This function had not been filled since the start of the pandemic. It is now becoming increasingly clear that business is recovering. This step is intended to further strengthen the Sales & Marketing and Events departments and prepare and support them for the restart. At the same time, the management team will be expanded to three people.

"We are delighted that Larissa Merkel-Tytus will complete our management team as a representative of a younger generation and that we can successfully shape the restart of our company together with her. As she already knows our customers and the ongoing projects very well, we can now comprehensively advance the upcoming digitalization push of KKL Luzern with her and her team," says Felix Howald, CEO of KKL Luzern Management AG.

Larissa Merkel is 32 years old and lives with her family in Kriens. After completing her Bachelor's degree in International Tourism Management at Bremen University of Applied Sciences and a year abroad in Spain, she immediately started her first position in Sales & Marketing in the international hotel industry. Before starting at the KKL Luzern, she worked at the Swissôtel Zurich for four years, where she was part of the group-wide Leadership Development Program to prepare her for higher management tasks.

Since 2021, 15-year-olds are now allowed to drive motorcycles/scooters up to 45 kilometers per hour, and 16-year-olds will be allowed to ride 125 cc motorcycles. It is therefore feared that this could increase the number of serious and fatal traffic accidents among new drivers. Dynamite was commissioned to design and implement an information and prevention campaign.

On posters, flyers and a Website and on social media, attention was drawn not only to the safety aspects but also to the increasing noise problem. The appeals "No risk!" and "No noise!" are aimed directly at motorcyclists and call on them to be more careful and considerate. The Kapo Zurich informs, but also takes repressive action at neuralgic passes in the coming months.

The "No Risk" poster motif highlights the danger in cornering situations that motorcyclists could find themselves in. Motorcyclists should drive defensively and with foresight. The "No noise" motif reminds motorcyclists to refrain from making unnecessary noise. Consideration is called for, Switzerland is densely populated.

Responsible at the Zurich Cantonal Police: Prevention Department, Adj. Rolf Decker. Responsible at Dynamite: Roger Bosshart (CEO and Consulting), Ralitsa Ruseva (Art Direction), Nuru Oertli (Graphics), Urs Zwyssig (Text), Huessin Agha (Web Development).

Malte Probst was most recently Senior Vice President at Sky Deutschland and was responsible for the entire Sky Film and Entertainment portfolio. With around 15 years at Sky, the economics graduate has extensive knowledge and experience in the TV business, as well as a strong focus on pay TV, digital media and strategies. He completed his academic career at the University of St.Gallen, among other places, where he successfully completed his doctorate.

At Blue Entertainment, Probst will be responsible for the Fiction division. In addition to the "pay-per-view" business, Blue's portfolio includes all linear and on-demand products and offerings for German-speaking and French-speaking Switzerland. He will also be responsible for all of Blue's free TV, radio and 3rd party offerings.

"Hardly any other industry is currently in such upheaval as the entertainment industry. I am all the more pleased to accept this challenge in such an innovative company as Blue Entertainment and in such an exciting fiction market as Switzerland," Malte Probst was quoted as saying in a press release.

He succeeds Philippe Täschler, who will now concentrate more on his position as Chief Product Officer Blue Cinema.

Pack Easy is an owner-managed Swiss company and has been producing high-quality luggage and leather bags for sixty years. The products from the diverse basic range can be purchased online via the company's own e-shop as well as from other online partners and via retail.

Pack Easy took the grounding of the entire travel industry as an opportunity to sharpen the company's positioning together with Yellow and to adapt the brand accordingly. The figurative mark was made more dynamic and agile in line with the brand identity, while the word mark was gently modified. A modular design and color system gives the appearance the greatest possible flexibility and facilitates adaptation to all applications.

The imagery was also redefined. It links Pack Easy's purpose with the style groups that are to see themselves reflected by the brand. A brand book and a design manual were created to familiarize the employees of the Lucerne-based company with the brand story and the new corporate design. A completely redesigned lookbook rounds off the new appearance of the traditional brand.

Responsible at Pack Easy: Marion Klein (CEO/Owner). Responsible agency: Yellow.

The growth trend in mobile communications continued across all brands, the report continues. Salt added 18,700 subscribers in the first quarter and now has 1.33 million mobile subscribers. By comparison, industry leader Swisscom was only able to attract a net total of 1,000 new mobile subscribers in the first three months.

