But that would depend on how the advertising market in Germany, Austria and Switzerland developed. ProSiebenSat.1 wants to increase revenues by 4 to 5 percent a year on its own in the medium and long term.

The Group, known for its TV channels, ended last year with record revenues after taking in significantly more for its advertising units than initially expected - so good, in fact, that they were slightly above pre-Corona levels. As a result, the company's total revenues rose 11 percent to 4.5 billion euros, which it said was the highest ever. At 362 million euros, consolidated net profit was almost two-thirds higher than in 2021. (SDA)

"We don't just talk about lifelong learning, but also give our journalists enough time and space for innovative, committed, well-researched and courageous journalism," explains Verena Vonarburg, Head of Public Affairs and initiator and director of the MediaLab.

In the next three years, investments will also be made primarily in the further digitization of Ringier media, adds Ringier CEO Marc Walder: "This is only possible with and thanks to well-trained, motivated and innovative employees in the editorial offices, who grow with the company and the innovations." The current development would offer great opportunities for outstanding journalism.

Practical support for journalists

The MediaLab, which starts immediately, is not intended to include "nice-to-have" courses, but to offer concrete, attractive practical support. "The aim is to offer all journalists precisely the training they need in their day-to-day work in the digital transformation," explains Vonarburg.

The program covers the entire spectrum from storytelling, thinking in pictures, research, data journalism, social media, SEO and media law to workshops on the entire journalism ecosystem. It is aimed at all editorial staff and is intended to give participants plenty of time to learn and network, as well as the opportunity to break out of the daily grind.

First feedback positive

According to Ringier, initial feedback from participants has been positive. For this reason, after a short test phase, there will now be a switch to live operation.

Media platform Teads on Wednesday unveiled its latest study on what publishers are doing to move toward the cookieless era. In an update to the 2021 survey, 450 premium publishers from around the world responded to questions about their plans and industry initiatives. This has resulted in several insights for the market.

Publishers are aware of the cookie issue

Awareness of cookie issues has reached most publishers: only 6 percent of publishers said that "they have little to no knowledge about cookies," while 33 percent have "a good understanding of new initiatives and their pros and cons," but 44 percent are "not yet aware of new solutions."

On the question of strategy, 70 percent of publishers want to use their first-party data as a cookie substitute, and contextual targeting is very important for 64 percent, while universal IDs at 50 percent and privacy sandbox at 36 percent seem rather less relevant.

Already, just under a third of publishers are willing to share their first-party data with AdTech providers to ensure the continued monetization of their inventory. Publishers are less concerned about sharing URLs and unique IDs, with 58 percent agreeing.

No concrete plans yet

When asked which partners the premium publishers plan to work with to implement their Unique ID solutions, 33 percent said they had no specific plans, while the rest would essentially work with three different solutions from LiveRamp (36%), ID5 (36%) and The Trade Desk (30%).

On the question of platform and regulatory changes, 64 percent of publishers said this would have no impact on their planning for the cookieless future, while 17 percent felt it would tend to accelerate their plans. In general, 58 percent of German publishers are in favor of protecting user privacy and are confident of finding new alternatives.

Here, the challenges are most evident with logins: half of German publishers said they have a strategy to increase the use of logins, however, the majority of consumers do not take advantage of this offer. Only 6 percent of publishers reported that the majority of consumers identify with a login, whereas for over 60 percent of publishers, less than 10 percent of consumers opted in. Publishers see the biggest challenge to login adoption as impacting user experience (67%), followed by potential traffic impact (44%) and monitoring inventory monetization opportunities (44%).

"It's a very exciting time for publishers and the ad tech industry. I'm glad to see that many publishers are already aware that they need to protect their business models with new technology solutions to stay successful in today's cookieless advertising world," says Omar Piras, Head of Publishing at Teads in Switzerland.

The integral communication analysis INKA of the Swiss health insurance market examines all controllable areas of communication. For this purpose, the advertising presence in the area of paid media, the search engine presence in the area of paid and owned media, and the media presence in the area of earned media are examined in quantitative and qualitative terms and contextualized with the help of market data.

As an additional add-on, it is now possible to integrate data from the largest consumer media study in Switzerland, "MACH Consumer," as well as from the new "MACH Values" psychography study. With this additional data, health insurers can find out more about their competitors and their policyholders, as well as about health insurer switchers. It also shows whether their own health insurer is visible in the media channels relevant to their target group.

Marketing 5.0

technology for humanity.

• Author: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
• Publisher: Campus Verlag, 2021
• Pages: 239
• ISBN: 9783593514802

Marketing 5.0 combines the possibilities of digitization with the trend toward sustainability and the creation of added value - and thus responds to the demands of younger people in particular. The result is a technology for humanity: Everything that is technologically possible and makes life on earth more livable is made. Can this noble claim be fulfilled with Big Data, artificial intelligence and virtual reality? Or will the profit motive win out again in the end? In any case, it is advisable for marketers to prepare for the digital future.

Talking to each other 2: Styles, values and personality development

Differential psychology of communication.

