With 25 years of experience as a provider and facilitator of immersive learning experiences, Hyper Island has prepared over 16,000 individuals and 1,870 organizations to anticipate the changes of tomorrow.

In a world that is constantly being disrupted - whether by digitalization, the climate crisis or the current pandemic - people, teams and organizations are under enormous pressure to change and adapt, Hyper Island writes in a statement. In order to cope with this permanent change, new strategies and forms of collaboration are necessary.

Hyper Island encourages and empowers people and teams to shape the future with curiosity, inquiring minds, self-confidence and an affinity for technology, to see change as an opportunity and to drive innovation. With its methodology - The Hyper Way - the company focuses on experiential learning. New knowledge is applied using concrete challenges and put directly into practice. The focus is on cultural change, self-leadership and resilience, group dynamics and collaboration, and fostering creativity and innovation.

"Hyper Island has always had strong ties to Switzerland. We are excited to work with alumni to strengthen Hyper Island's presence here while bringing a new, global perspective on digital to Switzerland," said Patrick Viert, Head of Transformation and Digital Innovation at Stories and Market Lead for Hyper Island. Stories and Hyper Island plan to collaborate closely.

The school is currently active in Brazil, the UK, Sweden, Singapore and the USA. Nadine Friedel, Graziella Luggen and Patrick Viert will lead the Swiss office. Viert works as Head of Transformation and Innovation at Stories, an award-winning production company. Digital strategists Friedel and Luggen come from SRF and will join the team in the fall.

All three hold master's degrees in digital management from Hyper Island and have extensive work experience in a variety of industries, representing a breadth of expertise in the digital playground.

"Knowing how much the Swiss* pride themselves on high standards and quality work, Hyper Island is very excited to work with companies and organizations in Switzerland to drive innovation and meet the challenges of tomorrow," says Johanna Lindquist, Director of Business Development at Hyper Island.

At the beginning of last year, GGA Maur announced with a broad-based communication campaign that it would do away with any indication of the speed of the Internet connection. Instead of confusing customers with countless bandwidths, GGA Maur promises "Our best Internet always and everywhere". Users can choose between two product worlds: The "ALL" package solution and the "You" modular system. (Werbewoche.ch reported).

In 2021, the company will go one step further with a new communications offensive. The new keyword and at the same time the new communication platform is called "MEGGA" and is the positive content bracket for the year 2021. All current topics will be played via this platform.

The full-funnel campaign developed by ViznerBorel together with GGA Maur, with various on- and offline measures, addresses the target groups in multiple layers along the entire customer journey. As a central content element, a customer newspaper, physically distributed to households, as well as a landing page, conveys much about the GGA Maur cooperative's commitment to the region. The appearance is rounded off with an OOH campaign as well as a social media and display campaign.

In this way, GGA Maur aims to consolidate its brand image as a competent regional provider with a top infrastructure, while at the same time further expanding brand awareness in the core area around Lake Greifen and the surrounding communities.

Responsible at GGA Maur: Christian Bommer (Head of Marketing & Sales); Marina Birrer (Project Manager Marketing Communication), Michèle Hersperger (Project Manager Online Marketing), Danielle Reichmuth (Project Manager Marketing & Branding). Responsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Markus Binggeli (strategy, consulting); Seraina Meier (art direction), Tanea Kapor (graphics); Jürg Waeber (text). Photographer: Geri Krischker. Open up (proofreading): Angelica Filippi (Consultant); Print newspaper: Schellenberg Printing.

In the Children's World Web App from Graubünden Ferien, summer is already approaching: When the last snow has gone, Gian and Giachen set off for Shooting Star Mountain. Families can now also experience the story from the children's book "Gian und Giachen und der Sternschnuppen-Berg" (Gian and Giachen and the Shooting Star Mountain) in the web app, where they can help shape it themselves. The journey takes them to the destinations of Surselva, Davos Klosters and the Val Surses. The families travel with the Rhaetian Railway. 

The digital children's book world is connected to the books in the children's rooms: Using the app scanner, the children's book pages can be scanned so that one is redirected to the corresponding scene online. And Google Maps can then be used to calculate the route directly to the original location. The app is available at Children's world.app directly in the browser and can be installed on a smartphone, tablet or desktop device.

"Jump & Run" with Gian and Giachen

An online game has been developed for each partner destination in which users can put their skills to the test. Those who take part can win instant prizes. In addition, four vacation experiences for the whole family will be raffled off among all registered participants.

