In the middle of the city of Rapperswil, a new multifunctional building, the Entra, has been built in recent years. In addition to apartments, offices and retail space, the interior of the building houses the Kultur- und Kongresszentrum Zürichsee. The "KK Zürisee" is a hall in which concerts, corporate events and congresses can be held in the future. With 1,000 seats divided between the stalls and the gallery, as well as comprehensive event technology, events of all kinds can be held in the KK Zürisee in the future.

In the area of public events, the location operator Entra relies on Radio Zürisee. The local partner will be able to sustainably play the KK Zürisee due to its proximity and good contacts to artists from the music and comedy sector, according to a statement. In addition to national artists, international artists and shows will also come to Rapperswil. In the launch phase, between 20 and 30 public events per year are planned.

"The opportunities that arise with KK Zürisee complement our event strategy perfectly," says Matthias Kost, CEO of Radio Zürisee. "We already hold small and exclusive events in our loft. In addition, we are responsible for booking the Seenachtsfest. With KK Zürisee, we are seamlessly expanding our offering so that we can accompany not only big names but also young artists on their career path to the big indoor events."

The first events are already on sale.

Members of the network had "mass harassed" medical staff, journalists and politicians calling for vaccination and called them "Nazis," the U.S. company said Wednesday.

Lists with targets

The members of the network would have organized themselves on the messaging service Telegram, where they exchanged lists of targets and information on how to circumvent Facebook's automatic protection measures. According to the report, they left mass comments under the victims' messages instead of posting content themselves. In doing so, they also used slightly different spellings of words such as "vaccinated" to evade the algorithms.

"While we are not banning all V_V content, we are continuing to monitor the situation and will take action if we find further violations," Meta further explained. It is difficult to assess the reach and impact of this hate campaign, he added. According to Meta, the network was also active on Youtube, Twitter, and VKontakte.

According to the online analysis service Graphika, "V_V" has about 20,000 followers. According to the report, the group is associated with vandalism of hospitals. Members had also tried to disrupt vaccination campaigns by repeatedly booking and canceling doctor's appointments. Graphika spoke of "psychological warfare" in this context.

Hate and disinformation campaigns in connection with the Corona pandemic are now commonplace on most Internet platforms. In some cases, state actors are also accused of deliberately circulating false information.

Supposed Swiss biologist

Meta also deleted hundreds of accounts of an alleged Swiss biologist following a suspected propaganda campaign from China on social media, it also announced Wednesday. The latter had claimed that the US was interfering in the search for the pandemic's origin.

The social media campaign was "largely unsuccessful" and targeted English-speaking audiences in the U.S. and U.K., as well as Chinese speakers in Taiwan, Hong Kong and Tibet, Reuters news agency reported Wednesday.

The claims of the alleged "Swiss biologist" had been quoted extensively in Chinese state media in July. In August, several Chinese newspapers then removed comments and deleted articles quoting the alleged biologist. Earlier, the Swiss embassy in Beijing had said it had found no evidence that the man quoted was a Swiss citizen. (SDA)

Around 520 invited guests from the worlds of sport, politics and business experienced the Laureus Foundation Switzerland in a new light on November 13, 2021. And literally, because the Charity Night took place in the newly opened Lichthalle Maag.

The agency behind the appearance is Jeff Zurich, which created and implemented the claim "For a brighter Future" together with the foundation's new managing director, Martin Wittwer. In keeping with the motto, light played a central role in the evening program. From the small lantern to the immersive light show, light as a common thread led all guests into the new era of the Foundation.

The creative concept puts the Laureus Foundation's sports programs, children and ambassadors in the foreground - without forgetting the donors. The message is simple: if we as a team of donors, foundation, ambassadors and children pull together, we can create a better future.

Jeff Zurich accompanied the foundation through the entire process, designed a new event CI/ CD and revised the foundation's basic CRM, PR and communication measures. In addition, the agency from Binz developed a digital tool to modernize and simplify the auctions, which are crucial for success. Last but not least, the agency was also responsible for the organizational implementation, including the design management of the gala evening.

