That the ski racers Beat Feuz and Loïc Meillard Ochsner Sport ambassadors are already known. Olympic downhill champion Corinne Suter is also a new ambassador on board. In the new season, all three will be racing for crystal balls and World Cup medals with the new Ochsner Sport logo on their helmets.

The main film shows the three athletes during the race. In between, "flashbacks" are repeatedly inserted, showing what the athletes invest and where they come from. Using various effects, individual photos and moving images were combined here to dramatize the hours of preparation.

In addition to the main film, there are various cut-downs that are played out online. In addition, each athlete has their own 30-second video, which is broadcast during the respective race.

Furthermore, subjects were implemented that are used online, in print and at the POS.

Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Nathalie Brunner, Simon Zeder, Andreas Züger (Classic Communication), Paddy Käser (Team Leader Content & Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht, Raymi Mendoza (Art Direction), Anna-Fiona Geller (Text), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger, Marie Vuilleumier (Consulting), Gordon Nemitz (GF Strategy). External partners: Hillton, Mona Bertschinger, Alessandra Dolci (production), Animals (director), Daryl Hefti (camera), Roberto Colombo (edit), Pablo Nouvelle (composition), Jingle Jungle (sound design & mix), Joseph Bicknell (grading), Adrian Bretscher (photography).

Founded by two Swiss with Greek roots, OctaveWorld focuses on olive oils positioned globally in a high-end niche with a social responsibility approach.

The name Octave as well as the entire strategic brand identity were conceived and implemented by Zelebrand International. The eight tone steps, which are representative of an octave, were the inspiration for the name.

Music plays a central role at Octave: "We support the next generation of up-and-coming musicians with at least 3 percent of our sales," explains co-founder Anastastios Ghiatras.

The "Creative Legal Intelligence" methodology developed by Zelebrand was used for the brand engineering. This merges all brand protection aspects with the creative process and, according to the agency, is intended to guarantee maximum precision, quality and security with the greatest possible cost efficiency right from the start. This also includes the appropriate global domain strategy as well as the patent protection of word and figurative marks.

"Unfortunately, brands are still too often developed in the blue without being aware of the risks of the digital age," explains Petar Dakovic, Founder and Managing Partner of Zelebrand. "With the 'Creative Legal Intelligence' methodology we developed in collaboration with Brandit, we can guarantee that both new and existing brands can move safely into the future, precisely because the right precautions have been taken from the start."

In addition, Zelebrand has already implemented the first communication measures. These include an initial website with store integration, a brand and product brochure, and a film and photo shoot. According to the agency, further activities are being planned, including additional new products that are currently in the testing phase.

Responsible at OctaveWorld Ltd: Anastasios Ghiatras (Co-Founder), Janis Papadatos (Co-Founder). Responsible at Zelebrand International: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls (Art Direction & Design), George Naskid (UI/UX), Samuel Zerbato/Z-Productions (Photography and Film), Q Switzerland/ Worldwide (Tech Consulting).

With the Crowdinvesting campaign not only professional investors but also customers and the community will be able to share in Farmy's success, Farmy announced on Thursday. In the financing round, existing shareholders have already contributed around CHF 2 million.

With the new funds, Farmy plans to invest in the coming years in the expansion of the e-vehicle fleet and the free delivery zone, among other things. At the same time, the online store also wants to expand its product range and make the shopping experience more pleasant.

For private investors, the crowdinvesting campaign will be open from October 26. New shareholders who bet on the potential of the share would additionally benefit from free deliveries for three years, double the number of loyalty points, a voting right, and semi-annual insights into the business figures.

According to its own information, Farmy is the third largest e-food company in Switzerland. More than 1200 products from farmers and food producers are offered on the marketplace. (SDA/swi)

A total of 88 projects were submitted for the Effie Awards Switzerland 2022. A total of two jury rounds were held. First, 50 jurors selected 41 finalist projects. Then 21 jurors - each under the leadership of jury president Peter Felser - selected a total of 24 winning projects. The names of these projects will be published in the Advertisingweek.ch unveil in various stages over the coming weeks.

On November 10, 2022, this year's winners:inside will be announced at the Award show in Zurich's Kaufleuten chosen.

The first four Silver Effies were awarded to Serviceplan, Jung von Matt Limmat, Rod and Wirz (Werbewoche.ch reported). We continue with Metzger Rottmann Bürge Partner, Sir Mary, MediaCom, and Bühler&Bühler:

Titlis Bergbahnen "The Lost Bully" (Category: Activation)

The campaign generates a high level of engagement with overall 1,552,689 impressions, around 11,000 likes, comments and shares. Up to 30 percent more hits are registered on the Titlis Bergbahnen website.

