The family event "Rattle Rattle" offers a mix of music, fairy tales and local traditions and is performed on stages surrounded by natural scenery and special environments. Over 20,000 fans, young and old, attend the more than 100 performances per tour throughout Switzerland.

With "KlapperlapappTV," Furler Productions is now launching an unconventional family sitcom with entertainment, trivia, fairy tales and music alongside the established live production. According to CH Media, the networking of the established live format "Klapperlapapp" with TV, social media and streaming is a novelty in Swiss family entertainment and should thus reach an even larger three-generation audience in the future.

The first season of twelve episodes is currently in production and is entitled "Hannibal sucht das Glück. For 30 minutes, the individual episodes deal with happiness topics such as "shooting stars," "sweets" and "weather," among others. The protagonists of the shows are well-known Swiss family entertainers such as Marius Tschirky from Marius & die Jagdkapelle, and Andrea Fischer with Adrian Schulthess from the mini theater Hannibal.

"KlapperlapappTV" will be broadcast on the family channel "7+/Nick Schweiz" on Saturdays or Sunday mornings from March 2022. In addition, "KlapperlapappTV" will be broadcast on the Streaming service "Oneplus be available.

It is undisputed that children and young people must be protected from tobacco, the seven associations write in a statement. Parliament's Tobacco Products Act would strengthen the protection of minors without bringing about a de facto ban on advertising.

In addition to the major business associations - such as Economiesuisse and Gewerbeverband - seven marketing and communications associations are now also campaigning against the new advertising bans. These are namely KS/CS Kommunikation Schweiz, IAA Swiss Chapter, IAB Switzerland, the Swiss branded goods association Promarca, the Swiss Dialog Marketing Association (SDV), the Swiss Media Association (VSM) and the Swiss Advertisers Association (SWA).

By seeking to ban any type of advertising for tobacco products that could reach children and adolescents, the initiative would ultimately lead to a de facto complete ban on advertising. This is unacceptable to the signatory marketing and communications associations and violates the principle of economic freedom, the associations write further. Advertising bans are at most a last resort to solve social problems if they are used in a targeted manner. However, the initiative goes far beyond this goal and also wants to ban advertising for people who do not belong to the target group.

The associations further argue that advertising is an important component of a functioning national economy and is constitutionally guaranteed. A ban on advertising for a legal product would be tantamount to a ban on communication by a company. Moreover, advertising contributes to information for consumers. An advertising ban on legal tobacco products would also pave the way for further advertising bans on products and services that are considered harmful to health - such as sugar or alcohol.

For this reason, the undersigned associations support the counter-proposal of the parliament and recommend the rejection of the initiative, because it does not achieve its goals. According to the associations, the counter-proposal passed by parliament is effective and comprehensive, as it protects children and young people and also covers other areas. It combines effective and targeted protection of minors with the interests of the economy, trade and culture.

Creabeton distributes concrete products for building construction, civil engineering, road construction, gardening and landscaping. The product range comprises over 7,000 items, from concrete pipes for sewage systems to trendy concrete furniture. The company aims to differentiate itself through first-class services.

Against this background, Seed developed and realized the new image film. The film takes a tongue-in-cheek look at Rappenspalter and shows that it pays to be supplied by Creabeton. The film was directed by Adrian Wisard.

The film will be used on Creabeton's website, social media, presentations and events.

Responsible at Creabeton: Bruno Ruesch, Michel Egli. Responsible at Seed Audio-Visual Communication: Adrian Wisard (script, direction, editing), Rafael Kistler/André Schneider (camera), Jakob Wessely (lighting), Julia Morf (set design, props), Simon Hardegger (color grading), UKO The Audio Suite (sound mixing), Claudio Garovi (production/recording management), Felix Courvoisier (producer).

Nicole Zaugg, who previously accompanied the morning show on Thursdays and Fridays as morning show producer, will host the morning show every Monday and Tuesday as the main presenter from March. In addition to her morning show duties, the 35-year-old, who has already been working for Radio Bern1 for around six years, will also be increasingly active as a presenter during the day.

Noé Freiburghaus will be heard alongside Zaugg as morning show producer. In addition to these two days, the 21-year-old will also host on Sundays.

Starting in March, morning show host Tobi Flückiger will go on the air on Wednesday mornings in addition to Thursdays and Fridays. The 46-year-old will also remain head of music.

The Berne native will be accompanied by 22-year-old Lara Baumgartner, who will now work as a morning show producer from Wednesday to Friday after completing her moderation internship at Radio Bern1.