Responsible at Laureus Foundation Switzerland: Martin Wittwer (Project Management), Alana Netzer (Guest Relations), Sandra Katzenhofer (Communications). Responsible at Jeff Zurich: Kirstin Maclean (overall project management), Linus Eidenbenz (direction and supervision), Lena Koschek (co-project management and communication), Jonathan Urech (production and logistics), Maurizio Baur (production and technology), Guri Akyol (artist and stage management), Florian Klein (design), David Hubacher (photo), Kevin Ringli (film), Carina Bosshardt (social media), Cara Müller (artist and stage support). Event Partner: Venon Projects, Nolina applica, Elliott, Maag Music & Arts, Projektil Medialabel, Blasto, Huber Event Promotion. Catering: Franzoli.

A year ago Markus Hammer and Barbara Flury were appointed partners of the Zurich agency Equipe (Werbewoche.ch again). At that time, it was still said that the agency was continuously developing and expanding its range of services and also strengthening its staff.

In July 2021, the two then took over the scepter from founder Martin Widmer (Werbewoche.ch reported again). Anna Kohler from m&k advertisingweek.ch spoke with Hammer and Flury at the time about this big step.

Now, however, the agency is closing at the end of this fiscal year, as from a message on Personal.com emerges. Why did the company stop? Martin Widmer explains that the three active partners - Widmer, Hammer and Flury - have decided to go their own ways in the future. The 21 active customers have been handed over to "competent agencies", and the operational business will close at the end of 2021. "It was a good and exciting time - but now there has to be room for something new," says Widmer.

"Of course, the decision to close a functioning agency was not at all easy for any of us," Markus Hammer told Advertisingweek.ch. "Nevertheless, we all had a desire for change. That's why we all sat down calmly and decided together to personally go new ways and also to make all the arrangements that such a decision requires. In this way, we ensure that all customers find an adequate new home." Asked what would happen to the agency's 17 employees, Hammer replies, "We're also accompanying all of our employees to ensure that they, too, can make a fresh start in 2022."

Kommunikationsplan is a partner-led agency for companies, associations and public authorities. Political communication and strategic consulting are at the center of its activities. "With Michael Köpfli, we strengthen our core competence and, as the original Zurich agency, move even closer to Bern's political scene," says Roland Siegenthaler, Managing Partner at Kommunikationsplan.

"I am looking forward to the new professional challenge and the opportunity to contribute my political and communications experience in an entrepreneurial environment," said Michael Köpfli.

Köpfli is an experienced political professional and has great expertise in strategic communications and media relations. Before joining Kommunikationsplan, he was Secretary General and Managing Director of the Swiss Green Liberal Party for over five years. He has been a member of the Grand Council in the Canton of Bern since 2015.

Michael Köpfli holds a master's degree in economics and political science from the University of Bern and he has a CAS in professional media relations. In 2018 and 2020, he was selected by the professional journal Swiss journalist:in elected Media Spokesperson of the Year in the field of politics.

As of January 1, 2022, Svenja Hässig (right) and Corinne Schneider will take over the areas of Human Resources, Customer Relations, and Finance & Controlling as new members of the Executive Board. Both have already made a strong contribution to the agency's success. Now they are to take on an even more active role in the management of the company in the future, as the agency writes in a statement.

Svenja Hässig joined Family eight years ago. She supported the development of the agency in various functions, most recently in the role of Key Client Manager and Senior Project Manager. She holds a Bachelor of Science FHO in Media Engineering.

Corinne Schneider has been with Family for two years. Previously, she worked as Project Manager Marketing & Communications at Confiserie Sprüngli, among others. Schneider holds a Bachelor of Science in Business Communications.

With the expansion of the management team, CEO and Creative Director Claudio Catrambone will increasingly focus on strategic projects in addition to creative work and further expand the agency's service offering. "Svenja and Corinne have actively supported me in the transformation and expansion of the agency. Expanding our management team with two experienced personalities who are familiar to me is the right step to align Family for further growth. I am looking forward to everything that is yet to come," the CEO is quoted as saying in the statement.