The Titlis is, firstly, guaranteed snow and, secondly, only an hour's drive from Zurich. Many Zurichers don't know that - and travel to Graubünden instead. A campaign at the start of the 2021/22 ski season was designed to raise the profile of the Titlis among Zurich residents.

Zurichers steal a Pistenbully on the Titlis and hide it in Zurich. The Titlis piste manager reports the Bully theft loudly on social media, launches the search in Zurich and offers a reward for the finder. After a vigilant search, the bully is finally found and returns to its place of origin.

Following an engaging social media campaign, website hits increase by 30 percent and drive +46 percent ticket sales to start the season.

• Client: Titlis mountain railroads
• Lead Agency: Metzger Rottmann Bürge Partner

Samsung Galaxy S21 "Epic Mode" (Category: Activation)

The activation around Samsung Epic Mode breaks the brand blind spot of the target group: over 30,000 young people apply - 57 percent of them Apple users - and Samsung closes the image gap to Apple.

In the Swiss smartphone market, Samsung is weakening in the strategically important target group of Gen Z. A target group that only has eyes for the eternal competitor Apple and hardly notices Samsung. The new smartphone flagship is to change this: The extremely advertising-resistant, Apple-focused Gen Z is to be inspired for Samsung's Galaxy S21.

The decisive insight: the young target group likes to stage their lives on social media more epically than they actually are. A competition is designed to relieve them of the pressure of overstaging - because the prize includes a Galaxy S21 with twelve exclusive experiences that make Gen Z's life epic in real life, too: from the bulging Samsung Pay credit card to the car key app that gives access to a real e-car.

• Client: Samsung Switzerland
• Lead Agency: Sir Mary
• Other agencies / companies: Doity / Sugo / Publicis Media Switzerland

Coca-Cola " Pulitzer Algorithm" (Category: Media Innovation)

The Pulitzer algorithm achieved 16 percent higher ad recall and 36 percent higher ad effectiveness (unsolicited ad detail recall).

Premium news sites are more credible and trustworthy for consumers, which leads to better performance. However, media metrics such as viewability and video completion rate do not reflect this added value.

Therefore, a cookie-free solution should be developed that achieves better advertising impact by supporting trusted sources of information. With the help of AI, a media buying algorithm was developed that uses eye-tracking and attention data to identify the added value of high-quality news sites. It achieved 16 percent better ad recall and 36 percent better ad effectiveness.

• Client: Coca-Cola Switzerland
• Lead Agency: MediaCom Switzerland

Swisscom "Move - Programmatic Postcards" (Category: Marketing Automation)

With technical finesse and a strategically new upsell approach for existing customers, Swisscom increased the conversion rate by up to 200 percent. So postcards should not be underestimated!

Moving means a new beginning: customers are open and motivated for new products or a change. The first mail in the new mailbox is highly emotional and relevant. Especially the postcard experiences a higher attention with a positive reception effect. The postcard is used as a new AI-based automation channel to surprise existing customers with hyper-personalized offers and automatically generated and sent postcards. Up to three times higher conversion rates were achieved in the most important target groups compared to similar classic marketing measures.

• Client: Swisscom
• Lead Agency: Bühler & Bühler

The physical advertising brochure is currently being questioned. This is because the printing and distribution costs for brochures are high and media consumption behavior has changed significantly as a result of digitalization. Young people, in particular, prefer to obtain information online, as a Study of the Profital brochure app. As a result, more and more big players like IKEA are doing away with printed brochures.

Rising price sensitivity in times of inflation

However, the brochure is the ideal platform for extensively communicating the breadth of the product range and price competence. This communication of offers is particularly important in times of inflation, as people's price sensitivity is especially high. Current GfK data show that consumers are adapting their buying behavior: When retail prices rise, people want to grab bargains. In addition, shopping planning is steadily on the increase, as a Study of Profital has already shown in March 2022. 82% of respondents inform themselves about actions in advance.

Digital offer communication as an alternative

Without a doubt, broad offer communication is particularly important right now. But what to do when print costs rise? In such cases, a digital variant is well suited. Picking up consumers on their omnipresent smartphones is particularly important. Through digital playout in the Profital brochures app around 450,000 potential customers in Switzerland can be reached every month. Consumers use Profital to look at specific brochures and promotions from stores. This makes advertising a sought-after content.

