalist Hanspeter Guggenbühl died in an accident on Wednesday. (Image: bm / Infosperber)

There he has published over 600 articles in the last ten years, such as. Infosperber announced on its website on Monday.

Since the 1970s, Guggenbühl, who was born in 1949 in Männedorf, has worked as a freelance journalist for Swiss daily and weekly newspapers. Since 2011, he was a member of the responsible editorial board of Infosperber. In addition, he has been involved in the publication of several books in his fields of expertise.

Guggenbühl has received several awards during his career. Most recently, in 2012, he was honored by the industry journal Swiss journalist was voted Science Journalist of the Year.

Guggenbühl was killed on May 26, 2021, while on a bicycle tour when a motorcyclist collided head-on with him during an overtaking maneuver between Aigle et Le Sépey. (SDA)

NZZ Germany stocks up

The Berlin editorial team of the Neue Zürcher Zeitung is being strengthened by four new additions: Hannah Bethke, Oliver Maksan, Fatina Keilani and Kalina Oroschakoff will be moving to the NZZ in the next few months.

New at NZZ Germany: Hannah Bethke, Oliver Maksan, Fatina Keilani and Kalina Oroschakoff (from left to right).

As of the beginning of July, Hannah Bethke is transferring from the Frankfurter Allgemeine Zeitung to NZZ-editorial office in Berlin. To FAZ in 2016, where she has been Berlin correspondent for the feature section since 2018. With a doctorate in political science, she previously worked as a freelance author and journalist for Deutschlandfunk Kultur, among others. Hannah Bethke studied in Freiburg and was a research assistant and lecturer at the University of Greifswald and Leipzig.

Also effective July, Oliver Maksan joins the NZZ-editorial staff. Since 2016, he has been editor-in-chief of the Catholic weekly newspaper The daily mail. From 2012 to 2016, he reported as Middle East correspondent from Israel for, among others The daily mail, ACN International and Cicero. Maksan studied theology and philosophy in Eichstätt, Paris, Rome and Munich.

Fatina Keilani, for over twenty years editor for justice and legal policy issues at the Daily Mirror, becomes in August the NZZ join. After studying law, which she completed in Hamburg, she worked as a journalist for The world as well as for "Net-Business". Fatina Keilani is a regular reporter for the magazine of the German Federal Bar Association (BRAK).

Finally, in August, Kalina Oroschakoff will join the Berlin editorial team of the NZZ switch. She joins from Politico Europe in Brussels, which she co-founded and where she has covered energy and environmental issues as Climate Correspondent since 2015. Prior to that, she advised companies on EU regulatory developments in the energy, tech and creative sectors at G+ Europe. Kalina Oroschakoff holds a degree from University College London in Political Science and Eastern European Studies. She also studied economics and international relations at Johns Hopkins University in the US.

"Colleagues are among the most interesting voices in journalism for very different reasons," said Marc Felix Serrao, editor-in-chief of NZZ Germany. "With their support, we can offer our readers not only even more comprehensive reporting, but also new key topics. These include climate change, for example. In the discussions about this central issue of the 21st century, we are convinced that a liberal, free-market voice has been missing to this day, especially in Germany."

Driving positive development forward

With the recent reinforcement of the Berlin editorial team, the positive development in Germany is to be driven forward in a targeted manner. "Since January, we have expanded our correspondent office in Berlin into a small, powerful subsidiary for the German market and increased our team by 10 to 20 people, including colleagues in the areas of products and marketing," says Jan-Eric Peters, Managing Director of the NZZ Germany. "This means we are well equipped to continue our growth trajectory in the year of the general election."

Currently, the NZZ has more than 30,000 fully paying subscribers in Germany. At the beginning of May, the tech-topic-specialized NZZ-editor Jenni Thier has moved from Zurich to Berlin, where she is now working as digital manager. Also on board since May are social media editor Ferdinand Knapp and data analyst Caroline Stein.

Go to NZZ-The range of products and services in Germany currently includes the digital subscription, an e-paper, the new weekday newsletter "Der andere Blick" with around 58,000 recipients, and the international print edition. (pd)

Franz&René for Andros: the beginning of a fruity story

Franz&René won the contract for Andros in a competitive selection process at the end of 2020. On the agenda: branding, packaging, and campaigns for the Andros and Bonne Maman brands. The first initiatives have now been launched.

For several weeks now, the first Andros fruit juice packagings redesigned by the agency have been on supermarket shelves. For the product labels, an illustrative approach was taken to stand out from the competition and highlight the elegance of the pressed fruit, as well as the care Andros takes in its production methods. According to Franz&René, the rest of the Andros fruit juice range will be developed step by step to create an eventual unified brand identity.

In addition, several communication tools will be used in on and off retail in May to promote the newcomer cashew apple juice. The vitamin bomb is to be made known to the general public and prove the innovative character of the Andros brand. The launch of the new juice will be presented through various measures such as emailing, programmatic display campaigns, a partnership with Bring!, brand content & social media and print measures in the retail sector, as well as being supported by an extensive PR and influencer marketing plan.

