Based on the Gampaygn platform from Ykone, Gamned has conducted an analysis of the performances of the Swiss national team footballers on Instagram. The tool has more than eleven million influencers on Facebook, Instagram, Youtube or Tiktok in its database and analyzes almost 50,000 posts every day. "This allows Gamned to identify and analyze influencer performances in real time on social media," says Pierre Berendes, CEO of Gamned. "Our study shows the most popular players on social media, those who engage the most with their fan base, the countries where the fans come from and also the value of the posts of these players," he adds.

Top 10 most popular players

Not surprisingly, the team's two stars, Shaqiri and Xhaka, have a combined 4.6 million fans. Together, they are twice as popular as any of the other 24 players on the team. The player with the smallest fan base is Eray Cömert. He has not yet reached the limit of 10,000 fans.

Who has the more engaged community?

When it comes to influencer marketing, the engagement rate can evaluate the quality of the influencer community. So the size of the community alone does not allow for a proper assessment of an influencer's value. With the explosion of follower-buying practices (fake followers), it is the engagement rate that determines the credibility of an influencer.

Big influencers like Shaqiri and Xhaka have an engagement rate of 3.6 percent, which is very good considering the size of their community. By comparison, Ronaldo has a rate of 2 percent and Neymar has a rate of 1.35 percent. Players with a community between 10,000 and 25,000 fans have the best engagement rates. Wolfsburg's Rubén Vargas has the highest engagement rate at almost 20 percent, followed by Jonas Omlin and Christian Fassnacht.

Where do the fans come from?

Most of the fan base is outside Switzerland. Only four players have more than half of their fans in Switzerland: Fassnacht, Lotomba, Omeragic and Cömert. They all play or played until recently in the Super League, the national championship.

Jordan Lotomba left Young Boys for Nice in the summer of 2020. In contrast, Ricardo Rodriguez, Xherdan Shaqiri, and Granit Xhaka bring up the rear in terms of the percentage of Swiss players in their fan base. That's because these players play for top European clubs - Inter, AC Milan, Bayern, Arsenal, Liverpool, etc. - and they're all Swiss.

Why are most of the players' fans outside of Switzerland? That's because it's mainly club fans who follow the Nati players on Instagram. The two Bundesliga players Nico Elvedi and Denis Zakaria, for example, have more than 40 percent of their fans in Germany.

The English follow five players who play or have played in their home league: Fabian Schär (Newcastle), Edimilson Fernandes (ex-West Ham), Kevin Mbabu (Newcastle) and Shaqiri (Liverpool) and Xhaka (Arsenal).

The Italians are particularly interested in Remo Freuler (Atalanta), Ricardo Rodriguez (Torino) and Silvan Widmer (formerly of Udinese).

Benfica striker Haris Seferovic, on the other hand, has more than 50 percent Portuguese followers. Mario Gavranovic, who plays for Dinamo Zagreb and also has Croatian citizenship, also has a following of over 46 percent in Croatia.

Are the Swiss players worth their weight in gold?

If every player on the team posts on Instagram, it's likely to reach 1.4 million people and generate 350,000 interactions. This corresponds to a media equivalent of more than 300,000 francs. On an individual level, a post by Xhaka on Instagram is valued at 90,000 francs, compared to 100,000 francs for Shaqiri and 17,000 francs for Seferovic or Sommer.

Players like Edimilson Fernandes, Silvan Widmer, Eray Cömert or Jordan Lotomba would only earn a little over 1,000 francs per post. That's still a long way from the millions for a post by Ronaldo or Neymar.

Innovative or bold communication often suffers from the fact that the sender is investment-averse because the ROI is unclear, writes ADC Switzerland in a statement. Often these projects end up in the category 'gold ideas'. Smart ideas, but few see them in real life. Facebook wants to promote such ideas: The "Creative Credit Program" aims to increase the visibility of the three best ideas proposed. In the process, the three best ideas receive free media volume and support from Facebook's best creative specialists.

