Wordline draws on, among other things, the know-how and infrastructure of the former SIX Payment Services, which it acquired in 2018. The business model, values and sensitivity to local traditions and needs have been deliberately retained since then in order to continue to fulfill the value proposition.

The awareness campaign designed and implemented by Content and Form is intended to make this clear. The aim of the campaign is to strengthen confidence in this continuity among both existing and new companies of all sizes and to position Worldline as a competent, flexible and supportive partner in the area of payment processing.

Under the claim "The right payment solution for every business", a total of four different subjects were implemented, showing entrepreneurs passionately at work, while Worldline reliably takes care of the right payment solution in the background.

The campaign can be seen throughout Switzerland since the beginning of October in the form of posters, banners, social ads and pre-rolls.

Responsible at Worldline: Melanie Vögelin (Head of Marketing & Communications), Alina Schröter (Communication Specialist). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Junior Art Director), Yannick Lippuner (Copywriter), Manuela Marty (Head of Consulting / Strategist), Celina Harisberger (Project Manager), Gianluca Pirrera (Director of Digital Media). Responsible at The First Cut Is The Deepest: hilipp Moosbrugger (production and direction). Responsible at Wiener Wohnzimmer: Stephan Riefer (photo and film).

Since mid-September, the independent Swiss podcast on Bitcoin, Crypto & Blockchain is "on air". The format aims to convey knowledge around these topics as simply as possible and make it accessible to everyone.

Crypto and blockchain are central building blocks in the further development of the Internet - Web3. For this reason, classification and knowledge are important drivers for future growth. Switzerland is positioning itself as the "Blockchain Nation Switzerland" and has managed to create thousands of new jobs in this field and attract foreign crypto and blockchain companies. 

"We have access to proven experts and visionaries from the Swiss blockchain and financial industry and want to make their knowledge accessible to everyone in a simple way," explains Rino Borini, co-founder and host of the House of Satoshi podcast. "And we are hitting a nerve, because after three weeks - without any advertising spend - we have reached over 1000 listeners." With his guests, fintech and crypto-banking expert Borini discusses the explosive power of new technological developments from different perspectives in an unconstrained, unfiltered and uncut way. 

One of the first guests is Lucas Betschart, CEO of 21 Analytics and President of the Bitcoin Association Switzerland. Betschart has been active in the Bitcoin sector for almost ten years and is considered a profound connoisseur of the Bitcoin industry. But representatives of the traditional financial world are also among the guests. For example, Borini discussed the fascination of Bitcoin & Co. with Duri Prader, CEO of the private bank Lienhardt & Partner, and why the private bank offers its customers access to cryptos.

The podcast is produced by podcast agency Audiokanzlei at the "Home of Podcast". "The crypto & tech community is proving to be a very audio-savvy target group. The listen-through rate for the podcasts is over 90 percent," said Audiokanzlei founder Dino Giglio.

Admeira's current study is intended to map the future development of the market from the perspective of proven media and advertising experts. In May and June 2022, experts from advertising, creative and media agencies as well as from advertising companies were surveyed as part of an anonymous online survey in cooperation with GfK Switzerland.

Among other things, they were asked their opinion on future changes in media usage behavior, the relevance of content quality, the advertising impact of various forms of TV advertising, and the development and distribution of advertising budgets. They were also asked to rank and assess the most important characteristics of different media.

TV as a credible source of information

According to the experts surveyed, consumers will be increasingly oriented toward reliable sources of information with trustworthy advertising environments in the future. TV is seen as a guarantor of credible and neutral information. In addition, TV remains the most effective medium for advertising, and the program environments are becoming increasingly important for the best possible advertising impact.

Streaming services will continue to gain in importance in the future, although there is skepticism about the impact of potential advertising on these (still) ad-free platforms. In terms of total advertising investment across all the categories surveyed, experts see further growth in the coming years.

In the media mix, the trend for display and search ads on e-commerce platforms will continue to rise. The future importance of TV and radio is seen as stable. The budget share for TV will remain the highest in the media mix at 21 percent, according to Expert:innen. In terms of the eleven media properties queried, TV and social media are rated best by the media and advertising experts. However, in the three characteristics selected as "most important" - brand image, brand awareness and attention - the medium TV wins ahead of all others.

