Sarah Keller, 35, from Schaffhausen, started her journalistic career more than 15 years ago as a presenter and editor at Radio Munot, where she was promoted to Editor-in-Chief in 2017. She then worked at Radio Südostschweiz in the newsroom.

Keller holds a Bachelor of Science in Media Engineering with a specialization in Digital Communication Management. She also completed a diploma in journalism at the MAZ.

In addition to her new position as Co-Head of Editorial Information, she will also work as a trainer and head of service. "With Sarah Keller, a full-blooded radio woman joins Top Media, who will focus on increasing quality as well as training and further education and who is strongly rooted in the region," Top editor-in-chief Karin El Mais is quoted as saying in a statement.

She takes over from Patrick Walther, who is leaving Radio Top at the end of October.

Scribbles from old notebooks, games from the nineties and classic checkered paper were the inspiration for the design of the lecture slides.

Besides conveying a sense of nostalgia, the main focus was on the interactivity of the E-Learnings: Quizzes, video footage and practical examples are designed to bring the subject to life for students, whet their appetite for learning, and help ensure that what they learn really sticks.

About 4600 dogs live in Lugano as pets, as the city of Lugano writes in a statement on Thursday. At least twice a day they are taken for a walk by their owners - and of course they also do their business.

Around 30 owners who live and walk in various places in and around Lugano do not comply with the collection obligation. 30 seems little, writes the city and calculates: 30 dogs times two walks makes 60 piles per day, which disturb all other residents and visitors. At the train station, for example, around 16,000 passers-by are on the move every day.

"Screwed up"

During two months, Lugano now wants to sensitize the offending dog owners with a campaign to behave "civilized" towards others, as the city writes. For October and November, various communication measures are planned.

Among other things, all owners of registered dogs in Lugano will receive a letter. Furthermore, posters can be seen in the streets and videos in the social media. The admonishing slogan is in Italian "L'hai fatta grossa!" - literally translated "You made it big", in a figurative sense about "You messed up". (SDA)

Switzerland is more than just Zurich, Bern or Roger Federer. The Creators database of Kingfluencers reflects this: It includes over 3,000 Creators of various sizes from a wide range of sectors and parts of the country.

In order to draw attention to this diversity, the agency organized a "get-together" for about 30 new as well as familiar Ticino creators at the beginning of October 2022. The aim of the event in Lugano was to get to know the creative influencers and inspiring sides of Ticino on site. "The personal exchange with the Creators was very important to us," says Anja Lapčević, Co-CEO of Kingfluencers. Because every artist personality is equally valuable, regardless of which part of Switzerland they come from.

Together with influencers from the Italian-speaking part of Switzerland - such as Yari Copt, Ely Giglio or Alessandro - the Kingfluencers team wanted to draw attention to the fact that no part of Switzerland should be left out when it comes to campaigns and the entire creator economy. However, Creators from the Swiss sunshine region are always forgotten. "The fact that a Swiss agency also takes care of creators from southern Switzerland is not at all self-evident," says the Ticino landscape photographer Daniele Nevano.

Also for the Ticino travel duo, Luke & MartinaFor him, such an event in the southern canton of Switzerland, organized by a Zurich agency, means a lot: "For us in Ticino, it has always been a bit of a struggle to be considered and respected by the rest of Switzerland." The Kingfluencers event now shows that the agency sees a potential market and business perspective in Ticino and trusts the work of Italian-speaking creators, he said.

As of January 2023, Jella Hoffmann will take over as the new CEO of WEMF. Marco Bernasconi, who has led the research organization since 2007, will assume the role of Deputy CEO as of January 2023 and will hold this position until spring 2024.

"We are certain that Jella Hoffmann, with her management experience, her professional know-how, her empathy and her drive, will steer WEMF into a promising future," says WEMF Board of Directors Chairman Marcel Kohler with pleasure.

Marco Bernasconi is also convinced: "Jella Hoffmann brings the necessary methodological knowledge, the innovative strength, the required sensitivity to the concerns of the clientele and the tenacity for possible future challenges to this position."

