The campaign will use digital and print subjects to inform the growing target audience in the U.S., U.K., Canada and Japan, as well as in Russia, Australia and South Korea, about the production, the time-honored recipe and the unique moments of enjoyment of Le Gruyère AOP.

As a highlight of the campaign, the commercial will be broadcast on screens in New York's Times Square. Numéro10is also in charge of the social media strategy and the production of international content on Instagram and Facebook.

This transaction marks the successful conclusion of a careful selection process of existing Link shareholders, according to a Link statement. Following the realignment of Link and years of earnings-oriented growth under new operational management, the shareholders had decided to hand over corporate responsibility as a whole to a new owner.

The aim of the existing shareholders was to structure their succession in such a way as to ensure entrepreneurial management, preserve Link's character as an independent company with its own range of services, and secure its long-term development prospects.

With the takeover by YouGov, the set goals have been achieved, the statement continues. As part of the YouGov Group, Link will be led by the existing proven management team and will continue to operate independently. At the same time, Link will have access to YouGov's data products.

Goal: Market leadership in the DACH region

"In YouGov, we have found a successor who shares our management philosophy and, like us, has been growing with increasing margins for several years. As innovation leaders in their markets, the two companies complement each other perfectly and together have excellent prerequisites for dynamic growth," explains Lodovico Simone, Chairman of Link's Board of Directors.

No personnel changes are planned as a result of the merger. There will also be no changes to the contact persons and managing directors at Link zufogle. The organization and all obligations of the company will continue to exist.

In summer 2022, the editorial teams of Radio SRF 1, SRF 3, SRF Virus and SRF Musikwelle will move into the new production location on the Leutschenbach campus. According to a statement from SRF, the workspaces in the so-called "Radio Hall" are designed to allow teams to collaborate even more intensively across programs. This would allow linear radio programs to be produced with less management effort and resources to be shifted to digital production.

These new processes require an adjustment of the management structure, in which the same or similar functions are combined today (Werbewoche.ch reported). In the future, the program management of Radio SRF 1 will also be responsible for SRF Musikwelle, and that of Radio SRF 3 will also be responsible for SRF Virus. A new position is being created for the distribution of digital audio products - Head of Digital Audio, including Team Radio Online - as well as a central planning function for all channels, Head of Planning Radio and Online. The streamlining of the management organization has made it possible to significantly reduce the number of management positions in the Channels Radio unit, SRF says.

New management team

Beat Soltermann will head the newly created "Digital Audio and Radio Online" department. The 48-year-old will be responsible for the distribution of all digital audio products and podcasts. He also heads the Radio Online team, which provides digital support for radio programs. Beat Soltermann is currently editorial director of "Echo der Zeit". His successor at the political background program is still being decided.

Manuela Kosch will head the "Planning Radio and Online" department, which has also been newly created. In this role, the 34-year-old is responsible for the medium-term planning of all major programming projects for all radio programs in the Channels Radio division. Her deputy will be Emanuel Neubacher. They will both take turns covering the planning desk service in the Radio Hall.

The programs of Radio SRF 1 and Radio SRF Musikwelle will now be under the responsibility of a co-lead. In addition to the current program director, Heidi Ungerer, Samuel Schmid will now be responsible for the program management of both programs. Heidi Ungerer has decided to continue in this role only until she moves into Radio Hall in the summer of 2022. Her successor will be appointed at a later date.

Alexander Blunschi will assume overall responsibility for Radio SRF 3 and Radio SRF Virus programming. The previous co-head Roland Wehrli will now be his deputy. Barbara Gysi was appointed program director of Radio SRF 2 Kultur in Basel. Responsibility for music programming at all radio stations in the Channels Radio division - namely Radio SRF 1, SRF 3, SRF Musikwelle, SRF Virus and SRF 2 Kultur, as well as the three Swiss Satellite Radio stations - will be assumed by Michael Schuler, who has already held this position on an interim basis since the reorganization last spring.