By expanding the platform with summer scenes, the children's book world becomes a year-round online experience on which attractions of the partner destinations are advertised. "In the digital children's book world, parents together with their children playfully discover their next dream vacation in the home of Gian and Giachen," says Yves Luetolf, Director of Marketing at Graubünden Ferien.

Responsible at Graubünden Ferien: Martin Vincenz (CEO), Yves Luetolf (Head of Product and Experience Marketing), Marc Held (Product and Experience Marketing). Responsible at Wirz: Alain Eicher, Yannick Schaller, Adrian Busse, Jannic Mascello, Elena Gabriel, Hannah Mey (Creation); Adrian Huwyler, Nico Keramaris, Ria Breitenmoser, Björn Bippus, Tony de Faria, Angelo Mabellini, Anina Eugster (xLab); Erasmo Palomba (Agency Producer); Fabian Nold, Daniela Fischer (Consulting); Thomas Peller, Yussef Serrat, Eros Montagnani, Rahel Signer (Media Realization); Oliver Fäs, Karin Gartmann (Image Editing). Production: Claudio Zuccolini, Sergio Greco (voice actors), Jingle Jungle (dubbing), Amélie Jackowski (illustration); Guave Motion (animation); Renuo AG (programming PWA); 1up (programming CLP); Odiusfly Studio (programming MiniGames); Attackera (media); Datalogue (lead qualification).

Email marketing key figures can be automatically collected and analyzed with the help of email marketing software. How the results are to be assessed can be based on your own goals or clarified with the help of benchmark studies. The latter provide good reference points, but are not universally valid. There are no benchmarks in email marketing, which is why every company should monitor its KPIs over time and check the impact of adjustments. Marketers have various to-dos to increase the opening and click rates of mailings and newsletters.

1. segmented e-mail distribution lists

Relevance is a key success factor in email marketing. No wonder, given the growing flood of emails and information! To ensure that a mailing or newsletter does not immediately disappear into the virtual wastepaper basket, it needs the right content. The longer and more diverse the recipient list, the more advisable segmentation is. With modern email marketing solutions, contacts can even be automatically segmented for each email or newsletter mailing so that each recipient only receives the content that interests them. This also increases the click rates.

2. the perfect subject line

Alongside the sender, the subject line is the first thing a recipient notices. It therefore plays a decisive role in whether an email is opened or not. The subject line of mailings and newsletters should therefore arouse curiosity and at the same time be short, concise and useful. The pre-header, which many email clients display in the preview, can be used to cleverly add further information to the subject line. However, terms such as "free" or "gratis" are taboo, otherwise the email will end up directly in the spam folder. In addition, the subject line should arouse curiosity, but should not promise anything that the email itself or the sender cannot deliver.

3. personalized approach

Personalization is a much-discussed topic in email marketing. First and foremost, one thing is important: the data required for personalization must first be collected - either through web forms or tracking. Either way, the recipient's consent is required. If they have given their consent, there is nothing to stop you addressing them by name in an email - with as few errors as possible. Ultimately, however, it is always the content that must suit the recipient. If an email really appeals to the recipient, personalization can also lead to higher click rates.

4. clear, responsive design

The design should also be appealing - preferably in the corporate design in order to have a recognition value. The clearer the layout of the mailing or newsletter, the easier it is for recipients to find their way around and know where to click. It is therefore advisable not to overload the layout and rather link to further information. It is also important that emails are displayed optimally on all devices, including mobile devices. With a Email marketing software the responsive design can be displayed for the various devices using the preview function. An integrated webview link also allows each email to be opened in the browser view.

5. attention-grabbing images, video and audio formats

It is said that a picture is worth a thousand words. In addition, suitable images attract the recipient's attention to the respective content and therefore lead to higher click rates than text-only mailings. Images and graphics should reflect the corporate identity of the company. Large-format images that visually emphasize the content are best. The ideal ratio is: two thirds text, one third images. Attractive preview images for linked video or audio content also ensure good click-through rates.

6. interaction and information through links

Speaking of links: Links are a good way to offer the recipient further information or lead them directly to the destination - such as the online store or contact form. Readers can immediately share the content with their community via integrated social media icons. In this way, companies not only increase their click rates in emails, but also the interaction rates in social networks. What's more, they can easily track the clicks on all links with email marketing software and thus draw conclusions about which content, formats and channels appeal most to recipients.

