Minimize contact, wear a mask, keep your distance, ventilate regularly, wash or disinfect your hands, get tested if you have symptoms, and work in a home office if possible - these are the most important rules of conduct and hygiene, in addition to vaccination, to prevent infection with Covid-19.

With the updated campaign, the Federal Office of Public Health wants to remind the population of these rules, because compliance with these rules is of central importance, especially during the cold season, to contain the spread of the coronavirus.

The campaign informs the population with the familiar pictogram motifs via digital billboards at high-traffic locations, on public transport, in pharmacies, as online and social media postings and radio spots. The new winter subjects come with a red scarf.

Furthermore, concerns about job security (12 %) and the lack of prospects for salary increases or career opportunities (11 %) are decisive for voluntary job changes. High workloads (11 %) and uncompetitive salaries (10 %) also lead employees to leave voluntarily.

Source: Robert Half Labor Market Study 2021

In the 2019 labor market study, the main reasons for quitting were still too low a salary and the lack of prospects for a position with an international focus. "The motives for changing jobs have changed significantly. The home office options introduced in the pandemic have not led to an improvement in work-life balance for all employees," says Eva Mahoney, associate director at Robert Half in Zurich. "In addition, the economic shocks have raised many concerns about job security. In addition, companies struggling with the impact of the pandemic restrictions are currently unable to offer salary increases or development opportunities. This is contributing to higher churn."

However, every voluntary termination causes costs and a loss of knowledge. Companies would rather keep their top employees - especially in times of a shortage of skilled workers. That's why active countermeasures are advisable. Eva Mahoney has compiled five tips on how employers can reduce the risk of their employees voluntarily quitting.

1. transparent internal communication

If employees are worried about their jobs and quit for this reason, there may also be a misunderstanding. The employee may think that the company is in a bad way because of the current conditions - even though the real figures give no reason for this. This is where transparent internal employee communication can come in, providing information about the company's economic situation and openly stating its position.

2. flexible working hours and remote work

Both improve the compatibility of family and career for many employees and contribute to greater satisfaction in terms of work-life balance. In many professions, a high degree of independent work and free time management is possible. This scope allows for creative work and individual breaks for reflection.

3. appreciation express

If you value your employees and give them the feeling that they are important to the company, you shape the group feeling and the emotional bond. The same applies to a good working atmosphere - here, the feel-good factor plays a major role.

4. actively promote employees

Employees who do not want to stand still but have goals are grateful for cooperative employee development. They feel noticed, important and supported.

5. living values and corporate culture

Values and corporate culture also play a major role: flat hierarchies, co-determination and communication at eye level strengthen the potential for identification. It is important that the corporate mission statements not only have an image-building effect on the outside, but are also lived out. Regularly reviewing this is an important management task.

The Labor market study was conducted in June 2021 on behalf of Robert Half. 1,500 managers with HR responsibility were surveyed in Continental Europe and the UK.

With the product bundle, a new offer was launched in November that combines the Telekom products Internet, TV, mobile and fixed network in an attractive subscription for the whole family. The House was commissioned as lead agency with an integrated campaign to publicize the offer in the target market and generate sales.

Since the campaign is used throughout the year, a concept with expansion potential was developed. The result is five spots and two key visuals with different content messages that tell the story of the role of Telekom products in family life in a compact and humorous way. The overall package is communicated as well as individual products from the bundle are highlighted - in further spots and a promotional visual.

From a media perspective, the main focus is on digital channels with online videos, desktop and mobile display, social media stories and posts. The basis for a performance-oriented focus is the high reach within the target group. For additional awareness along the user journey, flanking measures in the offline area were taken into account. Out of home, print and radio create the necessary touchpoints.

Responsible at WWZ:  Ramona Schocher (Marketing Manager), Julia Erincik-Thalmann (Head of Digital & Performance Marketing). Responsible agency: The House (Creation, Media). Photo&Film: Jonathan Heyer. Production: Dhondup Thersey (All In Production). Image processing: AschmannKlauser. Litho: Detail.

The in-app game "X-mas Magic Run" offers users new additional functions in December, such as an overview map, a secret level, more seasons and even more daily, weekly and main prizes. In this way, the game is expected to attract a large number of the approximately one million app users and new guests to the restaurants. The app also offers various incentives from cooperation partners such as Snipes, Coca-Cola, One+ and Zattoo.

Cross campaigning on social media and in-game specials will also playfully incorporate the Snipes X McDonald's collection and Big Mac Bacon into the winter campaign.

As already last summer Wintergame also comes with 8-bit graphics, paying homage to legendary arcade games like Super Mario Bros. and Wonder Boy. The game was realized together with TBWA\X from Amsterdam.

