Monami is strengthening its personnel: On the one hand, the agency is bringing Lorenz Hanselmann, a media professional, on board. Until April 2021, the 39-year-old was deputy editor-in-chief of 20 minutes (Werbewoche.ch reported). At Monami, he will become Head of Operations and Strategy, as well as a member of the Executive Board, starting in July.

On the other hand, Rahel Kühne also started at the agency on June 1. The 32-year-old has been Head of Social Media at Coop for the last few years and brings with her a great deal of expertise, which she can now also exercise on the agency side as Senior Project Manager.

Both Hanselmann and Kühne will partly serve clients directly, as well as be active in the strategic environment, the agency writes in a statement. "Monami is currently taking the next giant step forward and is once again significantly increasing in power, creativity and know-how," said Lorenz Hanselmann. "This now needs to be combined with what makes the team so unique - the unconsumed, honest and sometimes a little crazy. For me, this is a highly exciting time to become part of Monami."

Monami is currently in the midst of growth and currently has 20 permanent employees.

During Pride month in June, 24 CEOs of major companies are putting an exclamation mark on the fact that no one is discriminated against in the workplace on the basis of their sexual orientation or gender identity. With the "LGBTIQ Pledge" they want to lend weight to their aspirations. The statement with the pledge appears in the NZZ from Saturday and can be seen on APG screens from June 14 to 20.

Personal commitment

"I am very pleased to be able to place a strong statement for LGBTIQ people in a prominent position again this year. Not only were we able to increase the number of participating companies compared to last year, but we were also able to personally engage the executives to stand up for positive change with their name and signature - a great signal," says Daniel Kessler, Head of Switzerland at Boston Consulting Group. This personal commitment illustrates the importance that companies attach to this issue, he adds. But companies also benefit, Kessler continues: "As has been proven scientifically many times over, diverse teams are more innovative, more creative and more efficient, and this insight is gradually taking hold in all companies."

Responsible at Boston Consulting Group: Daniel Kessler (Managing Partner), Benedikt Hess (Head of Marketing and Operations), Samuel Rensing (Principal), Matthias Haymoz (Communications Manager). Responsible at Jung von Matt Limmat: Jehmsei Keo, Philipp Klink (text), Sebastian Danielsson (art direction), Michel Nellen (consulting/PR), Rob Hartmann (executive creative direction), Fabian Dörr (client director).

Together with the Vienna University of Economics and Business, the association on Monday published the technical details of an automatic browser signal that allows users to specify which cookies they want to accept and which they don't - and without a cookie banner. "Our solution shows that a user-friendly European solution for privacy settings is easy to implement," Noyb chairman Max Schrems told Deutsche Presse-Agentur.

Cookies are small data records that websites store to make users identifiable. With their help, individual profiles can be created that allow far-reaching conclusions to be drawn about surfing behavior, preferences and lifestyle habits. This knowledge is then used for personalized advertising, for example.

"ADPC" is part of a broad campaign

The system now proposed, called "Advanced Data Protection Control" (ADPC), is part of a broader campaign by Noyb against cookie banners, which in their current form, according to the association's assessment, generally demand consent to tracking in violation of the law. Two weeks ago, Noyb sent around 560 letters of complaint on this issue to companies in Europe and the USA, with more than 10,000 to follow.

ADPC is to offer much more differentiated options for consent and rejection, in contrast to approaches by Google and other browser providers from the USA. For example, users should be able to give specific consent for certain websites.

It is also conceivable, he said, to give general preference to certain content providers. "Many users are probably willing to share a bit more data with quality media, but don't want to give their data to hundreds of external tracking companies," Schrems said. With ADPC, a newspaper association, for example, could advertise a list that would allow certain data to be automatically processed by quality media, he said. "The user can use it to support certain groups with one click."

On Monday, the organization presented an extension (plugin) for the Firefox browser, which technically implements the new privacy browser signal on the user side. An extension for Google's Chrome browser is to follow shortly. However, website providers must also play along with the system. Noyb demonstrates on its own site Dataprotectioncontrol.org how the procedure can look. (SDA)

WhatsApp reaffirms its adherence to full encryption after the controversy surrounding its new usage rules and holds out the prospect of new privacy features. These include the ability to send messages that can only be viewed once by the recipient. That could be useful, for example, if you need to send a password to family members, said WhatsApp CEO Will Cathcart.

