Those who create campaigns for clients such as Tamedia or TAL Cosmetics must not stand still themselves, writes Hera Zimmermann Consulting in a press release. That's why the social media marketing agency from Zurich and Sargans has reinvented itself and now calls itself "Tings.

"We were looking for a short, concise and meaningful agency name that everyone in our creative ensemble could identify with equally strongly. So we got into our retreat boots and underwent rigorous brainstorming sessions with virtual rosé pouring," explains founder Hera Zimmermann. "What do we stand for? What do we do? And how do we work? All of these questions can be answered with 'Tings is how we do it.'"

The ending Ting can also be found in the two agency focuses Marketing and Consulting. "Sometimes you don't have to look that far to find the most awesome agency name in the world," says Karin Thommen, Lead Organic Marketing at Tings.

With the new name also goes a completely new website and a new logo.

Not only the name is new, but also the complete web presence and the agency has received a logo.

Hera Zimmermann founded the agency in April last year. Tings supports companies in the content and paid area on all known social networks. In 2022, the agency will additionally focus on NFT marketing.

Currently, EHL Group offers a wide range of educational programs at three locations in Switzerland and Singapore - from vocational apprenticeships to master's degrees and from professional development to executive education. In addition, EHL Group provides consulting and certification services to companies and learning centers around the world.

Now the awareness of the group in German-speaking Switzerland is to be increased. Since the beginning of the year, PRfact has been supporting the EHL Group in media relations, focused on increasing awareness of all the Group's offerings in German-speaking Switzerland.

The agency's mandate includes corporate communications activities for the three campuses in Lausanne, Passugg and Singapore, as well as for the other business units, including EHL Advisory or the Innovation Village.

The study on the situation of the media and on media promotion in Graubünden, published on Thursday, was prepared in response to a resolution of the Graubünden parliament. The cantonal government commissioned media scientists from the University of St. Gallen and the Graubünden University of Applied Sciences to carry out the study.

In principle, the authors of the study conclude that the coverage of news media in all three languages is "still good" in Graubünden. However, the coverage of Italian-speaking Graubünden with information about what is happening in the canton is insufficient. This was the result of a survey among representatives of the Italian-language media in the Grisons.

Too little news from southern Grisons

According to the study, RSI, the radio and television station of Italian-speaking Switzerland, provides insufficient regional and local information from the three Italian-speaking valleys of southern Grisons. The study gives a similarly negative rating to the regional Italian-language contribution of the Grisons media house Somedia.

The gap in Puschlav, Bergell and Misox would be filled by three online portals and the Italian weekly newspaper Il Grigione Italiano to fill it, according to the statement. In addition, there is a 50 percent editorial position for Italian-language news at the Keystone-SDA news agency. The latter was set up in 2017 on behalf of the canton of Graubünden and is financed by the federal and cantonal language subsidies.

The introduction of the Italian-language regional newsroom at Keystone-SDA has indeed improved the news situation considerably, write the media scientists. However, the part-time position is still not enough to achieve good coverage of Italian-language news at the cantonal, regional and local levels.

Expansion of Italian-language news

In order to improve the media coverage of Italian-speaking Bünden in its traditional language, the study authors propose expanding the Keystone-SDA position to 100 percent. In addition, the Italian-language online portals Ilbernina.ch, Ilmoesano.ch and Labregaglia.ch should receive direct financial support. A renewal of their online infrastructure is also recommended.

According to the media scientists, the above measures could also be combined in the formation of an Italian-language agency. This could be modeled on the Fundaziun Medias Rumantschas (FMR), which supplies the Romansh media with journalistic content. The proposal to establish and financially support a Romansh-Italian editorial office or agency goes even further.

Rhaeto-Romanic FMR with good results

The cooperation of the FMR with the Romansh newspapers and the Rhaeto-Romanic radio and television RTR is assessed in the study as "good and sufficient". This opinion is also shared by the Graubünden government, as it wrote in a statement on Thursday. The executive sees this cooperation as the key to the "satisfactory situation" at Romansh media.

The government wants to continue to focus on the two cantonal language minorities when it comes to media promotion. It has commissioned the Department of Education, Culture and Environmental Protection (Ekud) to draw up a proposal for improving media provision for the Italian-speaking population.

