Creative people were invited to collaborate on the project. "Encounters - flowers from Melanie meet people or encounters of all kinds!" was the given theme. Many exciting, lively, spontaneous or staged moments were sought. With themselves, with the delivery of flowers, the accompaniment of life situations or completely free stagings.

All participants could pick up flowers at MJR for inspiration. Over 20 creatives have submitted their work so far. And more are coming all the time. The project will be accompanied via social media, on MJR's website and at a later date by an art magazine, posters and an exhibition.

Responsible at MJR: Melanie JeanRichard (Owner). Responsible agency: Studio Thom Pfister. Illustration: Isabella Bühler, Niels Blaesi, Martina Walther. Photography: Annette Fischer, Jonas Kambli, Lea Moser, Urs Bigler, Ursula Sprecher, Sabina Bösch.

Zurich Airport designed a two-stage pitch for the development of a new social media strategy and its implementation. The Jim & Jim agency team won the pitch and has now been commissioned to design, develop and publish commercial content across the airport's social media channels.

Implementation was launched in April. The strategy for the commercial part of the airport is based on the guiding principle: "You Name It, We Have It. Zurich Airport's diverse offering is to be made known to the target groups with the help of entertaining and informative content. To this end, content material in the form of images and moving images is produced with the airport's many different commercial partners, such as Jelmoli, Ochsner Sport, Victorinox and Victoria's Secret. A new social media style guide defines the airport's visual presence on its social channels.

Summer campaign for Lucerne Tourism

The agency also successfully presented its concept for a summer campaign for Lucerne Tourism and was awarded the contract. Jim & Jim was then commissioned to implement the campaign and is now working with various Swiss influencers and content creators to put the spotlight on the experience regions of Lucerne-Lake Lucerne.

The campaign is designed to make the five cantons around Lake Lucerne - Lucerne, Uri, Schwyz, Nidwalden and Obwalden - more appealing to an enterprising, active and young target group. Especially now, when it is more difficult to travel in and out of Switzerland, it is worthwhile to discover the regions on one's own doorstep. The campaign aims at the following central idea: "Collect personal memories with your best friends and complete your bucket list. Enjoy your life and start today!" The implementation of the summer campaign for Lucerne Tourism and eleven of its tourism partners has already started.

Storytelling for EWZ

Ewz has reorganized the Storytelling department in Marketing under the leadership of Hadrien Jean-Richard. As a first step, the existing sponsoring commitments will be activated in a targeted manner through social storytelling. Jim & Jim was selected and commissioned as the partner for this as part of an agency evaluation. The decisive factor was their smart moving image skills for inventing mini-movie series formats.

Jim & Jim has already implemented two successful storytelling concepts for the Zoo Zurich and ZSC Lions. Entertaining content is intended to inspire the community to smile. The playful, educational component creates a connection to Ewz and links directly to the range of services. The formats were jointly developed in workshops with sponsoring, storytelling and creation.

Under #ewz explains ZSC juniors together with four ZSC Lions professionals different terms from the environment of the ZSC and Ewz, be it slapshot, Crosscheck, solar power or natural power.

At #ewzRangerTime, a cult figure takes the community to Zurich Zoo and reveals exciting insider tips about visiting the zoo. Informative facts about individual zoo animals encourage an even more interesting trip to the animal paradise. Ewz cell phone charging stations and electric vehicles, among other things, are presented in an informal way as product placements.

Both campaigns run organically on Ewz's social channels for several weeks each and are played out to the relevant audiences in a targeted manner through ad buying. Further implementations are to follow.

Responsible at Jim & Jim: Melanie Luu, Robin Steiner, Fabio Emch, Andrin Buchli, Jacky Bentrup, Bianca Stofer, Marc Guerraz, Nadine Sperb (Pitchteam Airport Zurich). Andrin Buchli, Fabio Emch, Melanie Luu (Pitchteam Ewz). Nadine Sperb, Melanie Luu, Robin Steiner, Fabio Emch, Bianca Stofer (Pitchteam Luzern Tourismus).