It will also be possible to set chats to disappear on their own after a certain amount of time. "People, on the whole, don't want their messages to be preserved forever," Cathcart pointed out. "When we chat, we don't have a recording device with us. In that sense, it's strange that digital chat platforms store them forever."

The company, which belongs to Facebook, is launching a privacy ad campaign on Monday in Germany and the UK, which are among its most important markets. The short promotional videos highlight the fact that content sent on WhatsApp is basically only visible in plain text to the users involved, thanks to so-called end-to-end encryption.

Last criticism and churn

WhatsApp has more than two billion users. However, the service has had to contend with criticism and an exodus of users in recent months following the announcement of new usage rules. This was triggered by the assessment that more data would be shared with the group's parent company Facebook with the update that came into effect in mid-May. WhatsApp rejected this as a misunderstanding and repeatedly emphasized that the end-to-end encryption, which also prevents the service itself from accessing content, would not be softened.

WhatsApp CEO Cathcart acknowledged mistakes in announcing the new rules. WWe need to clearly communicate what we are doing and why." WhatsApp missed this, he said. "We only became clearer when we saw the confusion. That's on us," Cathcart said. He said WhatsApp had planned an advertising campaign for end-to-end encryption beforehand. But after the controversy of the past few months, WhatsApp has even more reason to talk about it, he said.

In the meantime, an overwhelming majority of users who had already been asked for their consent to the new rules had accepted them, Cathcart said. He did not give exact numbers. Originally, users who did not agree to the new rules were supposed to lose access to basic functions over time. In the meantime, they no longer face any consequences. Only the new functions for communicating with companies will be available only after agreeing to the update. According to WhatsApp, they were the main reason for the change in the terms of use.

Encryption serves security of citizens

Cathcart criticized some governments for trying to soften encryption in chat services. "I hope that over time, governments will realize that the most important role they can play is to provide more security" - for example, by setting standards for businesses. WhatsApp argues with governments that end-to-end encryption helps protect citizens' security, he said. Facebook remains committed to a plan to bring full encryption to its second chat service, Messenger, as the next step, Cathcart said.

In several countries, governments and authorities are attempting to undermine full encryption in chat services such as WhatsApp. In Germany, too, there is a draft law that would allow the Federal Office for the Protection of the Constitution to conduct source telecommunication surveillance such in encrypted chat services.

In the case of classic SMS messages, it has long been the case that telecommunications providers must allow authorities to monitor them. This has not yet applied to encrypted chat services. Security authorities criticize that this prevents them from accessing the communications of criminals or extremists. Recently, however, international police authorities managed to strike a major blow against organized crime with the help of a chat app, of all things. The investigators succeeded in establishing their supposedly secure app as a communication channel in criminal circles. (SDA)

Advertisingweek.chTanya König, you are on your way to London. There you will be on duty as a data presenter for the live broadcast of Cannes Lions. How did it come about?

Tanya König: The organizers of Cannes Lions usually work with presenters who are well-known in the English-speaking world. But for this year, they wanted to open up the field and engage a European talent. So they started looking and came across me. I am very honored to be working for such a prestigious festival.

How exactly can we imagine your assignment?

The Cannes Lions Festival annually honors the international advertising industry and creative scene. The awards presented are also considered the Oscars of the advertising industry. This year, however, there will again be no physical event. Instead, the organizers will broadcast a daily award show from Cannes from June 21 to 25, followed by a live program from a studio in London. Juan Señor will host the daily award show in Cannes, BBC presenter Tina Daheley will lead the show from London, and I will be the data presenter for "The Debrief" segment - also live from London. You have to imagine it like an election broadcast: I stand next to a screen and will present facts and figures about each Lion.

You are a moderation professional. What do you enjoy most about your job?

I just feel alive when I present on stage or live in front of the camera. I am then completely there and enjoy this moment.

Multilingual as you are, moderation in English is no problem. Are you still a little excited?