After the federal referendum on February 13 on more state media funding, Ekud is to examine the study's other proposals. These include financial support for the digital transformation of media and the training of young journalists in the canton. (SDA)

The historic building of the new 4-star Hotel Märthof was renovated under the direction of Burckhardt+Partner Architekten and transformed with great finesse into an urban hotspot for lifestyle, enjoyment and savoir-vivre.

Valencia accompanies the Hotel Märthof with creative power: In close cooperation with clients, interior designers and customers, a concept for the interior signage of the entire building was developed, texts for the website and all booking platforms were created and a print material package with business cards, room cards, factsheets and much more was created.

For the signaling, the agency created a pictogram style that is based on the round form language of the architecture and, in line with the overall design, is influenced by the New Baroque, New Building, and 1980s styles. Brass as a prominently used design element is intended to run through the building like a common thread: Parts of the entrances, bar and reception were made of the shiny alloy, as were stair railings, lighting, door frames on the roof and, finally, the signaling.

A few weeks after the opening, Valencia also directed extensive photo and video shoots in and around the hotel. Shots were taken with and without models on the themes of lifestyle, interior design, wellness, culinary and image. The team took on two challenges: Firstly, they shot under real hotel conditions during ongoing operations, and secondly, photo and film productions including drone shots took place simultaneously.

The footage will be used on the website, social media and in future promotional materials.

Responsible at BâleHotels: Martin von Bertrab (Managing Director), Nicolas Rimelin (Director of Revenue Management, Sales & Marketing), Markus Schwarz (Head of Coop Real Estate), Álvaro Ferrandis (Hotel Manager), Florence Kohnle (Front Office Manager) Reception staff, room staff (shooting). Responsible at Burkhardt+Partner: Marco Husmann, Tobias Berthold Baur, Sabine Beer. Responsible at Valencia Communication: Tommy Schilling (Chief Creative Officer), Madeleine Knörzer (Art Director), Paula Estepa Garcia (Graphic Designer), Julia Bommersheim (Junior Copywriter), Yves Bucher (Project Manager Polygraphy), Quentin Müller (Polygraph), Joëlle Puglisi (Polygrapher), Mirjam Müller (Consultant), Chantal Bachmann (Junior Consultant). Responsible at Markus Edgar Ruf: Markus Edgar Ruf (Conceptual Photography & Design), Sergej Federov (Photo Assistance) Raphael Baumann (Cameraman) Janne Kern (Film Assistance). Responsible at Aviaticfilms: Pablo Grendelmeier (Managing Director), Martin Drescher (DOP), Robin Walker (Film Production). Responsible at Xsicht Booking: Diana Fischer (make-up artist).

At the beginning of November 2021, LMS decided to take the next development step towards a sustainable management model. The realignment includes a stronger focus on the area of destination development. With the election of the new managing director, the course has now been set for the establishment of the new organizational structure, the organization writes in a statement.

Philipp Vassalli wird Managing Director

Philipp Vassalli previously held the position of Managing Director responsible for the Eurobus Group and was previously Managing Director of Welti-Furrer AG, which also belongs to Knecht Holding, for several years. In addition to his licentiate in economics from the University of Zurich and CAS in business engineering, Philipp Vasalli brings strengths to the destination in his many years of management experience, his doer qualities and his strong sales and marketing flair.

The 41-year-old Zurich native currently lives in Kloten, but is already planning a move to Lenzerheide. "I am extremely pleased to become part of the LMS AG team and to be able to contribute to the further development of the destination. It is impressive how the LMS AG team has excellently developed and positioned the vacation region in recent years. Our ambition now, together with all stakeholders, is to further develop Lenzerheide into an even higher quality, more dynamic and more diverse year-round destination - always with its finger on the pulse and often the decisive step ahead," says Vassalli.

The new tourism management organization

With the new organizational structure, LMS has completed the already announced change from a tourism marketing organization to a tourism management organization. In addition to the usual tasks, LMS also wants to focus in the future on topics that go beyond marketing tasks in order to further develop the destination into a lively year-round vacation, living and working destination.