Salt was also able to sell more devices in its stores than a year ago. At that time, many stores had been closed from mid-March due to Corona. The Salt Home fixed network and TV offering also continued to grow. In addition, the positive trend among corporate customers has continued, Salt explained. In April, the company exceeded the 100,000 mark for mobile customers.

More profit in the cash register

Operating profit before depreciation and amortization (EBITDA) increased by 1.0 percent to CHF 123.6 million. Excluding the accounting changes IFRS 15 and 16, however, EBITDA would have decreased by 3.1 percent to CHF 99.1 million. The decrease was mainly due to the delayed shipment of cell phones sold in the fourth quarter and higher expenses for acquisition, customer retention and advertising.

Below the line, Salt parent company Matterhorn Telecom posted a net profit of CHF 68.9 million in the starting quarter. This is over ten times more than the 6.2 million in the previous year.

The main reason for the jump in profits is the sale of a 10 percent stake in the Swiss Infra Services subsidiary to Swiss Towers AG for 146 million francs. This flushed a special profit of 48.2 million francs into the coffers in the starting quarter, according to the quarterly report.

Salt CEO: Excellent result

The result was excellent, explained Salt CEO Pascal Grieder. In addition, the fiber-optic partnership with Swisscom signed at the end of April provides an important basis for future growth. This will enable Salt to make its broadband and TV offering available to around 3 million households by the end of 2025. That is about twice as many as today. Salt will thus become a nationwide full-service provider.

In order to grow outside the fiber-optic network, Salt is also offering the TV and Internet service for the home with a receiver via the mobile network where this is powerful enough. According to earlier information, Salt is thus reaching 420,000 additional households. (SDA)

"In addition to diminishing diversity of opinion, there would be numerous regulatory hurdles to overcome." The Group CEO, who has been in office for just over a year, added: "We therefore do not want to pursue such a defensive move, but instead concentrate fully on continuing our growth."

Two weeks ago, Beaujean had already emphasized that ProSiebenSat.1 was coming through the crisis better with its dating business and other online portals than pure media companies. This was also seen as a jab at the company's own major shareholder Mediaset, which wants to involve ProSieben more closely in its growth plans in Europe.

Now Beaujean told the FAZFor him, a merger with the Italian rival would not make sense. There is no added value, either in programming or product, he said. "Mediaset is a 100 percent TV provider, hanging on to fluctuating advertising revenues, which affects the profitability of the business." This is exactly the opposite of ProSiebenSat.1's development, he said.

Thomas Rabe, also head of Bertelsmann and its TV subsidiary RTL, had said in an interview that he could imagine a takeover of ProSiebenSat.1 if the antitrust authorities relented. Rabe advocates mergers in the TV industry at country level and wants to forge a national champion in France with the merger of RTL subsidiary M6 and broadcaster TF1 to stand up to Netflix&Co. (SDA)

The fresh and dynamic look of the brand PME is based on a complete graphic overhaul of the magazine, in the context of which the content concept and the logo were also adapted: The color scheme of the title was replaced with a new, more vibrant and cheerful palette. In addition, three-dimensional effects were added to the magazine. The logo separated itself from the word "magazine" as the brand continues to embody more than its traditional print format.

For decades, SMEs and the leading business medium have belonged PME in French-speaking Switzerland, as Ringier Axel Springer writes in a statement. The new publication sets a positive signal to tackle the time after the pandemic, it said. With new sections, practical tips and real-life examples, the magazine would like to continue to offer companies guidance on how to position themselves optimally after the crisis.

"We want this new layout to be more dynamic, more rhythmic and, above all, more inspiring. For this reason, we will increase the number of testimonials and the sharing of experiences on our pages," explains Thierry Vial, Editor-in-Chief of PME. "Our new logo reflects this dynamic as well as our desire to create a true ecosystem around PME to develop with events, newsletters, podcasts, videos, blogs and training."

"The time after Corona offers the opportunity for a fresh start and change: all companies need to reinvent themselves. We, too, have invested right now in the brand PME and the product in order to provide SMEs and business leaders with even more targeted support for new challenges in the future," says Michael Moersch, Chief Digital Officer and Head of Business Media at Ringier Axel Springer Switzerland.

