Issues such as the gender pay gap, poverty in old age and financial dependency, but also ignorance - due to a lack of interest or even convenience - are unfortunately still very much in vogue, even in the anniversary year of "50 years of women's suffrage in Switzerland". Why? Politics, social constraints and prejudices still make it difficult for women to gain easy access to the world of finance. With the newly launched "Women and Finance" format, Descartes Vorsorge aims to educate women about money and encourage them to actively and confidently take care of their finances.

To this end, the pension fund has hired lifestyle journalist and author Irène Schäppi, who openly admits to being an accounting chaos queen. In future, she will report on her own retirement provision journey with informative, authentic and sometimes provocative articles. In collaboration with the Descartes experts, she also wants to impart in-depth specialist knowledge.

The new legislation aims to take measures to reduce the use of tobacco products - whether they are smoked, heated, snorted or taken orally. The bill is expected to be cleaned up by the end of the current fall session.

Only on a few points of the bill have the councils not yet reached agreement. For example, the National Council wants to ban ingredients in tobacco products that increase the potential for addiction or facilitate inhalation. Representatives of the SVP, FDP and Mitte parliamentary groups unsuccessfully resisted the ban on menthol cigarettes on Thursday. The Council of States has so far not wanted to hear anything about such a ban.

In addition, the Council of States wants to regulate the prohibited ingredients in the law itself. If the National Council has its way, on the other hand, the Federal Council should have the authority to decide which ingredients of tobacco products should be banned and which should not.

Finally, according to the National Council, the use of e-cigarettes should be permitted in certain zones of specialized sales outlets. The Council of States wants to delete this exception in the Federal Act on Protection against Passive Smoking.

Cantons may issue stricter rules

The Councils did, however, agree on another point: sales promotion should be prohibited not only for tobacco products for smoking, but also for other product categories. The National Council agreed with the Council of States on this point.

The difference in the decision-making authority of the cantons was also resolved. According to the parliamentary resolution, the cantons should be able to enact stricter advertising, sponsorship and sales promotion regulations than those provided for in the national law. The National Council originally wanted to delete this article from the law, but now followed the Council of States.

Initiators dissatisfied

Regardless of how parliament decides on the remaining differences: The people and the cantons will have the final say on the future handling of tobacco products. The newly planned restrictions on tobacco advertising do not go far enough for the authors of the popular initiative "Yes to protecting children and young people from tobacco advertising (children and young people without tobacco advertising)". They will not be satisfied with the indirect counter-proposal.

The initiators take issue, for example, with the fact that advertising in the press and on the Internet should not be prohibited in principle in the future. The ban should only apply to press products and websites "intended for minors". The petition for a referendum, on the other hand, calls for a complete ban on tobacco advertising that reaches children or young people.

"Fabric softener revision" versus "paternalism" policy

The discussion of the differences in the National Council partly degenerated into a renewed debate on principles. The present law does not meet the requirements for the protection of children and young people, said Flavia Wasserfallen (SP/BE). Manuela Weichelt (Greens/ZG) spoke of a "fabric softener revision".

On the other side of the Council, Andreas Glarner (SVP/AG) warned against a "paternalism policy" in which the population would gradually be banned from everything. "The protection of minors must not be used as a pretext for a general ban on advertising legal tobacco products," Regine Sauter (FDP/ZH) also pointed out.

The Center Group and the Green Liberals are divided. Christian Lohr (center/TG) pleaded for the business "to be brought to an end in such a way that we can implement it". He said it was a matter of strengthening the protection of minors in a targeted manner and at the same time not preventing freedom of action in the economic sphere. "The weighing of interests is not always easy," said Jörg Mäder (GLP/ZH). (SDA)

Neo Advertising currently markets 69 shopping centers across Switzerland, including 17 Migros locations. With this weighty gain, the digital shopping network will gain significant importance in 2022 with the eleven largest malls in the Mittelland, writes Neo Advertising in a statement. In the medium term, further Migros Aare locations are to be developed with digital advertising space.

"Neo Advertising has presented us with a convincing concept. We are pleased to have found a highly motivated partner with whom we can jointly expand Migros Aare's digital advertising inventory," says André Bagioli, Head of Rental Management in the Real Estate Directorate Migros Aare.

