In spring, Wingo shows its generosity and advertises the "Swiss Pro" cell phone subscription with a small price all the larger - so large, in fact, that Charles Nguela and Alex Kominek can sit on it. Only an epic zoom-out in the movie shows the true size of the offer.

The "Wingo Europe" subscription will also feature prominently. With these two offers, Wingo aims to continue to impress with extremely competitive - and small - prices in April.

10-second clips were produced for YouTube and cinema, which are also used in DOOH without a soundtrack. Various large and small online and mobile formats are also used. So that the big offers are sure to make it big.

Client: Wingo. Responsible at Neu Creative Agency: Adrian Staehelin, Nicole Vizcardo, Adriana Stepanov, Bettina Beyeler, Adam Schwarz, Nico Ammann, Andrea Braschler, Simon Rehsche. Production: Marty-Trezzini, director: Ari Zehnder, photography: Gianluca Trezzini.

The advertising market in Switzerland remains in reverse gear in March 2025. Gross advertising expenditure in traditional media amounted to CHF 340.7 million, which corresponds to a decline of 4.0% compared to the same month last year. A decline of 3.2% was already recorded in February.

None of the traditional media groups were able to achieve a positive result compared to the previous year. However, the ranking within the media mix remains stable: TV is still ahead of print, followed by out-of-home, radio and cinema.

Accumulated gross value added for the first quarter amounted to CHF 859.5 million, which corresponds to a year-on-year decline of 4.3%.

The digital advertising market is also showing declining trends in the areas of search and display. With a share of 52.3%, search nevertheless remains the leader, ahead of display with 33.1%. Only YouTube recorded growth, with a market share of 14.6%.

Retail trade dominates - but with moderate growth
Only eight out of 21 sectors saw growth in the traditional advertising market. With gross advertising expenditure of CHF 36.2 million in March, the retail trade sector remained in the lead, but only recorded an increase of 5.8%. Stronger growth was recorded by the media (+18.2 %), cleaning (+17.6 %) and digital & household (+17.0 %) sectors, among others.

Leisure, gastronomy, tourism (+6.4 %), pharmaceuticals & healthcare (+4.4 %), transportation (+13.7 %) and personal care (+2.1 %) also developed positively.

13 sectors showed a downward trend. Nevertheless, the food industry is in second place with a decline of 6.9%. Other sectors affected include construction, industry, furnishings (-9.6 %), vehicles (-9.1 %), initiatives & campaigns (-3.7 %) and finance (-1.1 %). At the lower end of the scale are energy (-58.8 %) and tobacco products (-29.1 %).

In the digital market, the leisure, gastronomy and tourism sector is at the top of both the monthly and annual rankings, while the retail sector leads the traditional market.

The rankings of individual sectors show parallels between the two markets: Beverages is ranked 14th in each case, while Pharma & Health and Cosmetics & Personal Care are in the midfield. While tobacco products bring up the rear in the traditional market, the cleaning sector occupies this position in the digital sector.

In the Display segment, mobile phone provider Spusu.ch is once again in first place. Booking.com remains at the top of the SEO rankings, while the nicotine brand Zyn achieved the top position on YouTube. The Swiss Airlines flight offering and the Swiss.com platform both appear in ninth place in both areas.

Beat Imhof succeeds Massimo Suter on the Board of Directors of Switzerland Tourism. He will thus assume the role of representative of the hospitality industry in the highest body of the national tourism marketing organization. He takes up his new position with immediate effect.

Since summer 2024, Imhof has been at the helm of GastroSuisse, the largest employers' association in the Swiss hotel and restaurant industry. The qualified chef and graduate of the Master's degree course in General Management at Lucerne University of Applied Sciences and Arts previously worked as CEO of the Casino Theater Winterthur, among other things.

Bern-based agency Studio Thom Pfister is developing the rebranding and a new website for food manufacturer Frigemo, which is part of the Fenaco Group. "Studio Thom Pfister prevailed due to their broad food experience combined with their proximity to our locations," explains Renate Schaffner, member of the Executive Board and Head of Marketing/Sales & Sustainability at Frigemo.

The first implementations should be seen by the end of 2025.

The UCI Mountain Bike World Championships will return to Switzerland in late summer 2025 - with Ochsner Sport as the official main partner. The country's largest sports retailer is supporting the major international event, which will take place at several venues in Valais from August 30 to September 14. The successful mountain biker Nino Schurter will act as brand ambassador.

The partnership underlines Ochsner Sport's long-term strategy of broad involvement in Swiss sport. In addition to existing collaborations with organizations such as Swiss Olympic, the Swiss Football Association and Swiss-Ski, the Mountain Bike World Championships are a further opportunity to strengthen the connection to an active local target group.

"Switzerland has always been a mountain bike country, which is impressively demonstrated by the outstanding successes of recent decades," says Marco Greco, Head of Marketing at Ochsner Sport. "As the main partner of the World Championships, we are sending out a strong signal of our close connection with Swiss cycling."

