The agency is stepping in to make the appearance of the A.Vogel brand, which manufactures products such as Echinaforce and also Herbamare, fit for the next 100 years.

"Ogilvy Switzerland is a grounded, professional crew that scored with very good ideas, a sensible project concept and a strong visual language. The exciting pitches, the reputation, as well as the international networking finally tipped the scales," says Andy Suter, CEO of A.Vogel.

In the new appearance, the fresh, organically grown raw materials are to come even more to the fore in order to inspire young and old for the power of herbal medicines and food supplements.

The first works are to be seen globally as early as 2021.

• Agency address: Wiesentalstrasse 7b, Chur
• Date of foundation: November 19, 2002
• Founder: FiFi Free
• Current agency heads: FiFi Frei & Marielle Hunger
• Number of employees: 10
• Current clients: Andreas Caminada, Arosa Lenzerheide, Ascona Locarno, Big Green Egg, Graubündner Kantonalbank, Hallenstadion Zurich, Liemont, Loco Escrito, Nino Niederreiter, Porsche
• Skipp.ch

Which campaign from the past twelve months are you particularly proud of?

When everything stood still, we were allowed to move. With the TV production "Alles wird gut" we filled the empty hall station with a lot of emotion and brought courage and great music into homes in over 80 countries. With this project we could really show how we control our regattas: with brain and heart.

But our campaigns for Ascona-Locarno are also something for the soul. Let's be honest: Who wouldn't be a little proud to have a charming Ticinese woman and a stubborn Frenchman together in front of the lens?

 

The most important campaign in agency history to date - and why?

2020 was a wild year - also for us. Together with Graubündner Kantonalbank, we were able to sail through an exciting anniversary year and, for example, create the first digital summit book, launch a virtual reality project, or even the music platform Graubuendenmusik.ch into being. We are not only at home on the water. We are also at home in the mountains.

 

The most unusual place where your creatives retreat to be creative?

Even though there are some places in our agency that boost creativity, the most creative places are the heads of our employees. They are everywhere and continue to spin. Malicious tongues claim that one or the other concept has already been scribbled on a napkin...

 

What do you do when you have thought blocks?

Those who have a thinking block only think with their head. We also switch on the heart.

 

What is your agency philosophy?

Details are not details. We work with heart and soul and are convinced, there is always a little better.

 

Why should talented people definitely come to work for you?

With Skipp, you get the tailwind and the sails to successfully navigate to your destination.

 

How long do employees stay with you on average?

Our crew is constantly optimizing itself, logically. But our turnover is unsexy, because several crew members have been working together for over ten years.

How old is your youngest employee, and how old is your oldest?

Our oldest employee is twice as old as our youngest employee. Both are under 50 and both have a schnapps number on their cake. Well, how old are they?

 

How high are the wages you pay compared to the industry average?

We are a boutique agency with professionals. If we were a watch, it would be a Rolex rather than a Flik Flak. And if you want to deliver above-average quality, you also have to invest in resources.

 

What is the ratio between the best and the worst paid employee?

We are a sworn crew. We share the glory. Occasionally also the rum.

 

Do employees know among themselves who earns how much?

We don't keep a ranking list and there are probably more exciting topics at the crew events. Everyone is a professional in their field and we can say that our salary level is clearly above the industry average.

 

How much overtime do you work on average per week?

We don't work off hours, we love our regattas. There are certainly evenings when the after-work beer becomes a good-night tea, but there are also days now and then when we can't keep to the "no beer before four" rule.

 

With which benefits do you compensate your employees for said overtime?

We don't know any actual overtime. We work when it makes sense and compensate when it is smart to do so.

Is home office allowed - and if so, how often?

This question is reminiscent of the time before the pandemic. Of course, home office is allowed, but through regular Covid operational tests - since January 2021, we test the crew at least weekly - we also try to enable our crew to work on site.

 

What is the current quota of women?

We sail ahead by example: 60 percent of the crew are women, 40 percent men.