1. Prize: 25,000 Swiss francs media volume
2. Prize: 15,000 Swiss francs media volume
3. Prize: 10,000 Swiss francs media volume

We are looking for mobile campaigns that are firstly creative, secondly "mobile first" and thirdly focused on business objectives. The creative credits support ideas that have not yet been implemented or sold and have a clear campaign objective.

The creative credits will be awarded by Will Rolls, Creative Agency Partner at Facebook, Peter Brönnimann, Board Member at ADC Switzerland and Gioia Bozzato, Managing Director of ADC Switzerland.

More info on how to enter and timing as well as campaign inspirations are given by the initiators via online instruction sessions on July 12 and August 30, 2021.

The Emmental is home to an exceptionally large number of traditionally rooted Swiss crafts. Emmentaler Switzerland is also using this fact as a hook in the 2020 edition of its annual report: After portraying the bell foundry, the cooperage, and the silhouette artist in previous years, the products of the Aebi pottery in Trubschachen now form the conceptual framework. Each piece of the ceramics manufactory is a handcrafted unique specimen, which requires a lot of care and experience in the production. This is also the case with the Emmentaler AOP.

The pottery Aebi has especially for this Annual Report created and produced a set of plates on which different varieties of Emmentaler AOP are illustratively and artistically visualized. The plates also provide the perfect stage for specially developed cheese inspirations that lead through the pages of the annual report.

In terms of production technology, great importance was also attached to high-quality implementation: The carefully selected uncoated paper and the fine die-cutting of the headline and the plate on the title page are intended to provide a haptically exciting, almost handcrafted experience when reading and leafing through.

Responsible at Emmentaler Switzerland: Regina Miesch (project management), Stefan Gasser (director). Responsible at Zimmermann Communications: Ramon Alder (Art Direction), Christoff Strukamp (Creative Direction), Lara Cavelti (Project Management), Dominik Mätzener (Managing Director Consulting). Food Photography: Hurra.ch, Ron Edwards (photography), Rahel Rüttimann (food styling). Reportage photography: Ramon Alder. Printing and finishing: Haller+Jenzer.

From September 16 to 19, 2021, the second edition of the Destination Future Biennial, the only sustainability biennial in Switzerland, will take place. The Biennale is a festival for a future worth living in the Upper Rhine region. In the longer term, it strives for changes in our own everyday lives as well as for social coexistence and economic activity - in line with the UN's Sustainable Development Goals.

From the Tiny House experience course in Basel to urban art, from the Future Convention at the University of Basel to the X-Days, the working world of tomorrow in the new Baloise Park: the Biennale presents itself centrally and across borders, artistically and scientifically, it is both effective for the public and directed at a specialist audience. The path to sustainability is multifaceted and has many faces.

Elaborate communication concept

Mjm.cc from Münchenstein and Cr Basel also want to show these faces with their jointly developed communication measures. Complex content and dilemmas that everyone knows from dealing with their own behavior in relation to sustainability are best conveyed with openness and personal statements. Set in a yellow frame, which takes up the corporate color of the Biennale and thus gives the Biennale its "yellow thread", people from the region become ambassadors of the event and its themes.

The Ziel Zukunft Biennale is initiated by the Basel-based NGO Sun21. Partners and sponsors of the Biennale include the Canton of Basel-Stadt, the Christoph Merian Foundation, Regio Basiliensis, the City of Weil am Rhein, the University of Basel, the European Environment Foundation, Upper Rhine Cluster for Sustainability Research, the Baloise Group and Sun21.

Being with a bank you can rely on even in unusual times pays off. Basler Kantonalbank is pleased to have a satisfied clientele and appreciates their trust. BKB would therefore like to thank customers who have been with us from the very beginning with a bouquet of fresh flowers - for them to pick themselves. Finally, it is still important to comply with the hygiene measures.