Admeira has iIn spring 2022, a survey was conducted among 124 media experts in German- and French-speaking Switzerland. The aim of the Study "Future of the media and advertising landscape with a focus on moving images". was to obtain market feedback on future changes in the media and advertising landscape, as well as an assessment of media properties. The full report can be downloaded from the Admeira website can be downloaded.

Negotiate convincingly

4 steps to influence people and decisions.

• Author: Jeff Cochran, Shaun Digan and Andres Lares
• Publisher: Wiley-VCH, 2022
• Pages: 333
• ISBN: 9783527511082

The supreme discipline of social interaction is negotiation. The subject has preoccupied people since ancient times. Negotiation skills are particularly important in sales. This book focuses on that, but without getting too specific. Its great advantage is that the authors give the negotiation process a clear and catchy structure. This facilitates the practical transfer enormously. Everyone should be able to negotiate - which is why this book is a good choice for anyone who wants to professionalize their corresponding skills.

Mindset: Hopeful

Ignite the power of positive thoughts.

• Author: Dan Tomasulo
• Publisher: Beltz Publishing Group, 2022
• Pages: 240
• ISBN: 9783407866943

Even though it is better to focus on the positive things in life, many people let themselves be completely taken in by the negative. Not infrequently, this leads to depression. However, with hope we carry a wonderful tool within us that is able to counteract this. The author uses numerous examples and exercises to explain how hope can be developed and used effectively with a view to a self-determined future. A book worth reading for all who want to look positively ahead.

Data Visualization - Basics & Practice

How to design meaningful charts and graphs.

• Author: Claus O. Wilke
• Publisher: O'Reilly, 2020
• Pages: 362
• ISBN: 9783960091219

Turning scientific data and relationships into vivid diagrams is harder than it seems. The goal is always to visualize a finding. However, this can quickly fail, for example if the graphic is poorly designed or faulty. Claus O. Wilke's book provides a remedy. It uses many examples to show what types of diagrams are available for a wide variety of purposes and what needs to be taken into account when creating them. Recommended for all those who want to prepare data sensibly and convince with their graphics.

Correctly interpreting the results of employee surveys

A practical guide.

• Author: Klaus D. Mittorp
• Publisher: tredition, 2021
• Pages: 212
• ISBN: 9783347468252

It is now common practice in companies to conduct regular employee surveys. However, their practical usefulness is limited if incorrect conclusions are drawn from the results or relevant perspectives are not even considered. Klaus Mittorp shows where pitfalls lurk when interpreting the results, which topics are really important and how suitable measures can be derived afterwards. A helpful book for all those who hope for more from employee surveys than bare figures and colorful pictures.

Against the reporting of Linth24 the city council of Rapperswil SG had filed a complaint. The executive criticized that articles about locations of sports facilities - especially the training hall of the ice hockey club Rapperswil Jona Lakers - had been heavily commenting. These comments had not been recognizable as such. In addition, the author, the editor-in-chief of the portal, had not made his vested interests transparent. He was politically active in a committee on the location issue.

The Press Council partially approved the complaint, as it announced on Friday. The commentary elements were not clearly separated from the rest of the reporting. Furthermore, the author should have been transparent about his vested interests in this matter. The Press Council rejected other parts of the complaint.

Le Temps should have corrected

On one of several points, the Council also rejected a complaint against the French-speaking Swiss daily newspaper Le Temps was approved. It came from the collective "Réinfo Santé Suisse International" and was directed against an article in connection with the measures against the coronavirus.

Le Temps did not use a misleading title as claimed, nor did it publish an unjustified accusation, writes the Press Council. However, the newspaper had spread an error of fact and a false allegation. "The assertion of the daily newspaper that the collective was the organizer of the demonstration against Corona measures on March 20, 2021 in Bern, however, violates the duty to tell the truth," the press council states. The editorial office of Le Temps should have corrected this information as soon as it had knowledge of it. (SDA)

Nicole Glaus studied at the Oeschger Centre for Climate Change Research at the University of Bern and graduated with a master's degree in climate science. She gained her first media experience at "Radio Sunshine" and at 20 minutes. She joined SRF in spring 2015 as part of an internship at "Rundschau" and at "10 vor 10". She then worked in the newsroom at the news magazine parallel to her studies.