Higher circulation for relaunch

The relaunch edition will be sent out with a significantly increased print run - the usual 19,000 copies will be expanded by an additional 36,000 copies - to SMEs in western Switzerland as well as start-up hubs and professional associations. Those who still can't get their hands on a print copy directly can order one via Pme.ch/new-pme download the e-paper of the new issue free of charge.

The topic of global warming leaves no one cold. In order to protect the environment sustainably, recycling plays an essential role. After all, the recycling of valuable materials such as glass, aluminum, PET or even electronic waste conserves resources, saves energy and reduces CO₂-pollution. In 2021, Swiss Recycling's umbrella campaign will once again make it clear to the Swiss: Bünzli save the world. Because anyone who separates, collects and returns recyclable materials correctly at home is recycling in an extremely exemplary manner and is therefore also behaving in a "Bünzli" manner. Swiss Recycling, the umbrella organization of Swiss recycling systems, is behind the "Werde Bünzli" appeal.

Who will win the title of "Switzerland's coziest flat-sharing community"? 

When it comes to recycling, even the young and unconventional people are meticulous and mutate into real cocksuckers for the protection of our environment. That's why Swiss Recycling is looking for "Switzerland's most cocksure flat-sharing community". The flat-sharing community that separates, collects and returns the recyclable materials in the household in the most original and consistent way wins the title of "Switzerland's most cozy flat-sharing community" and with it the prize money of three months' rent!

The platform for sustainable recycling

The competition with online voting takes place on Become-bünzli.ch off. As the heart of the campaign, the platform offers a lot of infotainment: Here, people confess to the Bünzli, there is a Bünzli test and the Bünzli song to download, you can find the largest recycling product market in Switzerland and, of course, comprehensive information on the sustainable recycling of recyclable materials.

Making the world a little better with 360-degree communication

The continuation of the long-term, cross-media campaign, for which ViznerBorel is responsible, is intended to demonstrate the benefits of recycling in an original way and to sustainably confirm coin-like behavior. The campaign is present throughout Switzerland both OOH and online.

Responsible at Swiss Recycling: Patrik Geisselhardt (Managing Director), Viviane Weber (Project Manager Marketing and Communication). Veresponsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility), Jürg Waeber (concept and text), Seraina Meier (graphics), Markus Binggeli (strategy), Martina Fäh (consulting). Webseite/Online: Wetalkwithyou.com, Michael à Porta (overall responsibility), Sebastian Krayer (art direction), Wolfgang Burlet (web development). Media: mediatonic, Marco Rose. Photography: Jairo N'tango, Florian Brunner. Production Bünzli Song: HitMill, Noemi Mathis (project management), Oliver Herzog, Fred Herrmann (producer).

Livesystems generated more than 2.6 million daily contacts with its digital offering, according to a statement. The company's screens can be found under the name "Passengertv" on public transport, as "Gasstationtv" at gas stations and as "Cityscreen" at convenience stores, in city centers, parking lots and in front of shopping centers. In addition, there is "Passengersign", the analog advertising spaces around the vehicle fleet of Verkehrsbetriebe Zürich VBZ. This product family belongs together - and you should notice that. That's why the digital out-of-home provider Livesystems is signaling this with its future brand name "Livesystems.

According to Livesystems, the existing product names will slowly disappear from the scene and be transformed into new clusters:

• Public Transport: The Digital Screen Inventory in Public Transport
• Gas Station: advertising steles around gas stations and their convenience stores
• City & Rail: High-format, large-area screens in city centers, parking lots, in and around train stations.
• Retail: screens at the growing point-of-sales network
• Analog OOH: Analog advertising space at transport companies
• Online: Advertising opportunities on the online news platform Nau.ch

The new Livesystems logo was created internally during the last months. The result is a logo consisting of two "play buttons". The upper part of the logo stands for digitalization and dynamics, the lower play button shows the connection to the own online news platform Nau.ch. A closer look reveals the letters LS - for Livesystems - in the loop.

The logo is supported by the new claim "Reach your audience. With this, the company wants to symbolize its DOOH reach - which will be enriched by an audience of millions with the analog advertising offer and in close interlinkage with the online news portal Nau.ch.