 

Do you employ interns?

Because we are a small crew, we generally refrain from hiring interns. But the exception proves the rule: currently, an intern is raising her sails with us.

 

Do you organize team events?

There are many crew events and parties. At least once a week, bouldering trips over lunch or barbecues are on our list. We explore the waters of the Mediterranean, like the year before last in Ibiza. Last year, we even set sail for the first beach party at the "Playa del skipp" and greeted our customers in flip-flops and everything that belongs to a good beach party.

Do you have an agency dog or other mascot?

Our mascot is firmly anchored in our agency: on our walls and even on our snacks - in fact, everywhere he has a place.

 

Where do you drink your after-work beer?

The question for us is not where, but with whom: The main thing is with our great customers and friends - and of course with the crew.

The assignment was obvious: The relocation of Garage Burkhardt from Sursee to the newly constructed building in Oberkirch should be celebrated with a big opening ceremony. Due to Corona, a conventional opening ceremony was ruled out as an option - so how do you reach customers, partners and the public's attention with a digital event? According to Fachwerk, the answer is: with a live stream in TV format and effective, event-binding accompanying measures.

The agency specialized early on in the digital implementation of customer needs and relies on the experience of partner Storm Entertainment for the content implementation of events. Together with TV professional Sascha Ruefer, the statement requests from Garage Burkhardt were implemented in an hour-long TV format and presented as a live broadcast from the new premises.

During a good hour and a half, the stream reached more than 500 people linearly. The employees also found a place in the entertaining livestream, which was musically accompanied by musician Phil Dankner and messages from the contractual partners. The livestream was exclusively reserved for customers and friends of Garage Burkhardt before the recording was made available to the general public with a time delay. In the conception of the contributions and the filming, conscious attention was paid to the fact that the productions could be prepared for the customer's various communication channels and thus made sustainably accessible to a broad audience.

It is no longer possible to imagine society without individualization. Not only in terms of hairstyle, but also in banking, customers expect full flexibility and the ability to decide everything themselves. UBS me, the banking package from UBS, meets these needs: clients can put together their basic products and services individually. UBS me is free for young people and students, and they get access to over 3,000 savings deals from UBS partner Cashyou.

The campaign developed by Publicis Zurich shows what a world completely without choices would look like. On the one hand, it's funny, but above all it's completely absurd. After all, no one wants to be processed with standard solutions. Because individual is better - even in banking.

The digital campaign, orchestrated with a focus on social media, display banners, DOOH, and via influencers, aims to lead young people and students as quickly and directly as possible to the landing page, where they can take out a banking package directly.

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Responsible at UBS Switzerland: Daniel Fischer (Head Marketing Region Switzerland), Sonja Kingsley-Curry (Head Strategic Initiatives & Brand Management), Alessandro Monsurrò (Head Key Account Management Personal Banking & Wealth Management), Martha Braide (Key Account Management Personal Banking & Wealth Management), Anja Stofer (Strategic Initiatives), Oliver Vedolin (Head Digital Marketing & Communication), Caroline Raba (Digital Marketing) Marta Nowodzinska (Multichannel Management & Digitization). Responsible at Publicis Zurich: Sascha Fanetti, Jan Kempter, Nina Martens, Nina Nesnidal, Linda David (Creation), Judith Schnigula, Joas Landis (Consulting), Roger Oberholzer, Angelina Tovirac (Strategy), Suzana Kovacevic (Integrated Producer). Production: Lina Baumann. Direction/Photography: Arthur Mebius. Production digital advertising materials: Prodigious Zurich.

During the first wave from May to August, primarily young people form the target group. A survey conducted by FGZ among young adults showed that they want to be addressed in a targeted manner. The campaign should have an informative character and convey the content as creatively as possible. However, it should not point the threatening finger at them. Original key visuals should therefore be used to encourage young people to dispose of waste correctly.