After completing her studies, she moved to "SRF Meteo" in the fall of 2018, where she received further training as a practicing meteorologist and was subsequently employed both as a forecaster for SRF's radio and online channels and as a presenter for the "Meteo" program. In addition, she also privately acquired a paragliding pilot's license.

The 33-year-old Bernese is now turning this hobby into her new profession: at the beginning of 2023, Nicole Glaus will leave "SRF Meteo" to take up the position of environmental officer at the Swiss Hang Gliding Association.

According to SRF, it has not yet been decided who will succeed Nicole Glaus on the "Meteo" team. The vacant position of media meteorologist has been advertised.

The UASNW offers a wide range of degree programs and continuing education courses, conducts application-oriented research, and trains professionals in over 30 bachelor's and more than 20 master's degree programs.

Ultimately, however, what matters is what students make of the opportunities that the FHNW offers. This is the idea behind the new image film, which sends viewers on a fast-paced journey through the diverse world of the UAS.

Seed developed and realized the film in close collaboration with the FHNW. It was directed by Mirjam and Lukas Fröhlich. The film will be used on the website, in social media and as part of presentations and events.

Responsible at FHNW: Johanna Cantz, Dominik Lehmann. Responsible at Seed Audio-Visual Communication: Mirjam and Lukas Fröhlich (script, direction, editing), Andreas Szentkuti (concept), Sebastian Klinger (camera), Ricardo Perret (drone), Oliver Muff, Noël Müller (lighting), Simon Hardegger (color grading), Jonathan C. Meier (music), Bardo Eicher (sound mixing), Claudio Garovi (production / recording management), Felix Courvoisier (producer).

The agency supports the company in mastering the balancing act between tradition and innovation. "Especially with a product like coffee, which wins its lovers through its aromatic smell and delicious taste, it takes a lot of creativity to make the associated attitude to life tangible on social platforms," explains Kontx Managing Director Bettina Gebhardt.

Kontx had the two celebrity chefs Rolf Caviezel and Tobias Funke speak for Turm Kaffee. Since both chefs address different target groups, separate social media strategies were developed - each under the motto "Behind the Beans".

While Rolf Caviezel prepares recipes with coffee for B2C, giving simple tips, Tobias Funke educates B2B about the coffee craft. For example, in a video shoot that took place at the Barista Academy, Caviezel developed short recipe reels and simple tutorials in which he shows how versatile and creatively coffee can be used as a basic ingredient.

In order to teach restaurateurs and private individuals the barista craft and introduce them to the art of coffee preparation, Turm Kaffee opened its first Barista Academy at its headquarters in St. Gallen in 2019. With its detailed range of courses, the traditional roastery appeals to coffee aficionados.

True to the motto "Behind the Beans," the traditional company opens its doors, trains home baristas, tells stories from the past, and builds bridges to the future with innovative recipes and videos. In the clips, Turm Kaffee's baristi share their enthusiasm for coffee as accomplished experts and approachable brand ambassadors. Due to the positive reception, a second academy has now been opened in Schlieren near Zurich.

Instead of industry-standard vignettes, the campaign by the Andy Lusti & Susen Gehle agency relies on surprising stories that stage the solutions in the everyday lives of BKW's customers with a wink. The stylish and reduced implementation supports the storytelling through its simplicity and clarity - and should ensure a unique recognition value.

"As a large energy and infrastructure service provider, we and our diverse fields of activity are unfortunately not tangible for many people. Instead of packing all our competencies into one communication measure, we offer space for one of three selected areas of expertise with each spot. The new 360-degree campaign humorously shows how numerous individual solutions for a sustainable future are already a reality today" explains Michael Morgenthaler, Head of Brand Experience, Partnerships & Campaigns at BKW. "We show how we as the BKW Group offer solutions for livable environments," adds Martin Schweikert, Head of Group Communications at BKW. The change is not shown from the perspective of the large corporation, but from the perspective of its customers.

Campaign Hub Wastreibtdichan.ch

The Campaign Hub Wastreibtdichan.ch links the various elements of the 360-degree campaign. The platform provides further information on the different areas of BKW and presents the stories behind the stories of the new image campaign with background content. Each individual measure of the BKW Group is presented on the intuitively designed landing page with a cog. With the help of a chatbot, the user himself can become part of the drive for a more sustainable future. The further one scrolls, the more drive elements appear - until finally the entire engine becomes visible, which will keep the earth turning for generations to come.