LMS is now focusing on the three business units "Management, Service and Support", "Marketing, Communication and Events" and "Product and Offer Development", each of which is headed by a member of the Executive Board. The Board of Directors of LMS is thus also focusing on teamwork at the management level. "Our employees are specialists who achieve top performance as a team. So it's only logical to rely on a team for management as well. In addition, a management team ensures greater stability and continuity. With Philipp Vassalli as primus inter pares, we can optimally complement the competencies in the management team, both professionally and personally," says Daniel Stiefel, Chairman of the Board of Directors of LMS.

Marc Schlüssel will continue to be responsible for "Marketing, Communication and Events" and will remain Deputy Managing Director. His responsibilities include the further development of the existing business areas and all external communication measures, including events. In the future, he also intends to devote more time to the topics of digitalization, innovation, partner management and sustainability. Until Philipp Vassalli takes up his position in June 2022, Marc Schlüssel will take over the management of the company on an interim basis.

The previous Managing Director Bruno Fläcklin will take over the area of "Product and Offer Development". According to of his severe cancer and the intensive regeneration Bruno Fläcklin will continue to make his know-how available on a reduced basis. Together with the local industry and all service providers, needs-oriented, innovative offers are to be developed and successfully placed on the market. "As an innovation driver, we want to set the right development impulses. Courageously and boldly - and yet respectfully and sustainably - we create added value for guests, the population and service providers," says Bruno Fläcklin, explaining LMS's new claim.

Deployment of Domenico Bergamin ends

Domenico Bergamin, Managing Director ad interim, leaves LMS at the end of January 2022 (Werbewoche.ch reported). He will take over the management of Allegra Tourism from March 2022.

Michael Schmidle has been working at SRG since 2014, where he initially supported national projects as an IT architect. The 43-year-old is currently a Business Transformation Specialist in the SRG CTO's "Technology, Innovation, Projects" department. In this role, he is responsible for the national strategy process in the areas of technology and distribution. In addition, he uses his innovation training in the role of facilitator and organizational developer, thus pairing technological change with cultural change.

Before joining SRG, Michael Schmidle initially advised corporations such as Bayer, Roche and Unilever on media strategy and technology issues. Later, he was co-founder and member of the management board of a social startup, which today operates in the form of the Educa Swiss Foundation.

The SRF Corporate Development unit reports to the Executive Board. Its responsibilities include corporate planning and management, corporate and data strategy, strategic projects and strategic partnering, organizational development and business process management, as well as innovation and digital transformation. In his role, Michael Schmidle will be a member of SRF's Extended Executive Board.

Until March 1, 2022, Benjamin Rüegg, Head of Planning and Control, will take over as interim Head of Corporate Development.

42-year-old Nina Siegrist moves from the Swiss Illustrated to Ringier's Global Media Unit. The former Co-Editor-in-Chief of People magazine is taking on a new role as Project Manager New Content and has been reporting to Ladina Heimgartner, Head Global Media, since the beginning of the year. The focus is on the development of editorial formats such as verticals and newsletters, as well as new content vehicles in collaboration with the media titles of the internationally active Ringier Group.

"The media industry is experiencing a phase of upheaval and innovation. For us as Ringier Global Media Unit, it is a core task to take advantage of this tailwind and to actively shape the further development of media creation in cooperation with our colleagues in the countries," says Ladina Heimgartner, Head Global Media at Ringier. "With Nina Siegrist, we are gaining an experienced media expert with a keen sense of storytelling, a broad know-how of all sub-aspects of media production, and an extensive knowledge of global industry trends."

Nina Siegrist has held various positions at Ringier and Ringier Axel Springer Switzerland since 2014. Most recently she was Co-Editor-in-Chief of the Swiss Illustrated and in this function jointly responsible for People magazine and its online portal.

The movement Courage Civil, which four years ago arose from the fight against "No Billag, positions itself on the media law. With its independent campaign, it focuses on aspects that have hardly been discussed so far: strengthening education and training in news journalism and strengthening the Press Council. "These measures are effective and important, and the costs are modest at a maximum of 28 million francs per year," says board member Anaël Jambers.

From Courage Civil's point of view, it is right that associations and foundations can send their magazines at reduced postal rates in the future. Several hundred organizations would benefit from this, from Rega to WWF. "They all contribute to the cement of our society," Jambers argues.