The mailing developed by Mona and Mateo invites recipients to take a trip to a flower field. In the open air and among colorful blossoms, the floral voucher can be transformed into a fresh bouquet of flowers here.

The mailing has been in use since mid-June.

Responsible at Basler Kantonalbank: Mathias von Wartburg, Markus Wittenbecher, Sibylle Stutz. Responsible with Mona and Mateo: Nicole Waldis, Lesley Ryffel, Mona Fluri, Mateo Sacchetti.

"When I took up my position at LBB nine years ago - at that time as Head of Administration and Deputy CEO - I had no idea what was in store for me. And the time has already come for me to say 'goodbye'. The time in which I was able to experience a lot has passed quickly," writes Peter Engler in an industry info to the service providers of the Lenzerheide vacation region. He will leave Lenzerheide with a laughing, but above all with a crying eye. He goes on to thank everyone - especially the employees of LBB - who have accompanied him on his journey over the past years.

A merger and large investments

The technical connection to Arosa in the form of the Urdenbahn already existed before Peter Engler took office as CEO, but the cooperation between the two mountain railway companies still had to be developed in various areas such as personnel, cashiering or tariff systems. "Peter Engler brought the physical connection to Arosa to life with great personal commitment and tirelessly and consistently drove implementation across the mountain," says Felix Frei, Chairman of the Board of Directors of LBB. It is thanks to him that cooperation today is at such an open and transparent level, characterized by trust, he adds.

In addition to the merger with Arosa, various major investment projects have also been on Engler's agenda in recent years. These include the construction of the Churwalden portal with the new Heidbüel panoramic lift, the construction of the Obertor chairlift in Parpan (east-west connection of the two sides of the valley in Lenzerheide) and the conversion of the Motta Hut. Various investments in snowmaking equipment were also realized during Engler's time as CEO.

From Engelberg to Lenzerheide

So these are not small shoes to fill for Engler's successor. Thomas Küng steps. However, the 40-year-old from Lucerne is a specialist: After graduating with a Master of Arts in Management from the University of Fribourg, he gained extensive experience in strategy consulting and conception for mountain railroads, tourism organizations and railroad companies as Deputy Managing Director and Project Manager at Grischconsulta in Chur, before successfully steering the fortunes of the Brunni Railways in Engelberg as Managing Director for nine years. As part of a consulting mandate in the development of LBB's corporate strategy 13 years ago, Küng also got to know his new employer at that time.

At the halfway point of this year's Cannes Lions, Tanya König - after a quick congratulations to Havas Genève and Canal+ - shows in her third vlog for Advertising Week the studio where she presents facts and figures about the festival every afternoon after the award announcements, and gives some numbers about the Swiss entries right away.

The Cannes Lions 2021 on Werbewoche.ch

• Behind the Scenes of Cannes Lions 2021: Preliminary Interview with Tanya König

• Cannes Lions Vlog 1: Tanya König in the hotel quarantine

• Cannes Lions Vlog 2: Insights into the rehearsal day

At the Circle Conference, visitors can attend keynote speeches by experts and industry insiders as well as various workshops. The broad-based Program is peppered with different personalities and topics.

In addition to speakers on a wide range of current topics, experienced representatives from the MICE sector will discuss the future direction of the congress and event business, which has been completely shaken up by the crisis.

In addition, numerous tourist destinations, conference hotels, incentive providers, event locations and meeting places will be entering the market on July 1. Direct contact with the participants. "Networking is an important part of our trade fair," explains organizer Oliver Stoldt from the MICE Service Group Switzerland: "The direct exchange with industry representatives was missing in the Corona year. We can clearly see this in the tickets that have already been sold and the numerous registrations from exhibitors." All exhibitors can be found here. The exhibition will take place continuously from 10 am to 6 pm.

At the Circle Conference In compliance with a strict protection concept and with a limited number of visitors, around 800 to 1,000 participants from all sectors are expected. Admission is free of charge.

