Since the market launch of Pizza Ristorante in Switzerland in 1986, Dr. Oetker has focused on the theme of romance in its communications. The campaigns have always featured moments of enjoyment for two. Dr. Oetker is now taking this recognizable element of Ristorante communication to social media and implementing an influencer campaign in cooperation with Picstars.

Four Influencer*innen show together with their partner the perfect #Ristorantemoment and provide a personal insight into an uncomplicated, romantic evening for two, where the pizza Ristorante may not be missing. In addition, the influencers will raffle off a Ristorante Romantic Box in their communities.

Part of the campaign are Sara Leutenegger with her partner Lorenzo, Steven Epprecht with his partner Marcos, Céline Perret with her partner Olivier and Jasmine Kopp with her partner Jan.

"Influencer marketing has already been an integral part of our communication strategy for several years - both for the pizza range and in the baking area. We recently received confirmation again with the launch of our new pizza brand 'The Good Baker' that influencer marketing can be a useful addition to the media mix and would now like to use it to enrich ristorante communications as well," explains Walentina Mejenina, Media & Communications Manager at Dr. Oetker Switzerland.

The influencer campaign started on Friday. The content is posted organically on the respective channels of the influencers and on Dr. Oetker's pizza channel. To increase the reach beyond the existing communities, the content is also played out via branded content ads.

Responsible at Dr. Oetker: Walentina Mejenina (Media & Communications Manager), Sarah Siegrist (Digital Manager), Helen Yildirim (Product Manager Pizza). Responsible at Picstars: Natalie Lola Akinola (Campaign Manager), Salim Mzee (Senior Campaign Manager), Luca Graf (Key Account Manager).

The Oneconsult group of companies has been a product and vendor independent Swiss Cybersecurity Services Partner since 2003 with offices in Thalwil, Bern and Munich. They have been consulting in various areas of cybersecurity since 2003.

Increasingly, Oneconsult felt the need for a more modern web presence. With this in mind, the company turned to Farner Branding. Based on a positioning workshop in which values and tonality were redefined, the agency revised the entire brand presence. The logo, color scheme, typography, pictograms, infographics and imagery were designed and implemented.

Just in time for the CEO change at the beginning of the year, the redesign was launched with the new website as the key application.
Farner Branding also documented the refreshed brand elements and key applications in a digital brand manual with an integrated image database. In line with these new guidelines, the social media presence was also modernized.

In addition to freshing up the brand presence, Farner assists with social media content design, editorial planning and PR/media relations.

Responsible at Oneconsult: Christoph Baumgartner (Chairman), Tobias Ellenberger (CEO), Manuela Nigsch (Marketing Manager). Responsible at Farner Branding: Markus Gut (Overall Responsibility), Fabian Bertschinger (Creative Director), Martin Fawer (Consulting Director), Roy Müller (Consultant Digital), Noah Açil (Designer), Jan Jenny (Brand Consultant). Responsible at Detail AG (programming of the website): Martin Oberholzer (project management), Wing Lung Choong (programming). Photographer: Nathan Beck.

"I wish for a next year that is easier for us musicians," said Joel Goldenberger recently in the Christmas Music Loft. The Aargau native's personal Christmas wish accidentally sums up for ERF Medien what is currently on the minds of Swiss artists.

Because with the current pandemic situation, the related uncertainties for live concerts and the changes in recent years towards the streaming market, it seems that things are getting tighter in the music business.

Music Loft has set itself the goal of promoting new Swiss music: with the video format, the platform and the new sponsorship award. Because right now, music needs support.

Hopeful projects sought

The Music Loft sponsorship prize worth 4000 Swiss francs will be awarded at the end of August - to a pop music project that looks hopeful in the eyes of the jury. There is no age restriction.

However, the sponsorship prize is only awarded to Swiss women and men musicians and musicians residing in Switzerland. In addition, artists who personally or with their art deal with Christian spiritual content will be considered.

From the registered projects, five other contenders have the chance to win the "Community Liebling". The Music Loft community will be able to choose their favorite, who will receive 1000 Swiss francs in funding.