That in the wake of the Republic new online media is positive and strengthens media diversity. The start-up financing of 30 million francs per year is moderate and directly linked to the success with the audience. Courage Civil makes a comparison here: farmers have been receiving 2.8 billion francs a year for half an eternity; in the past, it was 3.5 to 4 billion - and no one is talking about state farmers here.

In addition, direct support for new online media is limited to seven years, he said.

On February 13, the focus will be on basic media services

The media law comprises nine different parts. From Courage Civil's point of view, not all of them are satisfactory, but in total, the solid parts clearly outweigh them. A yes vote would give local and regional newspapers seven years to adapt their business models. The new online media, in turn, would have the chance to establish themselves during this period.

The Feb. 13 vote, according to Courage Civil, is also about strengthening small independent media houses that publish newspapers like the Bieler Tagblatt, the New Fricktaler Newspaper, the Rheintaler, the Engadine Post, the Corriere del Ticino, the Valaisan messenger, the Freiburg News or the Journal Du Jura. It is precisely these media that would provide the basic media supply in Switzerland, unspectacular and close to the people.

The movement runs its campaign online and offline. It is financed by donations and membership fees.

"Partnership" is the central idea behind the new CSS logo, which replaces the cyan crystal sign that had been in use for 35 years. "The letters become shapes that organically combine to form a strong, innovative symbol of working together. The logo symbolizes departure, modernity and movement," explains Marco Imboden, Head of Corporate Communications at CSS.

CSS is a pure word mark and not an acronym. The form is simple and self-evident - as a sensual expression of the inner values of a partnership, as promised and lived by the CSS brand.

In addition to the logo, the idea of partnership is also to be conveyed via the CSS-typical image and text tiles. These two elements are in constant dialogue, connected via the friendly blue corporate color, and are intended to make the overall appearance fresh and approachable. In addition, the house font was refined, the color palette was expanded, and all brand touchpoints were geared towards a positive customer relationship.

"It is remarkable that CSS has the courage to show its innovative attitude also with its new logo - with a lot of positive energy," says Daniel Zehntner, CEO of Martin et Karczinski Zurich. "The requirements for scalability, functionality and flexibility in an increasingly digital world are also excellently met."

If you want to motivate, you have to know your target group precisely. In several workshops and on the basis of numerous interviews with runners as well as a survey conducted by ZKB, Gold Interactive sharpened the target group and developed individual personas from it. For example, the "Run for All," which consists of eleven runs in the canton of Zurich, appeals specifically to the running-savvy general population, families and young adults. Secondarily, performance-oriented amateurs take part.

An experience online as well

For the first group, the focus is on the experience. The new website offers a good overview of information, but also more emotions through impressive pictures and videos. Attractively staged routes are designed to activate participants, their families and fans. The clearly communicated different formats of the individual runs make it clear that there is a suitable event for everyone: from runs through nature to urban routes through the city of Zurich to events where the focus is on the group experience. The newly implemented run calendar and run finder should make the choice easier, and registration is also simple.

11 runs, 1 total result

In addition, the motivating factors of the sporting competition had to be transferred to the website, which are particularly important for the performance-oriented runners. These include the overall victory, which is made up of the scores from the 11 runs. This is because those who take part in at least five runs are automatically included in the Cup ranking. The conditions for participation in the overall ranking and its added value are now clearly communicated. Winners and record holders are given a prominent place, supported by emotional storytelling.

New brand design

Since even the most long-standing commitment needs a visual refresh once in a while, the new website is launched with a fresh digital design conceived by Gold, which restages the ZKB Zürilauf Cup online. The contemporary design was conceived on the basis of the rebranding, which was developed by the branding agency KMS TEAM.

With the redesigned and conceptually revised website of the ZKB Zürilauf Cup, Zürcher Kantonalbank is positioning itself as a committed sponsor that makes a traditional Zurich sports event attractive to many people over many decades - online as well as at each individual running event," says Alexandra Rahm, project manager for the new website at Zürcher Kantonalbank.