Spiez has positioned itself for years as a host for vacation and conference tourism, the so-called MICE - Meeting, Incentives, Congress, Events. With modern establishments, quick accessibility and the inspiring location, Spiez has developed into a top address in the MICE sector, as Spiez Marketing writes in a statement.

The Spiez hotels and event locations are accordingly delighted that their locations are among the best in Switzerland in the Swiss Location Award in the categories of conference locations, congress locations and wedding locations.

27,923 event organizers and visitors as well as an independent jury of experts helped to evaluate the nominated locations at this year's Swiss Location Award with the aim of awarding the most beautiful and best locations with one of the coveted awards. The following locations in Spiez were awarded:

• Deltapark Vitalresort - Category Conference Location
• Strandhotel Belvédère - Category Conference Location
• Eden Spiez - Category Conference Location
• Hotel Seaside & ABZ Spiez - Category Congress Location
• Loube Spiez - Category Wedding Location

The fact that these locations have made it among the most beautiful in Switzerland is the reward for the forward strategy of the Spiez location, as the statement continues. "The award shows that guests enjoy special experiences and events in the modern, great Spiez locations. To feel this means a lot to us and encourages us to continue the regional cooperation," says Manuel Fischer of Spiez Marketing. "We would like to continue to present the high quality Spiez hotels and event locations to the whole of Switzerland and strengthen Lake Thun and the Bernese Oberland with the whole region."

The Swiss Location Award was organized for the fifth time in 2021 by the event portal Eventlokale.ch. The platform has been supporting event planners in their search for locations and event planning since 2008.

On Wednesday, as part of this year's Cannes Lions Live, the final shortlists in the categories "Film", "Mobile", "Radio & Audio", "Brand Experience & Activation", "Creative Business Transformation," "Creative eCommerce," "Sustainable Development Goals," and "Creative Effectiveness."

Only the Zurich agency MyGosh, which realized "The Condo T-Shirts" for Diesel together with Small New York, can hope for a Lion in the "Film" category. Whether the work will be rewarded with precious metal will be revealed on Friday.

At the other nominated CRK, Neutral Zurich, On Running, TBWA\Zurich and Who's McQueen was not enough for an award.

Cannes Lions Live 2021

Medal table Switzerland Day 3

Cannes Lions 2021 Chronicle

• Cannes Lions Day 1: Bronze for CRK
• Cannes Lions Day 2: Silver for Havas Genève

The Zurich agency has a progressive, contemporary corporate design for the laboratory. Inspired by the laboratory world, an iconic and at the same time elegant appearance has been created.

Responsible at Coll Garcés Lab: Daniel Coll Capdevila (Board of Directors) Responsible at Madonna: Massimiliano Madonna (management), Eva Jäger, Julia Herzog (graphic design).

Anyone who has seen the picturesque landscapes in Graubünden with their own eyes understands how true the new campaign statement is: as soon as you catch sight of the beauty of the region, everything else is forgotten. It doesn't matter whether you hike or spend your vacation with one of the numerous other sporting activities.

Two 25-second spots are designed to convey this message in an entertaining way. The films are flanked by banners, social media measures, and DOOH in the major train stations in German-speaking Switzerland.

The campaign "Aussicht gut. Alles gut." is already the second campaign of TBWA\ after Gocamping.ch, which was realized with the in-house production TBWA\Vido. (Werbewoche.ch reported).

Responsible at Davos Destinations Organization: Roger Manser (Head of Marketing & Sales), Samuel Rosenast (Head of Communications & Content), Remy Horn (Product Manager). Responsible at TBWA\Zurich: Manuel Wenzel, Angelo Sciullo, Monelle Aimée Kanza, Alina Biedermann (creation), Nadja Stickl, Sabrina Rodel (consulting). Responsible at TBWA\ViDo: Pierre Copsey (director), Domenico Catena (cinematographer). Partner: Sebahat Derdiyok (Executive Producer).