At the moment, I'm rather joyfully excited. I only get nervous before we go live on air. But most of the time, that nervousness fades after a few seconds. I don't strive for perfection, because that's not human. Things are allowed to go wrong sometimes. It's more important for me to be able to deal with the unpredictable and to be spontaneous.

You're going to do a kind of Cannes Lions diary for us. How exactly will you let us share your stay in London?

I will shoot short videos with my smartphone and give a glimpse behind the scenes. The first video is from my quarantine, as I have to spend a few days in a hotel before the assignment. After that, I'll report from rehearsals, from a live assignment and summarize the highlights of the different categories. And finally, I'm sure I'll do a short summary of the week.

If you already have details: What does your daily routine look like? How often do you broadcast, who can see and hear you where?

I will be on air four to seven times a day for five minutes each. In one show, I'll focus on one of the 28 Lions - or categories - and tell stories about it: How long has that Lion been around? How many entries did the festival get for that category? Who has won this Lion before? In the process, I show graphics and animations on a screen. The Lions Live program is broadcast daily from noon via Youtube streamed and as an on-demand segment on the Cannes Lions platform shared. You can sign up for the newsletter so you don't miss the info.

Tanya king is a TV presenter and video producer.

RTL already holds 50 percent of the shares and wants to buy the remaining 50 percent from the previous co-shareholder Disney. The Super RTL program has been on the air since April 28, 1995. RTL also wants to use the move to support its own growth in the streaming market.

"RTL Group's acquisition of Disney's stake in Super RTL does not lead to a significant deterioration in the conditions of competition," Antitrust Office President Andres Mundt said, according to the statement. It is true that RTL, together with ProSiebenSat.1, has a considerable market position in television advertising. But the takeover would not decisively improve this position. The departure of competitor Disney from Super RTL could "also have the effect of promoting competition to a certain extent.

In addition to Super RTL and its offshoot Toggo Plus, these include Disney Channel, ARD and ZDF's KiKA and Nickelodeon. According to market researcher AGF Videoforschung, Super RTL had a market share of 13.0 percent of the children's target group aged 3 to 13 in 2020, and 17.5 percent together with Toggo Plus. KiKA came in at13.2 percent, Disney Channel at10.8 percent and Nickelodeon at4.7 percent. (SDA)

From now on, Basel Tourism appears under the word-image brand "This is Basel". The overall appearance is younger, fresher and more colorful. An image film for international use, the new website, various print media, guest brochures, image brochures and all stationery have already been implemented in the new look.

A national campaign was launched just in time for the foreseeable end of the travel ban. The starting signal was a new job offer from Basel Tourism: with a certain wink, a test tourist was sought to put Basel's tourist attractions through their paces.

The campaign is now entering its second phase under the slogan "Basel macht dich ferienfit wieder" ("Basel gets you fit for vacation again"). Switzerland's capital of art and culture offers numerous opportunities to brush up on any vacation skills that may have been lost during the long break - so that the "big vacations" don't go down the drain.

Responsible at Basel Tourismus: Christoph Bosshardt (Head of Marketing), Vera Flückiger (Marketing & Communications), Melanie Kolofrat (Marketing & Communications). Responsible at Kreisvier: Consulting: Alexandra Kellenberger (Managing Director), Tamara Döbeli (Group Account Director), Bigna Bornhauser (Account Manager), Joel Kettl (Account Manager). Creation: Michael Schmidt (Creative Director), Ann-Kathrin Vogel, Amaru Eslava (Art Direction), Bianca Kury, Carmen Stähelin (Text), Joel Wächter, Jessica Wernli (Interaction Design), Jacqueline Geist, Simon Näf (DTP). Responsible at Cover Media: Stefan Sommerhalder (Production Management, Director), Baschi Thommen (Camera, Sound Design), Roman Schnell (Motion Design).

Zak is Bank Cler's mobile banking app, which is specifically aimed at young people aged 15 and over. In order to reach this target group via a channel that is appropriate for them, Heimat Zürich created a concept for TikTok and implemented it together with Nutshell, Picstars and four Swiss influencers.

