The App embeds corporate values in the feedback culture of organizations. Employees can directly and easily give positive and reinforcing feedback along company values. "We know from research that employee buy-in to corporate values explains almost half of EBIT," says Marc van Nuffel, CEO of DU DA. "Our goal was to create a way to bring these values to the workforce - better than selective internal campaigns could, and with more lasting impact."

Myheroes is designed to create a shared understanding of the company's values and thus strengthen employees' commitment to and identification with the organization. Every feedback given with Myheroes contributes to the achievement of a common goal, which can be defined by the company - such as a donation to a charitable organization or the financing of the team outing. By connecting the blockchain voucher "Ecoo," which was developed by DU DA together with Papers, users can also be rewarded directly with a company-issued coin that they can spend in the cafeteria or partner stores, for example.

"In Myheroes, we combine Farner's behavioral competencies with DU DA's tech expertise," explains Roman Geiser, CEO of Farner Consulting. "The result is a lean, radically relevant product for value communication and feedback culture."

Self-management helps those affected by chronic diseases, addiction and mental illness to maintain as high a quality of life as possible. Health and social care professionals are to promote the self-management of those affected and their relatives. To this end, the Federal Office of Public Health FOPH has created an educational video in collaboration with In Flagranti Communication.

The documentary film allows affected persons, relatives and experts to have their say on the topic of self-management support and shows in-depth contexts. In Flagranti conceived and realized the video, Crunch is responsible for the production. With authentic narratives and clear infographics, the educational video combines everyday life with science and aims to raise awareness for a paradigm shift in the industry.

At the heart of the campaign are the so-called Skin Stories on social media. In personal stories, Cetaphil users report on the high demands placed on their sensitive skin in everyday life - and on the fact that you can only really feel good in your skin if you take care of it accordingly.

The aesthetic and narrative spots are intended to pick up on typical situations: A swimmer reports on how good sport is for her. A mother with a child talks about how important it is for her to balance out in nature. And a young woman recaps how excited she was on her first date.

All the protagonists have one thing in common: they use Cetaphil - and thus ensure that their skin masters the challenges they face. The message: stressed skin is a phenomenon that affects almost all of us. Cetaphil skin care products provide relief and thus contribute to a better quality of life.

The spots, realized in cooperation with the production company Mygosh and filmmaker Ken Kamara, are intended to convey closeness and position Cetaphil as a brand made for people. The overall package also includes brochures, flyers and POS displays.

With Cetaphil, Foundry is already looking after the second brand from Galderma. In spring 2021, the relaunch of the Daylong brand was already realized.

Responsible at CetaphilAdrian Wilkinson (Head of Cx Marketing, Switzerland). Responsible at Foundry: Gustavo Nardini (Creative Director), Lea Kutz (Lead Art Director), Jonas Wolff (Creative Director Text), Gregor Wollenweber (Head of Production), Markus Neumann (Head of Operations), Sacha Moser (Founder & Creative Partner). Production: Lamar Hawkins, Mygosh. Filmmaker: Ken Kamara (Director & Photographer).

With 1.4 million people, Generation Z is the largest generation in Switzerland. Gen Z is already shaping the economy and society today - and this trend will intensify even more in the coming years. The generation represents both urgently needed talent for the labor market and a target group with high purchasing power.

How does this generation want to work, on which channels can you reach them, and which products excite them? Very few companies have an answer to these questions. One reason for this is that to date there has been no representative study of this target group that can provide facts in a business context. For this reason, the market research company Link and the Gen-Z agency Zeam have teamed up to create the first scientific basis for decision-makers.

One part of the study will deal with the topic of the "workplace of the future" and show how companies can attract, activate and retain young talent. The other part of the study will focus on which marketing measures are relevant for companies to make contact with young people and win them over as customers in the long term. Do young people see my advertising poster? Which social media are relevant? How do influencers succeed in provoking a purchase decision among young Swiss people? These questions are to be answered so that the relevance of various marketing measures can ultimately be determined in relation to young people.

