As Global CMO of Acronis, Callahan is expected to further strengthen and expand Acronis' global brand positioning and also focus on increasing awareness of the flagship Cyber Protect Cloud business product.

"Michael brings more than 20 years of experience as a marketing executive with some of the most recognized brands in the industry. His exceptional expertise will be instrumental in solidifying Acronis' position as a leading provider of endpoint security solutions," said Patrick Pulvermueller, CEO at Acronis.

Callahan relies on metrics and extensive expertise in the "Software-as-a-Service (SaaS) Security Domain" as a marketing manager. He has also held various leadership positions at McAfee, HP, Firemon and Zimperium, where he led global teams.

Blick TV is starting the new year with a new talk and live concept. In "Hier fragt der Chef," editor-in-chief Christian Dorer will discuss the most relevant topic of the week with guests once a week starting at the end of January. A special focus will be on his own Blick research. Sporadically, other members of the Blick editorial board would also take over the talk. "The high-profile talk is designed so that it can be consumed on all Blick channels and in all narrative forms, while offering the best classification on the topic of the week," explains Sandro Inguscio, Editor-in-Chief of Blick TV and Blick.ch.

The reportage format "Visible" was also revised. Under the claim "Strong Stories from Strong People," Blick TV anchorwoman Sylwina Spiess finds direct access to fates and social taboos that otherwise remain closed.

The new broadcast structure will also give users even more direct access to exclusive information and entertaining content, according to a statement from the Blick Group. From now on, the "Blick am Morgen" program will provide the strongest moving image stories from news, politics, business, people and sports. And at noon, Blick TV sets the topic of the day with its focus program.

In the evening, the new news format "Der Tag in 5'" awaits users from 5 p.m. onwards. The five-minute info show will provide the most important news of the day as innovative and compact "News to Go" - live and as video on demand on Blick.ch and on all social media channels of the Blick Group.

Since 2018, Ramon Zenhäusern has already been delivering his performances with the logo of the online retailer Brack.ch on his helmet. Shortly before the race in Adelboden last weekend, the athlete and the retailer extended this partnership by another four years until 2026.

Zenhäusern is a good fit for Brack.ch, Marc Isler, CEO of Brack.ch, was quoted as saying in a press release. He is down-to-earth, success-oriented and very professional. His congenial manner is transferred to the Brack.ch brand and contributes to making Brack.ch even better known in Switzerland.

Moser will accompany the transition process for a few more months and will provide advice on journalistic and media law issues and act as a sparring partner, the magazine wrote on Twitter on Monday morning.

Moser is open to further adventures after a breather, the report continues. After six years of building up the company, he is tired and feels it is time "to make room for new forces.

Following in his footsteps is Oliver Fuchs, who has been Moser's deputy for the past three years and will only take over as editor-in-chief ad interim.

Simpler, faster and yet to the point was the briefing for Maltech's latest HR assignment. For this, Brain2 developed a poster campaign that can be seen until mid-February in the vicinity of the Maltech locations in Bern, Härkingen, Perlen and Cheseaux-sur-Lausanne.

In addition to the classic posters, posters will be placed in hip pubs and sports centers in a guerrilla campaign. "We have invested a lot in the service quality of our locations, now we also need the good professionals to go with it. A job ad is no longer enough here, we have to break new ground," explains Eric Hunizker, CEO of Maltech.

The billboards and posters will also be accompanied by a call for quick applications on popular social media channels.

Responsible at Maltech: Isabelle Schärer (Head of HR); Mike Bingesser (Pictures). Responsible at Brain2 (strategy and creation): Oliver Kindhauser.

Allianz started the year 2022 with a special outdoor campaign: In the first week of January, the insurance company had thousands of New Year's wishes projected into the Alpine sky near Engelberg. These came from people all over the world, who in turn were able to follow the spectacle via livestream.