In April of this year, Pemp Pemp TV, Lana Bante and Chiara Castelli showed their followers what their month-end used to look like compared to today with the Zak app. The videos and reached a total of over 5.2 million impressions, 2.96 million reach and 51,460 engagements. Boosted Ads on Bank Cler's channel reached 1.36 million accounts. TikToks were watched for an average of 4.6 seconds, well above the Swiss benchmark of 1.99 to 3.26 seconds. In addition, according to Heimat Zürich, more traffic was generated on the Zak landing page than ever before in one day.

For years, Ochsner Sport has been encouraging Swiss people to get out and play sports with its brand claim "Switzerland is our sports ground. For Euro 2020 and the accompanying football fever, "Sportplatz" has now become "Fussballplatz" for once.

For example, the current campaign film features various soccer fields in Switzerland. From children playing on a meadow after school, to young people in an urban environment, to professional soccer players in the floodlights. In each scene, a different footballing event is staged, in which one recognizes oneself again and again.

The film can be seen on TV and in various online formats, and ads and various POS measures were also implemented.

Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Nathalie Brunner (Classic Communication), Jan Cahlik (Online Marketing). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Leandro Disler (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier (Consulting), Gordon Nemitz (GF Strategy). External partners: Animals (director), Hillton (producer), Tom Elliott (DoP), Burak Erinmez (editor), Patrice Gerber (motion design), Das alte Lager (VFX), Stefan King (grading), Pablo Nouvelle (music arrangement), Jingle Jungle (sound studio), Adrian Bretscher (photographer).

Seta Thakur joined the company in June 2018. NZZ and also headed the Brand Strategy department on an interim basis until fall 2019 (Werbewoche.ch reported). According to a statement from NZZ Mediengruppe, she has played a key role in shaping corporate communications over the past three years and further developing its instruments.

"Seta Thakur has made an important contribution to communicating the values and strategy of NZZ during its ongoing transformation phase - both internally and externally," said Felix Graf, CEO of NZZ. "Especially during the challenging time of the pandemic, she has contributed to its successful management at the corporate level thanks to her expertise, professionalism and with a high level of commitment. I would like to thank her sincerely for her excellent performance. We very much regret her departure and wish her every success at her new place of work."

The search for a successor is underway.

So far, only a manageable selection of items is available there. For the premiere, Netflix is offering shirts, hoodies and other designer products related to the anime series "Eden" and "Yasuke." It is a "boutique" concept, Netflix manager Josh Simon explained to the New York Times. Simon joined Netflix in March 2020 from Nike to build the fan merchandise business. More items are to be added to the store in the coming days, including pillows and boxer shorts with the Netflix logo and motifs from the "Lupin" series.

Given the popularity of series like "Tiger King" and "Stranger Things," merchandising has long been seen by many analysts as the logical next step for the company. The Internet is already teeming with homemade fan articles. Netflix CEO Reed Hastings had already expressed interest in this business area in recent years, as well as in further projects such as theme parks - but rather for long-term planning. (SDA)

Dpvideoproduction was founded 14 years ago. What started as a one-man business soon became a broad-based production company for commissioned films. Now it was time for a profile sharpening and the launch of a unique service in Switzerland.

The D and the P in the name originally stood for "Digital Pictures". Which was considered innovative in 2007, the year the company was founded. In recent years, the outdated and technical name has become increasingly annoying. In addition, it was always a stumbling block. "It didn't convey a story, wasn't understood, and was repeatedly misspelled," explains David Schildknecht, owner and managing director of the new film agency Romeo & Jane.

Thus, when sharpening the profile, it was clear that the name would also be changed. Romeo & Jane stands first and foremost for a film agency that accompanies and supports companies and agencies from creation through production to post-production. This always with the claim to combine the authentic with the unconventional in order to create attention. Fresh and creative. As more and more companies produce their own productions, Romeo & Jane also offers a unique service throughout Switzerland with concept consultations. "In this way, we support companies and agencies that want to produce in-house but need input from experts," Schildknecht says.

The entire rebranding was developed with the Reform agency. "Sarra Ganouchi and David Büsser from Reform advised us intensively and created a beautiful thread for the new brand," Schildknecht is pleased to say.

Just as the Romeo & Jane films tell stories, it was important that the new name should also tell one. It came about during a brainstorming session with a group from Schildknecht's environment. The company values served as a guide. And it had to stick.