Ochsner Sport will be present at the World Championships with various activities.

According to the information provided, the new series "The CEO" follows on from the previous "Day of a CEO" format, but goes further in terms of content: the focus is now also on strategic issues, personal discussions and an examination of the leadership culture.

"With 'The CEO', we want to show inspiring leaders as they really are: honest, reflective and sometimes uncomfortable," says Berli, creator and presenter of the format. The format makes it possible to learn from the best.

The contents are available on the website Theceo.one, on YouTube and as a podcast on Spotify. The first episodes feature Walter Dellenbach, CEO of SSBL, and Gzim Hasani, CEO of SMZH. Further interviews with decision-makers from business and society have been announced.

Various personnel changes are taking place at Ringier Media Switzerland (RMS). As part of a strategic realignment, Steffi Buchli, previously Chief Content Officer and member of the Executive Board, will be leaving the company after a handover phase.

Buchli has shaped the digital transformation of Blick Sport over the past five years and played a key role in the development of RMS. She played a central role in the development of an overarching content strategy and contributed to the positioning of RMS in the Swiss media market, as detailed in a press release. CEO Ladina Heimgartner paid tribute to her efforts, saying: "Her leadership and vision, coupled with her energy, courage to change and entrepreneurial commitment, have played a key role in shaping our content strategy and creating added value for our audience."

Buchli's departure is accompanied by a restructuring of content responsibility. The content strategy and operational management of content at Group level will now be the responsibility of the COO. Markus Wirth, currently COO at the Goldbach Group, will assume this role in fall 2025. Wirth brings over 25 years of experience in the areas of digital transformation, technology and innovation.

In addition to the traditional tasks of a COO, Wirth will also be responsible for the content and media creation hub, print sales, customer service and business transformation at RMS. His predecessor Roman Sigrist is moving to the newly created position of Head of Business & AI Transformation.

The journalistic responsibility for the View will in future be organized separately from content for the entire RMS portfolio: Rolf Cavalli, previously Deputy Chief Content Officer, will take over as Editor-in-Chief of the Blick Group. He will manage the newsroom together with Chief Digital Officer Sandro Inguscio. Andreas Dietrich (View Print) and Reza Rafi (SonntagsBlick) will remain in their roles, while Thomas Balderer will assume interim responsibility at RMS level.

With this reorganization, RMS says it is setting the course for more focused management, closer operational integration and market-oriented further development - with the declared aim of positioning itself as the leading and most innovative media company in Switzerland.

Today, when we talk about the postal service, we mean the delivery of a paper letter by post. But this could change one day, as Swiss Post could soon be officially delivering letters digitally. The Federal Council wants to amend the basic mandate for Swiss Post. It submitted the corresponding revision of the ordinance for consultation on Wednesday.

The basic postal service should take greater account of the high level of digitization among the population and companies and be expanded to include digital services, the Federal Council explains in the press release.

Lower requirements for physical delivery

It sees the newly planned digital delivery channel as a supplement that should not replace physical basic delivery. However, the Federal Council is also using the revision of the ordinance to relax the quality requirements for physical mail delivery. The transit times for letters, parcels and subscribed daily newspapers are to be reduced to 90 percent for the basic service (currently: letters 97 percent, parcels and subscribed daily newspapers 95 percent). In addition, Swiss Post will no longer have to deliver letters "to houses inhabited all year round", but "to settlements inhabited all year round". According to the Federal Council, all of this should enable Swiss Post to "optimize its processes from a business management perspective and thus provide basic services more efficiently and cost-effectively".

The Confederation is also including more digitalization in the basic mandate with regard to the banking services provided by Swiss Post, namely a means of payment accepted for online payments (e.g. debit card or payment app) and digital access to electronic payment transactions (e-banking).

Post wants fundamental political discussion

In an initial statement, Swiss Post describes the proposed changes to the ordinance as an "important step". In recent years, the company has specialized in the secure and reliable transmission of digital information, the company explains. Nicole Burth, member of the Group Executive Board and Head of Digital Services, says: "If a customer sends a letter by post in future, she will have the option of posting it digitally. In this case, the recipient can then choose whether they want to receive the item physically or digitally. This gives customers the freedom of choice. We are convinced that the hybrid letter is the right way forward for Switzerland and for the modernization of the universal postal service."

As far as the lowering of the quality standards for physical delivery is concerned, these allow more leeway in the event of extraordinary events such as train failures or tunnel closures, Swiss Post continues. Around 2 percent of all Swiss households would be affected by the second relaxation - regarding delivery to all settlements inhabited all year round instead of all houses inhabited all year round. They would receive alternative delivery solutions and the changeover would take place over a period of 10 years.

However, Swiss Post does not want to leave it at the changes to the ordinance drawn up by the Federal Administration. In the press release, the Group writes that it is "dependent on a fundamental political discussion about a modern universal service mandate from 2030 onwards."

