We spend around eight hours sitting in our normal office day plus our free time in the evening. Calculated over a decade, that's simply four years of "time served". The ergonomic LimbicChair wants to offer a way out of this static imprisonment. The two seat shells support the body almost weightlessly in its posture, while arms and legs can move completely freely.

The LimbicChair was developed by Swiss physician and neuroscientist Dr. Patrik Künzler at MIT, among others, and is supposed to be a boon for the limbic system - and thus for memory, drive and creativity.

"The connection between posture and movement and well-being and performance has been proven," explains Limbic Life CEO Künzler. "The LimbicChair is the essence of this knowledge. Clearly, the communication around this innovative seat also needs to be top-notch. For the complete positioning & brand launch, we therefore found the perfect partners in the vision of CD Matthias Kadlubsky and his Salt & Water team."

The future of sitting

Just in time for the start of the first mass production of the LimbicChair, Salz & Water has launched a contemporary branding, a completely reimagined website and an emotional film to stage the seating experience. Because sitting on the LimbicChair is not just sitting. The limbic system is released, ideas and emotions flow as never before, brain and body enter an almost floating state.

Free your hands. Move your mind.

In addition, the chair is equipped with five individually programmable motion sensors. Thus, there is a zoom and scroll function for the computer, a step counter with analysis function of the training status, and also advanced functions for VR gaming.

"For us as an agency, it is an extremely exciting assignment. The LimbicChair stimulates the limbic system and thus connects the mind with emotions. This is also precisely our daily goal," says Frédéric Praplan, Managing Partner at Salz & Water and project manager for the Limbic Life campaign "We are made to move".

Responsible at Limbic Life: Dr. Patrik Künzler (Director & Founder), Mark van Raai (Chief Technology Officer), Patrik Westermann (Head of Sales). Responsible at Salt & Water: Matthias Kadlubsky, Frédéric Praplan, Christian Schickler (overall responsibility), Daniel Kenyon, Mihai Sovaiala (creation) Ala Ho, Raffael Gava (consulting); Alex J. Young, Jamie Carrol (CGI), Henry Gillis (web design/web development), Andrei Patrascu (web development). Responsible at Tyma Film: Yannis Petrone (Executive Producer), Sven Wedekind (Director), Tim Holder (DoP), Sarafina Beck (Cast), Sarah Gmür (H&M), Xenia Christina Salome (Styling), Kevin Prinz (PA), Sven Wedekind (Edit & Grading), SoundPassion (Music & Sounddesign).

New faces in the newsroom: Sunday evening sees the start of the third Blick media camp with thirteen young people aged 16 to 22. The young talents are guests of the Blick Group for a week. They will be trained in the various disciplines of journalism, researching stories, writing articles and shooting videos.

Two participants per department get a direct insight into the media world, learn from professionals in daily courses and are in constant exchange with the journalists of the View-editorship. The program is supplemented by joint evening events such as a tour of the print shop, a visit to the open race course in Oerlikon, a recording of a talk show and an evening at the movies.

"The Mediacamp functions like a talent factory for the School of Journalism," explains Peter Hossli, who is the new head of the Ringier School of Journalism organized the media camp for the first time. "We discover talents who would like to come to journalism school later or who can develop on the Blick editorial staff." Hossli is pleased with the great interest in the Mediacamp: "We had many good applications, which shows me that journalism continues to exude great appeal for young people."

"The past two media camps have shown us that the young colleagues, with their commitment, curiosity and fresh ideas, are a real enrichment for the Blick Group and that not only they can learn a lot from us, but also we can learn a lot from them," adds Christian Dorer, Editor-in-Chief Blick Group.

Guests from the Czech Republic accounted for 117,000 hotel nights in Swiss tourism in 2019 and are considered particularly outdoorsy and winter-savvy. Between 2015 and 2019, this market grew by more than 13 percent, according to ST. By 2021, almost 60 percent of Czech guests will be back in Switzerland as a vacation and travel destination. ST expects a complete return to the overnight stay figures of 2019 for the Czech Republic by 2024 at the latest.