Organization of the departmentsas the next step

In a next step, the future managers will reorganize their departments and fill vacant positions. The current management level of daily managers (TAV) at the individual radio programs is no longer envisaged. In the future, these tasks will be assumed by the program managers on a rotating basis. All four managers will take on the role of head of service in the radio hall on a rotational basis and thus control the topicality of the four radio programs in the radio hall and their digital activities.

Since the Channels Radio unit, and previously the Radio unit, did not replace vacancies, retirements and early retirements to a large extent, no layoffs were necessary in this adjustment to the management structure, according to SRF.

Five years after Ads&Figures was founded, co-founders Jean-Claude Zulauf and René Linder are leaving the agency. Both want a career change, according to a Ads&Figures communiqué. "After five intensive years in which we have grown from a small agency to one of the leading players in the market, I look back with pride on what we have achieved and at the same time look forward to a new professional adventure," Jean-Claude Zulauf is quoted as saying. René Linder emphasizes: "It is impressive what we have achieved together over the last few years and how much we have learned during this time. Now is also the ideal time for me to start new projects and to contribute my knowledge and experience.

Barbano takes over new Operations unit

In mid-2020, Ads&Figures decided to focus more strongly on omnichannel and to bring the two specialist teams of consulting and channel managers closer together. In the wake of the departure of Jean-Claude Zulauf and René Linder, the two teams will now be bundled into a new "Operations" unit. This is intended to focus Ads&Figures' services and consulting even more specifically on customer needs.

Ximena Barbano will take over the management of the new department with immediate effect. She has been with Ads&Figures since April 2020, was previously head of the Search Engine Advertising team. and joins the Executive Board as COO.

Marco Latzer has been working for the View as Eastern Switzerland correspondent. There he has editorial responsibility for the region of Eastern Switzerland and heads the View-outside office. Previously, the 32-year-old worked as an online editor for FM1Today, as a video journalist for TVO and for the St. Galler Tagblatt as a freelancer.

In addition to his management function, Marco Latzer will continue to work in daily news journalism. In his role, which he will take up in April 2022, Latzer will report to Dumeni Casaulta, Editor-in-Chief of Electronic Media St. Gallen.

SMG had emerged from a merger in recent months (Werbewoche.ch reported). In addition to the TX Group, its competitor Ringier, the insurance company Mobiliar and the financial investor General Atlantic are also involved. The transaction brought a total of CHF 270 million into the TX Group's coffers, half of it in cash.

This cash inflow is now to be distributed to the shareholders. As a basis for a stable dividend policy, the special dividend will be distributed over fiscal years 2021, 2022 and 2023, with the dividend amounting to at least CHF 4.20 per share in each case. In addition, the distribution will be based on free cash flow.

Focus on SMG and JobCloud

At the Investor Day on Thursday, the Group also wants to provide investors with knowledge about the Group's strategic direction, the statement continues. In addition to SMG, the focus will also be on the second strategic investment, JobCloud. Both play a central role for the TX Group.

Overall, 80 percent of TX Group's current businesses have been developed or acquired over the past 20 years, he said. The share of digital sales has risen from 2 percent to 56 percent, he said. (SDA)

For more than ten years, customers have been evaluating the digital platform Migipedia the Migros range, participate in product development and test new items. This in turn gives Migros insights into the needs of its customers and benefits from timely feedback on the quality and relevance of its offering. The rule is: the larger the Migipedia community, the more insights for Migros.

With an online campaign, Migros now wanted to attract even more users and thus increase engagement on Migipedia. At collaboration mode "BoB - Best of Both", the two agencies Wirz and Webrepublic have Merging advertising media, media strategy and technical implementation right from the start.

Call for product evaluation

For the campaign, the two agencies consistently relied on a data-based approach and evaluated the most popular products of the Migipedia community. Users then had the opportunity to nominate a "Product of the Year" for each year since the platform's inception.

