Following the regions of Eastern Switzerland (FM1Today), Central Switzerland (PilatusToday) and the Mittelland (ArgoviaToday), Today content is now also available for the Zurich region on ZüriToday.

The trimedial editorial team at the Zurich site is headed by Barbara Lanz (Werbewoche.ch reported). The 41-year-old, who has been trimedial editor-in-chief since February 1, is responsible for the 40-strong Zurich radio, TV-Regio and Today editorial team in her new role.

The newly formed, trimedial ZüriToday team comprises twelve people, is based in the new CH Media Entertainment Hub in Zurich-Oerlikon and is headed by Jonathan Schoeffel. As Head of Radio/Online, the 34-year-old Zurich native reports to Barbara Lanz. The management team is completed by Claude Winet, who is Editor-in-Chief for TeleZüri.

"In addition to the launch of ZüriToday, our new central editorial office in Zurich has also started work," says Pascal Scherrer, Head of TV Regional CH Media. "This will allow all our current and future Today sites to focus even more on their regional core. A milestone for our Today portals."

The agency strengthens its management structure with Zbynek Zapletal, Fabrizio Tudisco and Marie-Sophie Chenevier. In addition, Simone Tang is promoted as Head of Media Trading, Cloé Tello as Head of Client Service, Angela Dalle Grave as Head of Marketing and Taulant Ramadani as Head of Ad Operations.

Zbynek Zapletal joined the management team at the beginning of the year. The expert in digital platforms and marketing automation brings over 10 years of experience in agencies and companies. He joined Gamned in 2018. Since then, he has led the Trading, Data and Account Management teams and is responsible for technological development in the DACH and Eastern Europe regions.

In addition, Fabrizio Tudisco is appointed to the management team. The specialist in allmedia consulting with a focus on digital has been active in Gamned's sales team since 2018. He leads the commercial team and is responsible for customer consulting and acquisition in German-speaking Switzerland.

Marie-Sophie Chenevier completes the five-member management team. She leads Client Services and Operations in Western Switzerland. Chenevier joined Gamned in 2016 and has expertise in programmatic, as well as the overall digital marketing ecosystem.

"Zbynek, Fabrizio, Marie-Sophie, Simone, Cloé, Angela and Taulant have already mastered many challenges under the Gamned umbrella. With them, Gamned is optimally positioning itself for the next developments of our company," says Silvana Imperiali Chételat, Managing Director of Gamned Switzerland.

Adfact focuses on programmatic media buying and supports clients in the development and implementation of customized digital advertising strategies. The newly founded unit is headed by Philip Zeidler, who is responsible for the entire programmatic area at Audienzz.

"We often hear from customers that they want more transparency in media buying. Our programmatic buying offering has been addressing precisely this need for several years. That's why we now want to expand this area significantly. With us, customers get performance-oriented programmatic advertising that is based on data and facts and is 100 percent transparent," explains Zeitdler. The new offering is intended to appeal in particular to small and medium-sized companies for which programmatic advertising is already an important part of their media strategy or will become so in the future.

Adfact's new service goes beyond Audienzz's existing reach, NZZ Group said in a statement. In addition to a connection to the global programmatic advertising network and a curated marketplace with bundled advertising inventory, access to first-party data from Audienzz is also guaranteed. This offers the advantage that programmatic campaigns can be played out in a particularly targeted and effective manner to a large number of different target group segments.

Audienzz was originally founded as the digital marketing company of the NZZ. In recent years, the unit says it has evolved into a comprehensive digital advertising specialist. "The idea of the new Media Buying Unit is to separate buying and marketing within Audienzz more strongly," explains Remo Baumeler, Managing Director of Audienzz. "With Adfact, we are creating the necessary structures to further develop the competencies and resources already available in the form of a separate business unit."

Schaeppi is leaving at his own request, Swisscom announced in a communiqué on Thursday. The Bernese had taken over the leadership of the Swiss telecom group in 2013 after the death of Carsten Schloter. Under his aegis, the number of TV customers had increased by about 60 percent and the number of broadband customers of the Italian subsidiary Fastweb by about 40 percent.

The departure of Schaeppi, who was born in 1960, is not unexpected. In recent years, the Group's top management had pushed ahead with the renewal of Swisscom's management and initiated a generation change. Schaeppi was at Swisscom for a total of 23 years.

His successor Christoph Aeschlimann has been head of the Infrastructure, Network and IT business unit and a member of Swisscom's Group Executive Board since 2019. He is to "successfully take the telecom group to the next level," said Chairman of the Board of Directors Michael Rechsteiner, according to the statement.

More sales and profit

Schaeppi leaves with good business figures. Last year, Swisscom generated more revenue and earned significantly more thanks to special factors.

