The media group had already been convicted of infringement of personality rights in 2020. At the time, it was about an article in which the View 2014 had described alleged events at the Zug Landammann celebration and had provided him with the names and pictures of the then Zug cantonal council members Spiess-Hegglin (Greens) and Markus Hürlimann (SVP).

After this first article, Ringier published more than 160 further reports on the subject in its print and online titles, and these lay like a shadow over Spiess-Hegglin, her lawyer said in court. Her client was considered an irritant in many circles.

Spiess-Hegglin's representative demanded that the court declare that five of these articles had violated her client's personality. As a consequence, Ringier would have to hand over the profits made from them.

No public interest

She pointed to misstatements in the articles and claimed a serious invasion of the plaintiff's privacy, for example with statements about DNA traces. There was no legitimate public interest in information, she argued.

The Ringier representative replied that the five articles cited were not infringing. They had to be seen against the background of the media reality in 2015. "And by then, this Landammann celebration had long since become the subject of public debate and no longer belonged to the intimate sphere."

It was different in the first trial, explained the media group's lawyer. Ringier's undoing at that time had been that they had been the first to write something. Subsequently, the plaintiff had also contributed everything to the fact that it had come to further stories. If there is no violation of personality, the profit issue is unnecessary.

"No disruptive effect"

Ringier had deleted the articles, the lawyer explained. These could therefore neither have a disruptive effect nor establish a state of disruption. The lawsuit should be dismissed. Despite the deletion, one has the right to defend oneself against the claims in this new lawsuit.

The deletion was a complete failure, the lawyer replied. The articles can still be found on the Internet. It was now a matter of Ringier disclosing the basis for calculating the profits. But the company refuses to do so, for example on the pretext that the information is a trade secret.

As a rule, only multimillionaires can afford to sue a media campaign, the lawyer said. Spiess Hegglin is supported by more than 1000 people, so she can afford it. The lawyer compared the campaign with the one against Carl Hirschmann. Here, Ringier had reached an out-of-court settlement.

"Dead letter"

With the proceedings in Zug, there is now a chance to establish the basis and the procedure so that the profit issue no longer remains a dead letter in media and personality law, explained the representative of Spiess-Hegglin.

According to the lawyer, the five articles resulted in proceeds of around 350,000 francs. According to Ringier, this is "far too high": the online reports would have brought in just under 2,000 francs in profit.

The lawyer called the Ringier representative's plea a "thoroughly failed real satire" and asked why Ringier CEO Marc Walder had publicly apologized to Spiess-Hegglin. The Ringier lawyer, for his part, called the real-satire remark a "rather gross impertinence.

The verdict or any further taking of evidence shall be announced in writing. (SDA)

Behind the transformation of the previously online-only agenda Culturezüri.ch to a comprehensive cultural platform is the desire to "inspire a new and more diverse audience for culture in the future, to orient them in the cultural offerings and to communicate culture and its offerings," as the association "Forum Kultur" writes in the media release on the relaunch. The website, which was launched five years ago, was fundamentally redesigned and expanded for this purpose.

In addition to a contemporary look and feel and additional filters for the event search, Kulturzüri.ch now also offers personalization options so that users can configure the platform according to their interests and preferences. In addition, a three-person editorial team with a pool of freelance cultural writers regularly produces curated articles on cultural programs and life that are intended to inform and inspire. The audience can also participate in this exchange with visual or textual contributions.

Kulturzüri.ch goes Agendabasel.ch

The success of Kulturzüri.ch has also aroused interest in other major Swiss cities. When the portal was rebuilt, possibilities were therefore created to make it available to other cities and regions in return for a license fee. Basel-Stadt/Land has already jumped on board. Under the domain Agendabasel.ch since Wednesday, people who like to go out can find cultural tips and editorial contributions for the greater Basel area. Further regional platforms are planned, according to the press release.

Kulturzüri.ch is backed by the non-profit association Forum Kultur, which was founded in 2014 by communications representatives from various Zurich cultural institutions. In the meantime, more than 140 cultural institutions are involved. The online agenda was designed and realized by Update AG in 2015. The Zurich agency was supported in the redesign by Kollektiv Ideen.