As part of the study, around 2,000 people from Generation Z in Switzerland and Germany will be surveyed. In addition, people from older generations will be included in order to identify possible differences. The study was extended to include Germany, as this neighboring country is very closely linked to Switzerland in economic terms. The study also aims to determine how the views and needs of Generation Z differ in the two countries.

"All existing studies merely confirm the obvious. Together with Link, we can create a foundation that is not just "about" Generation Z, but "with them". Our ambition is to create a tool for marketing and HR. We want to give marketing professionals a steering wheel they can use to allocate budgets effectively. HR professionals should receive a playbook with which they can assert themselves in the war for talent," explains Jo Dietrich, Co-Founder of Zeam .

Stefanie Brunner, Head of Human Resources, Marketing & Communication and member of the extended management team at Link, adds: "Together we dare to take a look inside the heads of digital natives, explore unconscious attitudes and behavioral patterns, and reveal their special features and characteristics. In this way, we bring the voice of Generation Z to the table with decision-makers from management, marketing and HR."

In February 2021, Alex Fiva won the first gold medal at a World Championship in the history of the Swiss men's ski cross circuit. As reigning world champion, he will be in action at the Audi FIS Ski Cross World Cup in Arosa in a few days.

Just in time for his home appearance, the Arosa Lenzerheide ski resort and the Lenzerheide vacation region announce the recently signed partnership. "In Parpan I made my first meters on skis and took part in the New Year's Eve Torchlight Downhill already at the age of five. In summer, I later competed annually in the legendary Bike Attack, and I also met friends every Tuesday evening on the beach field by the lake for gripping duels. Lenzerheide is simply my home. The fact that I can now act as an ambassador for my home makes me extremely proud," says Alex Fiva about his commitment.

As a local, Alex Fiva knows the ski resort of Arosa Lenzerheide very well. Having already made his first turns here, he can still frequently be found on the slopes in Arosa and Lenzerheide. He thus knows the entire range of offers from the steep slopes to the children's lands and family slopes like hardly any other active Swiss Ski athlete.

Vacation region Lenzerheide in the heart

In addition to his commitment to the Arosa Lenzerheide ski resort, Alex Fiva is also called upon for the Lenzerheide vacation region for various promotional purposes such as shootings, VIP appearances, raffles and more. For the native of Parpine, this is a matter of the heart, he says, he already knows the region inside out since his childhood. "Alex Fiva has already been to the Lenzerheide vacation region many times completely independently of a partnership. He grew up here, lives in Chur and is a member of the Parpan ski club. Therefore, the cooperation is a logical conclusion," says Marc Schlüssel, Head of Marketing of the Lenzerheide vacation region.

Slightly lower visibility rates

In Q3, all but one of the visibility rates drop minimally. Only the Halfpage Ad Desktop is able to increase its visibility from 88.7% to 90.4%. Due to the changes in the individual positions, the overall rate also drops by 2.1 percentage points compared to Q2, from 64.8%
to 62.7%.

Ad fraud (SIVT) rate remains very low

The ad fraud rate changed by 0.28% percentage points in the third quarter and now stands at 0.84% across all channels. This value can still be classified as low on an international average.

Low values for fire safety

Despite an increase in the 3rd quarter, the brand safety values surveyed by IAS remain at a low level.

To simplify advertising booking processes, Goldbach is investing in technology over the next few years. "We have realized that we need to make our processes simpler. In the future, it must be possible to book an entire campaign with just a few clicks across all the media we market," Michi Frank, CEO of Goldbach, was quoted as saying in a statement. To this end, the advertising marketer is now developing a technology platform to which all media marketed by Goldbach in Switzerland are connected.

This self-service would give customers access to the products as well as to classic and digital data with simple planning and optimization options, according to the statement. The tool will offer simple interfaces and products for SMEs and will also be made available to Goldbach's major customers and agencies in an expanded version.

To build this technology platform, Goldbach plans to add additional staff in technology and product development.