BKW's current image campaign is now on air online, on social media, on TV and in print media.

Responsible at BKW: Martin Schweikert (Head of Group COM), Michael Morgenthaler (Head of Brand Experience, Partnerships & Campaigns), Ursina Scheuber (Overall Project Management), Carolina Matthys (Content & Social Media), Michael Blum (Social Media), Thomas Meier (Landingpage). Responsible at Andy Lusti & Susen Gehle: Andy Lusti (Creative Direction, Strategy, Concept, Text), Susen Gehle (Creative Direction, Strategy, Concept, Text), Lukas Wietlisbach (Art Direction, Graphics), Amina Elmallawany (Desktop Publishing). Responsible at Polarwind (film production): Fabian Weber (Director, DOP, Photography), Joel Tweitmann, Randy Looser (Set Design), Oliver Don (Edit), Pablo Nouvelle (Music), Denis Elmaci (SoundDesign/Mix), Unsere Farben (Grading), AschmannKlauser (Image Editing), Detail AG (Litho). Responsible at Mediatonic: Max Stürzekarn (digital planning), David Hösli (offline planning). Responsible at Zeix: Thomas Ehrat (Art Director, Partner), Annina Brügger (Senior User Experience Architect), Simon Eichenberger (Senior User Interface Developer), Nam Pham (User Interface Developer). Responsible at Visol: Daniel Huf (Engineering), Aslam Idrisov (Engineering), Jonas Renggli (Engineering Lead).

Jessica Sonderegger, 35, has been working as a producer in the Plan B team for six years. Sonderegger is involved in advertising film production as well as in the development of fictional projects. Among others, she is in charge of the long-standing client Digitec and most recently produced animated films for McDonalds. As a creative producer, Jessica Sonderegger is always heavily involved in the conception of projects.

Before Plan B, Jessica Sonderegger worked for several years as a format developer at Constantin Entertainment in Germany as well as in various functions in the film and cultural sector.

"We are thrilled threefold: a long-standing and highly valued employee becomes a partner, expands the spectrum and enables our customers and us to make completely new plans," HC Vogel and Chris Niemeyer are quoted as saying in a statement.

Every two months, "Lürzer's Archive" presents outstanding work from the world's advertising industry. The magazine is published in 68 countries and enjoys a high reputation in the creative industry.

Zurich agency Ruf Lanz has made it into the magazine yet again with the launch campaign for VBZ's new neighborhood electric buses.

Under the direction of Creative Director Markus Ruf and Art Director Mario Moosbrugger, the new electric buses themselves became an advertising medium: a red sports car was mounted just above the bus wheels, with matching resolution on the roof panel.

According to the study, a good third of respondents (35 percent) still find the classic division into age groups useful. At the same time, however, the vast majority (87 percent) would like to see more granular differentiation within their age group based on individual interests and needs.

Interests develop dynamically - and with them the demands on brands

The study also shows that interests and preferences are constantly evolving. On average, respondents try out a new hobby or develop new interests six times a year, with the under-25s doing so as often as ten times a year. More than three quarters of consumers (80 percent) change their tastes every few months and expect brands to keep up with their interests.

The past two and a half years in particular have had a major impact on interests and personality formation: more than half of the respondents (53 percent) say they have undergone fundamental changes during the pandemic.

Personal data versus personalized experiences

Consumers largely see the sharing of personal preferences as give and take. Significantly more than half (61 percent) expect personalized customer experiences in exchange for their information. For brands, this investment pays off: More than half (58 percent) are happy to recommend companies that offer them personalized experiences.

"New interests or hobbies - people are constantly trying things out and evolving," said Christoph Kull, Vice President & Managing Director Central Europe at Adobe. "Brands need to keep up with this dynamic to stay relevant. Competition in the market is becoming increasingly fierce; online in particular, the competition is always just a few clicks away. The only way to succeed is to be up to date on the interests and needs of your customers at all times and to address them with personalized experiences."

However, the respondents are not satisfied with the current status of personalized experiences. Less than one-fifth (17 percent) gave companies a good report card in this respect. For consumers, it's not about big campaigns. The decisive factor for more than half (54 percent) is constant, interest-based contact.

For the study "Make it personal. Why consumers today cannot be reduced to stereotypes". Adobe surveyed 2,000 consumers in Germany.