New slogan, new visual language, new appearance: The new campaign of the Benedict School has just been launched under the slogan "Learn something useful instead". The centerpiece of the campaign is a video series that focuses on how-to videos. The highlight: The tutorials explain various absurdities in a contemporary net manner and with several homages to the World Wide Web - for example, how to enjoy straight spaghetti or how to generate curls for the office plant.

The clips will be seen on social media, in cinemas as well as TV. Furthermore, static elements, TikToks, memes and banners will also be added to bridge the gap to the broad Benedict offer with "Learn something meaningful instead".

"Such overarching campaigns are challenging - but particularly great. The holistic idea is based on the Internet zeitgeist, yet it also works in other forms of advertising," explains Frédéric Droz, project manager on the part of Monami. "We really reinvented the brand a bit. The only constant is the 'Beeeneeedict' jingle. It's cult - that's another reason why we really wanted to keep it."

In the near future, billboard ads based on the slogan and radio spots will also be played. According to Monami, the third video of the campaign will follow in the coming week - under the title "How do I smuggle my rabbit into the cinema?

Responsible for Benedict Schools Switzerland: Heinrich Meister (President), Cem Topçu (Head of Marketing). Responsible at Monami: David Cappellini (overall responsibility), Frédéric Droz (project management), Andrei Vid (concept, art direction), Luis Balzer (camera and editing), Olga Stucker (grading), Saskia Marty (graphics).

In 2019, Brack.ch shipped 2.1 million parcels, in 2020 it was 3.2 million and in 2021 it was even 3.7 million. In order to be able to handle such volumes at all, speed in the individual processes involved in processing an order is the decisive factor. At Brack.ch, a modern logistics center and ongoing investments in state-of-the-art technology would enable reliable, fast deliveries.

As part of the "Delivers" umbrella campaign, Compresso and Zimmermann Communications show in a new film what speed means for Brack.ch and its Brand Partner Ramon Zenhäusern means. For both of them, speed is the decisive factor in order to be among the best in their discipline. But at the same time, both protagonists of the film know that speed in life means much more than fast deliveries and rapid descents between the slalom poles.

In billboards, which run before and after each Brack.ch-sponsored show, the fast "delivers" promise is also implemented in a media-friendly way, with Ramon ordering before the show and the order being delivered virtually after the show.

The campaign is complemented by numerous poster subjects depicting familiar everyday situations in which people would be glad if the product they ordered were delivered as quickly as possible.

The spring campaign can be seen on TV and posters as well as in various digital and social media in German as well as French-speaking Switzerland.

Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Marketing Communications), Franziska Heimberg (Head of Marketing Communications). Responsible at Compresso:  Fridolin Stauffacher (overall responsibility), Michelle Müller (project management), Sean Dünki (art direction), Yannick Vogel (graphics). Responsible at zimmermann communications:  Rolf Zimmermann (Strategy/Art Buying), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Florian Bieniek (Project Management). Film production: Markenfilm Schweiz, Lukas Wälli (director and cinematographer). Photo production: Detail AG, Christian Egger (Photography). Realization Posters: Corina Buchelé, Flora Frick (Atelier Brack.ch).

Six years ago, Evelyn Eisenhauer took over Media Service Print at Ringier Advertising. She was also gradually responsible for the back office, prepress and Media Service Digital. During this time, she was largely responsible for the introduction of various management and sales tools as well as the integration of Axel Springer Schweiz Medien into the Ringier Advertising portfolio, the marketer writes in a statement. After successfully completing her Executive MBA in Digital Leadership, the 46-year-old now wants to take on a new challenge.

Sarah Näf started in Contract Management at Admeira in April 2019. One year later, she took over the overall management of contract management for Admeira and Ringier Advertising. Prior to that, the 32-year-old held various positions at Dentsu, most recently as Head of Electronic Media. Näf holds a Bachelor of Sciences in Communications from the HWZ Hochschule für Wirtschaft Zürich.

In another flight of its investment campaign, Bank Cler is once again reminding people how they can secure the chance of an attractive return in the long term even with a small starting capital. After all, its investment solution offers professionally managed asset management from as little as one franc in assets.

Consequently, the Swiss one-dollar coin is once again the star of Heimat Zürich's campaign continuation. Staged as "lucky money," "bag money," "tip money," and in many other "roles," the coin always underscores the message: "Every money is an opportunity." - as an online film, in story ads and as a DOOH subject. As in the first flight, several OOH subjects also put the Einfränkler in the spotlight.

Responsible at Bank Cler: Gregor Eicher, Barbara Gürtler. Responsible agency: Home Zurich. Media: PHD. Film production: Chocolate Films. Directed by: Gregor Brändli. Photography: Oliver Nanzig.