In December 2020, the Swiss Federal Competition Commission (Comco) opened an investigation into Swisscom's fiber-optic strategy following initial clarifications and a complaint from a competitor.

At this stage, the Comco considers that by deviating from the standard agreed between the federal authorities and the operators, the company is engaging in an abusive practice within the meaning of the Cartel Act.

The Weko therefore ordered a precautionary measure prohibiting Swisscom from continuing the construction of its network without guaranteeing its competitors non-discriminatory access - so-called Layer 1 access. This measure was confirmed by the Federal Administrative Court at the end of September.

Operation not restricted

In an interim ruling published on Wednesday, the Federal Court rejected Swisscom's request for suspensive effect. It essentially states that the precautionary measure does not affect the operation of the existing network. Under these circumstances, the suspensive effect was not justified. This decision does not prejudge the outcome of the appeal against the precautionary measure itself.

The dispute between Swisscom and the other operators concerns the architecture of the fiber optic network. In the negotiations between the parties and the authorities between 2008 and 2012, a star-shaped structure (point-to-point architecture, P2P) with four fibers had been agreed, in which competitors could have one independent fiber.

In February 2020, Swisscom, which is solely responsible for the network rollout, presented its new strategy based on a so-called tree structure (Multipoint Architecture, or P2MP). (SDA)

Laurent Wyss replaces Grégory Brodard as the current program director. According to the press release, Brodard has decided to change career direction.

Laurent Wyss began his career at TeleBielingue in 2001 as a trainee in the editorial department. After his internship, he worked as a video journalist and advertising film director. From 2008, Laurent Wyss took over the

He was responsible for the production of all advertising films and developed and realized various broadcast formats. In addition to these activities, Laurent Wyss also works as a film director and screenwriter. (SDA/swi)

Last year's edition of "Google Year in Search" was the first time the term "Corona" was mentioned in a Google Year in Review (Werbewoche.ch reported). The global pandemic has turned the daily lives of many upside down. In 2021, we look back on another year whose Google searches - and everything else - were shaped by Corona. But it was also a year of big events, moving headlines, inspiring personalities and exciting topics.

Which people caused a stir in Switzerland? Which topics dominated and which questions were asked by Swiss Google users? Google has compiled an overview in nine lists.

Football, Corona and Tennis shape 2021

This year, too, the pandemic with all its facets has accompanied the Swiss population. However, since the Google Year in Review does not look at the most searched-for search queries, but rather the "trending" search queries - i.e. those search terms with the highest percentage growth in search queries - and Corona already dominated the previous year, another topic secures first place this year: the 2021 European Football Championship.

Swiss football fans remember with pride the great performances of the Nati at the Euro, the penalty drama against France as well as Spain, and the brilliant performances of goalkeeper Yann Sommer. Euro 2021 is not only the trending topic par excellence, but also the most searched European Championship of all time in Google searches. In second place is the Corona pandemic. As a football-loving country, the Champions League makes it to third place in Switzerland's Google ranking. After the topic of football had taken a few breaks last year, it is thus back in full (search) force in 2021.

The search terms of the year 2021 in Switzerland

1. Euro 2021
2. Corona Switzerland
3. Champions League
4. Roland Garros
5. SRF betting game
6. Squid Game
7. iPhone 13
8. Series A
9. Wimbledon
10. Christian Eriksen

Headlines and excitement

There have been a few upsets this year. Swiss players searched for Christian Eriksen, who collapsed during the European Championship group match in Copenhagen and had to be resuscitated on the pitch. The Swiss' round of 16 match against "Les Bleus" from France also saw high search interest. And finally, Switzerland searched for news related to the Covid certificate.

1. Christian Eriksen
2. Switzerland France
3. Covid certificate
4. Whatsapp malfunction
5. Suez Canal
6. Astrazeneca
7. Granit Xhaka
8. Flood Switzerland
9. Éric Zemmour
10. Kariem Hussein

Personalities Switzerland 2021: Sport wins

Two active Nati players are represented in the top 3 trending personalities of the year from Switzerland. First place goes to Yann Sommer, who became the nation's hero with a masterstroke at the European Championship. His colleague Xherdan Shaqiri takes second place, closely followed by tennis player Belinda Bencic in third place, who won the gold medal in singles at the Tokyo Olympics.