These selected twelve top articles have been played out in three pushes on different online channels - social media, display, and SEA - since October. With a request to rate the personal favorite among the favorite products on Migipedia. The algorithm and targeting ensured that each target person was shown the product they were most likely to rate. Between the individual campaign pushes, the agencies fine-tuned the targeting and optimized the creatives.

Campaign goals achieved early

According to Wirz and Webrepublic, the data-driven concept, the creation of the advertising media according to digital best practices, their flexible adaptation, and the target-group-specific playout resulted in great added value for the entire campaign and for Migros. According to the agencies, the goal for Migipedia of achieving more than 15,000 additional ratings and 30 percent more registrations by the end of the year was already exceeded in November. In addition, a 25 percent higher login rate had been achieved.

INTERVIEW

"Creativity and media performance went hand in hand."

Anna Kohler from m&k spoke with Philipp Bühler, Senior Product Manager Community&Content at Migros Genossenschaftsbund, about customer focus, purchasing decisions, and the collaboration with BoB, the Wirz and Webrepublic collaboration.

m&k: How did the cooperation with BoB come about?

Philipp Bühler: We have been working with both agencies, Webrepublic and Wirz, for quite some time. The difference to other campaigns may lie in the fact that all parties involved sat at the same table right from the start and synergies could thus be created.

Are you satisfied with the support provided by BoB?

Yes, absolutely. I found the collaboration and support from specialists from different disciplines to be exemplary. In addition, the campaign was really developed together.

Can they highlight the benefits of collaboration?

It's the combination of media performance and creativity. Both went hand in hand in this campaign and, in my eyes, are crucial to achieving the goal.

How satisfied are you with the outcome of the campaign?

The campaign is working - better than expected. Our goals have been achieved after two-thirds of the campaign period. Did we set them too low? No, because the formulation of the goals was based on experience. From this perspective, it's clear that the collective can achieve greater things than the individual parts.

What insights can Migros acquire through Migipedia?

Migipedia, or rather the Migros community members, support Migros in the topic of "customer focus". This can be illustrated well using the example of product reviews. On the one hand, product reviews provide orientation for customers when making purchasing decisions, and on the other hand, the feedback is extremely valuable for brand managers and category management employees - i.e. those responsible for products. The evaluations are one of several sources when it comes to product improvements, assortment planning or brand or label profiling. When it comes to product improvements, we naturally have the advantage that Migros still manufactures a large proportion of the products itself in its own industrial plants. That's why we can respond to feedback at all.

Responsible at Migros: Philipp Bühler (Senior Product Manager Community & Content), Patrick Blum (Project Manager Digital Media), Philippe Stuker (Head of Department Digital Platforms). Responsible at BoB: Lorenz Clormann, Artur Faria, Tony de Faria, Luigi Vitiello, Björn Bippus, Guilherme Neder Florian Siegrist, Laura Saner, Hannah Mey, Adrian Huwyler (Creation), Erasmo Palomba, Nadja Kilchhofer, Magdalena Zbiec (Art Buying), Dominik Plüss , Melissa Günthardt (Media), Nico Keramaris, Anina Eugster, Nathalie Reichmuth (Consulting) Giovanni Bucca, Thomas Peller, Yussef Serrat, Désirée Guzzo, Corinne Räber, Angelo Mabellini, Rahel Signer, (Media Realization), Karin Gartmann, Oliver Fäs (Image Editing). Animation CGI: Flaeck. Sound: Jingle Jungle. Website: Smartive.

How a look at Zimmermann-communications.ch the agency has been called Impfdichmann Communications since Wednesday and supports the vaccination initiative in Switzerland with this short-term name change.

In their Post on Instagram Impfdichmann Communications calls on other agencies, companies and partners to also join in and set an example.

Responsible at Zimmermann Communications: Lara, Sonja, Ramon, Florian, Dominik, Christoff and Rolf.