Generation change in Prague

After 21 years as head of ST's Prague branch, Alena Koukalová is now retiring. Jan Ursíny has also been active in Swiss tourism advertising in the Czech Republic for many years. He has been the marketing and web manager at ST Prague since 2012. Before that, Ursíny worked at the Swiss-Czech Republic Chamber of Commerce in Prague.

The focus of ST Prague's activities under Ursíny's leadership is particularly on the important B2B disciplines of key account management, media relations, social media, and digital communications.

The Muntagnard showroom is located in nature and presents completely biodegradable garments. The two Muntagnard founders, Dario Grünenfelder and Dario Pirovino, want to underline with this action that it is also possible in the textile industry to act sustainably and in the sense of the circular economy. "We are very proud of the fact that we have exclusively products in our range that we can leave in the wild without hesitation. Of course, clothing should never be disposed of in nature. In our case, however, we can ensure that the environment would not be unnecessarily burdened with our products," says Head of Brand Dario Grünenfelder.

The idea of the biodegradable showroom was developed in collaboration with BrinkertLück Creatives. The Swiss-German agency specializes in communicating for brands that act in the spirit of harmony between ecology, economy and social responsibility.

On display, in addition to the Legna line - Romanesque for wood - and Mangola - Romanesque for cotton - will be the Lana line - Romanesque for wool.

The conceptualized by Ruf Lanz Campaign According to Ewz market research, "Das Klima dank" enjoys a high level of popularity among the Zurich population and is therefore already entering its fourth round. This time, the climate is thanking Ewz customers directly.

From Andy to Zoé, countless real names of customers who already purchase 100 percent natural electricity were put on posters. Almost 7,000 of them already have a share in an Ewz solar system.

On other posters, Ewz also thanks climate-conscious business customers in Zurich, from Migros to the Dolder Grand to VBZ, from the Kaufleuten Club to ZKB and the ZSC Lions. Because they already heat and cool with renewable energies, for example lake water, or rely on environmentally friendly charging solutions. And more and more of them are making an important contribution to the net-zero goal.

In addition, streetcar hangers on public transport invite the public to take part in the Züri Climate Quiz via QR code.

Climate pavilion at Werdmühleplatz

Ewz will also be staging a climate pavilion on Werdmühleplatz to accompany from During four weeks from mid-July to mid-August, visitors can learn all about renewable energies. There you will also find Ruf Lanz's climate wall, where you can publicly hang up your personal contribution to the climate.

The campaign is accompanied by Radio Energy with radio spots, radio climate week, interview with City Councilor Baumer, Insta-Stories, gamification, branded content. On special event days, Radio Energy reports live from the pavilion, for example on July 23, when Zurich reggae musician Dodo plays a live concert on Werdmühleplatz.

Responsible at Ewz: Katrin Rüesch (Campaign Management), Zoé Neurauter, Leif Grössinger (Project Manager), Livia Waldesbühl (Events), Hadrien Jean-Richard (Head of Storytelling), Julia Weber, Fabrice Göldi (Social Media), Thöme Jeiziner (Media Relations), Pascal Schaub (Head of Marketing and Communications). Responsible at Ruf Lanz: Mario Moosbrugger (Art Direction), Armin Arnold (DTP), Nadia Amaru, Miro Poffa (Project Management), Markus Ruf, Danielle Knecht Lanz (Creative Direction). External partners: Michèle Aschmann, Aschmann Klauser (image processing).

Marcel Kohler began his career in the media world in 1982 at the Schaffhauser Bock, from 1985 he worked for over 20 years in the publishing house of the New Zurich Newspaper. After that, in 2006, he took over the management of 20 minutes.

Marcel Kohler has played a key role in shaping the development of the commuter medium, according to a TX Group statement. He joins the Board of Directors, which consists of Chairman Pietro Supino, Sandra Cortesi, Martin Kall and Andreas Schulthess.