Neo Advertising's 2022 DOOH offering will be released on October 21, 2021.

After earning his doctorate in philosophy, Petermann started his career at Scholz & Friends in Hamburg. This was followed by various positions in Germany, Amsterdam and the USA before he switched from the creative to the media agency side in 2006. First as Chief Strategy Officer of the agency group Aegis Media, now Dentsu, to accompany the transformation from a pure media agency to an integrated communications agency. Then, from 2016 to 2019, as Chief Strategy Officer of MediaCom in China, where his responsibilities included content, social media and e-commerce.

After a brief stint at Düsseldorf-based media agency Wavemaker, he took a sabbatical in mid-2020 to write a book on neuroresearch and advertising effectiveness, which was published in May 2021.

He has now been in his new role as Head of Strategy and member of the extended management team at Wunderman Thompson in Zurich since September 2021. He is responsible for the agency's strategic product and aims to further advance the topic of thought leadership.
As he was also responsible for repositioning the agency in Switzerland at Dentsu, he already knows the local market and its requirements very well. "Wunderman Thompson integrates creativity, technology, data and strategy to generate growth for brands. In my opinion, these are exactly the skills that a contemporary agency must cover today, and I look forward to contributing to its success with my expertise," Petermann was quoted as saying in a statement.

Furthermore, Petermann will continue to be an expert on China, content marketing and digital transformation as a keynote speaker or panelist at symposiums, sharing his experience.

The group of vacationers who only travel by car has more than doubled within a year, according to a study by Allianz Partners published on Tuesday. The car has thus further extended its lead over other modes of transport.

Less air travel

At the same time, the renunciation of air travel has continued, as the study authors further found out. Two-thirds of respondents have not boarded an airplane once in the last 12 months.

This represents a threefold increase in flight abstinence compared to the pre-crisis period: when the survey was conducted in 2019, less than a quarter of study participants had abstained from air travel altogether in the 12 months prior to the study.

"The desire to travel is basically still there," Olaf Nink of Allianz Partners told the media at the presentation of the study. However, travel destinations that are nearby are being chosen more often.

This phenomenon is also reflected in a survey conducted by the Swiss Travel Association (SRV) among its members: While generalist travel agencies should already achieve between 40 and 50 percent of their pre-crisis sales again this year, things continue to look bleak for specialists.

"Travel agencies specializing in long-haul travel are only expected to achieve about 10 to 25 percent of pre-crisis sales for the year as a whole," said Max Katz, managing director of SRV.

Cancellation conditions become a marketing tool

According to Nink from Allianz Partners, the priorities of travelers have also changed when booking: While cancellation conditions were often ignored in the past, they have become much more important due to the pandemic.

Because today it is a selling point if a travel agency offers good cancellation conditions: "They are now moving into the sights of tour operators and are even becoming a marketing tool," the expert explained. (SDA)

As part of the study, 1042 interviews were conducted.

The starting signal was given shortly after 1 pm: Alexander Duphorn, CEO of Goldbach Media, and Frank Zelger, CEO of Admeira, welcomed the guests in Hall 622 and the viewers who followed the TV highlights from their personal screens. The numbers speak for themselves: TV has played a significant role in the crisis. And so the CEOs of the two organizers concluded their welcoming address with a positive outlook: "We start this year's screen-up with confidence, new forms of advertising, content with attitude and entertainment."

As already known from previous screenings, the broadcasters pulled out all the entertainment stops again this year. Various live acts accompanied the station presentations.

Luca Hänni heats up

Luca Hänni opened the Seven.One Entertainment Group show with his hit "She got me," announcing another season of "The Masked Singer Switzerland" starting in November 2021 on ProSieben Schweiz. Together with "Switzerland's next Topmodel," whose third season is already running, this is their biggest production in Switzerland. Sat.1 announces "All together now," a new music show. The program is already running in 14 countries, and Sat.1 is bringing it to Switzerland next year.