Innovative projects and digital quantum leaps are created in Silicon Valley, in the world's metropolises or in urban centers. That is the popular opinion. But rural regions in particular are a place of progress; creativity is often more necessary far from the centers, and flexibility and speed are greater. Together with Swiss innovation representatives, the Swiss Illustrated and L'Illustré The company is therefore putting those rural regions in the showcase that are playing a pioneering role in the field of digitization.

Corona accelerates digitization - in every corner of Switzerland

The farm family offers products from the farm store in the online store. The local museum takes visitors on a virtual tour of the exhibition rooms. From one week to the next, village schools have switched to digital distance learning. The pandemic has presented the Swiss with a whole new set of challenges. In the big city as well as in the remote valley. Not only companies are affected, but also communities, schools, tourist destinations and private individuals. Digital solutions have made inroads in many areas in recent months. With the digitization of services, but also of social interactions.

Regional inventiveness receives award

With the search for the most digital valley in Switzerland, the Swiss Illustrated and L'Illustré innovative regions a platform. To this end, the initiators have teamed up with renowned partners. Swisscom and Blue News, Generali Switzerland, the Gebert Rüf Foundation and Digitalswitzerland, as well as individuals from politics and education, are supporting the national initiative with their expertise. A jury of experts will select the most outstanding projects from all the applications and send six regions to the finals.
The jury of experts is composed of Johanna Gapany (Member of the Council of States FDP), Judith Bellaiche (CEO Trade Association Swico, National Councillor GLP), Martin Vetterli (President EPFL), Roland Siegwart (Professor ETH), Roger Wüthrich-Hasenböhler (Chief Digital Officer Swisscom), Andreas Krümmel (CEO Generali Switzerland), Pascale Vonmont (CEO Gebert Rüf Foundation), Diana Engetschwiler (Director Public Dialogue & Head of Digital Day) and Christian Wenger (Swiss Autonomous Valley, Wenger & Vieli).

Winning talent is chosen by readers

The six finalists will be announced in the Swiss Illustrated and L'Illustré and thus have the opportunity to convince readers of their digital thought leadership. The "Digi-Valley of Switzerland 2021" will be chosen by the readers. The winning valley will be announced on Digitaltag on November 10, 2021.

"In addition to the award, the winning valley benefits from further presence in the two magazines with a total reach of around 850,000 readers," explains Werner De Schepper, co-chief editor of the Swiss Illustrated. "With this initiative, we want to show that digitization has become part of everyday life across the country."

In addition, the valley receives support from the main partners to continue its success story and to spread it to other regions of Switzerland.

"Despite its small size, Switzerland has repeatedly produced innovations that have gained worldwide recognition," says Roger Wüthrich-Hasenböhler, Chief Digital Officer Swisscom and member of the Digi-Tal jury. "In areas such as agriculture, tourism or the construction industry as well as in high-precision technology or the pharmaceutical industry. We live in a nation of innovation that is on the verge of taking on a pioneering role in digitization as well. To this end, Swisscom is building and operating modern infrastructure with mobile communications, fiber-optic network, data centers and digital solutions. And it's doing so all the way to the farthest valley. Digi-Tal 2021' gives creative ideas in these regions and valleys a stage".

"Education is the basis for the success of Switzerland as a place to do business and live," says Pascale Vonmont, CEO/Director of the Gebert Rüf Foundation. "How do we learn and teach to train the next generation to be responsible shapers? Schools and teachers across the country are already making relevant contributions through pilot projects. We are pleased to put these pioneers in the showcase and engage them in an exchange."

Interested parties can submit projects by July 15, 2021, at. Digi-tal-switzerland.ch submit

Serviceplan Suisse was commissioned to communicate the launch of new Mini models and bring the new brand positioning "#BigLove: We're different, but pretty good together" to life. In addition to the comprehensive campaign, the client and agency jointly developed an unconventional idea to get the Mini Convertible fully noticed in time for the start of summer. To win the Mini Cabrio for one summer, they had to demonstrate their love for the new vehicle and show how far they would go to express that love.

