Live regular-season and playoff games will be available on free TV on TV24, Léman Bleu and Teleticino in the future, MySports announced in a communiqué Wednesday: "Fans will benefit from more games on free TV, more digital offerings and more content on more channels through the partnerships."

At the beginning of March, Sunrise UPC announced that it had brought the Aargau media company CH Media and the Blick Group on board as partners for the ice hockey championship. (Werbewoche.ch reported). CH media station TV24 was already a partner of MySports, broadcasting one ice hockey game per week, and only during the regular season, but not in the playoffs. In the elimination games after the regular season, SRF has so far had a hand in it.

This will change as of next season. SRF is now out. "In the future, live games of the regular season and the playoffs will only be shown on free TV with the new partners. We are still in contact with SRG regarding a possible subsequent use of highlights," Sunrise UPC said.

More hockey broadcasts available free to air

On TV24, Léman Bleu and Teleticino, in addition to the free TV matches during the regular season, the match of the week would be shown on Sundays, as well as highlights of all the matches of the day after the conclusion of each match day, it said.

"As a streaming partner, the Blick Group will also broadcast one match live each week on Tuesday, with all goals and highlights available on Blick.ch. Further details and innovations will be communicated before the start of the new season," MySports wrote. (SDA)

"The world in which we find ourselves today is no longer the same as when we last met at a General Meeting of the Hallenstadion - in May 2019". With these words, Balz Hösly opened his presidential address in the entrance hall of the Hallenstadion.

The events of the last two years would have taken their toll on the Hallenstadion and left their mark. Despite this, the team was able to keep infrastructure operating costs to a minimum. Short-time work, constantly changing imposed protective measures and 67 concert postponements would have tested the flexibility of the staff, management and the Board of Directors of AG Hallenstadion.

Resignation and new election

Due to reaching the age limit, Klaus-Peter Schulenberg, CEO of CTS Eventim & Co.KGaA, was dismissed from the Board of Directors. Annabella Bassler was proposed and unanimously elected as a new member of the Board of Directors.

Bassler has been Ringier CFO since June 2012 and is a member of various boards of directors. In November 2019, she initiated and launched the Ringier EqualVoice initiative, which aims to make women more visible in media coverage and give them an equal voice. With m&k Bassler chatted about topics such as leadership in times of crisis, interpersonal relationships, diversity (click here for the interview).

Panel discussion on "Partnerships

The General Meeting was rounded off with a panel discussion on the topic of "Partnerships", which have had a strong impact on the last two years of the Hallenstadion. The moderator Nik Hartmann talked to the CEO of Sunrise UPC, André Krause, about this. of the new "Premium Partner" of the Hallenstadion - the new director of Zürich Tourism, Thomas Wüthrich, as well as with Board President Balz Hösly and Hallenstadion CEO Philipp Musshafen. In the discussion, a joint look was taken at the past. At the same time, however, the advantages of working together as partners in the upcoming joint future were emphasized above all.

Dorothea Karl and her teams were responsible for the MICE business in the greater Zurich region as well as the markets work. Under the sometimes more than difficult conditions during the covid pandemic, she and her team were able to bring value-added congresses and meetings along the defined economic clusters to Zurich, the organization writes in a statement. She and the markets team succeeded - despite months of massive travel restrictions - in maintaining and intensifying contacts in the 14 markets served by Zürich Tourism.

According to Zürich Tourism, Karl is leaving the organization at his own request and is looking forward to a new orientation. Thomas Wüthrich, Director of Zürich Tourism, will take over the leadership of the team ad interim from mid-May.

Back in February of this year, Swiss began upgrading its long-haul fleet with a new Premium Economy Class. This offers guests more comfort, more options for menu selection, larger screens and numerous other advantages, which are now to be brought to the attention of a broad target group with a large-scale launch campaign.

The centerpiece of the campaign is the TV spot, which takes place in a Boeing 777 - and was shot above the clouds on the way to Miami.