For almost 50 years, Hall 1 has served for events and sports use. With the modernization, the hall had now advanced to a visually attractive event hall with modern event technology for events of all kinds. The construction work was already completed in August 2020 (Werbewoche.ch reported). Due to restrictions on the event industry, the new hall could only be officially inaugurated this year.

"Our modernized Hall 1 is the perfect space for events and emotions," said a delighted Urs Hofer, Chairman of the Board of Directors, on the evening of the opening. The invited event planners, customers, partners and media representatives experienced the ambience and the comprehensive event technology of the new hall at first hand during the opening ceremony.

Slam poet and cabaret artist Lisa Christ led through the program with humor and depth. The band "Johnny flies to Chicago" and the Winterthur Conservatory provided musical entertainment.

In her address, Managing Director Barbara Aeppli also thanked the partner companies of the Eulachhallen in particular. "For every event - whether large or small - reliable and competent partners are needed". The circle of partners also includes Neuerdings Eventdesign, Blumen Müller, Celebrationpoint and the event technician Estec Vision.

With the modernization of Hall 1, the Eulachhallen is now the largest event location in Winterthur, according to its own information. Corporate events, congresses, exhibitions as well as concerts, shows and sporting events can be held on a total area of over 5,200 square meters. Hall 1 has a multifunctional infrastructure with modern event technology. Due to the changeable room layout, the event halls never seem too big or too small.

Contemporary technology solutions no longer come only from Silicon Valley. The new Zurich startup Vertt wants to outstrip the market giant Uber: With a ride service app that is supposed to be able to serve the conditions and the market in the best possible way thanks to a strong local anchoring.

Vertt is closer to its customers and thus offers them the best possible service, according to a statement. In addition, the regional nature of the company would allow for simpler structures compared to the competition, resulting in lower fares and fairer wages.

Reclaiming the Zurich party scene with Vertt

Gruber & Ianeselli is now leading the young company as lead agency. The first wave of campaigns targets a young, party-loving demographic to reclaim Zurich with Vertt's ride service. "We've been somewhat alienated from our own city by the pandemic. Time to revisit its beautiful and fun corners," says Creative Director Fabian Gruber.

In addition to local billposting in Zurich's districts 3 and 4, which are popular with partygoers, the campaign relies on performance-oriented online and social media advertising.

Vertt's goal is to expand the service to other Swiss cities and accelerate the expansion with matching campaigns from Gruber & Ianeselli.

The agency from Sursee was able to win the account after a multi-stage pitch process in spring 2019 through sound strategy work and clear brand understanding. The collaboration has resulted in a concise name, clear branding and a well thought-out campaign.

"Being able to experience the opening of the wellness spa and thus the brand and values up close is a moment of great emotions after all the years of preparation and work. The result of the excellent collaboration with Nina Suma and her team is unique and fills me with great pride," says Nektarios Thanasis, CEO and partner of Fachwerk Kommunikation.

In addition to developing the brand strategy and brand identity, Fachwerk is responsible for the media strategy and media buying. The launch campaign, conceived in three waves, comprises a balanced mix of electronic and analog advertising media such as posters, screens, advertisements, banners, radio spots and PR. Fachwerk was also entrusted with the design and production of print materials such as brochures, menu cards, and the packaging design of individual store and sampling items.

Responsible at ThermalBaden: Nina Suma (Managing Director), Doris Muhr (Head of Marketing & Sales), Cindy Funk (Marketing Officer), Caroline Lang (Social Media), Tim Zahlten (Digital Marketing). Responsible at Fachwerk Kommunikation: Nektarios Thanasis (CEO & Partner), Damian Wolfisberg (Head of Advertising Agency & Senior Consultant), Tino Heuter (Creative Director), Livia Strässle (Junior Consultant), Marina Widmer (Junior Consultant), Stephanie Jagdt (Graphic Designer), Dave Seiler (Graphic Designer).