The freeware CMF "Processwire" continues to be used as the technical underpinning for the website. It offers both an intuitive backend, through which the organizers can enter and manage their data with individual accesses, and a fast PHP framework, which supports and accelerates the development of specific functions and processes. With this, functions were realized that enable the automated import of events directly from the various systems of museums, theaters, concert and other cultural organizers.

Project Responsible: Oliver Arnoczky (project management); Marcel Gertsch, Markus Hasler, Urs Brauchli (programming).

With the claims "More design for your everyday life" and "More flexibility for your everyday life", the two models Taigo and T-Cross are clearly differentiated from each other and positioned in line with the target group.

The new Taigo with its sporty coupe design is designed to inspire with its lifestyle and digital intelligence, and the T-Cross comes with a versatile interior and a wealth of equipment.

In addition, the central question "Design or flexibility?" and a short personality test on the model landing page are designed to help find the perfect companion for everyday life.

To generate awareness, the agency works with individual subjects that focus on the respective benefits of the models. The campaign includes print, digital and social media. Dealer advertising materials are also used.

Responsible at AMAG Import, Volkswagen: Melanie Felder (Team Leader Marketing Communication), Diana Rizzo (Marketing Communication Manager). Responsible at KSP: Alba Rau (art direction), Stephanie Waldvogel (content creation, editing), Céline Goldschmid (graphics), Barbara Sarras (text), Andrea Heller, Nina Wildhaber (consulting), Daniel Krieg (strategy and creative direction), Ansichtsache (image editing), MediaCom (media), Swiss Online Publishing (social media).

According to the Swiss Digital Initiative, awareness of digital risks and the demand for greater digital transparency and reliability are steadily increasing. Digital responsibility and digital trust would be among the new requirements for companies to remain competitive. The market leaders of the future are organizations that actively assume digital responsibility. They put theoretical principles and principles into practice.

The Digital Trust Label was developed in Switzerland with a special emphasis on the user perspective. According to SDI, the label offers organizations the opportunity to demonstrate their commitment to digital responsibility.

The Digital Trust Label shows the trustworthiness of a digital application, such as a website or app, in a clear language that everyone can understand. "Similar to the organic label and the nutritional value table for the analog world, the Digital Trust Label serves as a seal of trust in the digital world," explains Doris Leuthard, President of the Swiss Digital Initiative Foundation.

The digital applications are tested against 35 criteria in four dimensions: Security, Privacy, Reliability, and Fairness to users, which includes information about the use of automated decision-making processes. The set of criteria was created by a Label Expert Committee led by the Swiss Federal Institute of Technology Lausanne EPFL and further developed based on feedback from several public consultations. The criteria developed serve as the basis for an independent review.

Grip recently completed the demanding peer review of the Worldcom Public Relations Group which reviews the quality of services and the agency's business and management processes. The Worldcom Peer Review is one of the most comprehensive reviews of the Consultancy Management Standard in the communications industry and is designed to ensure that partners meet the Group's measurement criteria for overall quality and professionalism.

The peer review was assessed by a team of senior Worldcom Group executives from Germany, France and Italy. In particular, the management practices of agency operations, including campaign evaluation, performance measurement, PR service delivery, and consistency of program operations were reviewed and assessed. In addition, the business plan and financial systems, employee training and development, and Grip's performance within the Worldcom Group were also assessed.

According to the survey, Swiss companies are not uniform when it comes to purpose. The question of the purpose of their activities is important to a large majority of companies: 75 percent attach a great deal of importance or rather a great deal of importance to the topic. However, only just under one in two companies has clearly formulated its own purpose (46 percent).

Lived yes, checked no

According to the communications professionals surveyed, four out of five companies that have defined a purpose at all actually live up to it (79 percent). But only a minority of companies evaluate the extent to which this is actually the case and the purpose is implemented sustainably: Only one in four companies that has formulated a concrete purpose has ongoing performance measurement (25 percent).

No explicit definition

In turn, 39 percent of the companies do not explicitly define their purpose. However, one in ten communications professionals does not even know whether there is a concrete purpose definition in their company (13 percent).

Two-thirds of respondents from companies that have not defined a purpose would like to see such a definition (64 percent), one in five does not need a specific corporate purpose (21 percent), and one in seven has no opinion on the matter (don't know: 15 percent).