Pleasure you can hear

The main actor of the film stages the advantages of the new Swiss Premium Economy by observing his fellow passengers enjoying them. In the process, he also "slips" into their roles and speaks their lines on behalf of them: their clearly audible reactions to the advantages of the new travel class. Why he does this also has to do with a new offer: Travelers in Premium Economy Class can immerse themselves undisturbed in their entertainment program on their flight by means of free noise-canceling headphones.

Thus, the welcome drink, the larger menu selection, the large screen, the increased comfort and the headphones become the real protagonists of the commercial.

Turn at cruising altitude

The film shoot took place on a normally operating scheduled flight from Zurich to Miami, as David Lübke, creative director at Publicis, explains: "Being able to shoot in relatively limited space and with regular passengers at 30,000 feet was of course extremely exciting. But it was also a real challenge for the production: We had ten hours of flight time and not a minute longer, so everything had to sit right from the start. At least, high above the clouds, for once we didn't have to worry about getting enough sun. One thing's for sure: It was one of the most unusual shoots we've ever had."

The international campaign started on Sunday and can be seen on TV and online in Switzerland.

Responsible at Swiss: Stefan Vasic (Head of Marketing), Cornelia Späth (Head of Marketing Communication Campaigns), Roman Glauser, Kim Vetter (Project Manager Marketing Communication Campaigns). Responsible at Publicis Zurich: David Lübke (Creative Director), Priska Meyer (Senior Art Director), Anatole Comte (Art Director), Desiree Stocker (Copywriter), Yoel Inderbitzin, (Graphic Designer), Gvozden Milosevic (Graphic Learner), Sandro Looser (Client Service Director), Adrianna von Moos (Account Director). Advertising production: Prodigious; Production: Markenfilm, Esteban (Director/Photography), Pepe de liébana (DoP), Michael Gloor, Florian Studer (Producer), Jingle Jungle (Soundtrack), Media: Mindshare.

Your company will only run if your IT is up and running. And employees can only perform optimally if IT problems are solved efficiently. That's why excellent IT end-user support is so important. Support that guarantees maximum reliability and creates new wow effects every day. This is exactly the kind of wow support Pidas wants to deliver.

With this DNA, Pidas has developed a new support concept for the DACH region. From now on, the company will focus exclusively on IT end-user support. The solution is based on the interaction between man and machine or, in other words, between chatbot, support staff and the intelligent IT machine "CORA".

Making people wow!

Under the umbrella of the new promise "Making people wow!", Pidas' new look was launched in the spring. The company now comes with a modern, clear and sustainable identity.

Scalable to all communication channels, the new design works both classically and digitally and is intended to convey the "wow effect" both externally and internally to the company. The company's own employees form the basis of the refreshing visual world.

Responsible at Pidas: Frédéric Monard (CEO), Melanie Müller (Head of Marketing & Communications). Responsible agency: Agencychef.ch.

The measures are still subject to the results of the ongoing consultation, a company spokesman told Keystone-SDA news agency on Friday.

The background to the changeover is a new shift model to be introduced at the beginning of 2023. This is intended to enable balanced employment in day and night operations.

No measures are currently planned at the company's other print shops.

Union criticizes dismantling

The Syndicom trade union criticized the planned cutbacks at the Bussigny site in a statement on Friday. The company must find socially and financially acceptable solutions for those affected. Early retirements and forced relocations would not be among the measures to be expected from a responsible employer.

Syndicom also accuses Tamedia, which belongs to the TX Group, of once again using the measure to increase the company's profits at the expense of French-speaking Switzerland. (SDA)

The study paints the first comprehensive post-pandemic mood picture of the event and live communications industry. "Our industry has changed significantly over the past two years as a result of the crisis. The effects are still great, but the majority of our members are meanwhile looking ahead with confidence for the live format," sums up Daniel Wyss, board member of Expo Event Swiss LiveCom Association.

Expressed in figures, the consequences of the pandemic are as follows: In 2020, the sales of the companies surveyed collapsed by more than half. A large number of orders were not carried out during the past two years - for projects under 50,000 Swiss francs, there were an average of 50 projects per company, and four for projects over 200,000 Swiss francs.