35-year-old Tanya König most recently worked as an independent presenter and producer. From 2017 to 2020, the Ringier School of Journalism graduate was a presenter, reporter and online producer at CNN Money Switzerland, where she was also Head of Digital from 2019. Before that, König worked as a freelancer and wrote, among other things, for the then Evening view weekly film columns. In between, she briefly reported for the Portuguese public broadcaster RTP as a freelance correspondent in Switzerland. She gained her first experience at SRF in 2013 as an online reporter for "The Voice of Switzerland". Tanya König's first assignment as the new host of "Faces and Stories" will be on July 13, 2022.

"As a society magazine, G&G picks up exciting stories from a wide range of social areas," says Tanya König. "In the future, I consider it an extremely exciting task not only to help shape G&G's diverse program, but also to interview exciting personalities and bring their stories closer to the audience."

Michel Birri, 35, began his journalistic career in 2006 at the radio station "Kanal K". Between 2007 and 2010, Birri was a presenter on "Radio Top" and "Radio Argovia". He then moved to SRF, where he has since worked as an editor and presenter on Radio SRF 3 and Zambo. Since 2012, the native of Aargau can also be heard every Sunday as a presenter of the hit parade on Radio SRF 3, and since 2020 Birri has been part of the presenter team of "SRF Kinder-News" from Zambo. Michel Birri has also appeared in various other TV productions in recent years, including "50 Years of the Swiss Hit Parade" and "May I have this dance?

Michel Birri will be in action for the first time as the new presenter of the society magazine on September 2, 2022. Michel Birri will continue to present "SRF Kinder-News" and will be heard as a presenter on Radio SRF 3, and he will continue to present the Sunday afternoon hit parade until the end of 2022 at the latest. His successor as presenter of the hit parade is still open.

"The moderation job at G&G is Christmas and birthday together for me and a big dream come true," Birri said. "G&G maps many exciting stories from the fields of music, film, theater, literature, art and many other areas. These are all topics that interest me personally. The fact that I can continue to do radio and SRF Children's News is the icing on the cake."

G&G Editorial Director Paola Biason is delighted: "With Tanya König, an absolute dream candidate is strengthening the existing moderation team. She speaks seven languages and enjoys a high reputation in social areas such as finance and business. Two worlds that G&G would like to delve deeper into in the future. As a long-time SRF 3 and hit parade presenter, Michel Birri is one of the most popular radio personalities in Switzerland. With his know-how he will strengthen 'G&G' especially in the music area. And thanks to his large community on social media, he will make an important contribution to the digital development of the 'G&G' brand. Both Tanya and Michel are also pronounced team players, something I place great value on."

Tanya König will be a guest on the "G&G" show on Thursday, July 7, and Michel Birri on the show on Thursday, July 14.

The Today network is being further expanded, CH Media announced on Thursday. These Today platforms offer information and entertaining regional content. Most of the contributions come from the media company's regional radio and TV stations.

The Today platform in Bern will go online soon, the media office said in response to a query. The company did not provide any further details.

The Today platform for the Solothurn region is scheduled to launch in the first quarter of 2023, according to the media release. The editorial director will be Manfred Joss, program director and editorial director of Radio 32, which also belongs to CH Media. The company plans to announce the name of the portal at a later date.

The media company CH Media, which was founded in 2018, includes among others. Aargauer newspaper, Lucerne Newspaper and St. Galler Tagblatt as well as various radio and TV stations such as Radio Bern1, Tele Bärn, Tele Züri and 3Plus. The company is a merger of AZ Medien and the NZZ Media Group.

In the first quarter of 2023, AZ Medien AG (AZ) acquires a majority stake in the media group CH Media from publisher Peter Wanner (Werbewoche.ch reported). AZ will then hold a 65 percent stake, and NZZ 35 percent. The new CEO of CH Media in 2023 will be Michael Wanner, Peter Wanner's son. (SDA)

Werbewoche.ch: Todd Tran, in mid-June the Cannes Lions took place live for the first time since the Corona pandemic began. Teads was also represented there. Why are the "Lions" still a "place to be"?

Todd Tran: Live events are back in a big way in 2022 - and Cannes Lions is no exception. Cannes has always been a place where the global advertising industry comes together to discuss and celebrate the best work. But this year was different again: with the focus on sustainability, the marketing world is living up to its role of advertising responsibly and being aware of the impact on our planet and society in general. This will be an extremely exciting year.