Stress and other Swiss musicians sing for CH Media

For CH, Stress sang his way through the rows of viewers, announcing the next season of "Sing meinen Song". The dating show "Der Bachelor" is joined by "First Dates" and "Master Chef," which were announced at the screen-up. For series fans, the fourth season of "SEAL Team" will arrive on 5+ in October, the eighth season of "The Blacklist" on S1 in November and the fourth season of "The Good Doctor" on TV25 from February 2022. CH Media punctuated its appearance with several Swiss musicians at once.

Sports, Sports, Sports

Sports fans, and especially soccer fans, will definitely not miss out in the next TV season. 3+ will show selected UEFA Champions League matches, including the grand final. TV24 will broadcast 14 UEFA Europa League matches, including the final, and 15 European Qualifier matches. From the 2022/2023 season, viewers can expect to see the Swiss national soccer team's matches live on 3+.

Gress and Kilchsperger present for Blue

When it comes to top football on Blue, the experts Gilbert Gress and Roman Kilchsperger are not to be missed. In a live call into the Blue studio, they chatted with various experts from the station about the upcoming program, which includes all matches from the Credit Suisse Super League, UEFA Champions League, UEFA Europa League, Spanish LaLiga Santander, Italian Serie A, English Premier League, as well as top matches from French Ligue 1 Uber Eats and the new UEFA Europa Conference League.

Surprise guest Gjon's Tears for SRG

Luca Hänni was followed by another Eurovision star, Gjon's Tears. The French-speaking Swiss was the surprise guest at SRG's screening. In addition to evergreens like "Auf und davon," their broadcasters have several new productions at the start. Viewers can also look forward to free TV premieres such as "Platzspitzbaby" and "Bruno Manser. In addition to the "Eurovision Song Contest," new formats such as "Stadt Land Talent," "SRF bi de Lüt LIVE," "10 ans des deux Vincents," "La vie de JC" and "Via col Venti" will provide entertainment on SRG stations.

As another musical highlight, Ritschi and band led into the screening of TRC.

First lesbian dating show on VOX

It's all about emotion and adrenaline as usual for the RTL media group. The search for "Supertalent" is already in its 15th season on RTL. "Date or Drop" is the name of the new dating show on RTL, where good looks are of no use to anyone. The only things that matter here are the singles' answers and their voices. VOX presents "Princess Charming," a lesbian dating show for the first time. RTLZWEI accompanies the Kelly Family in the tour bus on a journey through the most important milestones of their career.

The French Group M6 also focuses on strong emotions. Various new series and lots of entertainment are on the program. C8 calls itself a "feel-good channel" and lives up to this promise with many topics from viewers' everyday lives and entertainment programs such as the one-direction program "M comme Maison.

Good feelings even after the show

The organizers are satisfied with this year's screen-up. Frank Zelger, CEO Admeira, puts it in a nutshell: "Trust and entertainment - that's TV!". Duphorn adds: "TV continues to be the medium with the strongest advertising, which was again confirmed by the interest shown by customers and agencies. With the Replay Ads, we are ensuring relevance for TV in the future as well."

The online streaming of the event will be available online in individual videos following the event. Interested parties can view the contributions for 30 days on Screen-up.ch View

Admission to the event took place in compliance with the safety requirements of the Federal Office of Public Health.

BEKB wanted to give something back to the people through various commitments. Bühler&Bühler therefore designed a campaign that pays attention to more than just image.

A QR code for more joy

From the rainbow to the starry sky - four moving subjects with individual QR codes in the look of the BEKB logo want to ensure good prospects until late summer. They are intended to arouse curiosity and lead to the heart of the campaign, a microsite with animations of the respective subject. On the microsite, weekly trips with the BEKB hot air balloon are raffled.

The bank's approximately 470,000 customers also benefit from changing special offers: Free tickets to attractions and other goodies from companies throughout the region at BEKB's expense. The microsite also presents the dates and venues of the "Tour of Good Prospects". BEKB sent its financial coaches on this tour in a matching electric van. They surprised with games, gifts and a wheel of fortune full of sustainable prizes.

The broad-based campaign reached people throughout the catchment area via posters, e-panels, advertisements, public transport ads, cinema spots, and digital ads. In addition, all 80 BEKB locations were prominently equipped - from shop windows to ATMs. In addition to the conception and implementation of all advertising media, Bühler&Bühler was also responsible for the associated stories and content on the social media channels.