In the Mini Big Love Challenge on the news portal Watson 142 challengers competed against each other in several duels. The 100,000 readers of the promotion decided with their clicks whose proof of love was finally worthy of being rewarded with the Mini Cabrio.

The winner of the summer in the Mini Convertible was Alexandra from Richterswil, who devotedly baked muffins in the special Mini Convertible color "Zesty Yellow" and donated them to the Gassencafé Sunestube. Alexandra's plans for the new Mini Convertible also go straight to her heart: she plans to spend an extended honeymoon in it.

The promotion was advertised on Mini's social media channels, Watson and Mini dealers, on Mini's website and on the promotions page of Watson.

Responsible at Mini Switzerland: Adrian Kwasnitza (Head Marketing Mini), Fabian Schlatter (Communication Mini), Alessia Pezzini (Events & Sponsoring Mini). Responsible at Serviceplan Suisse: Tizian Lienhard (art direction), Jan Krohn (text), Livia Küpfert (consulting), Michael Kathe (creative direction), Kurt Bösiger (photographer), Marcin Baba (executive creative direction), Pam Hügli, Raul Serrat (overall responsibility); Vizeum (media agency).

Last fall, the agency hired Claudia Roethlisberger, an experienced art director, to expand its design expertise. The branding expert was most recently employed by Crafft and Interbrand. Stephanie Lang is another addition to the team: In recent years, the Creative Director has been in charge of creative work at several international agencies, including Dopamine Berlin and Ogilvy Zurich.

"With Claudia Roethlisberger and Stephanie Lang, we are strengthening ourselves in the specialist areas of branding, UX design and campaign creation. Both are passionate about purposeful storytelling. This is a perfect fit for us," explains Chief Creative Officer and Partner Doris Bühler.

Armin Morid is also new on board. As Strategy Director, he will play a key role in shaping the agency's direction - in client projects as well as in the agency's own presence. He brings with him a background as branding and social media manager at Nobel Biocare as well as senior consultant at various agencies.

With Jan Gross, a proven content creator joins the agency. He most recently worked at Ron Orp and was responsible for a successful podcast at SRF Virus in addition to his editor and presenter functions. In addition, Bühler&Bühler is now counting on the skills of Ronda Miller. The project manager also has several years of agency experience and extensive social media expertise.

"I am very pleased with how we have developed over the last few months. Growth is not a strategic goal for us. But it proves that we are doing our job well. Our first eight years have been characterized by constant change. And change always offers opportunities. We are happy to accept them. And with the team expansion, we can now without a doubt respond even better to current customer and market needs. It also feeds our creativity," says Raphael Bühler, CEO and partner of Bühler&Bühler.

Florian Sonderegger is currently Head of Business Development for the Northern European countries at Virtue Worldwide and advises national and international clients on communication and marketing issues. The 34-year-old has many years of experience in the media industry and in content marketing.

After studying German language and literature at the University of Zurich, he joined the youth station Joiz in 2013 as an editor, where he was quickly promoted to editorial director and producer and was also instrumental in setting up the German subsidiary station in Berlin.

In 2016, he moved to the Swiss offshoot of the global cross-media brand Vice as Head of Content, where he was also responsible for strategy and marketing as Director Vice Media from 2017 to 2019. At the end of 2018, he took over the position of Managing Director of the Vice agency Virtue.

The ÖV-Plus app has been completely revised and now covers even more areas. 17 public transport companies from Espace-Mittelland and Central and Eastern Switzerland are now on board. The launch campaign is intended to generate downloads and make the app known in the new regions.

Whether for the occasional rider or the commuter, the ÖV Plus app aims to offer everyone a real plus. Timetable information or traffic information in real time, tickets for the region and for the whole of Switzerland, digital multi-journey maps or push notifications for favored lines are just some of the many functions. In addition, the app is highly customizable.

Polyconsult stages the individual added value with clear and straightforward messages. The user-oriented arguments should convince people to get the app on their smartphone. To ensure that the launch campaign reaches all passengers, it is played out online in a targeted manner and placed on streetcar trailers, on traffic screens, at ticket machines and on vehicles.