Registration for the new grant has been open since Monday.

The new Swiss streaming service Oneplus has recently launched (Werbewoche.ch reported). CH Media's national TV stations, which previously had their own online offerings, will now be combined and offered centrally on Oneplus. The broadcast offering is to be consistently expanded in the process. The streaming service was launched as a so-called "freemium model," which means that both a paid subscription version and a free ad-financed version are available.

CH Media has chosen Goldbach Audience in a pitch for advertising sales of Oneplus. The streaming service is an optimal brand-safe premium environment for display or video placements, Goldbach Audience writes in a statement. The advertising formats would be selected in such a way that they would be perceived positively.

"With Oneplus, we offer advertisers the ideal opportunity to place their advertising message in high-quality environments with high advertising impact," explains Roger Elsener, Managing Director CH Media Entertainment and member of the company's Executive Board. "With Goldbach Audience, we have the perfect partner to successfully market Oneplus."

There probably won't be any journalists who haven't had dealings with her in recent years: Irene Tschopp was the first point of contact for media inquiries at the Office of Economic and Labor Affairs for a total of 19 years. As of March, she will be steering the communications fortunes of the municipality of Thalwil. As communications officer, the linguist, historian and political scientist will then be responsible for the Lake Zurich municipality's internal and external communications.

"It's time for a change and I felt like making a change," Tschopp told Advertisingweek.ch. She finds it exciting to be involved in a more local, but thematically much broader way in the future. "At the community level, the tasks and topics are much more concrete than at the higher, cantonal level. That appeals to me."

In her almost 20 years at the Office of Economic Affairs and Labor, where Tschopp communicated on various topics such as unemployment, location competition, employee protection and housing subsidies, she must have handled thousands of media inquiries. But because the AWA's topics related to the economy and labor were always very much in focus, there had been more and more inquiries over the years.

Exciting time despite occasional "authority bashing

"I always found it exciting when there were crisis-like situations where rapid and proactive action was required - that's when communications work is particularly important and valuable." The dynamics at the beginning of the pandemic were also a new and exciting experience, he says, with the unbelievable flood of requests for short-time work and many media inquiries, constant new requirements, and ongoing internal personnel information.

In the course of almost two decades, there have also been occasional challenging inquiries in which the rules of journalism were not applied, Tschopp reveals. "But you can definitely defend yourself there, even if you are subject to data protection in the public service and the media also do 'authority bashing' now and then because of that."

In Thalwil, Irene Tschopp will be responsible for the whole range of communicative tasks of the political business and projects of the municipality. The mother of a daughter, who herself has lived in Thalwil for many years, is looking forward to being even closer to political events and to working for the entire range of tasks of a municipality.

Irene Tschopp replaces Joana Büchler in the municipality of Thalwil, who has held the position of communications officer for the town on the left bank of Lake Zurich since 2017.

In 2002, Tschopp joined the AWA as Head of Communications. She relinquished this position at her own request after ten years in order to have more time for her family with a smaller workload. For the past nine years, she has been the canton's media officer and deputy head of communications.

Before Tschopp specialized in government communications, she worked as a business journalist at Swisscontent, editor-in-chief of the magazine The labor market and in Geneva for the UN Press Service of the Economic Commission for Europe.

The shortage of skilled nursing staff is a reality, and the work situation of dissatisfied nursing staff is a constant topic of public debate. Domicil now wants to show that things can be different. The company has been named Switzerland's best employer in the health and social care sector twice in a row by the independent "Great Place to Work" institute. The vast majority of Domicil employees are aware of the special importance of their work and feel valued by their employer.

Domicil wants to position itself as number 1 in the highly competitive employee market. And to do so, it is bringing the most credible ambassadors - its own employees - on board. The employer branding campaign aims to attract attention as an attractive employer with qualified employees, professional structures and processes, modern working methods, good working conditions, and values that are lived out. And, of course, to win over new nursing professionals.

15 different video and photo testimonials are used for the digital and analog out-of-home presence, the social media presence and the Domicil website.

