In total, the Swiss advertising industry generated sales of just under CHF 4 billion in 2021, the foundation writes in a statement. Almost all media categories reported higher revenues than in 2020, it says. Thus, the situation has now eased somewhat. In the first Corona year, sales had still slumped to 3.7 billion.

Despite the increase: The local advertising industry is still a long way from pre-crisis levels. The values are almost 12 percent below the figures for 2019, when the advertising industry generated total sales of just under CHF 4.5 billion.

Cinema with almost 50 percent more advertising than in the previous year

The strongest growth in advertising sales was seen in cinemas. After cinemas had to close for a long time in 2020, making cinema advertising no longer attractive to companies, cinema advertising grew by 45.5 percent in 2021. Nevertheless, cinema advertising accounts for the smallest share of advertising revenues in Switzerland, with a share of 14 million (2.8%).

Online advertising also saw above-average growth of 22.1 percent. It accounts for almost 16 percent of total advertising revenues - not including search engine advertising and social media.

However, as last year, the biggest slice of the pie again fell to direct mail, which generated a 20.4 percent share of sales. Direct mail is understood to mean, for example, advertising catalogs sent by post, or telemarketing. This form of advertising had taken the top spot among advertising forms for the first time in the corona year 2020. After all, the majority of the advertising industry's target audience stayed at home.

Growth for the first time in 10 years

The advertising industry as a whole has recovered more strongly than the Swiss economy. Indeed, for the first time in around ten years, the advertising industry grew more than Swiss GDP (+3.7%), according to the release.

But it is also the first time since 2011 that the advertising industry has been able to achieve growth at all. That was last the case in 2011 in the wake of the economic crisis. Since then, the money flowing into advertising has declined steadily every year. (SDA/swi)

Swiss International Air Lines has appointed 49-year-old Silvia Exer-Kuhn and 33-year-old Mike Pelzer as its new media spokespersons, effective July 2022. They succeed Sonja Ptassek and Marco Lipp, who will leave the company at their own request at the end of July and the end of April, respectively. Both are taking on a new challenge outside of Swiss.

Silvia Exer-Kuhn has been responsible for operational communications and PR & events in the cabin crew area at Swiss since 2015. Previously, she worked in journalism for more than 20 years, including 14 years at SRF Swiss Television as a journalist, producer and project manager.

Mike Pelzer comes from Ringier, where he is currently media spokesman. Prior to that, he worked at the public relations agency Rod Kommunikation as a PR consultant and, at the beginning of his career, as a TV presenter for several years.

The media office team, headed by Karin Montani, still includes Meike Fuhlrott and Michael Stief.

In line with its international corporate credo "Borderless Creativity", Ogilvy Switzerland has assembled a diverse management team with a wide range of skills. The aim is not only to create empowerment for individual areas, but above all to break down barriers and harness new synergies.

Annalisa Ferri becomes Finance Director

Annalisa Ferri has held the role of Finance Director since last year. The Italian brings with her a wealth of international experience: In addition to studying in Italy, Spain and Austria, she worked for Ducati in Switzerland and Germany for several years - three of them as Chief Financial Officer.

Christine Rainford promoted to business director

Christine Rainford has also been promoted to the extended management team. As Business Director, she heads the agency's ABC consulting business - Advertising, Branding, Content. The consultant has lived in Switzerland for 14 years, started her career in film and commercial production and worked for various international agencies, including BBDO, JWT, Publicis and Serviceplan.

Bruce Roberts becomes executive creative officer

Bruce Roberts succeeds Ben Staudemann and Eric Markowski. After studying in Cape Town at the Cape College of Art, he worked for BBDO Cape Town and The Jupiter Drawing Room. In 2004, he moved to Switzerland, where he implemented campaigns for Jung von Matt, Publicis, TBWA and Farner.

Thuba's core competence is explosion protection. The company supplies safety solutions for the use of electrical equipment in hazardous areas in a wide range of industries. Certified explosion-proof devices and components from Thuba are used in industries in the chemical, energy, aircraft and mechanical engineering, refrigeration and food industries.

The internationally active Thuba Group, with branches in Malaysia and China, now informs its technically oriented clientele via a straightforward, consistently multilingual website, developed by Büro für Erfrischung. The central feature is the fundamentally revised operating concept, which is geared to the target group and is intended to enable rapid retrieval of information.

The old system was replaced by the new website without interruption at the end of March 2022. As the editorial system, the Craft CMS used plays to its strengths in the areas of multilingualism and user-friendliness. In the course of the adjustments, the outdated newsletter system was also replaced. The Winterthur-based agency will also take over the future proactive support of the system via its standardized service offering.

Responsible for Thuba: Ingrid Schläfli (Administration, Member of the Management). Responsible at Büro für Erfrischung GmbH: Thomas Grenacher (co-management and consulting).

Wasiliki Goutziomitros will join the "10 vor 10" anchor team with Bigna Silberschmidt, Arthur Honegger and Urs Gredig in the fall of 2022. In return, she will relinquish her moderation of the "Tagesschau" after a transitional period. According to SRF, her successor there has not yet been decided. At the news magazine "10 vor 10," she will succeed Franziska Egli, who will focus on her duties as editorial director of "Arena.