One new arrival, three departures

Amanda Haussener will join the team in April 2022. The 26-year-old from Bern, who gained her first experience at Radio BeO last year, will accompany the listeners of the CH media radio station through the day from April.

In addition, daytime presenter Sascha Riesen is increasing his workload and will also be working in the music editorial department from April.

Morning show host Monika Buser and daytime hosts Bodo Frick and Jonas Ochsenbein are leaving the company to take on a new challenge, CH Media writes in the statement.

Cyberlink's new CD features a modern company logo, high-contrast corporate colors and vivid illustrations. Cyberlink employees were the exclusive models for the new imagery.

More info, modern and user-friendly structure

Since the end of 2021, the new Website by Cyberlink online and aims to impress with its high usability and wealth of information. In line with the principle "We provide comprehensive and non-binding information", great importance was attached during implementation to ensuring that users reach their goal quickly and easily. The product pages are comprehensive and informative, clearly structured and contain modern illustrations that also visually illustrate products and services.

The news blog with integrated search function provides information about news and events of the company. Last but not least, the career page has also been optimized and now offers insights into the Cyberlink team in addition to job offers. "Our website is an invitation to get to know our cloud and connectivity services, but also us as a company and to use our know-how," explains Beat Tinner, CEO of Cyberlink.

Relaunch project implemented in an agile manner

In addition to the complete restructuring of the content, the website was also adapted to current technical possibilities. By means of a simplified navigation structure and faster loading times, the Cyberlink.ch significantly increased user-friendliness. "The new website perfectly reflects who we are and what we stand for. It shows that we never stand still and are constantly evolving," Tinner is certain. Cyberlink will continue to expand and optimize the site in the future.

As of January 1, 2022, Filip Wolfensberger joins the agency as Creative Director, where he leads a team of six.

"We are very happy to have gained an excellent and experienced creative in Filip. He has significantly advanced CRK's creation over the last two years and knows the agency and the team very well," says Caroline Hulliger, member of CRK's management team, happily.

After studying at the Zurich University of the Arts, Wolfensberger began his professional career as a graphic designer at Maxomedia in Bern. He then worked for several years as a freelancer for various advertising agencies in Basel. After a stint as a drawing and handicrafts teacher at Oberwil secondary school, he was drawn back to the agency industry in 2015. After three years at kreisvier Communications, Wolfensberger joined CRK in 2020 as senior art director. "A strong team and exciting projects - I'm looking forward to helping shape the CRK brand in the future," says the new CD.

2021 reached a new high of 50 million eBill transactions, the Six announced Tuesday. That was a quarter more than in the previous year.

Paperless billing, which no longer comes by mail or email but appears directly in e-banking, was introduced in its current form in 2018. More than 4,000 companies send their bills this way. According to Six, these include all leading telecommunications providers, health insurers, energy providers, transport companies, public administrations and credit card providers.

The service is offered by around 100 Swiss banks. The payment of an invoice takes place in online banking with one click or can also be automated.

Further innovations are planned for this year. For example, companies will not only be able to send invoices via eBill, but also to receive and process them directly with their own software. From the fall of 2022, foundations and charitable organizations will also be able to collect their donations with the digital invoice - in a way that is transparent and secure for donors, they say. (SDA)

One year after the launch of V-Love, Wirz and Migros are still focusing on the catchy message: "No matter how often you eat plant-based or why you do it, V-Love you". This is how the private label is positioning itself in the competitive plant-based market - with a cheeky tone and style as well as various new products across all food segments.

From megaposter to foodporn clip

The Continuation of the campaign is once again idiosyncratic and unmistakable on all channels, regardless of the channel. The various subjects have been played out since the beginning of January on megaposters, billboards, in moving images, on social media and digital ads. New this year, for the first time, are inspirational clips with plant-based recipes, prepared with V-Love ingredients.

Fine instead of fancy

Migros' Plant-Based range presents itself as more everyday than fancy - with plant-based alternatives to butter and sliced meat to croissants, cervelat, fondue and cream cakes. These appealing products are designed to make taking part in Veganuary that little bit easier.