1. Yann summer
2. Xherdan Shaqiri
3. Belinda Bencic
4. Haris Seferović
5. Granit Xhaka
6. Murat Yakin
7. Vladimir Petković
8. Breel Embolo
9. Mario Gavranović
10. Ruben Vargas

Personalities International 2021

Christian Eriksen is at the top of the list of international personalities who have been searched for particularly often in Switzerland this year. Alec Baldwin hit the headlines due to an accident on a film set in which one person died. French soccer player Kylian Mbappé, who missed the decisive penalty in the European Championship round of 16 against Switzerland, is in third place.

1. Christian Eriksen
2. Alec Baldwin
3. Kylian Mbappé
4. Novak Djoković
5. Rafael Nadal
6. Joe Biden
7. Bernie Sanders
8. Thomas Gottschalk
9. Giorgio Chiellini
10. Gianluigi Donnarumma

Farewells 2021

Also this year the world had to say goodbye to personalities. This was also the case with Kasia Lenhardt. The Polish model committed suicide, causing many sad headlines and search queries. The death of German entertainer, actor and pop singer Willi Herren took many people by surprise. The U.S. rapper and actor DMX takes third place on the list, which shows personalities who died in 2021 and at the same time recorded the greatest increase in search interest.

1. Kasia Lenhardt
2. Willi Herren
3. DMX
4. Prince Philip
5. Jason Dupasquier
6. Jean Paul Belmondo
7. Jan cock
8. Gabby Petito
9. Patrick Juvet
10. Marco Borradori

The film highlights of 2021

Fast & Furious entered its ninth round this year and is unbeatable in popularity - if Google searches are anything to go by. The action movie with the fastest cars is the most popular film of the year on Google. Black Widow with Scarlett Johansson follows in second place. James Bond takes third place in the ranking of the most popular films of the year with No Time to Die.

1. Fast & Furious 9
2. Black Widow
3. James Bond No Time to Die
4. Red Notice
5. Army of Thieves
6. Eternals
7. Army of the Dead
8. Nomadland
9. Seaspiracy
10. The Suicide Squad

How and what: Swiss citizens asked these questions in 2021

When people use Google Search, they don't always just type in a term. People also ask (not) quite everyday complete questions in Google Search.

Here, too, Corona and issues associated with the pandemic play a major role. But there are also very practical questions that occupied Mr. and Mrs. Schweizer, such as the question of what should be cooked today.

The How Questions 2021

1. How long is a PCR test valid?
2. How many cantons does Switzerland have?
3. How long does Corona last?
4. How many inhabitants does Switzerland have?
5. How long is an antigen test valid?
6. How old is Ronaldo?
7. How many Swiss are vaccinated?
8. How much does a Corona test cost?
9. How many people are there in the world?
10. How many weeks are in a year?

The What Questions 2021

1. What am I cooking today?
2. What to do in case of cystitis?
3. What does Hollywood mean?
4. What is Pentecost?
5. What is a Mellotron?
6. What is a Covid certificate?
7. What is pansexual?
8. What does a PCR test cost?
9. What is happening in Afghanistan?
10. What is sour cream?

Do-it-yourself 2021: ice cream, ravioli and fries

We were at home a lot! And many Swiss Google users wanted to know how to do certain things themselves.

1. Make ice cream yourself
2. Make ravioli yourself
3. Make fries yourself
4. Make your own iced tea
5. Make pasta yourself
6. Make sauerkraut yourself
7. Make elderflower syrup yourself
8. Bubble tea make yourself
9. Make cake dough yourself
10. Make gnocchi yourself

Google determines the trends of the year by evaluating trillions of search queries that users have made over the course of the year. The tools can never be used to identify individual users and their interests; they are based on anonymized, aggregated data that records how often certain terms were searched for over time.