44-year-old Wasiliki Goutziomitros studied journalism at Ludwig Maximilian University in Munich. While still a student, she worked as a freelance editor for various German broadcasters. In 2006, she joined Swiss Television as host of the 3sat program "schweizweit". Here she hosted the travel show "SF unterwegs" from 2009 and was also an editor for "Kulturplatz" until 2014.

She then moved to the newsroom, where Wasiliki Goutziomitros joined the "Tagesschau" and to this day anchors and produces the noon and 6 p.m. shows, as well as reporting from Greece as a special correspondent. Since April 2022, she has been coordinating the content and organization of the foreign correspondents' reporting for the daily news broadcasts of Swiss television in her main function as a topic planner abroad in the newsroom. As in the past, Wasiliki Goutziomitros will continue to take on sporadic assignments at "#SRFglobal".

The semi-hard cheese "Der scharfe Maxx" from the Studer cheese dairy is known for its spiciness. The current campaign aims to communicate the uniqueness of the Maxx cheese family and stand out from conventional cheese advertising. Inhalt und Form developed and implemented the measures for the company from eastern Switzerland.

The Maxx cheeses adapt to a wide range of tastes thanks to their versatility. In keeping with the motto "So wie du's maxxt," the Zurich agency created six key visuals that highlight the corresponding preferences of various cheese fans. With an unusual visual language for Swiss cheese advertising and a memorable headline, the aim is to attract attention and whet the appetite for more.

The visuals will be used in the form of display and social media ads, OOH, POS posters as well as advertisements and on the Maxx website.

Responsible at Käserei Studer: Beate Fussenegger (Head of Marketing), Stephanie Hundsbichler (Online Marketing Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Mato Bilic, Vasco Bickel (Art Director), Hekuran Avdili (Freelance Art Director), Yannick Lippuner (Copywriter), Laura De Cataldo (Project Manager), Manuela Marty (Head of Consulting/Strategist).

Since last year's anniversary party fell victim to the pandemic, the Konnex agency celebrated its 20+1 year anniversary on Thursday in the pop-up bar at Wiedehopf Winterthur. More than 110 people, consisting of clients, media partners and employees, toasted the agency, the good cooperation and the future. A future that will continue to be characterized by change.

In a short speech, Peter Döbeli said that as an agency and as a person, one must always question oneself. For this reason, there will be a change in the management. Döbeli, who founded the agency 21 years ago together with Monica Jäggi and Ronny Schmid, has decided to retire from the management and the operational business of the agency as of May 31, 2022, in order to concentrate on his mandate as Chairman of the Board of Directors of Konnex.

As of June 1, 2022, Monica Jäggi and Marco Berto, who has already been an equal partner and member of the Konnex Executive Board since 2020, will continue to lead the agency into the future. Monica Jäggi will be responsible for leading the consulting team and for media strategy issues, while Marco Berto will take care of digital development.

Early retirement planning frees you from worries and creates anticipation. Stämpfli Kommunikation has taken this fact and typographically implemented it on the image level with word games that arouse curiosity. Each play on words launches a story that fits the theme, embodied by real customers and completed with retirement planning tips from BEKB.

The Bold agency supplements this first, awareness-oriented phase of the campaign with a story level that ensures emotional access to the topic. The authentic video stories on the BEKB campaign landing page feature three couples telling their own personal stories about retirement.

After this approachable introduction, the customer journey leads to informative content such as background and in-depth articles, facts and figures, and finally to the opportunity to register for a free site meeting. The activation and thus the lead generation follows in the further course of the campaign.

Conception, implementation and media planning of analog formats: Stämpfli Communication. Conception storyline & production digital formats: Bold. Planning and implementation online: Attackera.

The climate-neutral Tilsiter is produced in Switzerland's oldest Tilsiter cheese dairy, the Holzhof in Thurgau. It was there that Otto Wartmann, the great-grandfather of today's owner of the same name, produced the first Tilsiter in 1893.

For 30 years, the Holzhof has been consistently working towards closed cycles. Thus, the first biogas plant was built in 1999, which was expanded and updated two years ago. A large photovoltaic system also contributes to the climate-neutral energy supply. In the fall of 2021, the Holzhof was awarded the "CO2 Neutral by Swiss Climate" certificate.

The campaign for this has matured at Ruf Lanz, which won the project assignment after an agency evaluation. The creatives stage the message "Enjoy with a clear conscience" in a striking and pointed way by having the golden-yellow cheese wheel hover over Tilsiter fans like a halo.

The campaign can be seen on F12 and F200 billboards, rail and city posters, e-panels, programmatic banners and social media.

Responsible at SO Tilsiter Switzerland: Sibylle Marti (President & Strategic Marketing), Urs Hänni (Managing Director), Claudia Moya (Marketing & Communications). Responsible at Ruf Lanz: Danielle Knecht Lanz, Markus Ruf (Creative Direction), Isabelle Hauser, Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa, Nadia Amaru (Consulting). External partners: Detail Studios (photography and image editing).

