In 2019, Bank Linth registered the brand "Paarship Banking". With this, the bank from Uznach SG wanted to put the relationship with the customers in the foreground and create a counterpoint to the digital focus of the banking industry, as the Handelszeitung writes.

This was opposed by Parship. The online dating agency applied for the complete revocation of the Swiss banking trademark "Paarship Banking". The Swiss Federal Institute of Intellectual Property IGE ruled in favor of Parship. The ruling in the trademark dispute is the Handelszeitung according to a recent publication. According to the losing bank, "Bank Linth accepted the injunction in summer 2021 and removed the term 'pairship banking' from all its communication channels."

After 24 years as co-owner of Merz+Partner Events, Stefan Merz had taken up his position as Senior Project Manager at Aroma in December 2019 (Werbewoche.ch reported). Apart from the difficult circumstances caused by the pandemic, the last two years have been an extremely important and wonderful experience for Merz. It was therefore extremely difficult for him to say goodbye to this creative beehive at the end of October. In the course of her professional detour into the healthcare sector, Claudia Merz also realized that she wanted to take on responsibility in her own business again.

So in the end, despite rather adverse conditions, the entrepreneurial gene won out and the two event veterans are active again with their own agency Merz+Merz Events. They are convinced that courage, confidence, reason, science and, above all, a lot of common sense will make it possible to plan and realize real events again in the near future, to enjoy personal encounters and to celebrate together.

Nordic has always been anchored in Lenzerheide. Lenzerheide wants to maintain and further strengthen this anchoring and authenticity. However, with a general "rejuvenation" of the business field. Because although the sports of cross-country skiing and biathlon have been in vogue among the general population for some time, there has been little change in the offers and especially in the associated communication. This is now to be achieved within the framework of the new Nordic campaign "This is Nordic by Lenzerheide." will happen.

Varied Nordic offer already exists today

The vacation region of Lenzerheide offers high-quality infrastructure. In addition, there are various major events at World Cup level in the disciplines of cross-country skiing and biathlon. "Marc Schlüssel, Head of Marketing and Deputy Tourism Director of the Lenzerheide vacation region, is convinced that "this momentum of the major international events must now be exploited. The aim is to build up and anchor the Nordic community even more strongly.

However, this is not in competitive sports, but in popular sports - jogging on skis, so to speak. The goal: more attention with innovation and new impulses. Unique and new in the field of Nordic sports - in communication, but also in the offers themselves. "This is Nordic" is intended to promise authenticity and uncompromisingness, while "by Lenzerheide" reflects the uniqueness, playfulness and character that only exists in Lenzerheide.

Northern lights reinterpreted

With the help of the Nordic clip released on Wednesday, Lenzerheide literally presents Nordic sports in a new light. You can see action-packed and mystical scenes in a special atmosphere. Through an extensive setup and special effects, the northern lights of Lenzerheide could be created. "The clip stimulates the imagination and shows what all is possible in Nordic. As a flagship in communication, the clip conveys exactly this feeling," says Nicole Gysi, Brand Manager Nordic. This, in turn, will be consistently carried forward in the new products and events. Lenzerheide wants to position itself as a playground for a rethought Nordic sport.

The Creative Intelligence Society is responsible for the idea and concept of the new Nordic clip, and the film agency True Color Films for the night shots.

Salomon won as new partner

The new strategy in the Nordic business segment and the associated differentiating visual language as well as the associated lifestyle of Lenzerheide form an exciting basis for marketing cooperations. Thus, based on the same ideas and goals, a partnership with Salomon has emerged, according to Lenzerheide.

Responsible at Lenzerheide Marketing and Support: Marc Schlüssel (Head of Marketing and Deputy Tourism Director), Nicole Gysi (Brand Manager Nordic). Responsible for Creative Intelligence Society (Strategy and Concept): Sebastian Durband, Simon Smit, Niels Schäfer. Responsible for True Color Films: Alvaro Vogel (Executive), Andrea Todaro (Director), Filippo Delzanno (DOP), Hannah Bichay Photography.