Meanwhile, Swisscom is threatening to curtail its plans to expand its fiber-optic network following a ruling by the Federal Competition Commission. The "blue giant" actually has the goal of increasing the number of fiber-optic connections from one-third of households and businesses by 1.5 million to around 60 percent by 2025.

The rollout imposed by the authorities would be significantly more expensive and would reduce the planned coverage from around 60 to 50 percent, the group wrote. "The original rollout target of building around 1.5 million fiber connections by 2025 would thus be reduced by a third, or around 500,000 homes and businesses." That's because there would be massive additional costs for building with four fibers instead of one fiber-optic feed line from the telephone exchange to the street duct, especially in rural and sparsely populated areas.

More sales and profit

In operational terms, Swisscom posted gains and slightly exceeded market expectations. Overall, revenue increased by 0.7 percent to CHF 11.18 billion. Operating profit before depreciation and amortization EBITDA improved by 2.2 percent to CHF 4.48 billion. Below the line, Swisscom posted a net profit of CHF 1.83 billion. That is 20 percent more than a year ago.

The main reason for the current jump in profits is the revaluation of a stake in Fastweb amounting to 169 million Swiss francs. In addition, a sale of a company share in Belgium generated a gain of CHF 38 million. In addition, there was a one-time gain of 60 million from an adjustment in the pension fund.

Financial targets for 2022 for the first time

Swisscom is now announcing targets for the full year 2022 for the first time. In terms of revenue, the Group expects a result of CHF 11.1 to 11.2 billion. EBITDA is expected to reach around CHF 4.4 billion and capital expenditure around CHF 2.3 billion. The dividend will remain at 22 francs if the targets are met.

As already announced, Swisscom intends to reduce its cost base by around CHF 100 million in 2022, as in previous years. The savings will be realized mainly through simplified workflows, more efficient systems and a reduction in the number of jobs.

New jobs, on the other hand, would be created in growth areas such as the IT solutions business. "Overall, depending on market developments, Swisscom expects stable job growth in Switzerland in 2022," it said. At the end of 2021, Swisscom had 15,882 full-time positions in this country. (SDA)

Over 1600 teachers who teach economics at upper secondary level actively use the Iconomix.ch web platform, an educational offering of the Swiss National Bank SNB.

In order to inspire users even more and thus open the next chapter of the success story, Iconomix has developed a new brand strategy together with Festland, which is consistently "user first".

First, focus interviews and an online survey were conducted to draw an up-to-date picture of all stakeholders and their expectations. Desk research on competitors also supplemented the picture.

The strategy workshop then profiled the personas and defined the brand values. It was determined that the latter harmonize with the SNB values, but are focused on the education market.

Using Blue Ocean methodology, differentiating core messages aligned with the personas were developed and condensed into the Brand Purpose "Economy for All."

Comprehensive brand refresh

With the aim of making the brand strategy tangible to the outside world, the next step was to refresh the brand identity. Both the purpose, which became the new claim, and the values and core messages were seamlessly integrated into the communication. A new formal trademark was created with the circular shape derived from the logo.

A key measure in the strategy process proved to be a comprehensive relaunch of the Web platform. To improve the user experience, the information architecture and UX design were redesigned and content and functions were optimized. Highlights include the interactive module finder, extended functions for registered teachers and an expanded news section. The technical design and implementation was done by CS2, the web partner of Iconomix.

A survey in 2020 showed that there was potential for improvement, particularly in the visual design, writes the Swiss Homeowners Association in a statement. Younger readers in particular expressed a desire for a more airy layout and a better overview and structure.

This and other feedback was implemented with the redesign. In addition, the association and trade journal is now published not only in paper form, but also in a new The-homeowner.ch also has its own online presence:

The practice-oriented guidebook for homeowners and condominium owners continues to be published 22 times a year with a circulation of 337,469 copies and provides its readers with comprehensive information on all topics relevant to homeowners.

For the launch campaign, Rod Kommunikation sets the scene for the new Peugeot 308. In addition to a dynamic look, the new model also shows its purist proportions and also the technologies of the new Peugeot i-Cockpit.

In addition to the new model, Peugeot is also presenting itself for the first time with a new corporate design and corporate identity. In the new hybrid model, Peugeot combines classic timelessness with an unagitated modernity. The classic launch campaign is designed to further emphasize these characteristics.

The launch of the Peugeot 308 is accompanied by a national multimedia campaign. In addition to OOH measures, DOOH, digital ads and social media ads are also being used.

Responsible at Peugeot Switzerland: Tobias Dilsch (Marketing Director), Stéphanie Maussion (Communication Manager), Maria-Alejandra Rüeger (Digital Communication Manager). Creation and realization: Rod Communication. Media: MMB Media Agency, Online Marketing. Lithography: Blue Horizon.

Less meat, fewer animal products - many people set themselves this dietary goal. But the transition from meat eater to vegan rarely succeeds without resentment.