For several years now, Swiss Life's communications work has been consistently geared to its corporate purpose "Swiss Life helps people to lead a self-determined life". The company starts the new year with local kick-off events. More than 10,000 employees take part.

2022 year, employees were shown a special film. During a cab ride in Hanover, Paris and Zurich, fundamentally different people express their views on the connection between self-determination and pension provision. In this way, the film invites employees to consider their role as companions to their customers. At the same time, it is a thank-you to the employees for putting Swiss Life's corporate purpose into practice every day.

Seed developed and realized the film in close cooperation with Swiss Life. The film was directed by Simon Steuri.

Responsible at Swiss Life: Christian Pfister, Michael Preisig. Responsible at Seed Audio-Visual Communication: Simon Steuri (director), Andreas Szentkuti (concept), David Haisch (casting), Marc Bachmann (camera), Peter Gerhardt (production manager), Bastian Hertel (production manager), Felix Courvoisier (producer).

The starting point was clear: Walder Wyss wants to celebrate its 50th anniversary with its employees, clients and other interested parties. The how, however, is unusual: Instead of focusing on its expertise in commercial law, the firm, together with Jeff Zurich, has decided to focus on the corporate culture and interests beyond the legal profession.

A mix of different measures was chosen to implement this approach: On a Content Hub employees are portrayed, future topics are discussed at customer events, and the big employee event is a celebration. Jeff Zurich is responsible for the conception and implementation of all these measures.

Switch to anniversary mode

The gateway to the colorful Content Hub is located on the official Walder Wyss website. When activating the anniversary mode, articles on employees and clients appear in the five thematic areas of Culinary, Art, Startup, Favorite Place and Event. Portraits, photo spreads, illustrations and videos complement the reading. The articles are played out as abridged content pieces via the social media channels.

Events convey Walder Wyss experience

In addition to web content from all over Switzerland, the event series "Off the record!" was also implemented, combining lectures, panel discussions and tasting experiences. The first event, "Will Zurich be the next Bordeaux?" on the topic of global warming and wine, took place at the beginning of May at Erich Meier's winery in Uetikon on Lake Zurich. A similar event is to be held on Lake Geneva in mid-June. In addition, further events are planned, including on topics such as NFT and Future Food.

Communicating corporate culture to the outside world

Florian Gunz Niedermann, Chairman of the Executive Board of Walder Wyss, describes the anniversary presentation as successful and innovative: "By offering a look behind the scenes and celebrating 'business as unusual' with our clients, we bring our corporate culture to the outside world and are even closer to our clients".

Until the end of the year, further events on future trends will be held on an ongoing basis and new content will be added to the anniversary site.

Responsible at Walder Wyss: Florian Gunz Niedermann (Partner, Chairman of the Executive Board), Irène Suter-Sieber (Partner, Member of the Executive Board), Daniela Schaefle (Marketing), Stina Rispoli (Marketing ), Manuela Schlegel (HR), Alicia Pfister (HR). Responsible at Jeff Zurich: Michael Meyer (Project Management), Stefanie Dell'Orto (Co-Project Management & Employee Event), Carina Bosshardt (Employee Event), Rick Dür (UX Website), Loredana Soldini (Project Management Customer Events), Jil Schaffner (Co-Project Management Customer Events), Chantal Schweizer (Customer Events), Mischa Müller (Art Director), Laura Haas (Junior Art Director), Bettina Gugler (Junior Graphic Designer), David Hubacher (Film & Photography). Responsible at IWF Web Solutions (website programming): Simone Marchetta (Head of IWF Web Solutions), Jason Angelakos (Project Management & Design), Stefan Friedrich (Development). Partner Content Website: Schroten, Adrian Schräder & Michèle Roten (chief editors), Nicola Brusa (author), Sebastian Sele (author), Rea Gutzwiller (proofreader).

Among the 50,000 or so Ukrainian war refugees in Switzerland are many artists. Around 25 of them from the fields of dance, artistry, music or painting have developed a stage program from their stories of flight, which they will present from Thursday in the newly opened Aarau Aeschbachhalle (AHA). "L'VIV-VIVID (Lemberg - alive)" does without text due to the language barrier.

The theatrical-circus, musical-dance show is intended to give the performers the opportunity to bring a piece of Ukrainian culture to Switzerland and tell their story. In addition to a contribution to the production, half of the proceeds from ticketing and sponsorship will go to the performers as a livelihood in Switzerland and half to the Rizoma circus school in Berdychiv as emergency aid and support after the war.

AHA and the Ukrainian artists were advised and supported by the Zurich agency Art.I.Schock. In addition to a motif for the posters in the Aarau area, the agency developed a social media campaign: under the hashtag #WeHandstandForUkraine, the community was asked to share a handstand photo with the event link to support the charity event.

Responsible at AHA: Dario Hauri (Managing Partner). Responsible at Art.I.Schock: Nadine van den Berg (consulting, project management), Lukas Koller (graphics).