This was all made possible by an installation called "The Ramp"; a free-standing, fifteen-meter-high wooden structure with a light system at its top. Allianz customers - as well as passers-by in New York's Times Square - were prompted by advertising teasers to leave their New Year's wish on the insurance company's social channels. They subsequently received a notification of when they could expect their wish to be "launched" "into the universe" and could view it online. Swiss agencies such as Sir Mary and Neutral were among those involved in the media distribution of "The Ramp."

Time for reflection, time for resolutions

"The turn of the year is traditionally a time of reflection, when people come together and make resolutions for the months ahead," says Florian Scheiblbrandner, Head of Allianz Studio at Allianz. "That's why we wanted to give people around the world the opportunity to share their wishes in this unprecedented way. We believe that hopes and dreams are more likely to be realized once they've been expressed."

"The Ramp" is just one of several examples of how Allianz wants to "convey confidence even in difficult times": for example, the insurance company has pushed the promotion of mental health. Athletes at the 2020 Olympics received emotional support from the therapy dogs of the "Allianz Support Dog Squad," and the recently launched initiative "The Pause" provides expertise for slowing down in everyday life.

On the part of Allianz, the new, internal Allianz Studio is responsible for the activation. The project "The Ramp" was realized in collaboration with Sir Mary, Media.Monks, Neutral, Jeff, N.o. Me and Bwgtbld.

The annual Communication Summit at ETH will also fall victim to the coronavirus crisis in 2022. For this reason, the organizers, the Zurich PR Society ZPRG and the Zurich Press Association ZPV, have decided to continue producing the monthly video podcast ComSumCast.

The first guest in 2022 is Ringier CEO Marc Walder. Marc Walder has also been a co-owner since 2018, as he owns 10 percent of Switzerland's largest publishing house.

Marc Walder used to be a journalist, including editor-in-chief of the Swiss Illustrated and also of the Sunday View. He is also the initiator of Digitalswitzerland. He has always been a strong advocate for the further digitization of Switzerland.

Recently, Walder was caught up in a media storm because his comments at a private event more than a year ago were recorded and broadcast on video (Werbewoche.ch reported). What does Marc Walder say about Ringier Verlag's stance in the coronavirus crisis? Too close to the government? Too little criticism of the government? What lessons can he learn from his controversial statements?

The conversation also covers Blick TV, the further digitalization of the media and Switzerland's inexperience with crises.

In the ComSumCast, journalist and presenter Reto Lipp talks to people from the media and communications industry. The topic: How the coronavirus pandemic is affecting the industry.

The ComSumCast is also available on Spotify and with Apple Podcasts to listen to. It is produced by Tablecast / Christoph Soltmannowski.

The Zurich-based agency Freundliche Grüsse is growing. Since October, Marion Schwager has been part of the 20-strong agency as Head of Consulting and COO and joins the management team. Schwager has many years of experience in various agencies - including as a consulting group leader at Wirz. She also holds a master's degree in Brand & Marketing Management.

"With Marion Schwager, we are very specifically strengthening the business structure of Freundliche Grüsse seven years after its founding," says Pascal Deville, co-owner and Executive Creative Director of Freundliche Grüsse. At the same time, she has a lot of experience in dealing with customers and complex projects, as well as the quality to question and optimize internal processes. This gives Samuel Textor and me more breathing room again to concentrate on our core competence, creative work."

At the same time, in addition to consulting, Freundliche Grüsse is also consolidating another mainstay: Long-time employee Janine Sonderegger will lead the newly founded Content and Social Media Unit as Head of Content with immediate effect and will take a seat on the extended management team. This step is being taken due to the outstanding work and growing customer interest in the team's work in these areas.

Freundliche Grüsse currently manages the social media accounts of Rivella and Coop Mondovino, for example, and continuously implements content projects with UBS. The latter were awarded the "German Prize for Business Communication" and the "Best of Content Marketing Award", among others.

Live, on the two nights of January 1 and 2, 2022, on prominent Zurich buildings were wished very personally to all Adils to Zoes "Much energy for 2022". More than 600 first names were requested by the people of Zurich as part of the New Year's Eve Magic social media.Campaign submitted by Ewz. In addition, the community was reserved by Ron Orp 22 names for the New Year's wishes 2022.