Responsible at Bernmobil: Alina Kurt (Head of Market Management); Monika Scheiwiller (Communications Specialist); Monika Ryf (Communications Specialist). Responsible at Polyconsult: Silvio Truffer (Creative Direction); Raphael Gammenthaler (Text Concept); Olivia Schneeberger (Concept and Art Direction); Caroline Bühler, Simone Ensslin (Consulting); Attackera (Paid Media).

LMS is the destination marketing and management organization of the Lenzerheide vacation region. In view of the renewal elections of the Board of Directors of LMS, three new members are up for election at the General Meeting in September 2021. Among them is the new Chairman of the Board of Directors. The incumbent Chairman of the Board of Directors Ernst "Aschi" Wyrsch has already decided in spring 2021 not to stand for re-election.

Ernst "Aschi" Wyrsch was a member of the Board of Directors of LMS from 2011 to 2015 and has chaired this body as Chairman since September 2015. "The strategic support and management of LMS AG has always been a great honor and pleasure for me. It is with great gratitude that I hand over the strategic leadership scepter to my successor in September 2021," Wyrsch was quoted as saying in a statement from LMS.

Daniel Stiefel nominated as Chairman of the Board of Directors

The two main shareholders Lenzerheide Bergbahnen and Lenzerheide Tourismus have nominated Daniel Stiefel as the future Chairman of the Board of Directors in a joint selection process. The 56-year-old managing director and management consultant has had strong ties with Lenzerheide since his childhood. As a second-home resident, he is very familiar with the tourist offerings of the vacation region. "Daniel Stiefel brings with him a competent view from the outside, unencumbered by the usual tourism-internal perspectives and with the guest's glasses," emphasizes Felix Frei, Chairman of the Board of Directors of Lenzerheide Bergbahnen LBB.

As an experienced manager and consultant in the areas of customer relationship management, marketing, digitalization and controlling in the national and international environment, Daniel Stiefel is looking forward to his new challenge in his second home: "I am a fan of the region and think we have a very attractive offer both in winter and summer. I am therefore delighted to put my professional experience and my view as a guest at the service of LMS AG and, together with the team, help to continue to successfully position the vacation region and develop it further in line with the needs of our guests and the population".

Brigitte Küng and Felix Frei as new representatives of LBB

In addition to the new Chairman of the Board of Directors, the two seats of LBB will also be filled at the renewal elections in September 2021. Brigitte Küng has been proposed as a member of the Board of Directors in place of Yvonne Brigger-Vogel. As former head of the SME Center at the University of Applied Sciences Graubünden FHGR, Brigitte Küng has an excellent network in the tourism canton of Graubünden, according to the statement. In her current role as senior project manager at Hanser Consulting, she also brings experience in the implementation of tourism and entrepreneurial projects in and outside the canton, it added. "I look forward to working together on the Board of Directors to develop and implement innovative strategies for the Lenzerheide vacation region," Brigitte Küng emphasizes.

LBB's second seat on the Board of Directors of LMS will be filled by Felix Frei instead of Ariane Ehrat. The Chairman of the Board of Directors of LBB thus intends to prominently represent LBB's strategic responsibility as the main shareholder. "It is a great concern of mine to further develop and consolidate the important cooperation between the two companies for the entire destination. In my opinion, we have let this slide somewhat in recent years," emphasizes Felix Frei. As one of his first official acts as Chairman of the Board of Directors of LBB, he has already developed a previously non-existent owner's strategy for LMS together with Lenzerheide Tourism.

Giancarlo Pallioppi and Nico Pesko ensure continuity

The two current members Giancarlo Pallioppi and Nico Pesko are standing for another term of office as representatives of Lenzerheide Tourism, thus ensuring continuity in the highest body of LMS. Depending on the outcome of the upcoming municipal elections, the three representatives of the political municipalities of Vaz/Obervaz, Churwalden and Lantsch/Lenz will also be newly nominated. (pd)

The campaign, launched in Berlin, focuses on Startpage users in combination with meaningful headlines. The special feature of the visualization is that the people shown here are pixelated all around, which is intended to emphasize the respect for privacy guaranteed by Startpage. No matter whether cat lover, BDSM fan or "normal citizen": the company guarantees that nobody will find out what is basically nobody's business. The implementation of the campaign under the motto "Your search. Dein Ding" campaign is implemented via giant posters, 18/1, city lights and wild posters. The whole thing is flanked by radio spots, online advertising, PR, YouTube posts and influencer marketing.