You work at the interface of the media and advertising worlds. Both are undergoing rapid change. What trends are we facing?

In fact, some important trends are emerging: First, across the media sector, leaders are addressing all aspects of responsible advertising. These include environmental impact, promoting quality journalism and supporting diversity and minority associations, as well as mitigating fraud and brand safety concerns. In addition, the world of measurement is also evolving. Viewability has long been the standard for measuring digital effectiveness. However, it has been proven that measuring the attention paid to a product is three times more predictive of results. Attention is being hailed as the new metric that combines media planning and creative effectiveness to help advertisers achieve good business results. This includes increasing publishers' revenues and improving the customer experience. We are still in the early stages of attention measurement, but significant progress is already being made.

What consequences does this entail?

This makes the discussion around the topic of "cookieless", which is often focused on the lagging setting of third-party cookies in Google Chrome, all the more important. However, the open web is already 50 percent cookieless, and as much as 60 percent in markets like the US and UK. The reality is that cookieless is not just coming, it's already here. The entire media sector needs to invest in cookieless solutions today to ensure it doesn't fall behind.

How can these trends be leveraged to generate new revenue streams?

Attention and cookieless are the areas for which we expect to see new revenue opportunities in digital. If we look at media buying without the use of third-party cookies, Teads has in hundreds of tests a

Equivalence of media and brand metrics for advertising campaigns established. This means that advertisers and publishers can develop sustainable privacy practices that protect user data without decreasing campaign performance. As for the attention metric, in our recent study with Havas, we found that a lower measure of ads increases attention to an ad. This gives us an interesting insight into how monetization within publishers might change as digital media evolves.

You've been campaigning for "sustainable advertising" since 2015 - and increasingly again this year in Cannes. What does that mean exactly?

A sustainable media ecosystem has always been at the heart of everything we do. This is demonstrated in two ways: on the one hand, Teads balances respectful and attention-grabbing user experiences, and on the other hand, good monetization for publishers and business results for brands. This benefits the open web. If any one of these three pillars is not successful, the ecosystem will be out of balance. That's why it's especially important to maintain the highest standards at all levels. We have long encouraged our advertising partners to advertise responsibly. This includes a number of aspects such as promoting quality journalism, diversity and inclusion, and supporting non-profit organizations. One of the most important pillars of Advertise Responsibly is environmental sustainability. We are developing a better and better understanding of how digital ads impact the environment and how we can reduce these negative impacts without compromising the effectiveness of our campaigns. We're at a critical point for the global ecosystem, so it's absolutely essential for all companies to make sure there's a balance here as well.

What is currently still standing in the way of the desired "ideal scenario"?

There is still much to be done in the area of environmental impact. It's a huge undertaking to accurately track the amount of energy used - for example, by servers, users' phones, office usage, etc. - to reduce energy consumption and ultimately be as CO2 neutral as possible. But it's incredible the progress that has been made in the last few years alone. Even if it seems difficult now, it's something that can definitely be achieved in the near future. And all it will take is a commitment from all sides to make it consistent and actionable.

How can the Web be made "a better place for everyone" - advertisers, programmatic buyers, publishers and users?

It's not hard to do. Advertise Responsibly makes the Internet a better place for everyone. For this to happen, several conditions must be met: Users want reputable ad experiences that aren't too intrusive, protect their data, and whose ad content is high-quality and responsible. Advertisers want to place their ads in high-quality content. That content needs to offer brand protection and interesting ad experiences that lead to success. And publishers want advertising experiences that provide a high-quality, reputable advertising environment. That's how they can get their users to stay with the publisher and keep coming back to it regularly.

This was announced by the Commission for State Policy and External Relations (SAK) on Wednesday. The Grand Council will discuss the law in the fall session in the second reading.

In the spring, the council had referred all articles on media promotion back to the commission. At the time, the council was told that the situation had changed as a result of the people's "no" to the federal media package. Against this background, the cantonal provisions were to be reviewed again.