The spot for the game was again produced together with Shining Film and director Simon Wannaz. The campaign is accompanied by print, online and social media measures as well as Christmas GIF animations that can be used on social media and can be seen as window stickers in the restaurants.

Responsible at McDonald's Switzerland: Aglaë Strachwitz (CEO), Jean-Guillaume Bertola (Marketing Director), David Smadja (Digital Marketing Lead), Anne-Cécile Combe (Digital Senior Consultant) Diane Biancotti (Brand Specialist &sss Marketing Consultant), Brenda Henry (Intern Digital Marketing & Business Insights), Sandrine de Cerjat (Marketing Consultant), Daria Lowe (Marketing Trainee). Responsible at TBWA\Zurich: Manuel Wenzel, Tizian Walti, Calvin Kroehne, Luise Zoeckler, Stephanie Seematter, Reto Clement, Mathias Bart, Mario Hipleh (creation), Dominik Laubscher, Patricija Slekyte, Morgana Stolz (consulting), Onno van Gijssel, Florido Meacci (TBWA\X). Partner: Shining Film (Film Production), Caroline Braun (Executive Producer), Stefan Girtanner (Senior Producer), Simon Wannaz (Director).

The Kickbag is a reusable, flexible bag made of recycled PET with Velcro closure. The robust, weatherproof and durable Kickbag can be used instead of disposable packaging for shipping almost any product. For flexible and reliable shipping and return, the foldable Kickbag uses both the parcel and letter channels.

"When we developed the Kickbag in the summer of 2020 for our online stores Stadtlandkind.ch and Stoff&so, we quickly recognized its enormous potential," says Tobias Zingg, co-founder of Kickbag.

Enabler for new circular models

"Shipping used to be a sticking point in an ecological value chain," says Zingg. The Kickbag, he says, is the solution for logistics that does not require disposable packaging - entirely in the spirit of the circular economy. The reusable bag made of recycled PET works in classic e-commerce, but is also interesting for companies that rely on recycling, reuse, rental and sharing models. The bag could even collect goods on its way back from the consumer to the retailer, for example batteries or old clothes. This opens up ideas for new business models.

The St.Gallen-based start-up can look back on intensive months with launch customers such as PKZ, Walder Schuhe, Coop Bau+Hobby and the Swiss Army. In the spring and summer of 2021, more than 12,000 Kickbag shipments have already been sent out. "An important success factor was that, together with Swiss Post, we were able to clear all the hurdles in order to transport the Kickbag smoothly," explains Zingg.

Customers want sustainable shipping solutions

A recent study by Swiss Post shows how much action is needed in the mail order business. Consumers want sustainable, climate-neutral shipping solutions. But online retailers are lagging behind with their offerings. "Today, customers don't just choose the product, but a total package. If you don't produce unnecessary waste during shipping, you score points with environmentally conscious customers," explains Tobias Zingg. The Kickbag has the potential to make a major contribution to a sustainable future and to combating climate change.

The company IGP Pulvertechnik now also coats wood in a sustainable, robust and high-quality manner. Until now, this coating process was reserved for metal surfaces. Powder coating offers numerous advantages over conventional wet coating. It works without solvents and is also more economical.

The most important advantage, however, is that coated wooden surfaces are much more robust and resistant than wet-painted surfaces. As a result, powder-coated wooden products usually outlast their surroundings and look "new" for an extremely long time. This is what the current B2B campaign from Agentur am Flughafen aims to convey. It is communicated via advertisements, direct mailings, sample boxes, PR and brochures.

Responsible at IGP Pulvertechnik: Roger Wyss (CMO and Member of the Board), Marcel Romer (Head of Sales Promotion & Communication). Responsible for Agency at Altenrhein Airport: René Eugster (overall responsibility), Dominique Rutishauser (creative and art direction), Miriam Egli (consulting/text), Robert Kadlus (CGI/image editing).

On Tuesday, the small chamber approved a motion to this effect by Ruedi Noser (FDP/ZH) without opposition. The motion, with which the Federal Council also agrees, now goes to the National Council.

Since January 1, 2020, the broadcasting of radio programs via FM transmitters has been voluntary. The radio stations are therefore free to abandon the use of their FM transmitters, either jointly or individually, ahead of schedule, i.e. before the radio licenses expire at the end of 2024.

The development of radio usage habits has been surveyed by the GfK research institute since fall 2015. According to the latest figures available, 12 percent of the audience listen to their radio programs exclusively via FM. 88 percent use digital radio reception, i.e. via DAB+, radio via TV networks and/or the internet. The required threshold has therefore already almost been reached.