Hoffmann studied communication science and psychology and also earned her doctorate in this field. In January 2021, she had the Assumed overall responsibility for WEMF's research department and has been a member of the Executive Board since August 2019. "Over the next few years, WEMF will continue to develop and expand its portfolio of offerings and add new products. I am delighted to be embarking on this journey together with such a motivated and competent team," says the future CEO about her new task.

The new Munz "Extra" cones come in three varieties: Extra Nut, Extra Cocoa and Extra Milk. They all have the creamy center and the claim to be uncompromisingly sustainable. They are made with purely natural ingredients without palm oil, C02-neutral and with Fairtrade cocoa. For this purpose, an "All Natural" logo has been developed, which will be placed in the future on all - exclusively Swiss-made - chocolate products of the Munz and Minor brands.

Die Antwort created the launch campaign for the new Extra range for Munz. With "Cream will rock you," the campaign promises what the taste experience feels like when enjoying a Munz Extra Prügeli: it rocks.

The advertising materials do not draw attention to the recipe of the creamy core and prominently communicate the sustainability aspect and Swissness.

The new Prügeli are now available in stores. The cross-media campaign has just started throughout Switzerland with posters and digital, social media, POS presence in retail and numerous sampling campaigns.

Responsible at Maestrani: Cordula Glasmacher (Lead Branding & Communications). Responsible agency: The answer.

Media Focus Switzerland's "Brand Trend H1 2022" analyzes the advertising and media presence of over 300 brands from 22 industries in Switzerland. Total visibility in the first half of 2022 amounts to CHF 4.4 billion. 1.7 billion will be generated via Paid Media and 2.7 billion via Earned Media. The ratio of advertising to communication/PR - the paid-earned ratio - is therefore 39 to 61 percent.

Thanks to its advertising presence, Coop is the most visible brand in Switzerland - followed by Migros. The tech giants Google and Apple follow in 3rd and 4th place. The automotive industry remains the most visible industry thanks to its large media presence.

With Ferrari and Gazprom, two brands made it into the top 20 most visible brands with virtually no advertising. The automotive sector is the most strongly represented with five brands, followed by the financial sector.

The Media Focus publication also includes "Battles of the Brands" from various industries. The comparison shows in each case who is the more visible brand, both overall and in the individual communication channels.

"Marketing and communication are key drivers of brand visibility. In our "Brand Trend" publication, we therefore link advertising and media presence data to present a holistic view of the communicative visibility of brands in the Swiss market," says Tina Fixle, CAO at Media Focus.

Andreas Philipp has made a decisive contribution to the switch from a print-oriented to a more digitally oriented content agency, according to a statement. The agency has recorded various new client projects, revamped its website and brought on board new employees who are helping Infel to prove itself in the digital market with its adapted focus.

"I have decided to hand over the office of CEO to Andreas Philipp as part of a succession plan that was initiated at an early stage," Alfredo Trasatti is quoted as saying. "I will continue to support Infel as Chairman of the Board of Directors in word and deed and take on new exciting mandates." Philipp will drive the adjusted orientation and master this challenge with flying colors, Trasatti is convinced.

Since the beginning of 2022, the redesigned "Puls" has been linear on the channel and, in addition to the "Puls" chat, also includes the digital-first format "Puls kompakt," which is regularly played out on the SRF News social media channels and on the "SRF Wissen" web portal.

Now SRF is launching "Puls Check," another knowledge format - specially designed for young people. In eight- to twelve-minute videos, the two medical students Willi Balandies and Afreed Ashraf address health and wellness topics that concern or interest the community. For example, the format clarifies common misconceptions and myths and uses a fact check to show what really helps.

In the first episode, Balandies and Ashraf start with the topic of alcohol consumption and its consequence for the body. In the next episodes, they address the topics of opiates and mate tea. A shortened version of the videos can also be seen regularly in the program "Puls" on SRF 1.

The target group for the new knowledge format includes people between the ages of 25 and 34. They receive in-depth information about health and wellness topics from their everyday lives - myths are cleared up, tips are provided.

The first issue of "Pulse Check" appeared on Wednesday on the YouTube Hub "SRF Knowledge. New episodes are to follow at two-week intervals.

As Ophélie Döbler, head of SportX and Bikeworld, told the Handelszeitung explains, customer surveys have shown that the double-X has rather negative connotations. Market observers also assume that the double-X is too closely associated with the erotic sector in certain circles of the population, writes the Handelszeitung more.