Successful future solutions for retail

The example of Conforama shows what a successful story looks like on the Profital brochure app. Conforama regularly advertises on Profital and achieves above-average engagement: a click-through rate of 14% and a store visit rate of 7% are impressive. Over 100 other retailers also rely on Profital, including Migros, Möbel Pfister, Manor, MediaMarkt, and Dosenbach, among others.

But you don't have to have a print brochure to go online to Profital. Also feed-based formats are possible: Profital uses the product data to create a digital flyer in the respective company design. This means that offers are always advertised in an up-to-date, flexible and automated manner.

"We are constantly looking for future-oriented solutions for retailers," says Head of Retail Advertising Switzerland Juan-Pablo Schmid. For example, it will soon be possible to play out feed-based brochures and flyers per store, which will lead to optimization in sales and warehouse management. Such offers will be displayed within the desired radius of a store.

About Profital

Profital belongs to the Shopping list app "Bring!" to the Swiss mobile tech company Bring! Labs AG. The two apps accompany users through all phases of the shopping process and offer advertisers an innovative mobile advertising platform.

More info: https://business.profital.ch/

What doesn't one do to get a good dose of herbal power? According to the latest Ricola commercial, you order a "Mini Meadow" - that is, an artificial herb meadow - to your home (Werbewoche.ch reported). Or you can let yourself be blown away by an oversized herbal wind turbine, as in the latest clip "Breezify. The spots emphatically show that neither of these are the most promising options - and with a good pinch of humor. Because the answer is much more obvious: "Just take Ricola".

"In our latest advertising clip, we are again deliberately going for a surprise effect that makes you laugh," Ricola CEO Thomas P. Meier (pictured) told Advertisingweek.ch. "Humor is important to us because it connects us emotionally with our viewers."

The TV spot is the continuation of the current Ricola campaign and fits seamlessly into the storytelling of the first commercial. The agency Jung von Matt in Berlin, led by advertising icon Jean-Remy von Matt, is once again responsible for the creation.

With the campaign, the brand wants to show once again that Ricola is a proven alternative to many a new trend and simply delivers what it promises: naturally grown alpine herbs, Swiss quality and the popular balance between enjoyment and functionality.

Strategy refinement

The advertising clip is part of the refinement of the marketing strategy of the traditional Swiss company. According to Ricola CEO Meier, this encompasses everything that defines the company and the Ricola brand: "The new advertising campaign reflects our values in a very special way. Natural herbs, the unmistakable taste and the desire for a soothing time-out. I particularly like the fact that the second commercial also uses a good dose of humor to suggest the simplest solution - namely enjoying herbs with Ricola in everyday life. I'm looking forward to the viewers' reactions."

The campaign launches in Switzerland on Monday, will be broadcast in the other European countries in the coming weeks and includes various media.

A total of 88 projects were submitted for the Effie Awards Switzerland 2022. A total of two jury rounds were held. First, 50 jurors selected 41 finalist projects. Then 21 jurors - each under the leadership of jury president Peter Felser - selected a total of 24 winning projects. The names of these projects will be published in the Advertisingweek.ch unveil in various stages over the coming weeks.

On November 10, 2022, this year's winners:inside will be announced at the Award show in Zurich's Kaufleuten chosen.

After the six bronze winning projects were announced at the beginning of October, the first silver awards now follow - for Serviceplan, Jung von Matt Limmat, Rod and Wirz:

DillySocks "How to knock the socks off a boy" (Category: Social Media)

With a very small budget, it was possible to get the most out of the social channels used, tap into a new customer group and create the growth necessary for survival with a +57% increase in sales during the Christmas period.

With a small budget in an oversaturated market with strong, established competition, a new group of customers must be tapped and growth necessary for survival created. For this purpose, the awakening urge to move in the coming spring was picked up in a first phase (awareness), in order to then address the expression of one's own personality in phase 2 - always with colorful socks and recommended for imitation. The #DillyGaloppChallenge went viral and DillySocks gained over 10,000 new followers - on a channel only followed by a few hundred people before. In phase 2, the new and existing customer groups were again animated with the creation of "Ugly Soxmas Sweaters" and DillySocks was able to capitalize on the newfound awareness: the Christmas business, which is so important for the company, was massively boosted with an increase in sales of +57%.

• Client: DillySocks
• Lead Agency: Serviceplan Suisse
• Other agencies / companies: Surpreme Music

Zalando "Chleiderchästli" (Category: Activation)

With an activation campaign for its 10th anniversary in Switzerland, Jung von Matt Limmat managed to boost Zalando's already very good sales figures even further.

