According to figures from Bafu, around 100,000 tons of new textiles are purchased and 40,000 tons of used textiles are recycled in Switzerland every year. As an official partner of Climate Day 2021, Allianz Suisse has now transformed these figures into an oversized work of art. The result: a 15 by 20 meter painting that was laid live on site from donated old clothes on Climate Day and adorned Zurich's main train station for an entire day.

The artwork was created in collaboration with Swiss muralist Fabian Bane Florin, who is known for his socially critical works. The action was accompanied by film and played out on social media and in a media partnership with Radio Energy throughout Switzerland.

"Allianz Suisse is committed to our climate in various areas, including Climate Day. This resulted in a fundraising campaign as well as the largest work of art made from old clothes. These were then donated to the Swiss Red Cross (SRC) and thus given a second chance," says Thomas Wegmann, Head of Market Management at Allianz Suisse.

Responsible at Allianz Suisse: Tanja Cereghetti (Project Management), Thomas Jost (Head of Brand Management and Sponsoring), Marcel Wolfgramm (Head of Sponsoring). Partners: National Climate Day (initiative committee), Filmgerberei (film production), Sir Mary (communication, content direction), Radio Energy (media partner), Fabian BANE Florin (artist).

"The most important thing about this campaign is the word 'Together'. Together, Zurich hoteliers have launched their offer. Together they have gone to Lake Zurich to spread their optimism for a terrific summer. Together, they want to give guests in Zurich a wonderful time," explains Brinkertlück founder Dennis Lück. "All of them have had a dry spell. Everyone wants to get out again, and that's exactly why it's so important right now to send a big signal of confidence and joy in the city and region of Zurich."

To kick off the summer campaign, representatives of 75 Zurich hotels gathered on Tuesday for a "crisis meeting" in Lake Zurich. In full professional gear, they exchanged views and took in the atmosphere of the city of Zurich from a visitor's perspective. Finally, the secret of the summer offer was revealed by Zürich Tourism and the participating hoteliers.

During the campaign period, since the beginning of June until August 31, the bargain offers are available on Zuerichweeks.ch bookable. In four classes - Eco, Medium, Premium and Luxury - four nights in a double room for two people, including breakfast, are available from CHF 499. On the landing page created for the "Zürich Weeks", Zürich Tourism now provides a wealth of information as well as tips for the perfect city break. "The website is the perfect place of inspiration for guests who didn't have enough time to immerse themselves in the city during their last visit to Zürich and for anyone who has just discovered city travel in their own country," explains Nathalie Lüthi, Head of Marketing at Zürich Tourism.

Twitter has earned its money with advertising so far. In practice, this means that advertisers can place their tweets as ads in the timelines of users who never subscribe to them. Twitter has been thinking about additional revenue from a subscription model for quite some time.

With the new editing function, Twitter does not fulfill the wish of many users for the possibility to change the posts afterwards. Rather, it is possible to delay the publication of tweets by up to 30 seconds - and still adjust them during this time. For subscription customers, there are also aesthetic innovations such as the option to customize the Twitter app's icon and color design in the application. (SDA)

The Swiss Federal Accident Prevention Bureau (BFU) conducts research and provides advice to reduce the number of serious accidents in Switzerland. It has had a public mandate for this task since 1938.

One of the BFU's core competencies is raising awareness for greater safety on the road. The latest appearance is a reminder to maintain sufficient distance in road traffic. Because this is crucial to avoid collisions and not to hit the vehicle in front.

The creatives at Ruf Lanz have found an analogy for this. Freshly painted toenails with the typical spacer between the toes bring the message pointedly to the point: varnish needs enough distance.

In the byline, there is an additional reminder of the "two-second rule of thumb", which is already learned in driving school. It states that the distance to the vehicle in front should be at least two seconds.

The eye-catching motif is currently being played out on various social media channels.

Responsible at the AAIB: Peter Matthys (Head of Campaigns), Jürg Beutler (Head of Communications, Member of the Executive Board). Responsible at Ruf Lanz: Danielle Knecht-Lanz, Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Isabelle Hauser (CD Art), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting).

With the broad spectrum of experience of the two, the already versatile agency gains additional idea potential and strengthens its tailwind even further, according to a statement on Thursday.