This is also the case with "Lily's". With Asian specialties, the three restaurants with delivery service have made a name for themselves in Zurich and Basel over the past 23 years. The restaurant business has long relied on sustainable, fairly produced products. The step into a "meatless" future is the logical consequence and has been pursued for several years - with new menus and various meat substitutes.

"At the moment, we are actually in the middle of this transition, which we would like to go through together with our guests and employees. There are still a lot of meat dishes on our menu, but they are no longer top of the list," explain managing directors Crista Isenegger and Alexander Perren. "It seemed like a good time for us to communicate these efforts to the outside world - without pointing fingers, but in an entertaining and appealing way."

The result is "Lily's Postermag," an oversized magazine consisting of eight works by artists who playfully deal with the topic. Well-known artists, photographers, designers and authors from the surrounding area tried to implement the path to plant-based nutrition as surprisingly, tastefully and authentically as possible with their respective works of art.

"This is exactly the goal we pursue with our vegetarian and vegan dishes: They should quite simply generate a huge 'wow' in our guests," says Isenegger.

Responsible at Lily's: Crista Isenegger, Alexander Perren, Kai Schünemann. Concept: Rainer Brenner, Wessinger and Peng. Text: Rainer Brenner. Design: Wessinger and Peng.

The organizers have moved closer together in the past two years. Flexibility and inventiveness have been more in demand than ever due to constantly changing requirements. New entertainment formats have emerged. New technologies are making inroads.

The mood is one of optimism, as the title of the talk "We will emerge strengthened from the crisis" by event legend André Béchir suggests. In conversation with moderator Sven Epiney, he ventures a concrete look into the future. This will be changed, because the industry is currently undergoing a fundamental transformation. Mathieu Jaton, CEO of Montreux Jazz Festival, will explain this in his talk about the global music business.

What the new normal looks like in the industry and what answers have been found to it will be discussed at the "360° Entertainment" congress. Major Swiss media companies are also taking part. Here in particular, the importance of live entertainment is changing dramatically.

On March 29 and 30, 2022, the most important representatives of the event industry will meet at the congress in Andermatt. Over the two days, 55 speakers from the national and international event world and around 300 other entertainment professionals are expected.

New payment systems, technologies and sustainability

New collaborations with sponsors and the media are discussed, and the topic of sustainability is given high priority. New technologies are also a topic in the wide-ranging program. These range from the metaverse, avatar art, crypto tokens and NFTs to the blockchain as a payment system.

The metaverse - a parallel world in which people live as avatars - has also reached the event industry. This was already made clear by rapper Travis Scott's concert in the virtual universe of Fortnite. And Swiss rapper Didi also made an appearance in the parallel world (Werbewoche.ch reported).  Frank Ditz from Meta will speak about this on stage.

"Who's Who" of the entertainment industry

After a year in the digital space, the exponents of the industry are now coming together again in person in Andermatt. Companies from all sectors are represented - event organizers, venue operators, sports associations and clubs, artists, media, sponsors, infrastructure providers and tourism regions. Speeches and podiums will provide a 360-degree view into the inner workings of Swiss entertainment.

"Never before has the anticipation been so great, never before has the gathering been so important," agree the two organizers Hans-Willy Brockes of ESB Marketing Netzwerk and Andreas Angehrn of Ticketcorner. The congress, they say, is a must-attend event for the entertainment industry and everyone who works in this field.

"360° Entertainment" takes place for the sixth time and is organized by Ticketcorner and ESB Marketing Netzwerk as a two-day congress at the Radisson Blu Hotel Reussen in Andermatt. The congress will be held in compliance with the current Corona measures.

A central component of the SDG dialogue is the actively managed community with over 800 members on LinkedIn, according to a statement. On the site, for example, existing initiatives, international projects and relevant studies are shared in order to inform and network the actors in a targeted manner.

Furthermore, the SDG Dialog is present at important industry events with the aim of sensitizing participants to the Sustainable Development Goals and discussing opportunities and challenges.

Ensure continuity

The SDG Dialogue was established on behalf of the State Secretariat for Economic Affairs SECO and was previously managed by an interdisciplinary consortium. The two previous co-project leaders of the Dialogue, Rafael Enzler of Gutundgut and Veronika Schanderl of the Swiss Foundation for Technical Development Cooperation Swisscontact, are pleased about the integration into the newly created KONA: "The fact that we succeed in sustainability in the sense of continuity of the project is a success for all involved."

As part of the consortium, STV has been a partner of the dialogue since the beginning. "We have closely accompanied the SDG Tourism Dialogue from the beginning and are looking forward to continuing and also further developing the project in the interest of the community," says Philipp Niederberger, Director of STV.

Sustainable travel as a focus

In addition to the SDG dialogue, the "Swisstainable" sustainability program developed by Switzerland Tourism is also part of the STV's Sustainability Competence Center. The program awards businesses based on their commitment to sustainable development and creates orientation for guests.

