The Bern-based agency's campaign includes new core messages, a new visual world, a concise design system and a brand film. It will be launched in the next few weeks and includes B2B as well as B2C measures that will be placed online and in trade magazines.

The imagery was photographed and filmed at selected locations in Switzerland. The design system, a flowing energy line with luminous points, is intended to visualize where Hager products are used everywhere. It is intended to give the images a sense of independence and underline the claim "With you for you".

The new visuals will be used in Hager Switzerland's communications, such as on the website, on social media, in printed materials and advertisements, and on all event materials.

Responsible at Hager: Martin Soder (CEO), Patrick Schmidle (Head of Marketing), René Hauck (Team Leader Marketing Communications). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Daniel Hackiewicz (Art Director), Kim Wüthrich, Juli Martinelli (Graphic Design). Photography: Terence Du Fresne. CGI: Oliver Hallberg.

Christen, who has been with Radio SRF since 2010, currently oversees reporting from the United States, Canada and Great Britain in the foreign editorial department. Previously, as deputy editorial director at Radio SRF 4 News, the historian was responsible for multimedia development, the history podcast "Zeitblende" and morning primetime.

From Chicago, Andrea Christen will monitor political and economic developments in the USA as well as those in Canada.

He will take up his post in August 2022. In doing so, Christen will succeed Matthias Kündig, who will take on another role at Radio SRF after four years in the United States.

Karen Schärer, editor-in-chief of Wir Eltern since 2014, has decided to leave the magazine at the end of March 2022. Over the past seven years, Schärer has personally shaped and significantly developed the nearly century-old parenting magazine, CH Media writes in a statement. She has ensured that the special interest magazine has always kept its finger on the pulse, both in terms of content and appearance - including in the digital realm.

Karen Schärer now wants to reorient herself and take on a new challenge in the future. Planning for Karen Schärer's successor will begin in the next few weeks, according to CH Media.

"With her empathy as well as her great expertise and broad experience, Karen Schärer has played a major role in shaping the positioning of Wir Eltern over the past seven years. With a great deal of creativity and passion for topics that concern mothers and fathers in our time, she has created a high-profile family magazine," Michael Sprecher, Head of Magazine Publishing at CH Media, was quoted as saying.

In addition to Marchand, the EBU's General Assembly in Geneva also elected BBC Director Tim Davie and Marinella Soldi, President of the Italian broadcaster Rai, to the eleven-member Executive Council. The latter is chaired by Delphine Ernotte Cunci of France Télévision.

According to SRG, the Geneva-based EBU is the world's largest alliance of public service media. It comprises 115 members from 56 countries, including Asia, Africa and the Americas. In total, it represents 2,000 radio, television and online offerings. (SDA)

After the successful expansion of the creation, winning various pitches and major awards for the agency, the ADC member is leaving Holbeinstrasse 31 to take on new challenges. Exactly what these will look like is not yet clear, according to the statement. "First, a few drinks and some rest," it says. Rubinick has worked for clients such as Allianz, Axa, Bucherer, Ceylor, Cembra, John Baker, Migros, Piega, Skoda, Hotelplan, Suva, Swiss Life, Victorinox, WWZ, Zürcher Kantonalbank, Zürcher Tierschutz, Zurich and others.

"After successfully helping to build The House Agency, I have decided after careful consideration to take on a new professional challenge," Rubinick is quoted as saying in the statement. "I look back on extremely enriching years with a very competent and motivated team and thank them for the always very good cooperation."

Maria Brandi joins the management team

Maria Brandi joins The House as a new member of the Executive Board and Chief Creative Officer in April 2022. Brandi previously held senior positions as Creative Director, Digital Strategy Director, and Managing Director at New Impact, Future Connection, and most recently at her own agency, Rionero Design. In these roles, she was responsible for teams of up to 20 people and worked for Swiss Bankers, Swisscom, Atupri Health Insurance, City of Biel, Postfinance, Swiss Alpine Club, Health Promotion Switzerland, Mosterei Möhl and Glatz, among others. She has already received several "Best of Swiss Web" seals of approval and master nominations for her work.

Brandi stands for a holistic approach with strong digital creative expertise. Her working methodology is characterized by design thinking and collaborative creative development. She places a special focus on digital ethics, privacy by design and digital transformation processes.

Who doesn't know the situation in brainstorming sessions where ideas just don't want to bubble up properly? People are Googling, leafing through old Lürzer's archives or ADC books from foreign countries, or raving about old creative achievements. And still no clever new idea wants to be born. Until suddenly, out of nowhere, the ingenious copy comes along that everyone is immediately enthusiastic about. The bright red lifebelt in the concrete-grey sea of mediocrity. "Ingenious" is the word - and relief spreads, convincing each other that this really is a good idea that should be pursued further. What is not considered in the process: The idea is "copy-heavy. But what does that mean exactly?