The SAK continues to believe that media diversity in the Canton of Berne should be promoted with a view to regional reporting. It unanimously proposes that the Grand Council approve the amended law.

For the first reading, a majority of the commission was still of the opinion that direct media promotion should not be explicitly excluded even in the German-speaking part of the canton. It has now abandoned this position.

From the point of view of the commission majority, it is better for the independence of the media if there is no direct funding. As is well known, this is also the view of the government council. A small minority of the commission at least does not want to exclude direct funding, because this would allow the canton to intervene directly in an emergency situation.

Agency promotion

In the individual support measures, a minority wants to mention news agencies in the law as an example of institutions that could be supported. The majority rejects this: It is unclear whether and to what extent support for agencies would benefit the smaller, regional media.

The Commission has added further indirect funding measures. These include contributions to training and continuing education as well as temporary funding for project-related media offerings. (SDA)

Hep will be continued as an independent publishing house at the Berne site by the existing management team, Orell Füssli announced on Wednesday. According to the information, the company generated sales of around 10 million Swiss francs in 2021 with its 45 employees. By comparison, Orell Füssli sales in 2021 amounted to a good 210 million Swiss francs.

Improved profitability expected

The acquisition is also intended above all to make Orell Füssli more profitable. The industrial and commercial group expects Hep to make a positive contribution to operating profit (EBIT) already in the current year.

Orell Füssli therefore now expects the EBIT margin for 2022 to be at the previous year's level, when it was 7.3%. In March, when presenting the annual figures for 2021, the Group still expected profitability to be slightly below the previous year's level. (SDA)

"Are Swiss April strawberries more sustainable than Spanish April strawberries? Do sustainable companies attract better skilled workers? Is sustainability a luxury? Has the wind changed in electricity supply? Can sustainability be outsourced in companies? Do men have a higher carbon footprint than women?" These are six of the questions raised as part of the trilingual launch campaign for Sustainable Switzerland. On the one hand in print ads, on the other as online banners - other subjects are to follow.

The advertising presence of the new national sustainability initiative of the NZZ and partners from business and science was conceived and realized by the Bern agency Franz&René. "The idea itself is deliberately relatively simple. What makes it special is the way it is teased. This is made up of the tonality of the questions to elicit a reaction from the readers. In addition, there is a layout that is designed like a headline and is accompanied by small illustrations that fit the theme, so that the content comes across directly and is also visually appealing. In this way, the campaign promotes identity and is recognizable in every publication," explains Valérie Pecalvel, founder and owner of Franz&René.

The somewhat pointed questions posed in the room are intended to stimulate thought and discussion. At the end it is always: "Answers to your questions: Sustainableswitzerland.ch". The aim is to draw readers' attention to the dialog platform and also to encourage them to get actively involved - corresponding community features are currently being developed. "It is not our intention to provide final answers, but to promote open exchange - especially since sustainable development is usually not black or white," explains Samuel Wille, theme manager of Sustainable Switzerland. "Sustainability raises questions - and we provide both food for thought and approaches to solutions."

Experts from the Federal Institutes of Technology in Lausanne and Zurich, two of Sustainable Switzerland's scientific partners, will take a stand on these issues. Jean-Pierre Danthine, Professor at EPFL and Managing Director of the Enterprise of Society Center E4S, a joint venture of the University of Lausanne with IMD and EPFL, will start the discussion. His thesis in response to the question "No more beach vacations until flying without kerosene is a reality?" can be online as of now read. "We can't deny our individual climate responsibility and we need to fly less," he sums up.

Responsible at NZZ: Simon Scherrer (Head of Business Development & Marketing NZZone), Pascal Kreder (Project Lead NZZ Ecosystems), Samuel Wille (Theme Manager Sustainable Switzerland), Norman Bandi (Head of NZZ Content Creation), Stefanie Hitz (Marketing Manager Strategy & Research NZZone). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Cristina Mollard (Senior Consultant), Gianluca Terzini (Art Direction), Aline Windler (Graphic Designer), Maria Chacon (Graphic Designer), Sven Jungo (Illustrator & Motion Designer).