In a second wave from September to October, older generations are also to be sensitized to the issue of litter - since littering is not only a phenomenon among the younger generation. The subjects are to focus on the topic of litter/littering in leisure time.

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Responsible at FGZ: Carla Coester (Head of Social & Cooperative Culture, Member of the Executive Board). Responsible at Dynamite: Roger Bosshart (consulting), Ralitsa Ruseva (art direction), Urs Zwyssig (text), Fotosolar (photography), Sabine Flückiger (styling).

At the live digital event, Kilchsperger will be joined by Claudia Lässer, comedian Kiko and other guests to showcase the team behind Blue News, as well as the medium's formats and advertising opportunities. Participants in the event will also win two VIP tickets to the 2022 UEFA Champions League final in St. Petersburg.

The live stream starts at 11 a.m. Wednesday, lasts about 50 minutes and can be viewed on the Landing page of Blue News, where further information on the event as well as on the Blue News offer is available on an ongoing basis. Interested parties can register at this link log in.

A perennial topic for building owners, specialist planners and heating engineers: sluggishly and statically reacting underfloor heating installations and resulting overheated or cold rooms, which are not only unpleasant for the occupants, but also mean higher operating maintenance and service costs.

The new, intelligent individual room control Therm-Control is now intended to provide a remedy and ensure a perfectly regulated room temperature at all times. Easy to use, efficient and so comfortable that you can make yourself comfortable right there on the floor.

The key visual is the focal point of the new campaign for Therm-Control and has been designed and implemented for various offline and online advertising media. From ads to a product brochure and direct mailings to animated online displays, social media ads and various POS advertising media.

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Responsible at R. Nussbaum: Daniel Bader (Head of Marketing Communications and PR), Ivana Covella (Team Leader Marketing Communications and PR), Marion Nützi (Marketing Communications Planner), Miriam Eggmann (Digital Marketing & E-Commerce Manager), Sebastian del Valle (Product Manager Therm-Control). Responsible at Zimmermann Communications: Christoff Strukamp (Creative Direction), Hekuran Avdili, Ramon Alder (Art Direction), Marietta Mügge (Text), Florian Bieniek (Project Management), Dominik Mätzener (Managing Director Consulting). Implementation and production of digital advertising materials: Zimmermann Communications, Markus Müller (photography), Visual Eyes (photo production).

For Polyclinic, which operates at several locations in the Engadine, the agency from Chur developed an appearance that is characterized by modernity, but also by a deep connection to the region.

Viaduct also designed the launch for the Angioviva Vascular Center, which is currently under construction. From the naming to the appearance and the web presence to the launch, a characteristic and comprehensive communication package was realized.

Amag wants to demonstrate its long-standing roots in the Basel region and the proximity of its garage partner to the people of Basel with a sympathetic communication campaign.

ViznerBorel dramatizes the passion for the automobile and the need for carefree mobility of Amag customers in the campaign with emotional visuals. They show people who are carefree on the road thanks to Amag. At the center of each visual is a talisman, which is attached to the rearview mirror and is intended to represent the driver's personal connection to the Basel region.

The message is supported by two radio spots that humorously communicate the bond with Basel and carefree mobility. Simultaneously to the campaign with numerous online and print advertising media as well as radio spots, a branded Amag streetcar is also driving through the city of Basel.

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Responsible at Amag:Joëlle Hügli (Head of Marketing), Cristina Ravalli (Head of Customer Relations & Experience). Veresponsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Seraina Meier (junior art director), Sebastian Krayer (digital art direction), Jürg Waeber (text), Markus Binggeli (strategy and consulting). Photography: Jonas Kuhn Photography. Spot Production: Tonton Tonstudio, David Hohl, Roman Huber (Producer), Felix Hohl (Casting). Fullbranding Tram: Moving Media Basel (planning), Remund Werbetechnik (lettering).