At this year's "Prix Carte de Noël" from Evoq Communications, Swiss Post's media and advertising market team particularly impressed the jury. A lipstick on a purple cardboard envelope beckons to be opened. Inside, a made-up Santa Claus - or is it a Mrs. Claus? - awaits the curious. Under the title "Beautiful Christmas," the post office is calling on people to spruce up for the holidays, dress up nicer and decorate their homes as lavishly as possible. These are activities that are perhaps being neglected during this time of low contact. Swiss Post also wishes the recipients lots of fun, a sense of humor and positive energy for the start of the new year - which I'm sure everyone can use.

The festive shipment is complemented with a gingerbread cake, which is also decorated with the made-up Christmas creature in icing. The shipment is so well received by Evoq that only a few crumbs are left for judging and documenting the winner. The lipstick envelope with matching content is thus worth the jury the "Prix Carte de Noël", which is crowned as every year with an Epiphany cake.

On the second corona marked feast days continues in contrast to 2020 hardly anyone is still dealing with the pandemic. The topic seems to be through, at least on Christmas cards. Instead, the focus is more on traditional holiday subjects, such as fir trees, snowy landscapes or Christmas bearded women.

The agency also noticed that the color white and the square format were used particularly frequently in this year's mailings. The judging of the festive verses that have arrived at Evoq in recent weeks has once again taken place under special circumstances: The jury met in a team conference, the cards were individually held in front of the camera and evaluated with grades.

"I think it's remarkable how we have learned to deal with the ongoing extraordinary situation," Supino said. The meeting of the Swiss Media Publishers Association VSM was again held virtually on Wednesday. On the same day, both a Yes and a No committee presented their arguments in Bern on the media law that will be voted on February 13.

Pietro Supino, who chairs both the VSM and TX Group, linked the bill to the media's role in the pandemic. "The most important contribution we can make as an industry is to reliably inform the public about facts and opinions," he said. In addition, he said, the media offer classification and orientation.

Independent journalism is a prerequisite for a free democratic community, which the state cannot create itself. But the state can contribute to a good framework - with the media package.

"A good compromise"

Supino also took up the arguments of opponents who fear that the media could become dependent on state subsidies. In the political process, he said, indirect press subsidies - i.e. discounts on the delivery of printed newspapers and magazines - had been supplemented by other elements. In the case of subsidies for online media, care was taken "to ensure that the editorial independence of the subsidized media is not impaired.

It has always been the VSM's stance, he said, to base online funding on revenue from the reader market. "This way, the audience decides who gets funded and thus editorial independence from the state is ensured." Overall, the media package is a "good compromise" that is of existential importance for the industry.

However, the package is limited to seven years. That is why it is important to introduce a performance protection right in Switzerland in the medium and long term. In the global market with powerful platforms, this right should ensure "that those who invest in journalism are protected and compensated.

Until the vote, the media package has "absolute priority" for the association, said Supino. After that, he said, the association would campaign for the ancillary copyright. "In terms of media policy, 2022 will be a decisive year." (SDA)

Of the 145 marketing and communications executives from leading advertising clients surveyed, 62 percent expect sales to pick up this year and 31 percent expect sales to remain flat. This was announced on Wednesday by the Leading Swiss Agencies (LSA) advertising agency association and the Swiss Advertising Client Association (SWA-ASA).

In addition, many advertising companies expect profitability to rise: around 45 percent of respondents expect this to happen, while only 10 percent anticipate a decline.

These are good prospects for the advertising industry, the two associations continue to write. And even though the survey was conducted in October and November, the situation for the advertising industry is unlikely to have deteriorated much to date.

Investments in offline media

A large proportion of advertising funds - 38 percent according to the survey - is likely to flow into offline media. This is followed by advertising channels such as digital advertising, websites, event marketing and social marketing. Across all advertising channels, the respondents' budgets are divided roughly equally between digital and offline, with increased investment in digital advertising in 2022, it says. Nevertheless, TV and print advertising will remain important. (SDA/swi)

In addition to her new role, Raphaela Birrer will continue to head the domestic section of the Tamedia editorial team. Until mid-2019, Birrer was domestic editor at the Tages-Anzeiger, before that federal parliamentary correspondent and editor at Tagesanzeiger.ch/newsnet.

Before Birrer joined Tamedia in 2012, she worked at the Schaffhausen News, the NZZ, the Thurgau Newspaper as well as the Appenzeller newspaper. She studied journalism, political science and history at the University of Zurich. She is also a trained teacher.