"People are fed up with big tech companies storing and selling their data," explains Robert E.G. Beens, co-founder and CEO of Startpage. "They're looking for alternatives. And that's exactly what Startpage offers. We're thrilled that our campaign has finally launched - and that it plays on the important issue of data security in such a creative way."

"When I search the Internet for special food for our aging agency dog, a little later I get ads from dog funeral directors. Startpage offers users the unique opportunity to not have to worry about tracking, data collection or privacy breaches while browsing," adds Sacha Moser, Foundry's founder and chief executive. "It's a great and highly relevant product, whose campaign has striking imagery and provocative headlines - and is designed to sustain Startpage in its mission for more privacy on the Internet. By the way, the agency dog is doing wonderfully."

Overall, Foundry was responsible for the strategy, concept, creative execution, production, media strategy and buying of the search engine, which was even recommended by Edward Snowden. The campaign will first be rolled out in Berlin. This will be followed by a Germany-wide launch.

Responsible at Startpage: Robert E.G. Beens, Mark Huerta, Jacqueline Dennington, Kelly Finnerty, Alexandra Schiffmann, Annette Diegel. Responsible at Foundry: Gustavo Nardini, Lilli Kahana, Hugo Bosio, Alexander Sistenich, Gloria Candelas Leber, Lea Kutz, Pieter Malherbe, Jarin Morová, Eva Lutterbüse, Markus Neumann, Sacha Moser. Photo Production/ Illustration/ Post Production: Fuze Image.

Firn Studio sharpened the wordmark and revamped Alpahirt's entire design and website. To present the rebranding, they initiated an unusual campaign: Disguised as the "Verein Nationaltier Schweiz" (VNTS), they launched an election of the Swiss national animal.

The idea for the campaign came from the Chur-based agency Yes! Creative Digital Marketing, which is also responsible for implementing the campaign. The VNTS entered the advertising stage for the first time on May 6, 2021. With a cross-media campaign, the association presented the four animals available for selection - bear, ibex, cow and lion - to the electorate. Large posters and posts on social media called on the Swiss population to cast their vote for the national animal. The search for the national animal lasted ten days, with over 15,000 people taking part in the vote. In the end, as the initiators had hoped, the cow won with over 52 percent.

Since the VNTS represents the values that the customer Alpahirt already lives by, the association, which was initially only intended as a campaign gimmick, was also founded in reality - with Claudio Zuccolini from Graubünden as president. Zuccolini addressed the users on Facebook and Instagram by means of video messages, who not only voted, but also engaged in lively discussions and in some cases expressed critical views on the subject of animal husbandry and meat consumption - this is what Yes! Marketing and Firn Studio had hoped for from the campaign.

On May 17, 2021, VNTS President Zuccolini presented the winning animal at a press conference. After a ten-day search, the new national animal was found: the beef salsiz, of course in the new packaging.

Responsible at Alpahirt: Adrian Hirt (Founder & Managing Director), Claudia Herkert (Brand Management & Branding Consultant), Sven Hanselmann (Social Media Manager). Responsible at Firn Studio: Dave J. Murdoch (Creative Director, Conceptual Designer), Ramona Casanova (Art Director). Responsible at YES! Creative Digital MarketingRichi Brändli (Project Management, Concept), Lara Hanselmann (Multi Media Productions Trainee), Mena Dressler (Copywriter).

After a successful start 2019 and the continuation in 2020, Baloise is also launching an employer branding campaign this year with the hashtag #worklifebaloise, conceived and implemented by the Zurich agency Freundliche Grüsse.