More and more Swiss and German companies are recognizing the strategic value of content management for digitization and business success: 74 percent now see content management as an important lever for strengthening their competitiveness when it comes to increasing customer loyalty and attracting new customers.

In practice, however, the great potential of content management often remains untapped: Only 55 percent of companies have a defined content management strategy. This is the result of the current study "Content Management as an Enabler of Digital Transformation" conducted by the market research institute Techconsult on behalf of Adobe.

As part of the study, 100 user companies each in Switzerland and Germany were surveyed about their digitization strategies and the challenges and trends in the area of content management.

Technological challenges

When it comes to the strategic orientation of their content activities, the companies surveyed face a technological challenge: Based on their current solutions, they do not see themselves in a position to implement a completely customer-oriented approach.

Almost every second company (49 percent) is dissatisfied with the consistent use of its own content management solution across all areas of the company. 47 percent criticize the personalization options of their current content management solution (CMS). 46 percent criticize the speed of content publication in particular.

Modern CMS develop into a competitive advantage

Overall, it is becoming more and more difficult for companies to directly address the relevant and increasingly demanding customer segments and to stand out from the competition. Content management, which allows scalable personalization options, takes on a wide variety of tasks at this point.

For 64 percent, the main focus is on building trust through tailored content. If the individual information needs of consumers are fully covered, this positive customer experience (CX) also strengthens trust in the company. In addition to the efficient and targeted distribution of digital content, the handling of direct customer interactions also plays a major role: 63 percent of companies state that they already have a complete overview of all customer contacts.

To capture these interactions with customer segments and translate reactions to content into a delightful customer experience, 63 percent are increasingly turning to cloud-based content management solutions that offer them a high degree of agility and flexibility.

"Given the immense potential that content management offers today, many companies urgently need to catch up," says Christoph Kull, Vice President and Managing Director Central Europe at Adobe. "With consistent customer centricity, relevant content has long been at the heart of sustainably successful corporate strategies. Content management must be thought of holistically and does not stop at asset management. Rather, it should also be integrated in other areas of the customer experience, such as campaign management, in the commerce store or in the personalization strategy."

Reduced costs and rising sales

When choosing future content management solutions, the companies surveyed attach great importance to a wide range of different functionalities. The main focus for them is on reducing costs (84 percent), increasing productivity (79 percent) and further revenue growth (78 percent), which are to be achieved through modern content management solutions.

The top 10 required CMS features range from mobile deployment capabilities, low maintenance and support requirements, flexible operating/pricing models, comprehensive personalization capabilities, and integration of innovative technologies to a high number of preconfigured tools/features/workflows and comprehensive customer experience analysis and optimization capabilities.

These features are all rated as important or very important by more than half of the respondents. In contrast, the decision-makers surveyed see the use of innovative technologies such as artificial intelligence (56 percent), the creation and updating of content for all channels (55 percent) and the scalable provision of personalized content (54 percent) as future technological challenges.

The study "Content Management as an Enabler of Digital Transformation." was designed and conducted by Techconsult on behalf of Adobe Systems. In November 2021, 100 companies in Switzerland and Germany with 150 or more employees from a wide range of industries were surveyed about their digitization strategies and the challenges and trends in content management. The study report can be downloaded from the Adobe Newsroom downloaded be

People are increasingly turning to smartphones instead of computers to get information and get things done. In doing so, they expect fast and personalized experiences. But mobile sites are often deficient in user experience and load times compared to desktop versions. Companies are investing in optimizing their mobile sites and stores to increase conversion rates and drive engagement. This is also essential to generate meaningful first-party data and use ad spend as efficiently as possible.

Partner agencies of Google that do an excellent job in exactly these areas are awarded with a "Mobile Web" certification. The Zurich agency Webrepublic is the first Swiss agency to receive such a certification.

For this, the six certified employees of the Webrepublic SEO team had completed a multi-stage examination process. In addition to the individual certification "Drive growth with mobile experience", they also had to demonstrate business and technical knowledge. In addition, there is a PageSpeed audit implemented in the market as well as a UX audit. The global Google Mobile Web Certification team is responsible for evaluating the audit and ensuring that the agency approaches this type of project holistically and has successfully completed it.

"With the 'Mobile Web' certification from Google, we are proving that our consulting is right where there is a lot of potential - and will be even more in the future," explains Martin Stadelmann, Team Lead SEO at Webrepublic. "It's central for our clients to leverage flawless usability for the mobile web and ensure that users convert."