With the SDG Tourism Dialogue and "Swisstainable," the tourism sector is fulfilling its responsibility, according to the statement. It is also doing its part to achieve the Federal Council's 2050 climate targets and the 17 United Nations Sustainable Development Goals (SDGs) to which Switzerland has committed.

People who want to re-enter the job market after an extended absence often find it difficult to find a job. "A gap in the CV is still perceived as a major obstacle when looking for a job," says Evelin Bermudez, returnship expert at the Lucerne University of Applied Sciences and Arts. The research team, consisting of Evelin Bermudez, Anina Hille, Gabrielle Wanzenried and Yvonne Seiler Zimmermann, has investigated which challenges are particularly great for those re-entering the workforce and how their chances of quickly re-entering the workforce could be improved.

Flexibility in time and place as a need

If the researchers have their way, there is great potential in the employment of returnees to counteract the impending shortage of skilled workers. "But the existing potential is far from being exploited," says Evelin Bermudez. Many of the so-called "returners" find it difficult to find a suitable re-entry position after their long break.

According to the survey, those re-entering the workforce have a particularly strong desire to work part-time and flexibly in terms of location. Most of them would like to be able to work at least partially in a home office. Thus, 38 percent of the respondents who are looking for a job again after a longer break stated that they would like to work between 60 and 80 percent. Around 35 percent of them are looking for an even smaller workload. Overall, 73 percent of those returning to work would like to return to work as part-time employees.

"Many companies in Switzerland are not yet ready when it comes to part-time positions and flexible working models," says Bermudez. The HSLU expert adds, "During the Corona crisis, however, awareness of flexible working has increased. This development suits those re-entering the workforce."

Well trained and motivated

According to the research team, companies could benefit from relying more on returnees. Returnees, for example, are often characterized by a high degree of flexibility. Around 60 percent of those surveyed who would like to return to work after a longer break are also prepared to attend an important meeting outside of agreed working hours.

"Returnees are also often well educated, motivated and bring many years of professional experience from before the break," says Prof. Dr. Gabrielle Wanzenried, diversity expert at the Haute Ecole d'Ingénierie et de Gestion du Canton de Vaud HES-SO.

Women particularly affected

The most common reason for a career break is childcare, as the survey shows. Other reasons cited in the survey include moving or caring for elderly family members. Women are particularly likely to take a longer career break.

Interesting: the partner's work activity does not seem to influence whether someone takes a break for childcare, for example. "That surprised us. We assumed that people who have an earning partner would tend to take a longer break," says Wanzenried.

Association founded

The charitable and non-profit association Companies & Returnships Network has set itself the goal of sustainably disseminating return-to-work programs - so-called "returnships" or "supported employment" - in Switzerland. To this end, CRN shows companies and organizations the added value of return-to-work programs and supports them in the introduction, implementation and evaluation of these programs.

Together with the Haute Ecole d'Ingénierie et de Gestion du Canton de Vaud HES-SO, the Lucerne University of Applied Sciences and Arts has investigated which challenges are particularly great for returnees and how their chances for rapid re-entry could be improved. The results are based on several workshops with returnees held in 2019 and 2020, expert interviews and an online survey between August 2020 and January 2021. A total of 650 people participated in the online survey.

As part of its TV research, Mediapulse publishes a quarterly report on streaming data with the aim of quantifying the distribution and use of relevant video and streaming platforms and comparing them with the corresponding key figures for TV use.

The first two quarterly reports were communicated on the basis of total figures; the report for the third quarter then also provided breakdowns of reach figures by the target group characteristics of age and gender for the first time.

Now, in its fourth and latest edition, Mediapulse is supplementing the report with a distinction of streaming usage by different end devices.

Classic television most popular

With the data for the fourth quarter, the Mediapulse Streaming Data is now available for a full calendar year. The report shows that classic TV retains by far the most viewers with the longest usage time at all times of the year, and this almost exclusively via a classic TV set. In addition, the video platforms YouTube and the streaming provider Netflix also achieve relevant audience shares.

In comparison, the other streaming platforms Disney+, Amazon Prime or Apple TV+ reach only very few people per day. Mediapulse will therefore no longer take these platforms into account in further data analyses.

YouTube is mainly consumed by boys and on the smartphone

The fourth quarter report still shows that YouTube reaches more people in the 15 to 29 age group than the TV stations' offerings. In this age group, YouTube is the moving image offering with the largest user base.

The study also shows that TV and Netflix are still mostly consumed on conventional TV sets, while YouTube is mainly at home on small screen devices.

With the further development of its TV measurement system, Mediapulse is pursuing the general goal of providing the Swiss TV market with an independent, cross-platform and comparable database with which the use of TV and other moving image offerings can be uniformly quantified and continuously monitored.