Gerry Hofstetter then staged 200 names on historic buildings in Zurich as New Year's greeting projections. Ewz makes all the photos available for download free of charge at New Year's Eve magic.ch/ewz available. In this way, the "The climate thanks Zurich" campaign is becoming more and more a part of Zurich and more and more interactive, according to Ewz.

Alternating with the New Year's name wishes were thankful penguins, polar bears and seals on the buildings. The subjects come from the campaign of Ruf Lanz (Werbewoche.ch reported). The subjects were projected onto gigantic ice blocks by Gerry Hofstetter's team during an Arctic expedition, where they were captured both photographically and on film.

The resulting 40-second short film "Das Klima dank Zürich" is currently running in Zurich cinemas and can be seen until mid-February at Arthouse, Riffraff and Le Paris. The light artist is a cultural and climate partner of the Light Art Expedition Arctica 2021 - Love your Planet.

With these two measures, Ewz wants to use the start of the year to draw attention to the fact that climate protection affects everyone, and that the company has been making a positive contribution to this since it was founded in 1892 as an energy pioneer in the field of renewable energies.

Responsible at Ewz: Katrin Rüesch (Campaign Management), Clare Roggen (Sponsoring), Hadrien Jean-Richard, Julia Weber, Fabrice Göldi (Social Media), Pascal Schaub (Head of Marketing and Communication). Responsible at Gerry Hofstetter Marketing: Gerry Hofstetter (light art).

Carmen lets avalanche search dog Emma rescue her from the masses of snow, while Larina shows how to have her skis dragged through Davos. "Which ski-carrying type are you?" is the question posed to the community. Carmen and Larina work at Destination Davos Klosters and are making a big splash with their videos on the company's own TikTok channel caused a sensation: According to Destination, the two clips mentioned reached over half a million people in a very short time.
Samuel Rosenast, Head of Communications at Destination Davos Klosters, is delighted with the successful launch of the TikTok campaign: "On TikTok, creativity is the name of the game. All the nicer that we can implement the clips with our own female employees from the communications department and thus offer maximum authenticity."

The TikTok campaign will run until March. A new campaign is already planned for the summer season. Davos Klosters was supported in its first TikTok campaign by the Chur agency Rob Nicolas.

New image film with old familiar voice

In collaboration with the Chur-based production company Moviemaint, the destination has also created a new image film that interprets the slogan "Sports Unlimited" in a surprising way. Instead of the usual deep-snow scenes and fast-cut sequences, the 90-second spot shows athletes just before they set off on their adventure.

One of Germany's best-known voices was hired for the High German version. "It was clear to us that we also needed a very special voice for this special film. That's how we came across Manfred Lehmann, the German dubbing artist for movie star Bruce Willis," explains Samuel Rosenast. The image film with a touch of Hollywood can be seen on all social media channels of the Davos Klosters destination since Friday.

Every two weeks, Scheu will take a philosophical look at political, economic and current social issues in his column "Abgeklärt & aufgeklärt. The topics will be progress, perceived truths, political moralism and contemporary enlightenment. He will do this as coolly as passionately, writes the Blick Group in a statement. Once a month, Scheu will also conduct interviews with current affairs personalities for the publications of the Blick Group.

"René Scheu is one of the most intelligent and perceptive writers in Swiss journalism. His in-depth interviews and his very own commentaries are an intellectual delight and a perfect fit for the Blick Group," Christian Dorer, editor-in-chief of the Blick Group, is quoted as saying in the statement.

Both SRG and the media company Tamedia published the first polls on the votes on February 13 on Friday.

In the survey conducted by the GFS Bern research institute on behalf of SRG, 73 percent of respondents said they were definitely or rather in favor of the popular initiative "Yes to protecting children and adolescents from tobacco advertising". 25 percent were against the initiative, 2 percent were undecided.

The picture is somewhat less clear in the survey by Tamedia and 20 minutes. Here, 67 percent of respondents favored a ban on tobacco advertising, 31 expressed opposition, and 2 percent did not specify.