AdManufaktur, founded two years ago, is now operating under the name Goldbach Manufaktur. Under the new co-management of Oliver Schibli and Marco Gasser, the Goldbach Group subsidiary in Switzerland offers individual, performance-oriented marketing solutions and now also 360-degree marketing of events.

Through individual solutions from mono- to omni-channel to cross-media campaigns, Goldbach Manufaktur's customers would benefit from a full-service offer, according to the statement. The offer is based on the combined media and advertising platforms of the TX Group network, Goldbach Group and Neo Advertising. This includes TV, digital video and audio over 20 minutes of native advertising, as well as out-of-home and influencer marketing. This network is expected to reach 90% of Swiss consumers.

The Content & Sponsoring division was newly integrated at the beginning of the year. Under the leadership of Marco Gasser, it has been marketing 360-degree campaigns around Swiss events for about half a year. Together with Oliver Schibli, Marco Gasser is now responsible for Goldbach Manufaktur. Martin Radelfinger remains Chairman of the Board of Directors.

An experienced team

Oliver Schibli brings 30 years of experience in the digital marketing business. From 2012 to 2016, he led the digital marketplace OLX, formerly Ricardolino, as CEO and Chief Marketing Officer. As Chief Product Officer and Chief Marketing Officer from 2017 to 2019, Schibli shaped the development of Watson.ch with. Since then, he has built up Goldbach Manufaktur together with Carmen Viudez and positioned it on the market. Carmen Viudez, Head of Product Management, has been active in the digital business for over 20 years.

Schibli's co-managing director Marco Gasser has been managing director of the 20 Minuten Advertising marketing unit since Goldbach's reorganization within the TX Group in early 2020. Already since the foundation of 20 minutes 21 years ago, he was responsible for advertising sales at the commuter newspaper and built up the sales team there. Since summer 2021, he has been responsible for Content & Sponsoring at Goldbach.

Marco Gasser has been supported by Mirjana Elmer and Danilo Crisetig since January 2022. Mirjana Elmer moved from Goldbach Media, where she was responsible for sponsorship at RTL in Switzerland. Danilo Crisetig was formerly with Tamedia Advertising and spent the last three years in sponsorship of FC Basel.

The virtual SOM Online Conference with topics around digital marketing presents over three days more than 20 presentations including digital marketing case studies and solution approaches for current online marketing problems. Since 2022, the event has presented a focus topic on each conference day.

March 22, 2022: Digital Marketing Trends & Advertising

On Tuesday, March 22, the conference will kick off with innovations, trends, ideas for the future and research results. On this day, topics around social media marketing, marketing law, influencer marketing, content marketing, creation and branding can also be presented.

March 23, 2022: E-Commerce & Distribution B2B and B2C

Day two delivers creative solutions for everything from e-commerce, performance marketing, search engine marketing (SEA), search engine optimization, newsletter marketing, online advertising, UX, PIM/DMP, conversation rate optimization (CRO), growth hacking and more.

March 24, 2022: Marketing Technology

On the third day, the SOM Online Conference offers an intensive examination of technical developments for the digital economy. Topics such as User Journey, Marketing Automation, Customer Engagement, Analytics, Data Driven Marketing, Cookieless Tracking and others will be presented.

"Metaverse" lecture by Meta forms prelude

The Metaverse will change how we communicate, meet friends or collaborate. What the Metaverse is and what opportunities it presents for businesses will be the topic of the keynote presentation by Jan Starcke, Travel Industry Lead and Kim Koszuszeck, Client Solutions Manager , both at Meta, on March 22 at 09:15.

"We would like to give you an insight into the development and possibilities of the Metaverse and show what you can concretely imagine. What will the link between reality and the Metaverse be like? How can companies prepare for the Metaverse and reach their target audience there?" says Kim Koszuszeck.

The SOM Online Conference is aimed at marketing specialists and decision-makers in Switzerland and the DACH region. The event has been presenting lectures and imparting expertise in the field of online marketing and e-commerce since 2020. Trends, innovations and industry-relevant future topics are presented digitally on a main stage in an interactive way.

AGVS Central President and National Councillor Thomas Hurter was able to offer guests such as Federal Councillor Simonetta Sommaruga, Walter Frey, owner of the Emil Frey Group and Chairman of the Board of Directors of Emil Frey Holding, FDP President Thierry Burkart, Trade Association President Fabio Regazzi, entrepreneur Karim Twerenbold and field hockey legend Arno Del Curto a program tailored by Viva to the members of the AGVS - including an entertainment program at the subsequent "Dîner des garagistes".

Those who decided to stay at home were also able to experience the event. The AGVS newsdesk, managed by the Viva team, provided editorial coverage of the event throughout the day and published a trilingual summary of the individual program items with minimal delay, including text, images and video, on the specially created Landing page and on the AGVS social media channels.