Live remains the favorite - hybrid formats catch up

Hybrid formats in particular have gained strongly in importance. At 47% of the companies surveyed, this event form showed the strongest growth rate in the last two years. Many companies have supplemented their business model with various online technologies: live streaming was the most popular. Other technologies included audio and video production as well as image and video portals.

Although the share of digital and hybrid events has increased sharply, offline events still generated 56% of revenue.

Virtual, hybrid and other event formats, such as pop-up events or Corona-compliant micro events with certificate requirements, accounted for between 13 and 16%. Regardless of execution mode, public and employee events generated the majority of revenue. To a lesser extent, special trade fairs or specialist congresses as well as public trade fairs or general meetings were to be found in the sales portfolio of the last two years. For the next few years, however, companies are again counting on the live format: 61% predict that the immediate encounter will see the greatest growth. Again, the live experience is closely followed by hybrid solutions with 55%.

Training and recruitment get a boost

For half of the respondents, the number of employees has decreased by an average of three people over the last two years. Only 12% recorded an increase in employees.

However, most are now expecting growth again. In addition, apprenticeships and internships are an integral part of the HR strategy of the companies surveyed. Thus, 88% stated that they generally have offers for interns or apprentices. Around one third are currently training apprentices.

The shortage of labor was identified as the biggest challenge in the coming years. To actively counteract the brain drain, most respondents are focusing on their attractiveness as an employer and investing in training and work culture.

Success through diversification and partnership

43 percent of survey participants have used the last two years to open up new business areas. The spectrum of diversification is wide: streaming and consulting, among other things, were increasingly used. It has also become apparent that challenges can be better overcome together - which is why two-thirds of respondents were working with a partner or actively seeking cooperation. Overall, nearly half of the companies were also actively engaged in promoting sustainable events. In this regard, 46% made their clients aware of sustainable events and offered the corresponding services. In addition, there were a number of other measures to improve sustainability such as internal projects, use of sustainable materials or investment in sustainable infrastructure.

Good report for the associations

The work of the associations themselves was also well received by members. 84% of all companies expressed themselves as satisfied to very satisfied with the work of Expo Event, SVTB and VSSA. Crisis management during the pandemic also came off well: 91 % of respondents said the association had done a good to very good job.

The Event Trend Study Switzerland was conducted - already for the 5th time - as a member survey by Expo Event Swiss LiveCom Association, by the Swiss Association of Technical Stage and Event Professions SVTB and by the Association of Swiss Stadium and Arena Operators VSSA. A total of 179 companies participated in the survey period from January 17 to February 11, 2022.

The focus of the relaunch was an optimal user experience as well as the optimization of the site for various devices. The website collects over 37 years of festival history in a clearly structured Artist History. Users of the site can reminisce while browsing, enjoy videos of the performances and feel the mood of the evening in photo galleries. With the relaunch, all content is clearly structured and intuitively communicated.

The pictures of the live photographer Dominik Plüss are put in the center and should convey emotions as well as anticipation for the next Baloise Session.

A lot has also been done in the background. Content maintenance and flexibility of use have been optimized by a new CMS. The Baloise Session staff can now manage all content independently and build pages individually and flexibly. With the help of a large database, data on concerts is maintained centrally and automatically displayed on the respective artist pages.

Responsible at Baloise Session: Lena Knoblich (project management), Beatrice Stirnimann (CEO). Responsible at CAB Services: Christian Frey (CEO), Daira Brack (Project Management), Alexander Legath (Project Management), Manuel Bloch (Frontend Development), Julia Müller (Frontend Development), Niklas Dunke (Web Design).

The next edition of the Baloise Session will take place from October 28 to November 17, 2022.

"We are convinced that we have made an excellent choice in Nicolas Bieri," editor-in-chief Philippe Chappuis was quoted as saying in a statement. "His experience as an accomplished VJ and feature writer, as well as the fact that he knows Telebasel and its team very well, will help him master the challenging task of managing day-to-day journalistic operations."