• Author: Friedemann Schulz von Thun
• Publisher: Rowohlt Verlag, 2010
• Pages: 304
• ISBN: 9783499184963

We all have certain styles when dealing with other people. We can like them - or they can be a huge pain in the ass. What are the causes of these behaviors? How can we understand them better and make our behavior more balanced? Friedemann Schulz von Thun takes us behind the scenes of sometimes destructive interaction styles and quirks in an easy-to-understand way. In doing so, he does not shy away from admitting and correcting professional misconceptions of earlier years. A classic of communication psychology that everyone should know.

Corporate Nudging

Changing behavior patterns in organizations through intelligent nudging.

• Author: Christoph Harff and Christopher McLachlan
• Publisher: Haufe Verlag, 2021
• Pages: 234
• ISBN: 9783648137383

Nudging is finding its way into more and more companies - with good reasons. Nudges - small incentives to rethink one's own behavior - can have a positive impact on people, structures and processes. The authors of this book explain how nudging works in companies and countries and where it is already being used. They present a guide that companies can use to develop individual nudges. They also point out risks and undesirable developments. A helpful guide for all those who do not want to rely on prohibitions alone.

Communicative competence

36 mentalist tricks for managers.

• Author: Jakob Lipp
• Publisher: Campus Verlag, 2021
• Pages: 240
• ISBN: 9783593513775

Among the countless books on the subject of communication, the perspective of this book is a special one. The author is a mentalist. His profession is to amaze and inspire people with the help of excellent communication skills. Instead of academic effect models, the reader can expect vividly described practical tips from a master of mental magic. Divided into 36 short, self-contained chapters, the easy-to-read guidebook provides very good pointers for honing one's own communication skills.

"I just couldn't get rid of the news fever," says Dominik Meier. That's why he decided to move from "Rundschau" to Radio SRF's Federal Palace editorial department in the summer of 2022. "After almost three years at 'Rundschau,' I felt: I remained a news journalist at heart. I want to report on current political events again and be able to do independent research," the 43-year-old was quoted as saying in an SRF statement.

"At 'Rundschau', I was able to work with a great team on important research for our country, for example on Crypto or Ruag, and accompany a very large audience through the pandemic - what a privilege," says Dominik Meier. The decision to leave was not easy for him, but he is looking forward to working in the Federal Parliament team.

Before "Rundschau," Dominik Meier had already worked for Radio SRF for eleven years, first as a regional editor, later in the domestic editorial department, and most recently as a Federal Parliament correspondent and anchorman and team leader for "Samstagsrundschau. The Solothurn native studied contemporary history, journalism and political science at the University of Fribourg.

According to SRF, Dominik Meier's successor at "Rundschau" has not yet been determined.

With their TikTok Engagement BFH Wirtschaft is entering new territory and wants to present itself in a fresh, young and humorous way. The result is four videos that deal with different aspects of the university and present it as the "Marzili Campus" due to its central location in Bern's Marziliquartier.

Wide response in a short time

According to the agency, the TikToks are attracting a lot of attention. After just a few days, the four videos have already achieved over 1.1 million views and 8,000 likes.

Responsible bei BFH: Natascha Branscheidt, Stephanie Tabea Blum,
Anne-Careen Stoltze-Siebmann. Responsible at The Answer: Sarah Hiltebrand, Reto Dürrenberger, Mike Schwede, Cenk Korkmaz, Vanessa Savi, Andrea Mossa, Joris Brönnimann, Leonie Bachmann, Benjamin Lines.

For more than 20 years, the executive search firm Hays has also been placing specialists in Switzerland with companies in the Financial Services, Commercial & Enterprise, Engineering & High Tech, Life Sciences & Health and Public & Telco sectors.

The company knows the needs of companies and industries down to the last detail and speaks the - sometimes rather complicated - language of its customers.

So it's not surprising that a few comprehension issues arise with the three online films produced by Jyri Pasanen and Shining Film.

The online films are played out to target groups on channels such as LinkedIn, YouTube and programmatically on selected business news platforms.

Responsible at Hays: Oliver Matthes (Head of Corporate Center), Nikola Vasarevic (Head of Marketing), Tomislav Dujmovic (Professional Digital Marketing); Conception, creation and realization: Rod Communication. Film production: Shining Film, Director: Jyri Pasanen, Executive Producer: Leonardo Sanfilippo, Line Producer: Gabi Benz, DoP: Timon Schäppi, Set Design: Robin Fessel & Team, Editor: Nicolas Bechtel, Grading: Simon Hardegger, Onlining: Pascal Holzer, Dubbing: UKO. Consulting and media strategy: Farner Basel and Farner Digital.

Under the motto "Less is more", Scholz & Friends Zurich and Rivella launch the new campaign appearance for Rivella Refresh, following the trend towards health-conscious nutrition. The idea: Reduction to the essentials does not automatically mean renunciation, but often even gain. Rivella Refresh is a sugar-reduced version of the original with natural sweetness, and is thus intended to be particularly light and sustainably refreshing.

"Less is more" is also stylistic in the design of the orchestrated campaign. The messages are reduced to the relevant product features and brought to life using Kinetic Type.