Responsible at the Federation of Migros Cooperatives: Franziska Coninx, David Wallmer, Chloe Monti (Brand Management); Regula Schneider (Digital Production); Christian Keller, Patrick Blum (Media); Cristina Maurer Frank (PR). Responsible at Wirz: Livio Dainese, Marcus Josty, Anna Leudolph, Florian Siegrist, Artur Faria, Zara Velchev, Björn Bippus, Adrian Busse, Najla Becirovic, Mark Stahel, Nicola Peter, Nicola Willi, Nico Schläpfer, Janina Ulrich (creation); Cosima Lang, Francesca Kleinstück (storyline); Magdalena Zbiec (agency producing); Nico Keramaris, Vanessa Lehmann-Spalleck, Katharina Erdrich, Nadia Bruni, Eva Bachmann (Consulting); Hinrich Wittern (Strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Désirée Guzzo, Andrea Bosshard, Sonja Jegen, Corinne Räber, Oliver Fäs, Karin Gartmann, Rahel Signer (Media Realization). Responsible at Webrepublic: Tobias Eisner, Melissa Günthardt. Responsible at EQAL Visual Productions (Production of the food videos): Lea Rindlisbacher (Producer); Valdita Shabanaj (Production Manager); Joris Noordenbos (director), Dominik Gspan (assistant director), Justin Bodenkamp (DOP), Oliver Muff (lighting), Laurent Overmans (food styling), Pascal Thalmann (set design), Emilie & June Fischer (props), Tatjana Kotoric (Styling), Glenn Breda (Editing), Beat Hösli, Milos May (Postproduction), Unsere Farben, Jürgen Kupka (Grading), UKO - The Audio Suite, Jeffrey Baumann, Markus Kenel (Sound). Packaging and Media: ZDF Zurich Design Factory (Packaging implementation agency); Gisela Kübler, Romana Thoma, Yvonne Ledergerber, Deborah Stäger, Liliya Dimova, Laetitia Furegati (Dynamo, media agency).

Through its new partnership with Archithema, Goldbach Publishing now has titles such as. The Ideal Home, Remodel+Renovate, seasonal special magazines and Atrium new in the portfolio. In addition, the online magazine Meter to this. The publications are aimed at an upscale readership, including high-net-worth decision-makers in the construction industry such as architects, designers and building owners.

"The media from Archithema Verlag ideally complement our offering for advertising customers. This allows us to reach new target groups in the growing market of the home and design sector," explains Philipp Mankowski, Managing Director of Goldbach Publishing

Felicitas Storck, publisher and owner of Archithema Verlag, is also convinced that customers who choose Archithema's titles will benefit from new synergies: "In particular, maintaining the personal exchange with our clients and the high level of understanding for their product and brand worlds, which we value so much, was the focus of our search for partners. Continuing and expanding this will not only be guaranteed in the future, but will take on a new quality via the offer of even more intensive cooperation."

There are a few favorite topics in the world of brand management that have released a lot of hot air in recent years: Brands need to prove attitude, brands need to become more digital, data is the new oil or content is king. Not to forget the buzzword trio sustainability, narrative and of course something with purpose. The question is: What remains when the hot air fizzles out?

The original function of brands is to provide orientation and create trust. Both remain relevant in today's hypercompetition. But what comes after I have communicated the benefits of my brand and my product, articulated my attractive values, and set the codes for orientation?

Engagement is the "Next Big Thing

For me, the answer lies in the genuine bond between people and brands - I call it engagement. For this purpose, we should again visualize the situation of brands in the first lockdown: Which brands had a bond that was not disturbed by the closing of distribution and sales channels? A bond that went so far that the brand was directly sought out by the customer and continued to be preferred and consumed even in e-commerce?

The potential of D2C rediscovered

What is now called Direct to Customer (D2C) used to be called Direct Sales and is fundamentally not new. The relationship and interaction takes place between customer and brand directly, without intermediaries - and is one of the central trends for brand management. Corona may not have been the birthplace of D2C, but it was a powerful amplifier and "reminder" of what brand management should really be about.

That brands have a real meaning for the customer should not be a peculiarity or an exception, but the rule. However, this has been forgotten in the "hot air talk" competition and in the superficial management of brands by means of would-be brand core values, slogans devoid of content, the thousandth picture of the sunset on social media, and imposed purposes.

Who is my girlfriend?

In an unstable world, people are looking for connection and for brands with which they can form a genuine bond. However, this is not about the much-cited concept of the "love brand," which is already being strongly questioned scientifically. Brands don't have to become love partners - because you have, as a rule, few of them.

However, brands can very well become a good friend. You defend a good friend in the face of criticism, you remain loyal to her. In addition, you write back and call her if she wants you to - that's the commitment by which brands will have to be measured again more in the future.