Last year, 42 of 44 Swiss radio broadcasters and the SRG initially agreed on an early and staggered shutdown of FM stations: August 2022 for SRG and January 2023 for private broadcasters. This summer, after protests, the industry announced that FM would not be discontinued until the end of 2024. (Werbewoche.ch reported). This should especially please drivers of older vehicle models. (SDA)

A wakeboarder who brings momentum to finances. A monoskier who secures assets with balance. A bass player who gives a good ear to money matters. The conductor of a men's yodel choir who also advises with tact in the bank. They are all financial coaches and authentic ambassadors for the current BEKB campaign. With "Frag mi" (Ask me), they invite you to engage in a dialog.

BEKB financial coaches are there to support customers in all phases of their lives. Always having the same contact person for all financial questions is a service provided by the bank. This advantage is the focus of Bühler&Bühler's new campaign, for which the agency is responsible from the idea to the photo and film shoots to the creation of all digital and analog advertising materials to the social media concept.

The Zurich agency has staged a total of nine personalities. The skills they need for their particular hobbies also serve them in their everyday work. "Advice is a matter of trust, especially in financial matters. Those who disclose their figures and needs want to feel they are in the best of hands. That requires competence, but also sympathy," explains Creative Director Stephanie Geiger. With real financial coaches instead of models, the campaign aims to express this and reduce fear of contact.

Responsible at Bühler&Bühler: Doris Bühler (Chief Creative Officer), Stephanie Geiger (Creative Director), Ronda Miller (Project Leader), Lea Fontana (Designer), Mario Strbac (Digital Content Producer), Jan Gross (Text & New Media Producer), Rebecca Knobel (Text & New Media Producer).

m&k: Lisa Friedrich, TikTok introduces a hub for small and medium-sized enterprises in Switzerland. What is it exactly?

Lisa Friedrich: With our SME Hub, we make it easy for small and medium-sized businesses to set up and manage TikTok campaigns on their own. With this solution, we have clearly kept the reality of smaller companies in mind and designed the processes accordingly. You won't find large marketing departments at SMEs, and time and budget are also often tight. But nevertheless, people with enormous creative power work there. Supported by the Ads Manager suitable target groups can be quickly identified and campaigns go live within minutes.

Do SMEs have to use a different marketing strategy on TikTok than large companies?

For small and medium-sized companies in particular, it is very important to rely on authentic and positive community building in order to make a lasting impression on potential customers. In contrast to the possibilities and budgets of the advertising departments of larger companies, every franc counts for SMEs. In concrete terms, this means that we provide SMEs with a lot of information, tips and assistance on how they can use TikTok as a platform and our community for their marketing goals, acquire new customers and retain existing ones. We also have a SME Guide so that SMEs can quickly understand TikTok and take the right measures in each case. To help companies better familiarize themselves with TikTok Ads Manager, there is also the SMB Academy.

Which target groups do companies reach on TikTok? Are they relevant as buyers at all?

Most marketers naturally associate TikTok with target groups such as Gen Z and millenials, whom they have difficulty reaching on traditional channels. However, the majority of users are older than many people think: More than two-thirds of the community is of a Study according to the survey, are over 25 years old. In our opinion, however, the users' mindsets are more important than their age, because many of them have a common desire to "discover" new things. They are on the platform primarily to find content and trends that are relevant to them, as well as products. We recently conducted a study together with Publicis Groupe and WARC to investigate the influence of social communities on purchasing decisions. Here, the impact of "community commerce," i.e., the combination of community, entertainment and commerce, became clear once again. More than 70 percent of respondents were inspired to make purchases, even though they didn't actually want to buy anything.

What other marketing benefits are there on TikTok?

In addition to campaigns that target brand awareness, TikTok can also deliver strong performance results. The community is not only creative and inclusive, but also has strong buying power. Branded content is not perceived as a foreign body, as long as it fits the culture of the platform - therein lies our great strength and a real opportunity, especially for smaller companies. Hashtags like #TikTokMadeMeBuyIt, with over 6.4 billion views, and #TikTokReviews, with over 3.7 billion views, show how users are increasingly enthusiastic about sharing products that fascinate them with the community.

How is TikTok different from other social networks for marketers?

We don't see ourselves primarily as a social network where users can network with each other, but define ourselves first and foremost as a content and entertainment platform. For us, content is at the center and forms the starting point for exchange between users, creators and brands. Even without many followers, new content can spread very quickly and find an audience if it speaks the language of our community.

TikTok is currently in a tremendous growth phase: The platform is used by over one billion people worldwide every month. The Kantar study according to hashtag challenges, for example, generate more attention than primetime ads or cultural and sporting events.

Why is that?

TikTok users are looking for inspiration and want to try new things. Brands that recognize this and offer entertaining content benefit from the enormous reach and high interaction on the platform. As a result, they achieve significantly better conversions and a higher return on investment. For example, campaign effectiveness tracking has shown that consumers' purchase intent is 2.6 times higher after seeing an ad on TikTok compared to industry standards.