How can you continue to grow in a market where you already own almost everything? The Insight: Although Gen Z has its eyes on the world, it is Swiss proximity that turns brands from "a brand" into "their brand.

And this is exactly where Jung von Matt Limmat comes in: Fashion is associated with Swissness, and the international player is given a Swiss feel. Just in time for the anniversary celebrations, the song "Chleiderschäschtli" was released with dialect singer Nemo and French-speaking Swiss rapper KT Gorique and made the center of the activation campaign. This increased both the number of visits to the webshop and the number of orders.

• Client: Zalando
• Lead Agency: Jung von Matt Limmat
• Other agencies / companies: Jung von Matt Services

IKEA Switzerland "Vaterkaftsurlaub" (Category: PR)

40+ articles in various leading media and a PR value of over 500,000 Swiss francs generate a high PR value for IKEA with an extremely low investment of resources and significantly strengthen the corporate brand.

IKEA is one of the most popular Swiss consumer brands - but still has little profile as a politically minded company and modern employer.

With its clear statement on the polarizing topic of paternity leave and its "election instructions" that are both identity-oriented and trigger strong reactions, this is precisely what should change: IKEA is getting involved in an emotionally driven referendum campaign and is flying the flag for fathers.

The "Paternity Leave" PR initiative dominates coverage for the company regarding parental leave with, among other things, 45 percent share of voice compared to Credit Suisse, Google or Lidl, over 40 articles in various leading media and over 500,000 Swiss francs in PR value generated, giving IKEA high visibility in the media - and contributing to a clear "yes" in the vote on paternity leave.

• Client: IKEA Switzerland
• Lead Agency: Rod communication

Migros "V-Love plants Switzerland. " (Category: New New)

A year and a half after its launch, Migros' own brand V-Love is top of mind and Migros is once again the market leader in the "Plant-Based" product category.

A highly dynamic and competitive market, several years behind the main competition and very complex customer needs: In this challenging environment, Migros is launching its plant-based own brand V-Love in June 2020 with the aim of planting Switzerland.

The brand does not point fingers, but celebrates all dietary styles with its loud and self-confident appearance. Six months after launch, V-Love is Top of Mind in the important "season" Veganuary, includes around 100 products and will be the best-known plant-based brand in Switzerland by the end of 2021. This despite 45 percent less media investment than the main competition. V-Love made a significant contribution to Migros regaining market leadership in the Plant-Based product category in 2021.

• Client: Federation of Migros Cooperatives
• Lead Agency: Wirz Group
• Other agencies / companies: Dynamo (Dentsu international Switzerland), Webstages, Webrepublic, ZDF Zurich Design Factory

With live interactive video, audiences can respond via chat or emojis, and providers can interact with their audiences in real time. Eighty-three percent of respondents say they were already familiar with live interactive video features before taking the survey. When asked which mobile apps typically provide live interactive video capabilities, 75 percent cited apps such as YouTube and TikTok, 74 percent Facebook and Instagram, 51 percent FaceTime and WhatsApp, and 50 percent Twitch and Discord.

Mobile apps that typically do not provide live interactive video capabilities include shopping apps such as Amazon Live and Bambuser (33 percent), workplace apps such as Zoom and Slack (30 percent), education apps such as Khan Academy and Quizlet (17 percent), and health apps such as ZocDoc and Doctors on Demand (13 percent), according to the survey.

Companies risk losing target group Gen Z

"It's no surprise that entertainment and social media are leading the way in interactive live video capabilities. They have established interactivity in live streaming, and Gen Z now expects it for all live video experiences," said Tony Zhao, CEO of Agora. "Given the value of interactive live streaming to younger audiences, other mobile app categories - from education to healthcare - should also consider integrating these features. Companies that don't will lose Generation Z." (pte)

The use of artificial intelligence (AI) in companies is spreading rapidly. By 2021, around one in ten companies will have deployed AI, almost twice as many as in 2019.

With Creaitor.ai Tree Stones launches an AI-based tool designed to increase efficiency and reduce costs in content creation. With the tool, users can generate compelling texts with just a few clicks: The selection ranges from product descriptions to social media texts and blog posts.

After entering a short text, the desired output is achieved with the help of the AI wizard and over 70 templates. Likewise, the desired tonality and the target group to be addressed can be stored. Emojis can also be automatically integrated into the text. The final element is an artificial intelligence-based translation tool that translates the result into over 25 languages.