Responsible at Bühler&Bühler: Doris Bühler (Chief Creative Officer), Armin Morid (Strategy Director), Stephanie Geiger (Creative Director), Ronda Miller (Project Leader), Lea Fontana (Designer), Isabelle Eck (Trainee Design), Mario Strbac (Digital Content Producer), Jan Gross (Text & New Media Producer, Consultant). Programming: Net working.

The one in the NZZ on Sunday The article by Martin Amrein published in February 2021 traces how the newly emerging coronavirus variants have made the goal of herd immunity with the currently available vaccines a distant prospect. Nevertheless, the vaccines would free people from the grip of the pandemic because they protect the population from severe and long-lasting courses of the disease. The jury also recognized the extraordinary efforts made by science journalists during the ongoing pandemic, the academies announced.

In his article for the online magazine Arian Bastani, also published in February 2021 Republicwhether the stability of the electricity grid can be maintained despite the fluctuations in energy supplied by the sun and wind. His conclusion: in the long term, people will have to come up with something if they want to be supplied exclusively with renewable electricity - especially in regions that cannot use much hydropower. The jury praised the fact that Arian Bastani had succeeded in explaining a very underestimated topic to a lay audience in an understandable way and without technical jargon.

Audience award for data film

In the public vote, Simone Pengue won the Prix Média Newcomer, endowed with CHF 4000, for his film "Dati dimenticati: gli scarti della scienza / Forgotten data: the leftovers of science". He investigated what happens to unused biomedical research data and wondered whether it should be made publicly accessible and whether it can be used to answer new questions.

The awards will be presented to the winners at ScienceComm'21 on Thursday at the University of Freiburg. (SDA)

The Prix Média, endowed with CHF 7,000, is awarded annually for contributions to science journalism. With the Prix Média Newcomer, the academies support young authors aged 31 and under who are recognized for their creative ideas.

You read it all too often in the media. Violent crimes are committed with high regularity and in all areas. Whether it's drivers beating each other on public roads or secret threats in private, violence has many faces.

Despite a clear legal basis and comprehensive prevention measures, violent crimes remain at a high level. In recent years, there has even been a slight increase. This is not least due to the Corona pandemic, which has led to an increased incidence of domestic violence.

Victims have a right to help

Because victims of violent acts deserve special protection, the Swiss Victim Assistance Act speaks a clear language: every person who has been the victim of a violent act has the right to assistance. This assistance includes counseling, legal support and financial aid. In addition to the suffering experienced by every victim, there remains another problem that even the law cannot address: the high number of unreported cases of victims who do not dare to report an act of violence or seek help. "Depending on the act of violence and the study, we have to assume that up to 80 percent of crimes are not reported to the police and that a similar number of victims do not seek help," explains Fedor Bottler, who heads the Zurich victim counseling center and is a co-initiator of the campaign.

Chat counseling for youth and other victims of violence

The number of victims who do not seek help is particularly high among young people. "An analysis of the various means of communication has shown that addressing them in a way that is appropriate for young people lowers the inhibition threshold for making contact," explains Thomas Krebs, owner of Gestalten. "After all, for this target group in particular, it is too big a step to come to the premises of the Zurich victim counseling center to open up to an unknown counselor with their concerns. For this reason, digital channels were established for young people that ensure simple and anonymous, i.e. low-threshold access."

A tightrope walk for creatives

In order to publicize the new chat service and motivate those affected to seek help, Gestalten was commissioned to develop a communication concept. Especially the creation was confronted with a big challenge. Although the aim was to develop an attention-grabbing, fast, emotional, aesthetic and activating campaign, special attention had to be paid to the victims' sensitivities. "The campaign should in no way be lurid or put pressure on the audience," explains Krebs. That's why different directions were also pursued during development, which were ultimately evaluated together with specialists from the Zurich victim counseling center.

In the development process, Gestalten has approached the subject with different lines.