"With her journalistic flair, her digital background and a modern management style, Raphaela Birrer has steered Inlandressort safely into the mobile age," said Arthur Rutishauser, Editor-in-Chief Tamedia and SonntagsZeitung. "She will be a perfect addition to the Editor-in-Chief team with her expertise. At the same time, I am delighted that Armin Müller will be our Chief Economist and that with him we have found the ideal successor to Markus Diem Meier."

The editorial team of the Tamedia editorial office will be composed as follows in the future: Arthur Rutishauser (Editor-in-Chief), Adrian Zurbriggen (Deputy Editor-in-Chief), Michael Marti, Iwan Städler, Raphaela Birrer and Kerstin Hasse (from spring 2022).

"Alles Sauber" and Marti Cleaning, BB Wertmetall, the health organization "Walk+Give", the Technical College TDS Aarau, the Finance Department of the Canton of Aargau and both the Aargau Chamber of Commerce and Industry and the Chamber of Commerce of both Basel are new customers of Basel West.

The four-year cooperation between the agency and the Basellandschaftliche Gebäudeversicherung has come to an end.

Innovative Web was founded in 2000 and employs around 50 people. According to the company, its customers include medium-sized and large Swiss municipalities and cities, cantons, factories, schools and other administration-related organizations. For them, the company creates, among other things, the web presences, e-government solutions with citizen accounts or the electronic exchange with schools.

With this acquisition, Swisscom is strengthening its "Municipalities and Associations" business area, which is handled by its subsidiary Swisscom Directories with its "Localcities" product, it says. In association with Innovative Web, Swisscom will in future develop new digital solutions to cover almost all needs for the approximately 2200 municipalities.

On a legal basis, the Innovative Web Group will remain independent, meaning that there will be no changes for either customers or employees as a result of the acquisition, the statement added. CEO Steff Desan-Schnetzler will remain, while Stefano Santinelli, head of Swisscom Directories, will take over as Chairman of the Board of Directors. (SDA)

The agency, which is based in Zurich and Baden, helps brands to establish themselves on TikTok, relying on customized storytelling. To this end, Finna takes over full management of the channels, creates its own content and provides the necessary information transfer with educational work at schools, for example.

"If you want to reach a young target group, you can no longer avoid TikTok. Around 69 percent of users are under 25 years old - this figure speaks for itself. We believe that many companies are not yet exploiting the platform's potential and want to help them do so," explains Co-Founder Noah Zygmont. Co-Founder Marina Fischer adds: "It is enormously important that young and old are educated about the opportunities and risks of TikTok. Everyone can and should be present on TikTok and engage with the platform."

Consulting, creation and support for social media channels

Finna connects Generation Z with companies and focuses on TikTok. To this end, the agency offers training courses, workshops and individual training sessions to sharpen understanding and know-how of social media and TikTok in particular. The goal is to develop new social formats, implement campaigns and produce videos together with customers in order to build a successful channel. Finna analyzes interactions and reach, takes over community management and ensures that the channels are constantly optimized. The agency thus combines consulting, creation and support.

In addition, Finna is also building Instagram, Facebook and LinkedIn profiles, and is also active on Twitch and YouTube. With this, Finna wants to open new perspectives in the field of live streaming, and is focusing on content marketing instead of classic social ad campaigns. "The young target group spends hours on TikTok, streams on Twitch and watches videos on YouTube - you're supposed to go where the audience is," Zygmont says.

With the offer, Finna not only wants to address companies that want to expand their social media channels, but also provide educational work at schools. The aim is to address students, teachers and parents alike and to inform them about the potential and ambiguities of TikTok.

TikTok advent calendar for the company launch

For the release of Finna's own social media channels, the team implemented an advent calendar with 24 doors in December, with daily raffles for prizes. Among others, Finna was able to collaborate with brands such as Globetrotter, Shoppi Tivoli, Alpamare, Logitech, Ayverdi's or Siech Cycles. "We would not have thought it possible that so many brands would support us within such a short time. It was pretty intense, but a great start to our independence," says Fischer.