Over the past year and a half, we have received a number of images of overcrowded medical IP wards and operating rooms. Even though opinions on how to deal with the pandemic currently differ widely among the population, everyone agrees on one thing: In the event of an emergency, we are all glad to have intact healthcare.

Fairmed has set itself the goal that no one in the world should suffer or die from a curable disease anymore, and that even the poorest have a right to basic medical care. In its current campaign, the organization uses the current sensitization of the Swiss population and translates the grievances of the global South that need to be overcome to our Western world, and thus to our own value system.

For this, Simon Huber and his film crew stage the contrasts between an intact and a lacking health care and make an operating room disappear without further ado, complete with operating crew and medical technology. In this way, the TV spot aims to break the emotional distance of the audience in a surprising way and to increase the empathy and consternation of the viewers.

The campaign "We bring health to the poorest" will run immediately in DOOH outdoor advertising and, from 2022, additionally on public and private TV stations in German- and French-speaking Switzerland.

The spot could only be realized thanks to the generous support of numerous partners who donated equipment, time and expertise to Fairmed.

Responsible at Fairmed: David Maurer (Head of Marketing), Saskia van Wijnkoop (Communications/PR), Arno Meili (Marketing and Communications Staff). Film production: Simon Huber (idea/concept, production, direction, camera), Sara Weingart (set design), Raphael Toel (lighting), Dominik Lang/Brosky Media (motion control), Yann Zieschank/Chilicosta (décor construction), Kaspar Kilchenmann (editing/VFX), Bluebox (sound design and sound mixing), Jügen Kupka (color grading).

With OneLog, users only need a login and password to access the partners' media. OneLog only collects the data necessary for a secure login. Neither OneLog nor the other participating media know whether and what users read on other media offerings.

OneLog AG was founded in the summer of 2021 by Ringier and TX Group (Werbewoche.ch reported). Currently the login is already at Balance, View, Handelszeitung as well as other media from Ringier and Ringier Axel Springer in Switzerland and at 20 minutes in use. After Tamedia, CH Media and NZZ are expected to follow in the course of next year. SRG will offer the joint Digital Alliance login as an additional, voluntary login option on its platforms. (SDA)

"Depending on the platform and the type of labeling, as many as 60 percent of participants did not notice that a post was sponsored content," said media scientist Guido Keel of the Zurich University of Applied Sciences ZHAW, according to a statement Wednesday.

He and his team studied a sample of 1,800 people from German- and French-speaking Switzerland to determine how and whether they recognized so-called native ads while reading them. The study was co-financed by the Federal Office of Communications Bakom.

With native ads, advertisers gain a new way to capture the attention of the audience, especially because the content placed in this way is not heavy-handedly commercial, but journalistic. According to the ZHAW, recognizing such content would be important for the transparency and independence of journalism.

The study participants were most likely to recognize such native ads if a reference was placed at the end of the article. Almost as important for detection is how a topic is reported on, the researchers write, for example if a product is described "disproportionately intensively or positively."

Incomprehensible designations

Surprisingly, the study showed that participants who had perceived a contribution as paid did not necessarily rate the information content and credibility of the content lower than the comparison group from whom the reference to sponsorship was withheld. On the contrary, in individual cases they even rated the sponsored articles as more informative and credible.

The survey also revealed that the specific labeling of sponsored content was often not understood: Half of the participants did not understand what "native content" was supposed to mean, and twenty percent were unable to correctly classify terms such as "paid post," "sponsored" or "advertisement. Between five and ten percent of respondents also assumed that the author had no influence on the content.

The researchers also recorded the eyes of a small sample of the study group while they were reading native ads. The result of this so-called eye tracking with 24 young media users: The reference to the sponsorship was hardly noticed. If it was not part of the running text, it was unconsciously and routinely ignored. And: "Even participants who looked at the sponsorship reference could not remember seeing a reference in the subsequent survey," says Keel. (SDA)