"Creaitor.ai is the perfect tool for content creators who want to create engaging copy quickly and easily," said Simon Funk, CEO of Creaitor.ai. "Our goal is to create a product that helps marketers and businesses save time and money."

The tool was included in the shortlist of Best of Swiss Apps 2022 (Werbewoche.ch reported).

Responsible at Tree Stones: Simon Funk.

Since the beginning of October, eye-catching phrases such as "Fed up with the job of village sheriff?" or "City police looking for country bumpkins" have been appearing on the web and on posters around Winterthur. With these headlines, the city police want to attract attention with a wink of the eye and thus get the right, future employees on board, according to a spokeswoman for the city police in a report by Züri Today.

Winterthur currently lacks around a dozen trained cops. By filling vacant positions, the city police officers should be relieved and Winterthur should remain the safest major city in Switzerland.

In Switzerland, a city with more than 100,000 inhabitants is considered a big city, which also defines the everyday work of the police differently than in small towns. To show the range of operations of the big city police, a short film was produced as part of the campaign, which was prominently displayed on the Campaign landing page is used and advertises police work in the big city.

Responsible at the city police: Oblt Michael Wirz (Chief Media&Communications), Sarah Paul (Media&Communications). Responsible at Partner & Partner: Gianfranco Acocella (Creative Direction, Partner), Jürg Waeber (Concept and Text), Michelle Honegger (Consulting and Project Management), Gion Hunziker (Media Engineer), Marlon Viejo, (Camera, Offsite Media).

The task for the agency was once again about the eierlegende Wollmilchsau: With a new campaign Hostpoint wants to expand its leading role in the areas of hosting and domains as well as increase awareness for the brand, products and services. Above all, however, soft factors such as Swissness, security, quality, simplicity and 7-day support are to be made better known.

At the heart of the campaign are playful headlines in domain form. You understand them, but would like them to be a bit simpler. This is precisely the promise Hostpoint makes in the resolution: customers can count on uncomplicated, fast and reliable solutions, around-the-clock support and foolproof handling of their digital tools.

The headlines embody the world of Hostpoint on the one hand, but are transferred to the normal world and are thus intended to provoke attention. On the one hand, the subjects are kept simple so that they can be understood by laypeople, but at the same time are intended to make professionals smile.

For the TV and online spots, Gruber & Ianeselli teamed up with 3D artist Roman Bratschi and translated the messages into 3D seamless loops. These are played out across Switzerland on DOOH surfaces as well as on all online and social media channels. OOH and print are further instruments with which the campaign will be placed in two waves and four languages.

Responsible at Hostpoint: Mauro Landolt (Head of Communication). Responsible at Gruber & Ianeselli: Alessandro Ianeselli (strategy and consulting), Fabian Gruber (creative direction), Nik Zuber (art direction), Julian Riegel, Thomas Ammann (text/concept), Simon Braun (graphics), Pia Grossniklaus (consulting), Angela Roos (strategy and consulting). Implementation: Roman Bratschi (3D Artist, Seamless Loops), RoDo Works (Postproduction), Miss Wolf (HTML5), Jingle Jungle (Sound Design, FX).

As early as November 2021, Teads introduced the Teads Ad Manager (TAM), a cookie-free platform on the Open Web, making it the first provider on the market, according to the company. With the integrated "Teads Cookieless Translator," the solution converts personalized target groups that are still based on cookies into a completely cookie-free, so-called "Predictive Target Group." The Predictive Group signals work completely without cookies.

In view of the discontinuation of third-party cookies, Teads would like to offer an alternative with this solution. According to Teads, the global cookie usage rate is already only 60 percent - and falling. This means that 40 percent - in the USA it is already 50 percent - of Internet traffic no longer uses cookies.

Campaign yields promising results

The results of the study carried out as part of the Garden Gourmet Campaign A/B tests carried out were convincing. The budget was split 50/50 between the two campaigns - with and without cookies. After evaluating the cookie-less campaign, Teads determined that the values for VTR, viewability and CTR were in line with an advertising measure based on cookies. In terms of CPM - short for Cost per 1000 Impressions - the cookie-free design of the campaign was even significantly more favorable than a cookie-based campaign.

"The success of the A/B test showed us that we are on the right track with Teads," says Melanie Stebler, Marketing Manager Garden Gourmet at Nestlé Switzerland. "Through Teads, we can successfully and efficiently address our target group in a world without cookies. The results of the campaign are to our complete satisfaction."