All lists published here are "trending searches", i.e. the most strongly rising search terms of the year. These are terms for which the relevant searches in 2021 for a sustained phase have seen a particularly strong increase in search interest compared to the previous year. These ascending terms are then sorted in descending order according to search interest in the respective phase.

The various contact points of the Hilfswerk are special places for many people trapped in loneliness. Here they not only receive concrete help, but also experience affection and community.

In this year's winter campaign of the Sozialwerk in favor of disadvantaged people, Evoq addresses this silent but rampant loneliness. Especially in the dark days of December, the situation becomes increasingly worse and for those affected it is almost unbearable. The plight is illustrated with a person sitting in a sealed jam jar, literally cut off from the environment.

But the campaign also tells the stories of two sufferers. Panic attacks and addiction problems lead Christine and Thomas into deep depression, material hardship and endless loneliness. Living in Corona times makes it additionally difficult for the two to find a way out. And so it's not surprising that the thought of breaking up for good crosses Christine's mind.

However, the Sozialwerk Pfarrer Sieber does not leave anyone sitting in loneliness. The relief organization tries to stand by people, to provide existential help and, above all, to give them the security that they are not alone with their problems.

Mailings, social media and street campaigns

The central fundraising tool of the "Not macht einsam" winter campaign is an addressed mailing with giveaway, a scatter flyer in the shape of a jam jar, and inserts in selected media. In addition, the campaign will be supported digitally with video clips and social media measures.

In keeping with the key visual, jam was diligently cooked in the facilities of the Sozialwerk. The fruit came from the leftovers of large-scale distributors and the jars were donated by Vetropack. Around 3,000 jams were produced in this way, which are distributed at street campaigns together with a flyer. The aim is to raise awareness of the difficult situation and, of course, to generate additional donations.

The campaign landing page at Loneliness.swsieber.ch with the associated donation page was also designed and programmed by Evoq.

Responsible at Sozialwerk Pfarrer Sieber: Walter von Arburg (Communications Officer); Matthias von Allmen (Fundraising); Cristina Castell, Kees van der Plas (Online Marketing & Social Media); Elena Philipp (Major Benefactors & Foundations). Responsible for Evoq Communications: Adrian Schaffner (mandate and project management); Susanne Pfäffli (concept and text); Amanda Fuchs (design and film production); Dominique Haussener (digital management); Beatrice Burkart (frontend programming).

"You just drink!" is the campaign message of the beverage delivery service from Feldschlösschen. It focuses on both the broad range of products and the consistent convenience and service positioning. With services such as delivery to the fridge and reverse vending, JustDrink takes care of all the work involved in beverages for its customers.

The campaign dramatizes these and other services with a brand testimonial in the form of a taciturn but kind-hearted butler. He takes care of everything reliably and with complete dedication. If the customers interfere themselves, he rebukes them with the unmistakable message, "You just drink!" That's all he ever says, but that's what he always says. This is how the name JustDrink is to be anchored in the minds of consumers.

The orchestrated campaign with a focus on moving image formats includes three short commercials and bumper ads that match the respective services. A key visual and more than 20 additional images and animated GIFS present the new brand testimonial in the context of very different themes, seasons and sales events.

The campaign will be used successively on TV, online video, display banners, branding days and social media.

Responsible at Just Drink: Regina Wurz-Janssens (Head of Marketing), Jérôme Rueff (Brand Director), Astrid Roland (Senior Brand Manager). Responsible at Scholz & Friends: Luca Stancheris, Maira Weidmann, Martin Stulz, Roger Krage, Joana Faria, Aster Loerli, David Fischer, Christian Vosshagen (Creation), Markus Brink, Mathias Rösch, Tobias Händler (Strategy & Consulting), Lena Altorfer (Strategy), Michaela Edl (FFF). Directed by: Andrea AJ Colomb. Photography: Andi Galdi Vinko. Production: Markenfilm Switzerland; Florian Studer (Producer).