News Aktuell and Faktenkontor conducted an online survey in spring 2021 with 121 communications professionals from companies, organizations and PR agencies in Switzerland.

Real estate marketers often combine several professions at once with the goal of efficiently marketing the rental or purchase property and making their customers happy. "To honor the work of real estate professionals, Homegate today launches the campaign "Real estate professionals do everything for their customers," says Jasna Smojvir, Head of Customer Marketing at Homegate. "With a wink, we want to draw attention to precisely this versatility of the profession in the spot and thank our professional customers."

At the same time Homegate would like to show its private users the possible advantages and the competence of marketers for the next rental or sale.

Extensive B2B multi-channel marketing campaign with spot at its center

The spot is at the center of a B2B multi-channel marketing campaign. It is minimally branded to offer real estate professionals added value in communicating their services and to encourage distribution. In addition, the spot, visuals and message are shown on social media, but also in particular in trade media, portals and events.

Responsible at Homegate: Jasna Smojvir, Loïc Privet, Sandra Pahl, Fabian Korn, Janina Hopfer. responsible at Happy Content KLG (concept & production): Patrick Mueller (director), Michael Eggler (cinematographer). Responsible at Beyonder (social media implementation): Chris Beyeler, Luca Conconi.

Since December and until and including March, Rivella has been focusing its promotion on active moments in the snow - both online and offline. The aim is to create real brand experiences across all relevant touchpoints.

Friendly Greetings brings Rivella enjoyment into the feed of the target group: The focus is on the "Fläschli Hunt," an augmented reality game. In a master film and a multi-part photo series, the story is told on social media of a group of friends who take part in the "Fläschli Hunt" in the mountains and win the main prize: a season in a Rivella chalet.

In addition to promoting the "bottle hunt," other formats were created in an overarching content strategy that positions Rivella as the ideal drink for adventurous friends. The Instagram and Facebook communities, for example, are invited to share their experiences in the snow with the cult drink. Various prizes are up for grabs.

At the same time, Rivella is also holding a large number of live marketing events, such as the "Rivella Mountain Challenge". The events are promoted on social media.

Responsible at Rivella: Rahel Burri (Brand Manager), Isabel Nyffeler (Senior Live Marketing Manager), Désirée Koller (Senior Brand Manager), Caroline Benz (Trainee Brand Management). Responsible at Friendly regards: Pascal Deville, Marion Schwager (overall responsibility), Janine Sonderegger (Head of Content), Mara Schwegler (Art Direction), Eva Brun (Consulting), Simon Keller, Deborah Newton (Social Media Management) Morris Lötscher (Text). Film production: Witwinkel.

Sylvia Walker previously appeared on German sports broadcaster Sky's Bundesliga coverage and hosted various soccer reports and live events. A lawyer by training, she is the mother of a 12-year-old daughter, speaks four languages and, prior to her presenting career, also worked as a background singer and model. On Blue Sport, she will report live from Swiss soccer stadiums.

"I am very much looking forward to my new job. Switzerland is a wonderful country with a great soccer culture. Interviews with sports legends like Franz Beckenbauer, Zinédine Zidane and Lothar Matthäus have made a lasting impression on me. I want to inspire viewers and transfer my passion for soccer and TV broadcasts to them," says Sylvia Walker.

Walker will make her first appearance at the end of January for the second round of the Credit Suisse Super League.

"Children and adolescents are confronted with tobacco advertising 68 times in one weekend," said Lilian Studer, an EVP national councilor from Aargau, to the media in Bern on Tuesday, referring to a recent study.

She also cited studies that she said prove the link between tobacco advertising and smoking initiation. According to the study, the risk of young people starting to smoke increases by 46 percent if they have been exposed to strong advertising. And advertisements for e-cigarettes, which are currently "in vogue," would also increase young people's use of both e-cigarettes and regular cigarettes.

"Advertising works - but so does restricting advertising," Studer said. A look at neighboring countries shows that. In England and France, for example, cigarette consumption has been declining for years, for example, since tobacco product sales outlets have been reduced, advertising banned and packaging designed in a neutral way. For this reason, Switzerland also has to "impose restrictions.