Simply keep your promises

For genuine target group engagement, however, it is imperative to move away from superficial, purely tactical marketing toward genuine depth, authenticity, and quite simply, once again, keeping promises. Because all the superficiality and phrase-mongering have made customers suspicious.

Purpose? Put an end to it!

2022 could be a better year from a brand management perspective if we can leave all the Purpose hype behind us. Let me be clear: brands don't need a purpose. If anything, the people behind the brand need a Purpose, but only if it really helps them to lead their brand more successfully and not if it's purely an end in itself or about simply meeting the demand of the CEO, the consultant or both.

The more the desire for Purpose comes from within the company and from the people who run the brand, the more it will help them increase engagement - and ultimately communicate Purpose authentically.

The same applies to other buzzwords such as "narrative" or "reason-why". Each element may have its justification, but without a critical examination of whether it really serves a purpose, there is a risk of overburdening people in the company (what else are we supposed to implement), putting brand management in the wrong light (another phrase that our marketing has had a consultant talk us into), or leading the brand into artificial, inauthentic communication.

Common sense is enough

The example of Snocks - a counterpart to Blacksocks - is a good illustration of what can help brands on the road to engagement: The startup has visualized what the scarcities and genuine cravings of its clientele are. Even though the brand is a stickler for data and analytics - figuring out what people really want from socks and bottoms wouldn't have taken mountains of data. The simple question, "What bothers people about sneaker socks or underpants?" is quite enough to give the brand the foundation it needs to succeed today.

As you can see, I advocate the renaissance of common sense and gut feeling for one's own brand. This can be supplemented with targeted analyses of data. Today's technologies, such as AI-based data analytics, can be a useful companion to identify the messages that move the heart and invite deep friendly relationships. Perhaps it can also be boiled down to the proposition that the really big ideas don't come from mountains of data, but from gut feelings and instinct.

* Colin Fernando is a partner at the management consulting firm BrandTrust and discusses new trends from a brand perspective in his weekly podcast "BrandTrust Talks". The podcast is available on all popular platforms such as Spotify, Apple or Google Podcasts.

Since the timetable change in December 2021, various changes to services have been in force throughout the entire area covered by Verkehrsbetriebe Zürich. These primarily affect the two transport hubs Central and Bellevue, where, among other things, the night network has changed significantly. Evoq has realized a new generation of bus stop posters on behalf of VBZ.

The new large-format posters are prominently displayed at Central and Bellevue. They focus less on individual stops and more on multifunctional transportation hubs, including the nighttime network.

The Bellevue plan shows the spatial connection with the surrounding stops at Stadelhofen station and the Opera House, while for Central the neighborhood is shown together with Bahnhofquai/HB as a whole. The precise listing of all stops in the plan should help to find the right line. The three-dimensional representation of the surrounding buildings and landmarks should also facilitate orientation on site. The posters thus complement the numerous mobile public transport apps and the regular VBZ stop information at the stops.

The plan bases were built from 3D and GIS data from Swisstopo. The proven representation from the SBB Trafimage world served as the design basis.

Customer: Zurich Transport VBZ. Responsible at Evoq: Christian Sutter. Project Management: Claudia Sutter. Graphic: Martha Bonk.

For the communicative support of the market launch of the new product line "Wellbeing Bio" Wander commissioned the Biel agency campfire, which was already responsible for the redesign of the brand communication of Twinings in 2019, as well as the two-year campaign (Werbewoche.ch reported).

With the message "You decide how you feel," Twinings addresses the growing desire for self-determination and the increased health consciousness of today's society. The new campaign aims to combine these two trends with the product promises of the six new organic feel-good teas: Whether it's a pick-me-up or a motivational boost - in Twinings' colorful tea assortment, all consumers* will find exactly the tea that meets their needs. The various teas accompany the protagonist in the commercials in her overcrowded everyday life and are staged as enablers.

For the launch of the new product line, a key visual and, together with the film production company Crunch, an umbrella spot and several product spots were created, which will be distributed on digital channels to specific target groups and broadcast on TV during the 2021/22 tea season.

To further exaggerate the established colorful world of Twinings, the spots were shot in completely monochrome settings.

Responsible at Wander: Sarah Zumbühl-Kieser (Brand Manager Twinings), Georg Kundert (Marketing Manager). Responsible at Campfire: Dirk Unger (Art Direction), Michèle Bash (Strategy & Project Management). Conception and realization of spots: Crunch.