With the advent calendar, the agency was able to build up a community of around 2,000 followers over 24 days. A total of over 101,000 people were reached and the TikTok videos were commented on almost 4,000 times. "The figures show that the potential on TikTok is enormous and that a decent reach can be generated and a community built up within a very short time," concludes Zygmont.

Founder team with editorial experience

Marina Fischer, 27, most recently worked as a radio and TV presenter for SRF, including SRF Virus, SRF 3 and as co-host of the show Co2ntrol on YouTube and SRF 2. She is also a professional dubbing artist and has her own channel on TikTok with 13,000 followers. Previously, she worked at other radio stations such as Radio Sunshine, Radio Argovia and Radio Energy. Marina studied communication design in the field of photography.

23-year-old Noah Zygmont works on the social media team at 20 minutes and has been acting as a content creator in front of and behind the camera for three years. Before that, he graduated from the Ringier School of Journalism, where he was involved in building up the social strategy in the online team at Radio Energy. At the age of 16, he stood in front of the camera for the first time for SRF and was featured on SRF ECO with his own format.

The story of Matti Ragaz Hitz Architekten began in 1981 with three visionary architects. Two years earlier, they had jointly won the project competition for the Canton of Bern's Building Department. Back then, the building plans were meticulously drawn by hand on paper.

A lot has changed in the past 40 years. Today, you navigate through rooms long before they are built. Although the craft of architecture has changed, what has remained at Matti Ragaz Hitz Architekten is the care, passion, inventiveness and joy of architecture - from design to execution.

The architecture firm MRH chose Studio Thom Pfister because the agency succeeds in bringing freshness and lightness to its projects, as the agency reported on request. As architecture often appears somewhat "austere" or "angular", it was important to the MRH team to create a graphic contrast for the anniversary campaign. Colorful, perhaps even organic shapes or illustrations were conceivable.

"When we saw the MRH signet, we were very positively surprised at how free and easy the signet presented itself in the regulation of architect appearances," Thom Pfister explains to Advertisingweek.ch. The cloud logo subsequently inspired the agency to create several illustrations.

Architects would often present their drawings, plans or finished buildings. The agency therefore chose a contrast for the main subject of the campaign: a person, or rather a woman, with colorful fireworks on her face, pointing her finger at a cloud, the logo of Matti Ragaz Hitz. "We found this idea - the organic fireworks of colors - very engaging, especially because in these times of Covid and mandatory masks, it's increasingly about interiors. The initial feedback from customers, friends and partners - including MRH - has been great and refreshing," concludes Pfister.

At the heart of the campaign were folded A2 posters with various stickers and an inviting reverse side with architectural plans and text. The campaign is also used on posters and in social media.

Together with Galledia Fachmedien, BL Verlag is further expanding its position in the subject areas of real estate, construction and architecture: The acquisition of the construction sites complements the publishing program with the special topics of building construction, civil engineering and special construction.

With the construction sites Fachkom is handing over the last title in its portfolio of trade journals to a subsidiary of the Galledia Group. Already published since 2019 and 2020 respectively, the trade journals build intelligently and the civil engineer at Galledia Fachmedien. The owners of Fachkom, Bettina Meier and Renato Polentarutti, have decided to also launch their flagship the construction sites to its longstanding partner Galledia and to discontinue its publishing activities as of December 31, 2021.

The trade magazine the construction sites will continue to be published eleven times a year and will inform technical and business decision-makers on the main topics of construction machinery and equipment, formwork and scaffolding, construction site equipment, building materials and other current topics in construction technology. The entire editorial team around Editor-in-Chief Werner Aebi is also moving with its trade magazine to BL Verlag.

Also on January 1 .2022, Galledia takes over the internet portal Specialist construction.ch from Fachkom. In the future, all construction professionals will again find the most important news and information from the magazines build intelligently, the civil engineer and the construction sites summarized in a "construction portal".

With Galledia Fachmedien and BL Verlag, the Galledia Group is the leading Swiss specialist information provider in the fields of real estate, real estate investment, architecture and construction. Both publishing houses publish the titles:

• Real Estate Business
• Real Estate Romand
• build intelligently
• the civil engineer
• Architecture and technology
• Dream house
• House building

As well as the special editions:

• Real estate innovation
• Digital building
• kitchens
• baths
• Remodel
• Facades