7. one call-to-action per email

As great as the potential of links is to increase the click rate, caution is still required: Too many click options can lead to the recipient being overwhelmed and possibly not clicking on anything. It is therefore important to check exactly what the aim of an email is. If it is a newsletter, there may well be several links. In the case of a mailing that is intended to encourage people to download content or register for an event, less is more: in such cases, there should only be a single, clear call to action at the end of the mailing: "Find out more!", "Sign up!", "Download the e-book now for free!". Eye-catching buttons, which unlike images do not have to be loaded in the email client first, lend even more emphasis to the call to action and additionally increase click rates.

8. insightful A/B tests

Classic A/B tests, also known as split tests, are a valuable tool on the way to the perfect mailing or newsletter. They allow email elements, such as the subject line, content or call-to-action, to be varied and compared with each other based on the click rates achieved. This allows companies to determine which mailing variant is best received by the recipient. With email marketing software, A/B tests can be carried out and evaluated automatically.

And: Did it click?

Regular monitoring of email marketing KPIs not only helps to continuously improve mailings and newsletters for recipients. It also provides important insights into which adjustments work very well and which only work to a limited extent. The subject lines, posts or call-to-actions with the highest click rates serve as a guide: companies should therefore use the most successful measures directly as a template for future emails.

The free e-book provides more practical tips "Successful email marketing in B2B"including the infographic "All email scenarios in the world".

* Martin Philipp has over 20 years of experience in online marketing and digital sales of sophisticated products and solutions that require explanation. He is co-managing director of SC-Networks, manufacturer of the marketing automation platform Evalanche, and responsible for new customer acquisition and customer enthusiasm.

In contrast to the National Council, the Council of States does not want any further restrictions on SRG's online offering. It removed the article passed by the upper chamber at the beginning of March from the law without discussion. The National Council wants to introduce further restrictions in order to prevent a competitive effect on the private media.

According to committee spokesperson Stefan Engler (center/GR), the population's right to information would no longer be guaranteed if further hurdles were put in place. Media Minister Simonetta Sommaruga added that this would primarily affect culture and education, which are not in competition with the private media. Moreover, the issue does not belong in the law, but is regulated in the concession. Sommaruga also referred to the planned dialog platform between the SRG and the private media.

The Councils also continue to disagree on the contributions to online media. Nevertheless, the Council of States built a bridge to the National Council on Tuesday by 24 votes to 21 by setting the proportion of revenue generated at 70% following an appeal by Media Minister Simonetta Sommaruga. In the spring session, the National Council had spoken out in favor of a chargeable turnover of only 60%.

The period of validity for the online media subsidy and the discount for early delivery also remain controversial. The National Council found five years to be sufficient. The Council of States again came out in favor of ten years, knowing full well that a compromise will be needed at some point. Sommaruga could imagine such a compromise at seven years.

Attack on online promotion

The most intense part of this process of reconciling differences came at the very end: the conservative opponents of direct support for online media launched a lengthy debate on whether this should be included in the package at all. In the end, however, Ruedi Noser (FDP/ZH) failed with his motions not to include a deadline in the law at all or to remove online promotion from the package entirely for formal legal reasons. This means that a possible referendum is only possible against the entire media promotion package.

Benedikt Würth (Center/SG) said that the inclusion of a new law in the annex to the overall package was on thin ice in terms of constitutional law. Thierry Burkart (FDP/AG) spoke of a poorly thought-out subsidy and a new subsidy that had not been fully discussed, "which we can no longer get rid of".

In contrast, the long debate left the SP and the media minister shaking their heads. Eva Herzog (SP/BS) said that she could not understand why a split between print and online was suddenly necessary. It was a forward-looking law "because it takes all content into account".

Paul Rechsteiner (SP/SG) recalled that all of this had already been discussed at length last year. The constitutionality was clearly given. Even in the event of a referendum, the package would have the best chances in a popular vote.

Compromise on training contributions

With regard to training and further education for journalists working in electronic media, the Council of States voted 35 to 10 in favor of its committee's compromise proposal. Support should be given to those institutions whose certificates are recognized throughout the industry and are equivalent to an academic degree.

Sommaruga said that this solution would benefit all those who offer training and further education. But in terms of the result, the certificate, they would have to face competition in order to be eligible for funding. Here, too, there is still a difference with the National Council.

A further difference remains on the question of the level of fee shares for licensed TV and radio broadcasters. The Council of States initially insisted on at least 8%. The National Council's version provides for a range between 6% and 8%.