In addition, Franz&René for Bonne Maman gave joy to all mothers by accompanying the brand in the launch of the Mother's Day box. The gift is intended to present the authenticity of the brand and highlight its unique know-how.


Responsible at Andros Switzerland: Julien Rameau (Marketing Director), Johanna Fleith (Brand Manager Andros), Martine Roth (Brand Manager Bonne Maman). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Yoann Cosson (Creative Director), Gianluca Terzini (Art Director), Cristina Mollard (Senior Consultant), Tatiana Python (Junior Consultant), Vincent Eichenberger (Digital Specialist), Aline Windler (Graphic Desing), Sven Jungo (Graphic Design), Juliette Piat (Graphic Design). Production & Distribution: Delia Guerriero (illustrations), Sarah Jacquemet (photography), Gamned (programming), Bring! (mobile app), PRFact (PR), FirstPoint (SEA), Spoutnik (web development), About You (mobile app).

"Cheibe Zürcher" shows 59 portraits from the district 4

m&k/Werbewoche editor Christoph Soltmannowski, together with his studio colleague Nicolas Yves Aebi, launched the «Cheibe Zürcher» project. The result is a film portrait in which 59 people share their stories about Zurich’s 4th district.

"Cheibe Zürcher" will run from Thursday at the Roland cinema on Langstrasse. Merchandising is available in the Cheibe Zürcher online store.

Zurich's Kreis 4 - a den of iniquity and a place of rebellion? Or is the former workers' quarter rather a melting pot of cultures, a night owl and party paradise - or even a school of life?

59 people who live and work in Zurich's Kreis 4 - or even grew up in "Chreis Cheib" - talk about themselves and tell about their neighborhood, which has as many facets as they do: The party maker, the salon owner, DJ women and a tattoo artist, pastors, men's boutique operators, contact bar bosses, the police investigator, the celebrity hairdresser, the punk pioneer and the porn princess, store owners, bouncers, travesty stars and women who fight their way through and gain respect in their own way.

Among them are prominent faces like actor Joël Basman, Dominique Rinderknecht, Tamy Glauser and lawyer Valentin Landmann. They all say why they love their "Chreis Cheib" so much - and tell all kinds of astonishing stories about what they have experienced on and around Langstrasse, which is known as the "boulevard of the have-nots". Cheibe Zürcher consists of 59 short portraits of protagonists of the most un-Swiss place in Switzerland.

Photographer and filmmaker Nicolas Yves Aebi and m&k/Advertising Week-Christoph Soltmannowski have rented a pop-up studio in the middle of 2019. The idea for this project and film arose spontaneously on site. Editor Sven Prausner, who is also active in the neighborhood as a DJ, edited the interviews to a length suitable for cinema. The film was made independently, without any subsidies. In addition, a "Cheibe Zurich" merchandising line launched for the film.

Starting Thursday, the film will be shown every Thursday and Friday, 18:30 and 21:00 at the former erotic cinema Roland at Langstrasse 111 in the middle of Zurich's Chreis Cheib. Tickets are available at the Cheibe Zurich Ticket Shop and with Ticketcorner available. A Mexican Food Truck in the parking lot behind the cinema will provide food for the guests.

Three angels for a fresh image: The scenographers go to work

With a clever mix of styling, images, and text, the newly formed trio of freelancers «Die Szenografinnen» from Bern aims to breathe new life into the tired faces on social media platforms.

The scenographers: Sandra Stampfli, Maria Schwery and Regina Münstermann. (Image: zVg.)

"Show me your Linkedin profile and I'll tell you who you are": Often, one look is enough to see how much a person cares about his or her image in social media. One discovers female politicians in stiff deux-pièces, professors in polo shirts, and managers in confirmation suits - and underneath, a tired description of their current position.

Maria Schwery is overcome with yawning, especially when zapping on Linkedin. That's why she teamed up with photographer Sandra Stampfli and copywriter Regina Münstermann.

The scenographers have put together a service package for people who want to present themselves in an attractive virtual way. The package includes styling, a photo, a claim, a quote and a crisp short description for the curriculum vitae.

Pop shows the best on Monday for Migros magazine

Nobody likes Mondays. Pop Creative Services' current campaign for the Migros Magazine newsletter aims to change that - and declares Monday Newsletter Day.

Newsletters are enjoying steady popularity: more than 70 percent of Swiss people have subscribed to at least one. The Migros Magazine newsletter has just under 160,000 users in German- and French-speaking Switzerland.

Every Monday, the Migros Magazine newsletter is published with reports, features and background info from the Migros universe and beyond. Pop's digital campaign celebrates Mondays and stages the newsletter's variety of topics in a playful and light-hearted way. The campaign with banners, newsletter and app content as well as social media will be flanked by print ads and will run from May 2021.


Responsible at the Federation of Migros Cooperatives: Katharina Seckel (project management), Philipp Glauser (overall responsibility). Conception, creation and realization: Pop Creative Services.