Responsible for ZKB Zürilauf Cup: Alexandra Rahm (Campaign Manager, Project Manager Relaunch ZKB Zürilauf Cup), Fabienne Hafner and Ronald Rüeger (Project Manager ZKB Zürilauf Cup, Client Relaunch) Responsible at Gold Interactive: Kevin Luginbühl, Kathrin Treml (Consulting/Project Management), Mirco Stadelmann (UX Concept/Creative Direction), Alessandra Caputi (Visual/Interaction Design), Laurence Kimberly Rast (Animation/Video Production), Stephanie Kleinlein (UX Writing), Christian Ruhstaller (Lead Technology), Danijel Kelava (Backend Development), Jonathan Beck (Frontend Styling), Ramon Schumacher (Frontend Logic), Watezz Bleuer (Project Management Development).

The first few months of the Corona pandemic have seen demand for TV stations' information and entertainment services soar, giving the entire genre daily ratings of 68 percent in the first half of 2020 and 64 percent in the second half. In the second half of 2021, the figure is 61 percent, back to pre-Corona levels. This trend is also confirmed for viewing time, i.e. daily TV usage time per person. This increased from 123 minutes in the second half of 2019 to 133 minutes in the second half of 2020 and is at 121 minutes in the past semester.

By contrast, the familiar differences between the three language regions remain unchanged. In the second half of 2021, demand for TV stations in Italian-speaking Switzerland will still be significantly higher than in French-speaking Switzerland (60%, 133 minutes) or German-speaking Switzerland (61%, 116 minutes), with a reach of 68% and a viewing time of 148 minutes.

The TV research conducted by Mediapulse provides information on linear and time-shifted TV usage on conventional TV sets. According to Mediapulse, a measurement solution for the use of TV offerings via alternative devices has already been implemented, but it does not yet fully capture this form of use. For this reason, the corresponding usage data is not included in the statistics for the second half of 2021.

Decline in radio usage

Compared to the second half of 2020, the medium of radio also recorded a decline in reach from 79 percent to currently 77 percent, but still reaches a significantly larger audience than television. This trend is comparable in all three language regions, which means that the traditional reach gap from Svizzera italiana (81 percent) via German-speaking Switzerland (77 percent) to Suisse romande (74 percent) remains.

If, on the other hand, the duration of radio use is considered, German-speaking Switzerland takes the top position among the language regions with a daily listening time per person of 89 minutes, followed by Svizzera italiana with 86 minutes and Suisse romande with 69 minutes.

Quantification of headphone use published for the first time

Mediapulse radio research covers the linear use of radio programs across all analog and digital distribution vectors. For research reasons, however, radio usage via headphones is not taken into account.

Mediapulse quantifies this measurement gap with a supplementary survey study. This shows that if headphone use were taken into account, the reach of the genre would increase by 3 percentage points in Suisse romande and by 2 percentage points in each of the other two language regions. At the same time, daily listening time would increase by about 10 minutes nationwide. It should be noted that this estimate applies only to total linear radio usage and cannot be broken down by individual radio station.

In his expanded role, Johannes Boege is additionally responsible for the Product Development, User Experience, Business Development and Innovation units, as well as the Additional Businesses. He also continues to manage the revenue side of the business. This includes the marketing and subscription business in the user market, which under Audienzz and NZZone bundled marketing in the advertising market as well as the under NZZ Connect merged conference business. He takes over from Sigrun Albert, who moves to the German Association of Digital Publishers and Newspaper Publishers (BDZV) as Managing Director in April. 

Johannes Boege has been Head of Marketing and Sales at NZZ since September 2019 and is a member of the Executive Board. Before starting at NZZ, he held management positions responsible for building and developing subscription businesses, most recently as Chief Product Officer at Politico.

As of March 1, 2022, Nicole Rütsche will become a member of the Executive Board of NZZ. Nicole Rütsche has been Head of Human Resources since August 2020 and was previously a member of the Extended Executive Board. She began her professional career at Kelly Financial Resources. Before joining NZZ, she spent nine years with the Boston Consulting Group in Zurich, most recently as Head of Human Resources and Recruiting.

As of March 1, 2022, the Executive Board of the NZZ company will consist of CEO Felix Graf, CFO Jörg Schnyder, NZZ-Eric Gujer, Editor-in-Chief, NZZaSEditor-in-Chief Jonas Projer, CCO Johannes Boege, Head of Technology Andreas Bossecker and Head of HR Nicole Rütsche.