The 32-year-old from Basel-Land joined Telebasel in 2015. In addition to his central function as a report producer, he also worked as a presenter on talk shows and during elections. He has been a member of the program management team for three years.

Bieri is a trained businessman and has a bachelor's degree in journalism and organizational communication. After graduating, he worked as a video journalist for the Blick sports editorial team, among other things.

The young generation is determined, climate-conscious and opinionated - and also changes the future sustainably with its voice. For this target group, Coop launched a new interactive magazine on Friday.

Fresh, young and brave

The new digital magazine Scoop! covers a wide range of different topics that are relevant to a young target group and strike a chord with the times. Sustainability, health, friendship, leisure, and serious thought-provoking and pointed stories on social discourse alternate with fresh trends and light-heartedly funny content. These topics are packaged as "brain snacks for your everyday life" - short multimedia formats that trigger an "aha" experience and make you want more.

Editorial and collaborative

Scoop! pursues a social-first strategy and focuses its presence on Tiktok and Instagram under the name @scoop.mag. The content is edited by the young Scoop!-team or created collaboratively in cooperation with Swiss influencers. In addition, the Scoop! with brands whose messages fit the digital magazine and meet the demands of the community. Through co-determination of the topics and interaction with the followers, the digital magazine should grow, develop further and always be tailored to the needs of the young generation.

Supplement to the Coop newspaper

The "Genossenschaftliches Volksblatt" was published as the Coop newspaper for the first time in 1902. It is now Switzerland's biggest weekly newspaper, with more than three million readers. In 2020, the daily newspaper received Coop newspaper Weekend Reinforcement in the form of a weekend magazine. The Coop newspaper Weekend has since been published weekly on Fridays in the Bund of 20 minutes. Scoop! Should now complete the portfolio with the inclusion of the young target group.

That was nearly 60 percent more than in March 2021, up from 3.8 million at year-end 2021.

The German streaming service RTL+ accounted for most of the TV group's streaming subscriptions in March - the number rose by almost 85 percent within a year to around 3.2 million. A strategic cooperation with Deutsche Telekom and its Magenta TV streaming unit, where RTL+ is then part of packages, helped. At the Dutch RTL streaming service Videoland, the number of subscriptions grew by 12.9 percent to around 1.1 million.

Streaming is the big growth area for RTL Group, which belongs to Bertelsmann. The group is not yet making any money from it, because it is initially investing large sums in setting it up. The aim is to be profitable by 2026. The number of subscribers should then be ten million. Sales should then amount to one billion euros. In fiscal 2021, revenues were around 220 million euros. (SDA)

With the addition of Fabiana Imhof, Vanessa Lehmann-Spalleck and Nico Keramaris, Wirz expands the circle of partners to a total of 34 people.

After eight years and passing through various levels of consulting from assistant to senior, Fabiana Imhof took on the newly created position of "Casting Manager" in 2020. With her experience of almost a decade at Wirz, she coordinates creation, casts all employees on upcoming projects based on matching skills and recruits new talent. In addition, she shapes the organization of Wirz as a holistic agency and is responsible for various projects, activities and events for the employees.

As Digital Consulting Director, Nico Keramaris has been responsible for digital campaigning and media strategic campaign planning across all clients since March 2020. In addition, he has been responsible for business development in the management team of the strategic partnership with Webrepublic - BoB Best of Both - since 2021, as well as for marketing campaign performance in the newly created Wirz "Marketing & Innovation" force. Stations prior to Wirz include Jung von Matt, AdSpot, Mediabox and Tamedia.

In January 2020, Vanessa Lehmann-Spalleck rejoined Wirz as Group Account Director. In April 2020, she then additionally took over the co-leadership of the overall Migros account with a focus on brand management. Ten years ago, Lehmann-Spalleck was already co-head of the Migros account at Wirz. Stations before and between Wirz were agencies such as Rod Kommunikation, JWT, Young & Rubicam and Wieden & Kennedy Portland.