In the SRG survey, the Yes and No camps each came to 48 percent for the media package, with 4 percent undecided. In contrast, the Tamedia poll showed a No majority of 51 percent. 42 were in favor of the proposal, while 7 percent indicated no intention to vote.

Unclear picture on stamp duty abolition

The survey results also differ significantly on the abolition of stamp duty. The survey by Tamedia and 20 minutes sees the No camp ahead by 55 to 30 percent, with 15 percent undecided.

In the SRG survey, the opposing side also has a lead, but it is considerably smaller. According to the poll, 49 percent would have voted against the amendment on Christmas Day, 42 percent in favor. 9 percent of those willing to participate had not yet formed an opinion.

It is true that both polls see the No camp with the initiative for a ban on animal experiments in the advantage. Here too, however, there are differences in the clarity of the picture. In the SRG poll, 48 percent were against the initiative, 45 percent in favor. The proportion of undecideds is 7 percent. The Tamedia survey, on the other hand, puts the No share at 61 percent, with 34 percent in favor. Five percent said they were undecided, according to the survey.

Broad support for tobacco advertising ban

The initiative for a ban on tobacco advertising has a majority among supporters of all major parties. And the majority of non-party supporters are also in favor, writes the GFS Bern Institute in its explanatory notes to the SRG survey. The highest percentage of "yes" voters, 90 percent, was among the Green Party, while the lowest percentage, 57 percent, was among the SVP.

The authors of the study on the Tamedia survey also find that the proposal actually has comfortable majorities everywhere. However, the sympathizers of the FDP and SVP were an exception. According to the study, the majority of the Free Democrats (52 percent) are against a ban on tobacco advertising, while among SVP supporters, the Yes and No camps are evenly matched at 49 percent each.

Left-right polarization in the media package

Majorities for the package of measures in favor of the media are seen in both surveys among the supporters of the SP, the Greens and the GLP. The majority of FDP and SVP supporters, on the other hand, would have rejected the media package. According to the SRG survey conducted around two weeks ago, just 17 percent of the SVP's base wanted to vote yes, while the Tamedia survey puts support at just 13 percent.

The authors of both studies point to regional language differences: In French-speaking Switzerland, the media package finds a majority, while Ticino and German-speaking Switzerland are skeptical.

Ideological divide on stamp duty abolition

The SRG poll shows absolute majorities in favor of abolishing stamp duty among the supporters of the FDP with 62 percent and the center with 57 percent. The Greens and the SP, on the other hand, are clearly dominated by the "no" vote, with 67 percent and 64 percent respectively.

Outside the conservative party electorate, only those willing to participate from households with the highest incomes are in favor of abolishing the tax, the study continues.

The survey of Tamedia and 20 minutes basically sees a polarization along the left-right spectrum - however, the "yes" share of the FDP is significantly lower at 49 percent, while the opposing side is clearly ahead in the center with 57 percent "no" to 30 percent "yes".

Women more often in favor of banning animal testing than men

The gender divide is currently "extraordinarily pronounced" in the initiative for a ban on animal experiments, according to the research institute GFS Bern. According to the SRG survey, 60 percent of women want to vote yes, while only 33 percent of men do.

The Tamedia survey also reveals differences between the sexes - but much less clearly. In addition, support for the ban on animal experiments is lower overall. According to the study, 45 percent of the women surveyed said yes, while 24 percent of the men said yes. According to the study, 72 percent of men and 50 percent of women were against the referendum.

In both surveys, the issue tends to find more support on the left side of the political spectrum. Apart from the Green Party, neither of them sees a majority in favor of it among any party.

For the first wave of the SRG trend survey, GFS Bern interviewed a total of 10,083 eligible voters between December 17, 2021 and January 3, 2022. The statistical error range is +/-2.8 percentage points.

The online survey for Tamedia and 20 minutes was conducted on January 3 and 4. The results are based on the responses of 13,120 people. The responses were weighted by the company Leewas according to demographic, geographic and political variables in such a way that a representative picture emerges. The sampling error is +/- 1.5 percentage points. (SDA)