The federal government is also keeping this option open. With the revision of the ordinance, it is responding to a report on the modernization and stabilization of Swiss Post that was adopted in spring 2024. The proposed "easing" of the quality requirements should save Swiss Post up to 45 million francs a year, according to the press release on the report. In the medium to longer term, however, a comprehensive modernization of the basic service is unavoidable, the Federal Council concedes. However, it has not yet decided on further measures. However, the Department of the Environment, Transport, Energy and Communications (DETEC) is to submit the key figures for a revision of the Postal Services Act in the course of 2025 with regard to the structure of the universal service from 2030. (René Jaun/fsi/swi)

This article first appeared in Netzwoche.

Capri-Sun is targeting Generation Z with a new campaign. The focus is on the 330ml format of the drink, which is now being charged with a new brand promise: Instead of exclusively evoking childhood memories, the brand is to be anchored in the reality of young adults' lives.

The campaign picks up on contrasts that, according to Capri-Sun, characterize the everyday life of Gen Z - between pressure to perform and self-realization, between responsibility and light-heartedness. The resealable drinking bag becomes a symbol for a small, carefree break in the transition to adulthood.

Typical everyday situations from the lives of young people are shown - whether in the office, at a festival or before going out. "Our 330ml campaign expresses exactly what moves Gen Z: the feeling of having to grow up, but not quite being ready for it yet," explains Renee Oostdam, Head of Global Innovation at Capri-Sun.

To reach Gen Z where they are, Capri-Sun is taking a social-first approach and playing out the campaign on channels such as Instagram and TikTok, supplemented by classic and digital out-of-home measures. In terms of content, the campaign focuses on authenticity and closeness to the target group - with a tongue-in-cheek look at growing up.

In order to promote its commitment as a long-standing general sponsor of the EVZ - and thus also for tens of thousands of people who support the teams with love and passion - new paths were taken instead of developing another classic sponsorship campaign. As enthusiastic rap and house fans, the Siegfried & Roi team opted for branded entertainment.

The hip-hop track "EVZ Olé" was produced together with Zug rapper "Freshe" and Zurich singer Débikatesse. Neither of them can be seen in the official music video or the various arena versions. However, they lend their voices to the more than 20 fans, local institutions, Zuger-Kantonalbank employees and EVZ icons involved, who gave their all in front of the camera.

Several cut versions on all social media platforms and various motifs with selected protagonists were used to advertise the campaign and successfully generate traffic on the relevant social media platforms. Landing page generated. The song is available on Spotify and all relevant streaming portals.

Responsible at Zuger Kantonalbank: Janine Margiotta (Communications/Sponsoring Consultant), Julia Dillier (Communications/Sponsoring Consultant), Tobias Fries (Head of Communications). Responsible at Siegfried & Roi: Milan Pavic (Creative Direction), Moritz Solleder (Strategy, Consulting), Nastasia Pavic (Art Direction), Florian Krauth (Graphics). Production: UKO - The Audio Suite (Song Production), Luca Starace (DOP).

Roser is a trading company for wood-based materials and operates in both the B2B and B2C sectors. For the B2C segment, targeted social media campaigns were developed for the parquet, doors and decking wood product areas. The campaigns are designed to increase brand awareness and appeal to potential customers along their entire journey.

"We want to make Roser's high-quality products visible to homeowners in particular and encourage the target group to visit the showroom," explains Joseph Feid, project manager at Flin. The social media measures have been running in a background noise mechanism since the end of March and are supplemented by search ads on Google.

In the B2B area, the focus is on marketing Veneer Express. With this innovative product, Roser aims to position itself even more specifically as a leading trading company for wood-based materials.

The collaboration between Roser and Flin is reportedly agile with a focus on ongoing prioritization. This ensures that necessary measures, optimizations or adjustments are continuously evaluated and implemented.

Responsible Flin: Joseph Feid (Project Management) and Flurina Klarer (Performance Marketing), Larissa Krattinger (Tracking & Reporting). Responsible at Roser: Tobias Scherg (CEO, Roser AG) and Angela Göllner (Head of Marketing, Roser AG). Video and image production: Nam Phong Brüschweiler, eNPe Content.

Relais & Châteaux currently has 580 establishments in 65 countries, which together have 385 Michelin stars. The network is represented by several establishments in Switzerland. The global network of independent top hotels and restaurants is now relying on Oppenheim & Partner for its PR work in Switzerland and Liechtenstein. The owner-managed agency is taking on the role of official press office and is to increase the visibility of the brand in the region.

The collaboration focuses on strategic communications consulting, media relations and the organization of press trips and events. The aim is to anchor the aspects of the brand - outstanding hospitality, culinary excellence and cultural roots - more firmly in the local market.

Tina Seiler, Partner at Oppenheim & Partner and responsible for the new mandate, comments: "We are delighted to be able to support such a traditional and internationally renowned brand as Relais & Châteaux. The addition to our portfolio in the hospitality sector is a significant milestone and underlines our passion for the hotel and restaurant industry."