The launch of the orchestrated campaign will take place successively with different formats on TV and out-of-home as well as a digital campaign with banner motifs, online videos and social ads. PoS measures, promotions and samplings round off the campaign presence.

Responsible at Rivella: Silvan Brauen (Head of Marketing Rivella & Enertea), Désirée Koller (Senior Brand Manager Rivella), Elena Neuhold (Junior Brand Manager Rivella), Annika Montalenti (Head of Digital, Media & Insights), Caspar Vuille (Digital Marketing Manager). Responsible at Scholz & Friends: Joana Faria, Roger Krage, Luca Stancheris, Maira Weidmann, David Fischer, Christian Vosshagen (Creation), Elisa Stahel, Maike Hoff, Mathias Rösch, Tobias Händler (Consulting & Strategy). Implementation: Film production: LeBerg; EP: Gabriel Waldvogel, Producer: Maximilian Becht, Direction & Motion Design: Aljoscha Höhborn, VFX: Denis Krez, Music: Pablo Nouvelle. Media: Havas Media.

The Paris Agreement, which Switzerland has also signed, obliges every canton to massively reduce CO2 emissions. This is easier said than done. The targets are ambitious, the timetable is ambitious - and unfortunately we humans are creatures of habit.

To overcome this inertia of behavior, the St.Gallen energy concept 2021-2030 not on regulations and prohibitions, but on the findings of behavioral economics. Specifically, the aim is to transform four psychological hurdles into positive forces.

So "I can't contribute anything" becomes "Everyone can contribute to achieving the goal", "I can't afford it" becomes "Measures are often cheaper than you think", "It's tedious" becomes "Uncomplicated solutions are available" and "The others don't do it either" becomes "There are many good and inspiring examples".

Building on this, the concept defines five priorities and 16 measures to achieve the climate targets in the canton of St. Gallen with its 500,000+ inhabitants. The measures will be implemented in close cooperation with leading partners from the energy sector.

A smart grid for communication

The communication surrounding the measures forms an integral part of the concept. The strategy that enabled Festland to win the pitch is based on the active involvement of both the lead partners and other key partners.

Similar to a smart grid, which ensures the intelligent connection of available electricity in the electricity market, the strategy harnesses the combined power of all partners. The resources are not invested in a central umbrella campaign, but in communicative networking, with the "St.Gallen Energy 2030" label as a trademark and the web portal Energy2030.ch as the linchpin of the dialog. The cantonal Green Day on April 22, 2022, which will bring the concept's measures to life in a series of partner events, also focuses on networking.

Many partners, one content flow

The power of cooperation should also be reflected in the web portal. The editorial team is made up of all the partners in charge of the concept. They create the editorial plan, produce the content in the form of blog stories and multiply the reach by sharing the stories in their media.

According to Festland, this joint content marketing would result in various advantages such as a balanced mix of topics, professional quality and diversity, higher frequency of publication and also less effort per partner.

Festland's Content Flow ensures the necessary unity in diversity. From the agency's point of view, this is a practical and proven method for using media in a strategic, efficient and effective way.

This year's Xaver Award in Hall 550 will be postponed from May 19 to August 18, 2022. According to the organizer Expo Event Swiss Live-Com Association, the "most innovative, creative and impressive projects in live communication" will be honored.

The decision to postpone the awards ceremony was taken to ease the burden on the industry, he said. In the already intensive event month of May, numerous postponed events would take place, which would lead to an additional burden on Xaver's partners and suppliers.

The remaining dates remain the same: The entry period ran until the end of February, and the jury presentation days will take place on March 30 and 31, including the additional day of April 1, 2022.

Not only event agencies, but also trade fair companies, promotion agencies, other suppliers, trade fair venues, locations and sponsoring agencies can apply for the award with their live events or hybrid projects, the organizer emphasizes. (pd)

Schenker Storen produces, among other things, window and roller shutters, terrace canopies and sun blinds. The company researches, develops and produces in Switzerland and is in daily operation with over 300 installation and service teams.

Sun blinds make a significant contribution to feeling just as comfortable outdoors as indoors. This is the basic idea behind the new TV billboard, which will be broadcast in March 2022 before and after Meteo on SRF, RTS and RSI. In the process, a Schenker-Storen team moves the cozy family brunch from indoors to outdoors in the blink of an eye, without the family having to move.

Seed developed and realized the TV billboard in close cooperation with Schenker Storen. It was directed by Simon Koller. An adapted version is used in various online channels.

Responsible at Schenker Blinds: Wassilis Thanasis (Marketing Manager), Seraina Hoffmann (Marketing Manager). Responsible at Seed Audio-Visual Communication: Simon Koller (script, direction), Jan Mettler (camera), Aurora Jouffroy (casting), Sebastian Suter (lighting), Frederik Kunkel (set design), Patrick Häusermann (styling), Wolfgang Weigl (editing), Simon Hardegger (color grading), Cloudscape (VFX), Bardo Eicher (sound design, sound mixing), Claudio Garovi (production management), Felix Courvoisier (producer).