SMEs often have a strong local connection and a corresponding target group. What forms of geographic targeting does TikTok offer?

Since we started operating in Europe, we have taken a local approach. This is reflected in the many local contents and trends. The Swiss community is creative and interested in a wide range of topics, from football to food to anime. Swiss users also value diversity - hashtags like #lgbtq and #KPop are very popular. I love how TikTok brings people and brands together through shared passions and interests. Brands like @switzerlandtourism (LINK), for example, inspire the community with local nature, the perfect day in Bern, a guide to fondue, or the history of the 100-franc bill - and receive high interaction in return. The brands don't have to deliver perfectly polished ads, but have human and comprehensible content. Because that's how they reach the community.

Why is TikTok's SME Hub relevant in the Swiss market?

SMEs play a crucial role in the Swiss economy. According to the Swiss Federal Statistical Office, they make up more than 99 percent of businesses and provide two-thirds of jobs in the country. On TikTok, brands can use popular hashtags like. #Small business, #SmallBusinessCheck or #SmallBusiness to share their own company story and journey with others and build a following. With TikTok, SMEs can also tap into a large community of engaged and like-minded businesses.

How do SMEs reach their ideal community?

With TikTok Ads Manager, precise targeting is possible, addressing the right audience based on gender, age, location, interests and much more. Thematically, there is something for every company and all potential customers. We are also currently working on introducing city targeting for selected cities in Switzerland. This will offer even more opportunities to target and interact with our local community.

Out of a total of 2662 entries, 593 creative works made it onto the Eurobest Award shortlist this year. This is the 33rd time the award, which is part of the Lions family, has been presented.

After the #Züribrätt to the ADC*E Awards silver winner the work of the Zurich agency Inhalt und Form is now also on the Eurobest shortlist. In the category "Industry Craft" as well as in the category "Design" the solidarity ladder game for the bar and club commission Zurich among the award contenders.

The touching Animated film "The eventful life of Rosemarie".which CRK created for Curaviva, Spitex and OdASanté, has also been nominated for several awards and recently won both silver and bronze at the ADC*E Awards. (Werbewoche.ch reported). At Eurobest, the Basel agency can now hope for an award in the "Film Craft" category.

The Gold, Silver and Bronze winners will be announced on December 13, and the Eurobest Grand Prix and Special Award winners will be revealed December 15.

The new look of Skitag is a mix of illustrative winter landscapes, organic shapes and figures in comic style, combined with cropped photographs. It is also characterized by the reduced color spectrum, which is intended to create clarity and recognition.

The agency conceived and designed the entire trilingual communication presence - from the logo to the color scheme and illustrations to the UI/UX design of the website. In addition, all printed materials, the promotional products, the signaling and the animations for the racing videos were developed.

Anyone who still wants to register for one of the Migros Ski Days has to hurry. After a successful campaign launch, eleven of the 18 events are already fully booked as of Monday. Around 13,900 people have now registered, which corresponds to 85 percent of the available places. The first fun race will take place on December 18 on the Flumserberg.

Responsible at the Federation of Migros Cooperatives: Caesar Keller (Project Manager Sponsoring & Events). Responsible at Swiss-Ski: Sabrina Näf (Project Manager Migros Ski Day). Responsible at Teil.ch: Alain Zeiter (concept/consulting), Martin Zeiter (creative direction), Tina Eggimann (creation); Netnode (technical implementation website).

The websites for tourism, business, meetings and events, as well as the association website House of Winterthur, which were previously managed separately, have now been merged into one. Whether interesting tips for excursions in the region, the latest events, or important information about the business location - under Winterthur.com all information about Winterthur can be found since this week.

"Completely in line with integrated location marketing, we can use the new website to communicate Winterthur's positive image even better to the outside world and market the region as a dynamic business location, attractive leisure and business destination, lively cultural center and diverse educational region," says Catherine Zimpfer, Head of Marketing and Communications at House of Winterthur.

Uncomplicated cooperation

The domain Winterthur.com once belonged to the former "Winterthur Insurance" - today AXA Switzerland. The city of Winterthur was also considered for the takeover, but decided to give the domain to House of Winterthur, according to House of Winterthur. "We are very happy about this gesture and about the uncomplicated and collegial cooperation with the city of Winterthur and AXA Switzerland," says Zimpfer.

Stories from and about Winterthur

The focus of the new website was deliberately placed on storytelling, says Fabienne Rüegg, project manager at House of Winterthur: "In the future, we want to tell even more positive, personal stories from Winterthur, which will be spread across our channels. In this way, we want to inspire as many visitors, companies and students as possible for Winterthur.