The associated new brand philosophy "Strong Body. Strong Mind." is intended to take account of the increasingly important interplay between physical and mental health, according to a statement from the Federation of Migros Cooperatives. In addition to physical fitness, "mental strength is also needed to meet the challenges of everyday life.

The refreshed brand philosophy is communicated to customers in two new stores in Crissier VD and Shoppyland Schönbühl BE. The Future Stores were opened on Thursday and have been completely restructured. The assortment with the classic SportX range has been streamlined and complemented by the mental fitness area. "We are convinced that sports retail plays a new role today. It's no longer about assortment alone, but about a customer experience that addresses customers' needs holistically - from products to services to coaching offers. In our new Future Stores, we want to test precisely this new approach and tailor it to customer needs," says Patrik Pörtig, CEO of Migros Fachmärkte.

Stores with "Wellbeing Area

The focus of the new stores is on the "Wellbeing" area. Here, the topics of regeneration, nutrition, and mental fitness are addressed in particular, and the product range is expanded with a focus on mental health. The expanded consulting and coaching services, such as the Body Check-Up, are also located there.

New stores with new brand design

In the new stores, SportX is showing the revised logo and brand design for the first time, which will be rolled out successively throughout Switzerland. "With the new brand design, SportX is making a statement. The X icon stands for the combination of physical and mental fitness and is a central component of the new brand identity. In addition, the brand now looks much more modern and fresh," says Ophélie Döbler, Head of SportX.

As already communicated, Ariella Käslin is the new brand ambassador of SportX and will represent the current "Body X Mind" campaign (Werbewoche.ch reported).

With various activities, services, and an annual award, the Artisana Foundation promotes occupational health in Swiss SMEs - especially in trade and production. Dachcom's measures are now intended to communicate this commitment more actively and more broadly to the outside world.

Under the motto and campaign sender "Healthy employees. Healthy company.", real employees of SMEs are at the center of the communication. These are companies that have already made good experiences with practical measures for occupational health and want to pass these on. The focus is not on problems, but on solutions.

With striking and witty core messages, solution approaches are teased, which are deepened in videos and stories with the real protagonists from the SMEs and make the benefits for the employers visible on the basis of the satisfaction of the employees. The campaign focuses on easy-to-grasp practical examples that every SME can identify with. Visually, the campaign stands out with its rich colors and distinctive, rounded shapes, which are intended to make it appear approachable and friendly.

The central campaign element is the newly designed web platform with blog Artisana.ch. Here, the stories from the SMEs can be explored in greater depth. Interested companies can use a quick check to analyze their own status in the area of occupational health.

The stories are also brought to life on social media. The mix of static and moving image content is played out as part of long-term campaign planning. Advertisements, target group-specific mailings, newsletters and various online marketing measures will also be used for the campaign. The campaign aims to highlight the various facets of occupational health in Swiss SMEs with concrete examples to follow.

Responsible at Artisana Foundation: Désirée Stocker (management), Dawa Schläpfer (office staff). Responsible agency: Dachcom.

In the spots, Family stages KPT's two service promises in a surprising and humorous way: location-independent advice and 24/7 availability for medical problems.

Since Monday, the two TV spots complement the national campaign of the health insurance company from Bern, which has been running since August.

Responsible at KPT: Marc Bissig (overall responsibility), Stefanie Gehrig (campaign management offline), Daniel Knuchel (campaign management digital), Tanja Huber (digital), Natalie Portmann and Beni Meier (text). Responsible for Family: Claudio Catrambone (creative director/overall responsibility), Svenja Hässig (account director), Severin Binkert, Marion Gwerder, Torsten Maas, Grit Wolany (concept and art director). Production: Stories, Janic Halioua (director), Arthur Mebius (photographer), Jingle Jungle (recording studio). Responsible at Emoticom: Patrick Hüttenmoser (Creative Director), Jaana Kaufmann-Bienz (Consulting), Yves Ackermann, Marijan von Allmen, Mathias Habich, Anja Rüfenacht (Art Director), Richard Gehrig (Head of Production), Marc Wyss (Developer). Responsible at JBW Media: Nina Rolle, Oliver Huber (Media).