For years, Baloise has had a profile that makes it very attractive for employees. The insight that the company can only be strong if the employees get along well and experience appreciation is implemented and lived. This orientation leads to a new work model in which free time and compensation are an integral part of personnel planning. This message is further developed internally and communicated externally.

Baloise already has a high level of diversity in terms of age, gender and educational background - and wants to strengthen this even further. "The focus of this year's campaign is on more diversity," says campaign manager Tobias Gees. "Baloise is looking for real people with rough edges and personality. This is how collaboration leads to engagement with a wide range of perspectives and, ideally, the best outcome for customers." Employees with different backgrounds and cultures work together across all age groups and learn from each other. As early as 2020, Baloise committed to the advancement of women and a pledge to fill one-third of its management positions with women. More diversity in collaboration has been proven to contribute to greater business success.

"Ready for more us": This is the core message of the current Baloise campaign in employer marketing, with the aim of creating general awareness for more diversity in the working world. The campaign can be seen throughout Switzerland in three languages and is played out digitally on display and programmatic as well as on social media.

Responsible at Baloise Group: Tobias Gees (Senior Campaign Manager HR), Sandra Zehnder (HR Communications Specialist), Timm Süss (Senior Manager, Employer Branding & Analytics), Corinna Fröschke (Content Specialist, Employer Branding). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Phillip Gloyer, Bernhard Brungs, Morris Lötscher (text), Maude Mahrer (art direction), Andrea Aegerter, (consulting), Isabelle Schmid, Sarah Winker (social media). Display & Programmatic: Drop8.

The matter will therefore go to the National Council for the third and final time. The National Council will deal with it again on Thursday. If there are still differences with the Council of States, there will be an agreement conference on June 15, as the parliamentary services announced on request.

The Commission for Transport and Telecommunications of the Council of States (KVF-S) weights the public service mission of the SRG higher than the competitive situation with private companies, said commission spokesman Stefan Engler (center/GR) on Tuesday, justifying the adherence to the current regulation for the SRG online area.

Not without consulting the industry

Further restrictions would contradict the usage habits and demands of the audience. In addition, further restrictions would also affect areas that would hardly be covered by private providers - especially culture and education.

The SRG's online offering is regulated in the concession and does not belong in the law, said Media Minister Simonetta Sommaruga. At the very least, further restrictions should be rejected without consulting the industry.

The difference regarding the amount of the fee for licensed radio and TV broadcasters also remains. The Council of States is sticking to "at least 8 percent". The National Council is in favor of a range of 6 to 8 percent. Currently, the share is 6 percent, which corresponds to 81 million francs in subsidies for the private broadcasters.

Agreement on training and online start-ups

The Council of States has followed the National Council with regard to eligibility for contributions for the training and continuing education of journalists. The certificates and diplomas must be recognized by the industry. The requirement for a university level of degrees was dropped by the Council of States.

The Council of States also followed the National Council on Tuesday with regard to the possibility of promoting start-ups in the online sector. It is not a question of large sums of money, said Sommaruga. This would enable certain developments in the new media areas.

The small chamber also agreed with the National Council on the assessment of the contribution to eligible sales. It should be 60 percent of net sales. However, Engler stressed that this was linked to the hope and expectation that the National Council would follow the compromise proposal of the Council of States with regard to the time limit for media subsidies.

The small chamber proposes a time limit of 7 years for direct and indirect media funding. After 4 years, the evaluation of the effects of the new regulations is to begin. The National Council has so far insisted on a time limit of 5 years and an evaluation after just 3 years. 7 and 4 years respectively are a good compromise on this issue, said Sommaruga.

120 million more for the media

The Councils have reached agreement on the question of whether financial resources should be allowed to flow abroad for the benefit of news agencies. The Council of States has joined the National Council, which wants to allow business connections abroad. However, no financial resources - such as dividend payments - may flow out as long as the support from the federal government is ongoing.

In total, the future funding measures are expected to provide the media with CHF 120 million more, directly or indirectly, than today. The package includes amendments to the Postal Act, the Federal Radio and Television Act (RTVA) and a new federal law on the promotion of online media. (SDA)