The magical power of communication is best illustrated in the use of individual words. When people in the communications industry meet, it sometimes resembles a Druid meeting, where words like magic formulas are tried out and exchanged. Now, physical encounters have not been possible for quite some time, which allowed a term to gain special currency: "How was the call?", "How was the remote workshop?" - "Open-ended!" At the moment, unfortunately, far too much is open-ended, and some wonder why the word is so high on the list. An attempt at an explanation.

Stand still instead of moving forward

First of all, it represents the current state of mind quite accurately. At the moment, no one knows how all this is going to work out or, more importantly, how it is going to work out. Then the invasion of the word seems to have to do with the changes in communication due to remote working: In times of home offices and conference calls, much more remains open-ended than when meetings could still take place physically. On the one hand, this has to do with the fact that many people are not willing to make decisions without pressure or backing from their superiors. And because supervisors usually rush into the next, even more important video call shortly before the end of the agreed time, they leave perplexed faces in the windows of the video calls instead of employees who are ready to take responsibility and make the next step. On the other hand, these video calls often lack an epilogue at the coffee machine, where service providers or subordinates get together and encourage each other to move forward despite the lack of a decision. And so everything stops - or remains open-ended. But now would be the opportunity to simply deliver results instead of realizing that the performative magic effect of some fashionable terms is apparently quite small.

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* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The 2021 general meeting of IGEM Interessengemeinschaft elektronische Medien confirmed the president Stephan Küng and the board members running again. The long-standing board members Manfred Strobl and Axel Beckmann were bidden farewell. Newly elected to the board were Jonas Eliassen from Dentsu Switzerland and Xavier Reynaud from Mindshare. This means that one sixth of the IGEM board will be filled with new members, writes IGEM in a statement.

Since the last general meeting, IGEM has welcomed four new member companies. The media agencies Iundf Media Impact, Mediakanzlei, PMC Prezzi Media and Webrepublic are new members of IGEM. The total of 46 member firms thus represents a new record in IGEM's 23-year history, the release continues. With an amendment to the statutes approved by the general meeting, IGEM can now also offer special membership for start-up companies.

"The fact of being able to welcome new members even after 23 years, a confirmation of the importance of IGEM for the electronic media in Switzerland", IGEM President Stephan Küng is pleased about the new members:

With its members, IGEM covers the entire value chain in the electronic media and is committed to diverse and liberal advertising opportunities - especially in view of the increasing market concentration and the still tense advertising market. "Increasing digitization is slowly transforming all electronic media into digital media," Küng emphasizes. "This poses whole new challenges for communications and media planning. Our annual Digimonitor study creates transparency in this regard and is an important basis for strategy development."

The 2021 IGEM Board of Directors is composed of the following members:

1. Stephan Küng, TWmedia (President)
2. Alexander Duphorn, Goldbach (Vice President)
3. Christof Kaufmann, Weischer.Cinema
4. Florian Wanner, CH Media
5. Frank Zelger, Admeira
6. Jochen Witte, Goldbach
7. Jonas Eliassen, Dentsu Switzerland
8. Nathalie Diethelm, Havas
9. Raoul Gerber, Goldbach
10. Roger Baur, Ringier
11. Roger Elsener, CH Media
12. Xavier Reynaud, Mindshare

The founder and owner of D-tales Huggenberg is an expert and doer on both sides of the interface between verbal and visual content on the one hand and digital and social media on the other. Until 2015, he worked for 25 years in various agencies and was instrumental in the publication of digital customer magazines, including the Bulletin of Credit Suisse and the Think! of IBM Switzerland.

"With his many years of agency know-how and as an experienced entrepreneur, Lukas Huggenberg brings the perfect mix of outside and inside views to our Board of Directors," says Christian Greder, Managing Director of Medianovis, delighted about the reinforcement on the Board.

Huggenberg has known Medianovis for 15 years and has been closely associated with the company since Christian Greder joined as managing director. "Taking joint responsibility for the success of Medianovis has long been a concern of mine; it is nice that I can now formally fulfill this role as a member of the Board of Directors," Huggenberg is quoted as saying in a statement.