The agency has been managing the event for ten years and says it has helped to develop the event from a family gathering of garage owners into what is now the largest specialist conference in the Swiss automotive industry.

Sterile reprocessing of medical instruments is essential in hospital operations. Since they are used several times a day, no mistakes must be made. Otherwise, in the worst case, operations may have to be postponed.

The Swiss company Belimed is a provider of product and service solutions for cleaning, disinfection and sterilization of medical and surgical instruments. With the cloud application "SmartHub", it has launched a digital solution for monitoring and safely controlling high-tech machines. Freundliche Grüsse was commissioned to promote the innovative web application to a specialist audience.

The campaign for this is based on a film and photo: the main protagonist is Mario Rocha Sampaio, Head of Central Sterilization at the Schulthess Clinic in Zurich. Together with 18 employees and equipment from Belimed, he ensures that every operation can be performed with maximum safety.

With "SmartHub," Rocha Sampaio can control the equipment at any time. As shown in the film, he can communicate with his team via app from any conceivable location and see what is happening in his "Steri".

The film was conceived in collaboration with Schroten and produced by Mattogrosso Films. The campaign will be used immediately in the B2B area, flanked by further communicative measures based on the visual material by Christian Grund.

Responsible at Belimed: Beat Meier (Head of Global Marketing and Communication), Simona Drevenšek (Marketing Communication Manager), Martina Krienbühl (Marketing Manager). Responsible at Schulthess Klink: Mario Rocha Sampaio (Head of Department AEMP), Enrico Manzanell (Head of Communication & Marketing), Deborah Bucher (Head of Communication & Marketing). Responsible at Friendly regards: Samuel Textor, Pascal Deville (Creative Direction), Maude Mahrer (Art Direction); Michèle Roten, Adrian Schräder (Schroten AG/Script), Mattogrosso Films (Production); Benjamin Weiss (Director), Christian Grund (Photography), Beatrice Mächler (Production).

On average, an adult person falls ill with a cold or a so-called "flu-like infection" two to five times a year. Dafalgan Grippal", a new drug on the market, relieves unwanted cold and flu symptoms. The drug complements the existing over-the-counter Dafalgan portfolio of the manufacturer UPSA Switzerland.

The drug campaign uses text modules from the umbrella brand and combines them with elements of the new drug. This resulted in the slogan "Bad timing for flu?", which is intended to strengthen the umbrella brand and yet has a unique selling point. For the print implementations at the POS, a key visual complements the slogan and thus completes the overall image of the campaign.

"Developing an independent and strong pharmaceutical campaign within an umbrella brand strategy is always an exciting and challenging act of balance," says Nektarios Thanasis, CEO and partner at Fachwerk Kommunikation.

A bilingual TV spot was produced for the national launch of "Dafalgan Grippal" and has been broadcast on various German- and French-language stations in Switzerland since the beginning of the year. The TV campaign is rounded off by a combination of online media, YouTube spots and digital TV.

Responsible at UPSA Switzerland: Véronique Velin (Country Manager), Corinne Bayer (Marketing Manager). Responsible at Fachwerk Kommunikation: Nektarios Thanasis (CEO & Partner), Damian Wolfisberg (Head of Advertising Agency & Senior Consultant), Tino Heuter (Creative Director), Woula Goutziomitros (Consultant Healthcare & Pharma), Angela Lerch (Consultant), Marina Widmer (Consultant).

The agency now offers all competencies for comprehensive brand support in-house, as TBS writes in a statement. This is intended to provide clarity for all areas - from brand strategy and design to targeted solutions for corporate and market communications.

In addition, Marco Donada, Martin Frank and Flavia Amgwerd join the management of TBS.

Marco Donada is the new creative director in charge of the studio. The Baden native had already completed his training as a designer at TBS. This was followed by positions as art director at Spillmann Felser Leo Burnett and at Kreienbühl and Vogler. Most recently, he was self-employed for several years, working directly for clients and as a freelancer for various agencies.

Martin Frank has been responsible for strategy, conception and text at TBS since 2020. Previously, he worked at Wirz, Y&R - now Wunderman Thompson -, Advico and Jung von Matt Hamburg, among others, in strategy and for Interhome as international Brand & Communication Manager.

Flavia Amgwerd has already been responsible for Human Resources and Finance at TBS for several years and now strengthens the management of the Zurich agency in the position of CFO. Previously, she was head of production at Frame Eleven and Ultra Images.

"With Marco and Martin, we have found the ideal staffing for TBS and are now perfectly positioned for future requirements and communication topics," says agency owner Beat Aeschlimann.