Jann Billeter moves from SRF to MySports

Sports presenter and commentator Jann Billeter is leaving SRF after 24 years to join the sports channel MySports. The 49-year-old will make his final appearance on SRF during the Summer Olympics in Tokyo, which he will host starting July 23, 2021.

(Image: Srf.ch)

Billeter has been working for Swiss radio and television since August 1997. He is currently on duty as a commentator for the live games of the Ice Hockey World Championship in Riga. The 49-year-old sports journalist became known to the general public as a presenter of "Sportpanorama" and numerous major events, as well as a commentator - particularly in ice hockey, alpine skiing and tennis. Now he has decided to take on a new professional challenge outside SRF, SRF writes in a statement.

After the Summer Olympics in Tokyo, which he will present as an anchor for SRF from July 23, 2021, Jann Billeter will move to MySports. At the sports channel, the former HC Davos ice hockey player will work as an ice hockey presenter and commentator. "During the past 24 years, I have been able to experience almost everything a sports journalist could dream of. I feel great gratitude for that," Billeter said of his move. "It has been a great pleasure for me to bring the SRF audience closer to sports in all its facets. And although I consider the past 24 years a great gift, the time has come for me to refocus on my great passion. In the future, it will be 100 percent ice hockey for me. I'm really looking forward to that."

24-year career with Swiss radio and television

Billeter started his journalistic career in the mid-1990s at Winterthur's private station Radio Eulach, now Radio Top. In 1997, he moved to the sports editorial department of the then SF DRS. In the following years, as part of the SRF ice hockey team, he developed from a contributor and interviewer to a commentator and presenter - and followed the national championship, the Spengler Cup and the World Championships up close. At a total of 20 ice hockey world championships, the native of Davos reported from the scene of the action.

From 2007 to 2010 - in addition to his duties at SRF Sport - he hosted the knowledge magazine "Einstein. In addition, on the opening day of the 2008 European Soccer Championships, Jann Billeter joined Mona Vetsch in a 17-hour "SF Spezial" live broadcast for TV audiences to look behind the scenes of the major event in Switzerland. (pd)

Certain consumption habits will remain even after Corona

A study by GfK examined how the pandemic has changed the population’s consumption habits. The results show that new needs will continue to influence the consumption habits of the Swiss population. However, some trends are already slowing down.

Since April 2020, GfK Switzerland has been continuously surveying consumers aged 16 to 74 about their biggest concerns. GfK is currently observing a return of topics that were already highly relevant before the pandemic - climate change and environmental pollution are currently more central again than the pandemic.

However, the issue of a pandemic is still high on the list of major concerns, especially among the population over 60 years of age.

Economic consequences of the pandemic

The vast majority of Swiss people aged 30 and over are now somewhat more reassured again about the economic consequences of the corona pandemic. They are more optimistic about their job situation again than in recent months, but around one-fifth are still worried that their job situation will be negatively affected, for example in the form of redundancy. Younger people up to the age of 29 in particular are also still worried about their financial future.

Convenience remains, physical experience becomes more important again

Consumers' lives have not changed much since the first lockdown, but they have changed since before the pandemic. Topics such as "simplification" remain important.

However, the desire for experiences is slowly returning among consumers - leading to dynamics in both directions. In the area of simplification or convenience, it can be seen that around two thirds of the consumers surveyed say they have shopped online in the last week. One third of all respondents want to use home delivery even more intensively in the future. This seems to be an ongoing dynamic that will continue to challenge retailers and logistics.

Digital on-demand media providers such as Netflix and Spotify also gained strongly from the pandemic and further consolidated their position. Here, too, there is a need for individuality and tailored experiences, which was accelerated once again by the pandemic.

"However, the opposite side is also exciting, the physical experience is also becoming more important again: we are finding that consumers are again less likely to say they want to go to brick-and-mortar stores less in the future," said Michel Rahm, Consumer Intelligence Expert. "While this figure was around one-third not long ago, only around one in four consumers now say this - respondents want to get out again, want to participate in life again."

Positive signs for the upcoming summer

Consumers are generally relatively confident - or long for a change of scenery and are already planning their vacations for the summer.

Only one in five currently categorically rules out a vacation, while around 80 percent have either already planned something or are still considering it. It is noticeable that the distance of the vacation destination is likely to increase again somewhat.

Although 36 percent of respondents stay in their home country, about the same number are planning vacations abroad. It is striking that more than half of those traveling abroad are planning to go on vacation by car or train. Only one in ten of those surveyed wants to take a plane within Europe, and only about one in twenty is enthusiastic about a vacation overseas.

Vaccination readiness of respondents

The prerequisites for vacations abroad would be relaxations, such as those that could be achieved through vaccination. In May, GfK surveyed the Swiss population for the first time on their willingness to be vaccinated. More than 70 percent want to be vaccinated against Corona. Only around 16 percent of respondents explicitly said they would not be vaccinated.

More than a quarter of respondents have now even received one or two injections, and another third already have appointments, or at least have already registered.


For the GfK Consumer Life Trends" study were representative online surveys on consumer behavior, attitudes and values were conducted before, during and after the first and second (partial) lockdown in German- and French-speaking Switzerland.

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