Salty, sweet and balanced, the decision is easy during the snack break. Especially for anyone who wants more from their snack and from life. Because Emmi Balanced Break provides energy for everything you want to do, according to the campaign for the new snack. The story is told by two key visuals in images and moving images with a focus on various online formats. The House provided the concept, two key visuals and implementation, and is responsible for media:

As part of the briefing, a map was created with the most relevant touchpoints of the media target groups. Tactically, front-load planning with subsequent long-tail was used. With a view to target groups and objectives, paid display - desktop and mobile - was defined as the lead medium and OOH as the flanking medium. In addition to large-scale paid display placements, YouTube TrueView and Bumper ADs are used. Social media was planned using an editorial plan for organic and paid posts and coordinated with the rest of the measures. OOH planning is based on geo-data of the most relevant POS locations and was booked using perimeter planning.

The planning is dynamic and is adjusted in collaboration with Emmi in a weekly jour fix based on performance. For this purpose, a specific analytics dashboard with the most relevant KPIs was created. The current wave of the campaign, which was launched at the end of May, serves as learning for the fall wave.

Responsible at Emmi: Christian Achermann (Global Marketing Manager), Saskja Weilenmann (Brand Manager Cheese). Responsible agency: The House. Photo & Moving Image: Jonathan Heyer. Image processing: AschmannKlauser. Production: All in Production.

That's because only half of the vehicles in Switzerland are equipped with DAB or Internet radio, she said. "That makes it difficult to switch off FM radio prematurely," Leuthard said in an interview with Radio 1 broadcast Thursday. Leuthard, as the then head of the Department of Environment, Transport, Energy and Communications (Uvek), had been partly responsible for the hiring decision in 2017.

At the time, she thought that FM was a discontinued model, said Leuthard, who sat on the Federal Council from 2006 to 2018. She had expected that newer technologies such as DAB+ or Internet would also establish themselves more quickly in cars in Switzerland.

If the FM frequencies were switched off too quickly, half of the cars in Switzerland would lose radio reception because they still have an FM radio installed, Leuthard continued. In addition, millions of functioning radios in Switzerland would become useless. "This would destroy national wealth because no one would need these devices anymore. And nobody wants that."

Private radio agreement

In Europe, the FM switch-off is threatened by a patchwork. In the UK, it is planned for 2032. In Germany and other countries, there is no fixed switch-off date yet. "It's not worth Switzerland going it alone," Leuthard said. "Cars must be able to drive from northern Germany to southern Italy with radio reception."

In the course of the transition from analog to digital wireless terrestrial radio broadcasting, the private radio operators have agreed to end the use of FM frequencies by January 2023 at the latest. SRG plans to switch off its FM transmitters in August 2022. In recent years, the Federal Council created the legal basis for the switchover, and it is providing financial support to radio broadcasters for DAB+ broadcasting during the transition phase.

The Federal Department of Environment, Transport, Energy and Communications (DETEC) took note of Leuthard's statements, it said on Thursday in response to a request from the Keystone-SDA news agency. The decision to switch off VHF is a decision of the industry, which also determines the timing. Whether the broadcasters would now return the FM radio licenses on the agreed date or use them until the end of 2024 is currently being discussed in the industry.

Fewer and fewer FM listeners

According to the market research institute GfK Switzerland, a survey conducted in spring 2020 showed that digital radio usage has increased by 22 percentage points since fall 2015. Radio listeners thus received 71 out of 100 radio minutes per day via digital. At the same time, FM usage fell by 22 percentage points to 29 percent. Accordingly, only 13 percent of the Swiss population still listened exclusively to analog FM radio in June 2020.

Among the prominent opponents of an imminent FM switch-off is radio pioneer Roger Schawinski. Over 47,000 people have so far signed the 75-year-old entrepreneur's online petition "Save FM". In parliament, initiatives against a switch-off have been submitted. (SDA)

The film features Laverne Cox as a superhero and takes viewers through key moments in her life. It begins with a live-action sequence and then transitions into animation as Laverne's story unfolds. It shows how Laverne Cox evolves from childhood and the challenges of that time to the strong woman she is today.

Cox shares important milestones in the fight for LGBTQI+ rights and celebrates her personal successes, some of which were firsts for the trans community around the world. The video is meant to encourage all viewers to proudly share their own rainbow stories.

The job cuts are part of the austerity plan announced by TX Group in August 2020, the company said. (Werbewoche.ch reported). The Zurich-based media group confirmed to the Keystone-SDA news agency on Thursday a report by the newspaper La Liberté. The aim, he said, was to compensate for the decline in advertising revenues and to drive forward the transformation of the business model.