Bringing the chat to life

As a basis for the creative concept, the agency from Zurich Binz chose the symbolism and architecture of a live chat and populated it with exemplary content. In this way, it was possible to subtly reflect the suffering of the victims and at the same time show how empathetic the immediate help provided by victim counseling can be. In order to create the dialogues for the individual subjects, the counselors of Opferberatung Zürich worked intensively with the creative team of Gestalten. A color combination with a high radiance unifies all advertising material applications.

Immediate response

Measured by the traditional standards of a direct response campaign, Gestalten considers the victim counseling campaign a great success. During a period starting in May 2021, the number of chat consultations has more than doubled compared to the previous year. At the same time, the number of clicks on the website has increased tenfold.

Despite the good results, there is still a stale aftertaste: the high response to the chat consultation is not only proof of the prevalence of the problem of violence, but also expresses to the same extent the high inhibition thresholds and the still widespread shame among those affected.

Migros Online offers a lot of advantages: Ordering is easy, delivery is convenient to your home, and the comprehensive range is available anytime and anywhere. These advantages are now being showcased in an online and social media campaign by Publicis Zurich.

In the middle of life

The digital advertising media play with typical life situations and individual shopping habits of the target group - and link them to Migros Online. For example, there is a spot "For those who don't like to carry", "For those who are constantly on the go", "For those who want to repeat their orders with one click" and also "For those who simply have more important things to do than shopping". The favorite products of Migros customers are shown.

One campaign, numerous advertising media

The campaign, which has been on air since September 6, is being played out online and on social media. In addition to a range of different spots and display ads, the campaign also includes special digital implementations and print.

Responsible for Federation of Migros Cooperatives: Désirée Strassmann, Michel Noverraz (Campaigning), Valeria Iten (Media); responsible for Migros Online: Andrea von Kaenel, Melanie Reiterhauser (Marketing Migros Online), Philippe Roch (Media). Responsible for Publicis: Matthias Koller (overall responsibility), Jan Kempter, Cosima Pereira Köster, Yannick Schaller, Désirée Stocker (creation), Cathy Nyffenegger, Daniela Steffen, Philipp Zubler (consulting). Responsible at: Czar Zurich (Film production): Kai Schonrath (director), Jan Bormann (camera), Sandy Blum (production). Sound: Jingle Jungle. Realization Pre Press/Litho: Prodigious Zurich.

The Swiss company took legal action to get the rights backheisses. "Fortunately, we have a good trademark lawyer who advised us," says Camille Bloch patron Daniel Bloch in an interview with the Handelszeitung. For the moment, however, Camille Bloch is not active in China. "The right moment has not yet come," says the entrepreneur.

Since 2020, Camille Bloch has been selling nuts covered in chocolate under the brand name "So Nuts". The campaign for this was delivered by Serviceplan Suisse (Werbewoche.ch reported). According to Daniel Bloch, the new brand has the potential to become the third mainstay alongside the well-known Ragusa and Torino chocolate bars. The fourth largest Swiss manufacturer of branded chocolate lost 10 percent of its sales last year. This year, Camille Bloch recovered some of the lost sales. The company has a 5 percent market share in Switzerland. "We are successful on the road," Bloch told the Handelszeitung.

The agency from the House of Communication was commissioned by Bucher Industries to partially develop and fully technically implement the rebranding of their website. The result is the visible and versatile expression of intelligent user guidance and clear visual structures. In an increasingly complex environment, the new website connects the five business divisions of the globally active Swiss group of companies as well as their stakeholders in an appealing way.

The intuitive navigation between topics, the quick identification of complex content, but also the explorative experience of the brand is done through a clear and reduced user interface. The visual language, the reduced typography and the symbolism are intended to reflect the company's claim to quality.

Technically, the new Bucher Industries website is based on TYPO3. Solr Search ensures fast results, clearly divided into three search result groups; all results for a topic are thus available at a glance. Using the workflow add-in "in2publish", Plan.Net Suisse has already created the possibility for Bucher Industries to centrally and securely enter, check and publish content on the previous website.

Responsible at Bucher Industries: Silvia Oppliger (Head of Group Communications), Prisca Wolfensberger (Communications Manager). Responsible at Plan.Net Suisse: Micha Seger (Creative Director), Thomas Imhof, Laura Seifert (Project Management), Tibor Schläpfer (Art Direction), Kurt Schellenberg (System Integration).