Responsible at Domicil: Esther Flückiger (Marketing & Communications Director); Stefanie Diviani (Communications Manager). Concept, realization, video: Polyconsult. Photo: Stefan Wermuth. Media: ZipMedia.

Published every two months "Lürzer's Archive" the most creative works of the international advertising world. The magazine is published in 68 countries. Two campaigns by Ruf Lanz made it into the selection for the latest issue "Issue 5+6 2021".

One of them is the ongoing campaign for Autismus Forum Schweiz. It shows with a careful inversion that people with autism find it difficult to contact the outside world. For this, matryoshkas were painted on the inside.

The second is the current campaign for Welti-Furrer Fine Art Transport, launched in front of the international art world during Art Basel 2021. The campaign celebrates artful emptiness and uses iconic rooms from different eras to show what it looks like when the specialists from Welti-Furrer were there. First and foremost, Vincent van Gogh's famous bedroom in Arles.

30-year-old Joel Grolimund graduated from the Ringier School of Journalism in 2015 and then worked as a presenter and producer at Radio Energy. In 2017, he switched to "G&G," where he initially completed a six-month internship and has since worked as an editor and reporter for the society magazine.

In May 2021, Joel Grolimund hosted his first Saturday evening show with the "G&G" special on the "Eurovision Song Contest". The Solothurn native can still be heard every Sunday on Radio SRF 3, where he has hosted the afternoon program since 2019.

As of February 2022, Joel Grolimund will join the moderation team of Jennifer Bosshard, Salar Bahrampoori and Nicole Berchtold. Joel Grolimund will make his debut as "G&G" presenter during the "G&G" Social Media Week, which launches Monday and merges live linear television with the world of social media.

With the departure of Ruoss 20 minutes reorganize the responsibilities of the head of product. Marco Di Bernardo will take over as head of product development, which includes data analysis, search engine optimization SEO and product design, in February. He is currently Head of Technology and will in future hold the new position of Chief Technology & Product Officer (CTPO).

Sven Ruoss has been working for 20 minutes and was previously Project Manager Corporate Development at Tamedia (Werbewoche.ch reported). Ruoss will continue to drive forward the implementation of the recently communicated social media first strategy until the end of June, the statement continues. Information on his successor in social media and radio will be provided at the appropriate time. (SDA)

Sidler is 43 years old and grew up in Wolhusen. He is a trained packaging printer and is now Sales Manager at Stämpfli Bern.

The Entlebucher Medienhaus has around 45 employees. According to its own information, it offers comprehensive services in the media sector. Its services include marketing, copywriting, printing, augmented reality and two print products, the Entlebucher Gazette and the free gazette Ämme Express. The merger of a traditional printing company and a newspaper publisher into a marketing and media company is, according to the press release, the achievement of Rony Bieri. (SDA)

Clear, bold, pioneering, close - these four brand values were the basis for the rebranding of the Blick Group. Also the SonntagsBlick received a modern logo in April 2021 - now the whole dress is added. From Sunday, the newspaper will appear in a new layout: with fresh colors, elegant fonts and even better readability.

"The new layout underscores the transformation that the SonntagsBlick in the past few years. The redesign is not only visually a commitment to print journalism, but also brings the high quality of the SonntagsBlick The content will also be more effective," Ladina Heimgartner, CEO of the Blick Group, was quoted as saying in a statement on Friday.

The new layout was developed in-house by a project group headed by Reza Rafi, Deputy Editor-in-Chief SonntagsBlick, and Christian Waeber, Art Director SonntagsBlick Magazine, designed.

"We are not completely reinventing ourselves, but have further developed the previous appearance. The need for information and clarity is great, and the new layout meets this desire. The SonntagsBlick stands for heart and mind - you should be able to see that at first glance," explains SoBli-chief editor Gieri Cavelty.

With two campaign subjects of its own and the message "New look, same relevance," the new SonntagsBlick-layout will be prominently advertised. Online on various channels, as well as target group-specific in the printed publications of the Blick and Ringier Group.