120 million francs more

In total, the future funding measures are expected to provide the media with CHF 120 million more, directly or indirectly, than today. The package includes amendments to the Postal Act, the Federal Radio and Television Act (RTVA) and a new federal law on the promotion of online media.

The bill goes back to the National Council with the remaining differences. The aim is to finalize the package by the end of the summer session.

However, the voters could have the final say on the expansion of media funding. The "Friends of the Constitution" association is flirting with a referendum against the bill. It believes that the independence of the media will be called into question if the state drip on which they depend continues to grow. (SDA)

The agency Sir Mary, founded in 2016, is expanding its circle of partners with Nadine Pachoud as of June 1. In her role as Head of Business Operations, she has played a key role in shaping the expansion of the agency in recent years. "Nadine knows the business from a wide variety of perspectives and perfectly combines professional expertise with an entrepreneurial mindset for us. Her appointment as Partner underlines our ambition to attract the best in the industry to Sir Mary for the long term," says Maurizio Rugghia, co-founder and Managing Partner of Sir Mary, explaining the decision.

Pachoud joined Sir Mary in 2017 as a senior consultant and was responsible, among other things, for the strategic management of the long-standing Allianz Suisse account. The 42-year-old has been Head of Business Operations since 2019 and reports directly to the Executive Board. In her role, she is not only responsible for all facets of Finance & Controlling, but also manages the entire Employee Journey from an HR perspective and takes care of organizational and process-related issues. She thus plays a key role in cross-disciplinary collaboration. With a degree in media studies, she began her career as a consultant at Branders and has since worked in the communications industry.

The circle of partners at Sir Mary now consists of Vanessa Habisreutinger, Nadine Pachoud, Florian Beck, Tino Elsener, Fabian Habisreutinger, Nicolas Hostettler, Maurizio Rugghia and Daniel Zuberbühler.

The Yuh app can be used to pay for projects, as well as invest in cryptos or stocks via smartphone or the free multi-currency card. To implement the launch campaign, Cavalcade developed a concept around the idea of ease: For many, managing one's finances is a burden in everyday life. Yuh opposes this notion and wants to make it possible for every "Yuh-ser" to manage their money with ease. Or rather, with Yuh, everything becomes so easy that you can even manage your finances while dancing.

"During the conception phase, we quickly realized that we needed a bold approach to integrate lightness into the Yuh brand DNA. So we opted for a 'non-verbal' communication that conveys the message 'dancing' without even speaking a word," says Sonia Milici, Head of Marketing & Sales at Yuh.

The accompanying film features four dancers, including. World Champion Joris Wolfy Gangzi, which yuh use while performing their dance routines. Directed for this the duovon We are from L.A.

Responsible for Yuh: Sonia Milici (Head Marketing & Sales); José Carlos Rosa(Head Product); Alain Greter (Brand Marketing Manager); Laila Grosfils Bogaert (Marketing & Advertising Consultant); Gloria Masala (Digital Marketing Manager), Responsible at Cavalcade:  David von Ritter (Creative Director); Martin Arnold (Concept Creator); Damien Real (Art Director TVC); Gaëlle Valentini (Art Director Foto); Camille Natalini (Graphic Designer); Nina Hugentobler (Client Director); Maxime Fiechter (Account Manager); Katia Lallart (Account Manager). Production TVC:  We are from L.A. (director); Nicolas Loir (cinematographer); Camille Lambert (producer); Arnaud Le Méné (line producer); Cathy Ematchoua (choreographer). Responsible at Dynamic Frame (photo production):  Laurids Jensen (photographer); Alina Benz (producer); Luzius Fischer (executive producer). Responsible at Grip (PR): Patrick Milo (Client Director); Jenny A. Albert (Sr. PR Consultant); Aylin Siletic (Communications Manager)

Lorenz Koestler comes from the software and data analysis company Datahouse, where he worked for 13 years and led the development team for several years. The 32-year-old Zurich native holds a master's degree in electrical engineering from ETH Zurich.

The previous CPO Florian Hämmerle leaves the company after two years as CPO at his own request and becomes a partner at the Vorarlberg software company Lovely Systems. Lovely Systems works for CH Media, among others.

Stefan Büsser joined the Radio SRF 3 presenter team in fall 2016. The 36-year-old comedian and radio presenter has since been a regular on SRF 3's daytime program, hosting his own midday show "Büsser am Mittag," among other things. In 2017, he also broadcast from the glass box for the SRF fundraising campaign "Jeder Rappen zählt.