Accordingly, employees were informed in January of the elimination of around ten full-time positions in Western Switzerland in 2021. This figure has been reduced to 6.5 full-time positions due to unreplaced departures and other cost-cutting measures implemented since last summer.

The titles 24 Heures, Tribune de Genève and Bilan are not affected by the job cuts due to natural fluctuation, Tamedia further announced. A social plan for those affected has been under negotiation since the beginning of the year. (SDA)

As of now, entire video world from news format "20 Minuten NOW!" to people show news "Juice," "Phils' Fails" to fate stories are available via the new smart TV app, writes 20 minutes in a statement Thursday.

According to 20 Minuten, the launched Smart TV app is the first news app in Switzerland to be pre-installed on all new Samsung TV sets, adapted for the TV screen. Users who already have a Samsung Smart TV set at home can find and install the 20 Minuten app by searching the Samsung Store.

"Smart TV apps are becoming increasingly important and are used regularly, especially by very young users," explains Gaudenz Looser, Editor-in-Chief 20 minutes. "The launch of the Samsung Smart TV app is therefore the logical and consistent next step in our video offensive launched about two years ago."

Various video advertising formats are integrated in the new 20 Minuten Smart TV app, such as pre-roll or the XXL advertising format Masthead on the front.

#NoFilter, #NoMakeUp, #NoSugar, #NoFake - authenticity is currently on everyone's lips. In this sense, Franz&René highlights authentic and transparent images "all natural" in the new presentation film for the city of Freiburg. The concept allows to show Freiburg from its best side. From the point of view of the people who visit the city. 70 one-second moments in original sound follow each other and take the viewers on a rhythmic journey. The message: Freiburg has a lot to offer. In the versatile city you can do and see everything. Simply. Everything.

A special context

For the realization, Franz&René turned to the Fribourg film production company Take Off Productions, which has a large archive of images shot in Fribourg. Together with the ad-hoc scenes and those shot in compliance with the hygiene regulations in force at the time, the archive footage fits into the concept of "second shots" and thus makes it possible to illustrate the lively facets of the city.

The film was presented on Tuesday at Freiburg's Rex cinema to an audience consisting of Freiburg's political, tourism and business stakeholders. It will be broadcast in the next months of the "post-pandemic" phase on the city's social networks, on public transport and at events.

Responsible at City of Freiburg: Alexandre Brodard (Communications Officer), David Stulz (Town Clerk), Thierry Steiert (Town Mayor). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Tatiana Python (Consultant), Yoann Cosson (Creative Direction), Gianluca Terzini (Art Director), Sven Jungo (Graphic Designer, Production Manager). Production: Take Off Productions (film production), Thomas Stahel (sound design).

The Council approved this decision on Thursday by a vote of 115 to 81. The Council of States does not want any further restrictions on SRG’s online offerings. The National Council would like to introduce further restrictions to ensure a level playing field with private media outlets.

Another point of disagreement remains regarding whether online media outlets newly entering the market should also receive direct federal funding. The National Council upheld this demand by a vote of 138 to 54, with 4 abstentions. The Council of States wishes to support only those online platforms that already meet a minimum standard of professionalism and generate a certain minimum level of revenue.

Furthermore, the National Council narrowly upheld, by a vote of 99 to 96, the demand that the effects of the new funding program for online media be reviewed after just three years. The Council of States would like to wait five years before evaluating the effects of the funding.

Retouching in Training

On other outstanding issues, the National Council has reached a compromise with the Council of States or adopted the latter’s decisions. For example, the lower house also wants to allow news agencies to establish business ties abroad. However, financial resources—such as dividend payments—may not be transferred abroad as long as federal support is in effect.

Financial support for journalism education and continuing education should be directed toward institutions whose certificates are recognized throughout the industry. However, the National Council has dropped the Council of States’ requirement that these credentials must be equivalent to a college degree.

The National Council also adopted the Council of States’ compromise proposal regarding contributions to online media. It likewise set the share of generated revenue at 70 percent.

In total, the future funding measures are expected to provide the media with CHF 120 million more, directly or indirectly, than today. The package includes amendments to the Postal Act, the Federal Radio and Television Act (RTVA) and a new federal law on the promotion of online media.

The bill will be sent back to the Council of States with the remaining differences. The goal is to finalize the package by the end of the summer session. (SDA)