Advertising not placed with adults

The initiative, which will be voted on Feb. 13, aims to promote health protection for children and adolescents and prevent tobacco advertising from reaching them. This would protect minors from false "role models" and "ideal images" that advertising presents to them, said Christina Bachmann-Roth, president of Center Women Switzerland.

National Councilor Jörg Mäder (GLP/ZH) pointed out that adults may have a somewhat distorted perception regarding tobacco advertising. "If we think at our age that there is no advertising for tobacco products at all, we have to be aware that we are not the target group of the tobacco companies," he said. They go directly to where the children and young people are, such as social media, he said.

That's why the new Tobacco Products Act, which was drafted by Parliament as an indirect counterproposal, is not good enough, Mäder said. The law will come into force regardless of the outcome of the Feb. 13 vote on the tobacco advertising ban initiative. In the event of a Yes vote on the initiative, however, it would have to be adapted and tightened up again straight away.

The current bill would only ban advertising on billboards and in cinemas, which is already the case in many cantons, Mäder said. However, advertising must also be explicitly banned on the Internet, for example, where children and young people can spend time. The same applies to free newspapers and other print publications. There is a comprehensive ban on advertising tobacco products in print media throughout Europe, but not in Switzerland, Mäder said.

In principle, the initiative calls for a ban on tobacco advertising wherever children and young people can be reached, including at festivals, on products such as sun umbrellas or bathing balls, at kiosks or on sports fields.

Billion dollar truck

Those who do not start smoking in adolescence are therefore likely to have a lower risk of taking up smoking later on, according to the committee. Fewer smokers would also have economic advantages, according to the committee.

"Today, smoking causes health costs of around three billion francs a year," said Hans-Peter Kohler, a member of the Bernese FDP parliament and a physician. In addition, he said, there are around two billion francs in economic costs incurred when workers are hospitalized, have chronic illnesses or have to undergo cancer treatments. The initiative would make it more difficult to get started, which should eventually reduce costs.

The initiative is spearheaded by Hans Stöckli, a member of the Bernese SP Council of States, who has been campaigning for several years for greater protection of minors from smoking. It was "easy" to win over the leaders of the medical profession, druggists, various leagues and the support of youth and sports associations, for example. Now it is necessary for the people to vote in favor of the initiative. (SDA)

With Melanie Reinwald, a proven management and marketing expert will take over the leadership of the marketing department, writes BMW Switzerland in a statement on Tuesday. The future Director Marketing BMW has already been working for the BMW Group since 2002.

After holding positions in aftersales, brand and process management, Reinwald was responsible for establishing online sales processes, among other things. From 2015 to 2018, she headed the Marketing and Customer Relationship department at BMW Automotive Finance in Beijing. Since February 2018, she has headed the Marketing and Sales Services department at BMW Financial Services in Switzerland.

"We are delighted that we have been able to recruit Melanie Reinwald, an experienced and competent connoisseur of the brand and expert in marketing and customer orientation, to fill the vacant position on our Executive Board," explains Paul de Courtois, President & CEO of BMW Switzerland.

Reinwald succeeds Stéphanie Borge, who will leave the company at her own request at the end of June after around six years and take on a new challenge, according to a statement. The realignment of the marketing strategy and the development of new sales models had characterized Borge's tenure as director of brand management at BMW. "Stéphanie Borge has been instrumental in modernizing our sales activities," de Courtois said. "In particular, the transformation from a product-centric to a customer-centric orientation of all processes contributed significantly to the successful development of the BMW brand in Switzerland."

South Pole has been working with the private sector to advance climate protection and reduce emissions worldwide since 2006. The company takes a five-step approach to help companies on their climate protection journey. This includes identifying and reducing their carbon footprint, developing emission reduction projects, and offering clients the opportunity to invest in climate funds that go beyond reducing and offsetting their own emissions.

Contcept, with offices in Zurich and Lausanne, has won the PR mandate for the Zurich-based, internationally active carbon platform. It includes consulting, media relations and storytelling for the Swiss sustainability market.

"As an agency with a strong focus on sustainability, we are particularly excited about this new addition," said Barbara Ryter, co-owner of Contcept Communication.