Most recently, the presenter worked for the station on a 35-percent basis. Now Stefan Büsser has decided to hand over his presenter position at Radio SRF 3 at the end of August 2021 in order to be able to devote more time to his own artistic projects in the future, as SRF writes in a statement. His stint at SRF 3 is expected to be assigned internally. The SRF podcast "Quotenmänner" with Stefan Büsser and the two comedy writers Aron Herz and Michael Schweizer will be broadcast for the last time this summer.

Stefan Büsser will continue to work for TV productions such as the current "Donnschtig-Jass".

Tuesday was a busy day for the French-language Blick editorial team, which moved into the Ringier offices near the Bessières Bridge in Lausanne. "This is the start of a great adventure that was launched nine months ago," said Michel Jeanneret, editor-in-chief of Blick.ch/fr, told the Keystone-SDA news agency. The Zurich media group Ringier had announced the edition for French-speaking Switzerland last fall (Werbewoche.ch reported).

News, current affairs, sports, politics and pop culture: The French-language medium aims to be a generalist and hopes to appeal to the younger generation "who are not just into entertainment," as Jeanneret says. "The average age of the team is 30, and if it weren't for me, at 48, it would be even lower," he said, amused.

The French-language portal employs 20 people, including 15 journalists. The team is divided into three areas: the Investigative Lab for French-language research, the Editing Lab for translations and adaptations, and the Creative Lab for the development of creative formats - videos, podcasts, newsletters and social networks.

Cooperation across the Röstigraben

By the end of 2022, the new medium aims to reach 700,000 unique visitors per month. It will cooperate with the German-language portal, whose content is clicked on by more than a million users every day. One of the goals is to identify attractive articles and adapt them to the cultural environment of French-speaking Switzerland.

"In the French-speaking part of Switzerland, everyone knows the View. It's an opportunity to be able to launch with such an image," said Jeanneret, who will lead the editorial team together with Thomas Deléchat, who has been appointed product owner.

Blick is already the second online portal launched by a German-speaking Swiss media group in French-speaking Switzerland this year. The French version of AZ Medien's online portal Watson has been online since the beginning of March. (SDA)

"The Vision Group wants to establish itself as the largest and most successful contact lens platform in Switzerland and surrounding countries in the next few years," is the ambition of the Swiss market leader and its new digital lead agency Webrepublic. The strategic focus is on a holistic approach that puts the relationships and interdependencies between the individual areas in online marketing at the center.

"As a proactive sparring partner, we will support Vision Group AG in leveraging the full potential inherent in digital marketing to achieve their business goals in a cost-efficient and effective manner," said Lars Neumann, Partner at Webrepublic.

In order to achieve the business goals in a cost-efficient and effective manner, the entire potential inherent in performance marketing is to be exploited, thus creating ideal conditions for growth in the German-speaking region.

According to Webrepublic, the first step is a strategy workshop with subsequent restructuring of the Google Ads setup. In addition, affiliate and newsletter marketing will be analyzed and specific recommendations for action derived. In the longer term, Webrepublic develops an individual SEO strategy for each Vision Group website. The establishment of an adaptable data and technology infrastructure is intended to ensure that the online retailer is equipped with a state-of-the-art solution for future challenges in digital marketing - for example, limited tracking options due to the end of third-party cookies.

For more than ten years, Webrepublic provided SEA support to Discountlens, a brand that now belongs to the Vision Group. As of the beginning of 2021, Lensvision took over Urbach AG, and both companies were merged under Vision Group AG. According to the company, this step created important synergies to make the vision - to create the most user-friendly platforms and products for customers - a reality.

After the stores reopened on March 1 and the restaurant terraces on April 19, the next opening step now follows: From June 1, restaurants and bars will also be allowed to serve guests indoors again. In addition, with warmer temperatures, Zurich's lake, river and outdoor pools are finally worth a visit again.

VBZ and its lead agency Ruf Lanz are responding to the opening step with an advertising line created entirely from Zurich's streetcar and bus lines with their typical colors. To mark the current occasion, the campaign is now being supplemented with the new motifs "Bars" and "Badis". In addition, existing subjects were rewritten to suit the new situation.

Accompanying the full-page ads and posters, animated versions are used in social media and on digital billboards.

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Florence Craman (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Catherine Martin (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). Illustrations: Catherine Martin. Motion Design: RoDo Works, Roger Koller, Gregor Szabo.