One-hit wonder instead of 360-degree idea

One-hit wonders, that's what performers who only manage one hit in their career are called - and actually describes exactly what copy-heavy ideas also are. The entire burden of the advertising campaign or even 360-degree communication weighs heavily (heavy) on this one brilliant headline (copy). Everyone agreed in the brainstorming session that it was really good. But only for this one time, this one ad. By the way, copy-heavy are also picture or film ideas that only work if they come with package inserts in the form of letters.

When the Juniors and Assis then try to craft a campaign from it that's good for more, they are almost crushed by the weight, while the creators have long since been hanging loosely in the early aperitif or have said goodbye to the long weekend. Instead of self-critically questioning one's own idea and making a new attempt, the creative burden is delegated to the shoulders of the subordinates, where it then weighs as heavy as lead. Fortunately, there are always talented designers among them who can still pull the thing out with a casual typo. This makes the campaign not only copy-heavy, but also typo-heavy. So it's better to declare the Rolling Stones the Northstar than Las Ketchup when developing a campaign.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The ADC*E Awards are considered the most important pan-European creative competition. The jury, made up of 53 leading creatives from 19 European countries, met online from November 19 to 24 to discuss the best creative work from across Europe that three creatives Julia Staub, Marcin Baba and Manuel Wenzel as well as the Young judges Yannick Lippuner and Davide Schenker were also present. As the crowning finale of the ADC*E Festival, which took place online on Thursday under the motto "Creating Visibility", the award winners were announced: Switzerland can look forward to six bronze, three silver and one gold award.

The jury awards gold to "BMW Culinary Art" by Serviceplan Switzerland for BMW Switzerland in the category "Print & Outdoor, Direct Marketing".

As many as four awards go to Ruf Lanz: One silver award and two bronze awards to "Handprints" and "Look away" for the foundation Tier im Recht, as well as another bronze award for "Art of Connections" for Build Smart.

Double joy also at CRK: The agency takes silver with "The eventful life of Rosemarie". for Curaviva, Spitex, OdASanté as well as bronze with "1TP4LikeYouAndMe" in cooperation with Jonathan Heyer Photography and Film for Pro Infirmis.

The "#Züribrätt", the play of content and form for the Bar & Club Commission Zurich, also receives a silver award.

One bronze each goes to French-speaking Switzerland: to "Filmar en América Latina 20" by WePlayDesign for Festival Filmar, and to "VorDemSturm.ch" by Franz&René for ECA - Établissements cantonaux d'assurance de Suisse romande.

"The five years have been an exciting journey full of technological innovation for me," De Carli wrote in a statement Thursday. Now the journey continues within the industry: According to the release, De Carli will join Google Switzerland in January 2022 in communications.

A successor is not yet known, according to the statement. According to De Carli, Head of Corporate Communications Martin Züst will take over media relations ad interim.

In addition to her current role as Director of ST Japan, Sara Roloff will support and guide the store managers there in planning their activities and implementing ST's strategy as part of her new duties as Head of Asia Pacific. At ST, the Asia-Pacific region comprises the Greater China, Southeast Asia, Korea, India, Japan and Australia/New Zealand markets. Roloff will also be a new member of ST's extended management team.

Talented manager and communicator

Roloff, who lived in Japan for a year in her youth, has in-depth experience and knowledge of tourism and Swiss tourism promotion on an international level. The 39-year-old holds a UAS diploma in communication and soon an MBA from the University of Bradford.

Prior to ST, Sara Roloff worked as Marketing/PR Officer and Member of the Executive Board at the Giardino Hotel Group and at the Engadin St. Moritz Tourism Organization. In 2014, she joined the ST team in London as Media Officer and Deputy Director of ST UK/Ireland.

Roloff joined ST Japan as director in Tokyo on Oct. 1, 2020, and will now be tasked with working with ST professionals on the ground to address the challenges associated with the recovery of tourism to Switzerland for the greater Asia-Pacific region.

Sara Roloff succeeds Simon Bosshart, who will be appointed Head of Markets East as of January 1, 2022 (Werbewoche.ch reported).

In the summer session, Parliament passed various direct and indirect subsidy measures. Because a referendum has been filed against them, the voters will have the final say on February 13, 2022. Media Minister Simonetta Sommaruga launched the referendum campaign on the media package on Thursday.

Newspapers, the member and foundation press, local radio and TV stations, online media, media training and news agencies such as Keystone-SDA are to benefit from the funding. The focus is on local and regional media.

"The package strengthens media diversity in Switzerland," Sommaruga said. Indeed, she said, it ensures that all regions of the country will continue to be covered in the future. "No region must be left behind."