With its "SamePlateDifferent" campaign, Miele Switzerland is focusing on sustainable enjoyment. Four Swiss artists creatively interpreted the theme of sustainability. The subjects were then screen-printed onto old plates from the Brockenhaus.

Top chef Nenad Mlinarevic then created a four-course menu inspired by the designs of Pascal Möhlmann, Cécile Giovannini and Huber.Huber. The interplay of culinary and art resulted in a statement on sustainability for each course.

The campaign aimed to bring sustainability to life in a new, unusual way. The menu was served every evening from October 21 to November 6, 2021, at the "Neue Taverne" in Zurich.

The project was advertised cross-medially. It kicked off with a vernissage at the Neue Taverne, to which media representatives were also invited. In addition, "SamePlateDifferent" was given a platform on the Instagram channel of Miele Switzerland with a large number of posts and stories in which the artists played the main role together with the plates and dishes.

Responsible at Miele: Andreas Oehrli, Barbara Kaiser, Pia Zimmermann, Lea Fallegger. Responsible agency: Home Zurich. Photography: Lukas Wassmann. Production: Production Pool Creative Services. Producer: Joe Berger. Cinematography/Direction: Nicolas Duc. Camera: Katherine Huber. Set construction: Joel Tweitmann. Styling: Guya Marini.

Under the name "Nature &", a first shop-in-shop branch was opened in the Balexert shopping center in Geneva. "Migros Geneva is missing out on organic sales of 20 million francs a year due to shopping tourism and strong Coop competition. We had to come up with something new here," a Migros Geneva executive told the Handelszeitung.

The assortment of Nature & amounts to about 7000 articles, "about half comes from Naturalia, the rest from Alnatura, Bio Partner and local producers," says the Migros cooperative in western Switzerland. Nature & has the potential to expand, they say: "If the results of the first test run remain good, expansion is up for discussion. We are talking about this with our colleagues from other cooperatives in western Switzerland." For German-speaking Switzerland, the Handelszeitung According to the company, no expansion is planned.

In 2021, the product range grew by a total of 88 large-area e-panels and 120 TrafficMediaScreens (TMS), according to APG|SGA. The company focused in particular on the expansion of digital screens in French-speaking Switzerland, Valais and Ticino. With the installation of two new branding zones in the Geneva Cornavin station, the year 2021 was successfully concluded, according to APG|SGA.

"We passed the mark of 1,000 large-area ePanels and eBoards in 2021. We are particularly proud of the quality. Only the best sites are digital with us. As a result, APG|SGA customers benefit from a high-performance DOOH network at a fair price," says Beat Holenstein, Head of Marketing & Innovation at APG|SGA. "We are convinced that Programmatic DOOH will be one of the growth drivers at APG|SGA in 2022. We will continue to consistently drive digital advertising media expansion in top locations in all communication spaces in 2022."

In addition to the more than 1,000 e-panels and e-boards, APG|SGA operates a further 1,500 screens, for example in public transport and mountain stations.

The primary concern of the Schulthess Clinic is to use modern invasive and conservative methods to restore the mobility of its patients and provide them with lasting relief from pain.

The claim "New joy of movement" was developed from the basic idea that with the help of the Schulthess Clinic pain goes and freedom of movement comes. In combination with the subclaim "Your specialists for orthopedics", the claim forms the basis for the future communication of the Schulthess Clinic.

Neuzeichen is launching this message in a new campaign with over 15 motifs. The various subjects show the naturalness of the movement mechanism in every age group - be it during a walk, a hike or during sports. All campaign subjects can also be precisely located geographically. For example, the pictures show the Dolderbahn in Zurich, which serves as a starting point for walks, hiking trips or sledding all year round.

Responsible at Neuzeichen.chChristian Carpino (Chief Creative Officer), Jan Weber and Felix Heinen (Creative Director & Designer), Saskia Ciliberto (Project Assistant and Coordination), Beni Krieger (Text Producer).