In addition, the new color concept in fresh green tones is intended to signal that all signs are green at the Livesystems media house - the "play button" is pressed.

The team is rooted in the Aargau region and is made up of eight editors, reporters, three social media and video staff and three producers, CH Media announced Wednesday.

The team will be led by 49-year-old Stephan Gassner and 30-year-old Stephan Weber. Gassner has a "wealth of experience in regional journalism," while Weber comes from Swiss radio and television SRF, where he also helped shape the trimedial daily routine.

It is CH Media's third regional news platform - after FM1Today in eastern Switzerland and PilatusToday in central Switzerland. Since the launch of these Today platforms, there has been an increasing demand for regional and local news, the company had justified the launch of the new Today platform in November.

Accordingly, Florian Wanner, Head of Radio CH Media, expressed his "pride" in the announcement about the expansion of the Today platforms. "Especially because we are focusing on local digital journalism," he was quoted as saying.

The launch comes earlier than expected - it was originally announced that ArgoviaToday would launch in summer 2021. (SDA)

With the upcoming relaxations by the Federal Council, the need for events with physical audiences is growing. Nevertheless, a noticeable uncertainty remains in the industry. The Kursaal Bern, the Lake Side Zurich, the Trafo Baden and Habegger want to close this gap with their new offer and bring back planning security. The so-called All-in-one packages are based on the motto "Plan hybrid and carry out your event exclusively digitally in the event of a cancellation. In short: The event organizer minimizes his risk and at the same time receives customized packages.

Customers should benefit

The prices, which range from 14,990 Swiss francs, include the rental and use of the infrastructure of the respective location, the corresponding protection concept, the furniture and the technology. Individual adaptations and additional services can be optionally booked according to the customer's needs.

The pandemic has shown what sales and distribution look like when sales staff have to stay outside and customers are not (physically) allowed in. It will - hopefully - soon be a thing of the past. Even if the view into the future is still blurred, one thing is clear at Online Sales Power 21: many things will be different. Lastingly different. The Sales Power itself was also different, as Uwe Tännler and Paul David Becker emphasized in their welcome address to the participants. The astonishment that 80 percent of all conferences currently take place online resonated. Prof. Dr. Markus Schögel, who moderated the conference and left no doubt that radical and sustainable changes in sales and distribution are imminent, also emphasized that Covid-19 is accelerating digitalization enormously.

What is changing?

The form of selling has changed during the pandemic, as Dr. Martin Baumüller from Geberit emphasized in his presentation. Physical sales will not simply disappear, but digital sales will catch up even more. This is because customers have built up trust in online purchasing and have experienced its benefits over a longer period of time. This was also the opinion of the Online Sales Power participants, as a survey showed: only 30 percent were of the opinion that sales will be primarily physical in the future - in contrast to 70 percent who are convinced that they will mainly take place digitally. Accordingly, optimal customer service should not just be a project, but an attitude, as speaker and successful author Sabine Hübner emphasized.

The shift in interaction channels towards remote selling, hybrid selling and multi-channel was the topic of Prof. Dr. Christian Schmitz from Ruhr University Bochum. Sales representatives will still be needed, because not all customers are sitting at a PC or are very familiar with the technology.

Platforms have become important, emphasizes Klaus Hengstmann. CRM systems are becoming increasingly important for sales. Marketing/sales automation, social media, sales engagement/listening will have a major impact on sales in the future. Samuel Vonrüti from the Vitra project is convinced that the pandemic has accelerated the question of how and where we work, keyword home office. And Dr. Stefan Fraude from Digitec Galaxus sees lasting effects of the pandemic in the increased use of eCommerce channels.

What remains of Sales Power 21

The positive impression is that although no handshake is possible at an online conference, a lot is learned and experienced: Old-school sales will not simply disappear, but there will be new tools, channels and processes that salespeople of the future will have to integrate into their job description. Sales Power 21 itself was a good exercise for this, as online interaction brings technical know-how and routine.

The event's online platform offered a wide range of opportunities to maintain contacts. The professional studio and the presentations, which alternately focused on the speakers and the content of the talks, were very positive.

The next Swiss Marketing Forum events, the Sales Excellence Award in November and the Marketing Day on August 19, will again take place face-to-face.