"Development is worrying"

Thanks to local newspapers, local radio stations, regional TV stations and local online media, people are aware of what is happening in their area, Sommaruga pointed out. Local media contribute to the formation of political opinion and strengthen social cohesion.

But the domestic media, especially the local ones, are under pressure: They are losing advertising revenue to international platforms such as Google and Facebook, and subscription income is also declining. Within a few years, more than seventy newspapers have therefore disappeared, Sommaruga said. "This development is worrying."

To prevent even more titles from disappearing, radio stations from being weakened and individual regions from no longer being reported on the Internet at all, the Federal Council and Parliament want to expand the current support measures in favor of the media.

Focus on small and medium-sized enterprises

On the one hand, there is indirect support: the delivery allowance that the federal government currently grants to subscribing newspapers as well as club and association magazines is to be increased from a total of 50 million to 120 million Swiss francs. More newspapers are to be included and early delivery is to be supported. This would allow domestic publishers to invest more money in editorial work, Sommaruga said.

Also new is the - direct - promotion of Swiss online media. This part of the package was very controversial in parliament. CHF 30 million per year is to be made available for online media. The contribution to a medium may not exceed 60 percent of eligible sales.

According to the Federal Council, the measures are designed in such a way that smaller companies can benefit more. This will strengthen reporting in rural regions and smaller cities, Sommaruga stated.

Compared to today, the funds from the radio and television levy for private local radio stations and regional television stations will be increased. While 81 million Swiss francs will be made available for them in 2021, this figure will rise to around 109 million Swiss francs in the media package, according to the Federal Office of Communications (OFCOM).

No influence

Finally, up to around 28 million Swiss francs from the reception fees are to be made available for general services. This means agency services, industry self-regulatory organizations, training and IT projects for electronic media. By way of comparison: in 2021, 5 million francs will be available for agencies and training.

No new taxes will be levied as a result of the additional funding, as the Federal Council writes. The up to 151 million Swiss francs for the subsidy will be financed via the radio and television levy as well as from funds from the federal government. The delivery discounts and the subsidies for online media are limited to seven years.

In her vote, Sommaruga emphasized that the independence of editorial offices would be preserved with the bill. "The regulations are designed in such a way that the authorities cannot exert any influence at all."

Opponents of the bill see things differently. They say it is harmful to support private media with state funds. Among other things, they criticize that this would cause them to lose their credibility. (SDA)

The Athletes Network is the first network in Switzerland that unites all sports. The team with the founders Beni Huggel, Dave Heiniger, Severin Blindenbacher and Niels Hintermann has been up and running for a year. In the meantime, over 700 athletes and more than 60 partner companies are part of this network.

The integrated Aktiengesellschaft Athletes Academy is designed to help athletes gain a foothold in the business world and develop personally in order to shape their post-sport careers successfully. Specifically, individual counseling and workshops are offered, as well as internships and jobs with the partner companies.

In a multi-stage branding and design process, the components of the brand were gradually developed and made visible. The inspiration and added value of the brand is the athlete's mindset. A generally understandable and functional appearance in black and white is to carry the brand outward with clear messages and wordings such as "get up", "time out", "kick off", "be strong", "come back" and "let's go". Simple scribbles should underline the direct and simple tonality and lead to a strong appearance.

Responsible at Athletes Network: Beni Huggel, Dave Heiniger, Fabio Meister, Julia Philipona, Niels Hintermann, Pascal Thrier, Rahel Kiwic, Sarah Elsinger, Severin Blindenbacher. Responsible at Sofies Kommunikationsdesign: Roger Steck, Kevin Casado, Enzo Moser, Stefan Wolf.

Stuffing is cruelty to animals and has been banned in Switzerland for 40 years. Abroad, unfortunately, the legal situation is different. Every year, 600,000 ducks and geese are fattened and killed in the cruelest way in Switzerland alone, and their fatty livers are imported as foie gras. For many, foie gras is still part of the festive meal, especially at Christmas time.

Vier Pfoten and Mona and Mateo now want to change that with an awareness campaign. The message "Stop Foie Gras" is conveyed through a drastic, visual translation. Thus, the campaign presents the process of stuffing fattening and its consequences for the animal in a catchy way, but at the same time refrains from using inappropriate images in the pre-Christmas period.

The campaign has been running throughout Switzerland since the end of November as DOOH, on YouTube and on social media.

Responsible at Vier Pfoten: Linda Egloff, Carole Marty, Livie Kundert, Fabienne Hürlimann, Karin Hawelka. Responsible with Mona and Mateo (concept and implementation): Sheena Czorniczek, Nicole Waldis, Lesley Ryffel, Mona Fluri, Mateo Sacchetti. CGI: Colors and the Kids.