Part of the anti-littering campaign is the transparent Plexiglas cube on main roads in the Illnau-Effretikon region, which is constantly filled with litter collected from the surrounding area. Stickers on the front of the cube show the increase in waste over time. To the left and right of the cube are three double-sided F200 posters that convey targeted messages about protecting farm animals and raising awareness of littering.

Cigarette butts are still one of the most common types of waste collected during cleaning campaigns. "Ballot bins" have therefore also been installed in the market square and playground to tackle this issue. The "ballot bins" are designed to encourage smokers to dispose of their cigarette butts properly in a fun way. Each "ballot bin" poses a question with two possible answers, and the cigarette butts are collected in two columns behind the transparent glass front - allowing the "voting results" to be seen immediately.

At the same time, further F200 basic posters with specific themes will be used in the city area and local events on the subject of littering will be organized.

Responsible at the City of Illnau-Effretikon: Reto Loosli (Head of Disposal) Civil Engineering. Responsible for Dynamite: Roger Bosshart (consulting and text); Ralitsa Ruseva (art direction); Aleksandra Wolkow (graphics).

The Swiss Press Awards 2025 were presented by the Fondation Reinhardt von Graffenried at the University of Bern on Friday evening. Federal Councillor Albert Rösti, Head of the Federal Department of the Environment, Transport, Energy and Communications Uvek, was also in attendance. The event was accompanied by music from the Upper Valais musician Sina, who premiered "In är Ziitig gsi", the Swiss Press Song 2025 composed especially for the award ceremony.

The awards went to journalists from German-speaking Switzerland, French-speaking Switzerland and Ticino. Francesca Torrani from Cassina d'Agno was awarded the title "Swiss Press Journalist of the Year". Zurich photographer Anne Morgenstern was honored as "Swiss Press Photographer of the Year".

Other prizes went to Thomas Knellwolf and Markus Häfliger (Swiss Press Text), Mikael Krogerus, Christof Gertsch and Sebastian Broschinski (Swiss Press Online), Roland Schnetz and Jeannine Borer (Swiss Press Audio) and Béatrice Guelpa and Stéphane Saporito (Swiss Press Video). The winning teams were each awarded a diamond and CHF 15,000 in prize money. The runners-up received CHF 3,000 and CHF 1,000 respectively, while the winners of the Swiss Press Photo categories each received CHF 3,000. The journalist and photographer of the year each received prize money of 25,000 francs.

The Fondation Reinhardt von Graffenried, which is independent of publishing houses, promotes Swiss journalism with the Swiss Press Awards. In collaboration with Steidl Verlag, the four-language "Swiss Press Yearbook" is once again being published, summarizing the award-winning work.

The national touring exhibition "Swiss Press Photo 25" starts on May 9, 2025 at the Swiss National Museum in Zurich. Other venues include the Swiss National Library in Bern and the Château de Prangins.

Let's be honestthe Swiss online magazine for parents with equal rights, is strengthening its editorial team with two new columnists. As part of a strategic realignment and increased dialog with the community, there will be room for even more perspectives and topics in the future.

Olivia El Sayed has been part of the team since April 2025. The author and spoken word artist publishes a column every two months under the title "Olivia El Sayed is never quite finished". Her first column "Birth Burnout" is already online. El Sayed lives with her family in Zurich and is known for her books "Scheidungskinderclub" and "Alles Liebi" as well as her current stage program "0814 - Leben Am Durchschnitt".

In June, Markus Tschannen, who ran the "Papablog" for ten years at the Tages-Anzeiger wrote. His new monthly column at Let's be honest is entitled "Markus Tschannen changes diapers again" and follows the everyday life of his growing family. Tschannen lives near Bern and works in the tourism industry.

Andrea Jansen, founder and head of strategy at Let's be honest. She writes every two months about her everyday experiences as a mother and entrepreneur.

Michèle Widmer, Head of Content at Let's be honestsays of the reinforcement: "I am delighted that Olivia El Sayed and Markus Tschannen are now regularly on Mal-ehrlich.ch to read. When Olivia El Sayed plays with words, it automatically brings a smile to your face. For years, Markus Tschannen has been addressing topics that move many parents in a humorous and blunt way with his texts."

Let's be honest was founded in 2016 under the name "Any Working Mom" and has been aimed at all parents since it was renamed in 2024. The platform reaches more than 100,000 people every month via an online magazine, podcasts, social media and newsletters.

The Swiss Beverage Carton Recycling Association stands for the commitment of the three producers Tetra Pak, SIG Combibloc and Elopak. It is committed to a legal framework that ensures that long-term and ambitious collection is possible. By 2030, a recycling rate of
70 percent is the target. It is also driving forward the gradual expansion of voluntary collection points in Switzerland in collaboration with RecyPac in order to gain experience with mixed collection - of beverage cartons and plastics.

The association is also committed to providing the public with transparent information on the subject. All three layers of the beverage carton - cardboard, polyethylene and aluminum - can be recycled.

According to Simona Marty, Managing Director of the Swiss Beverage Carton Recycling Association, Ruf Lanz "impressed with her creative attitude, her strategic approach and her surprising concepts."

Ruf Lanz's awareness campaign aims to encourage the population to collect and recycle beverage cartons from fall 2025, thereby improving the image of this environmentally friendly form of packaging. The campaign will be launched in a first phase in the densely populated cities of German-speaking Switzerland.

How can we ensure that not only technology experts, but also the general population benefits from the AI boom? Microsoft has launched a global program to empower people in 20 countries, including Switzerland, to understand and use AI.

In a podcast interview with Christoph Soltmannowski, Primo Amrein explains how this initiative supports Swiss SMEs in particular, which provide two thirds of jobs. "People must remain at the center of everything we do in the future," emphasizes Amrein. "It's not for nothing that we call one of our technologies Copilot - not Pilot or Autopilot."

Does artificial intelligence threaten jobs? If anything, according to Amrein, it will be those who refuse to embrace new technologies: "When applying for jobs, managers now look at AI skills just as much as experience in the job and in the industry." Amrein is also convinced that human creativity will be more in demand than ever in the future when it comes to AI and creativity.

And how do you reach older generations who are skeptical about digital change? Primo Amrein gives an insight into Microsoft's educational initiatives such as "LerneKI.ch" and "Ai-fitness.ch" and explains why he is convinced that Switzerland can benefit from the AI revolution as a location for innovation.

The video podcast "KI und Gesellschaft - Wege in die neue Welt" is produced by the Swiss Text Academy, which also offers courses on artificial intelligence as part of Prompt Engineering. Two episodes are published every month on Spotify, YouTube and other podcast platforms. The podcast discusses how artificial intelligence serves or threatens us humans in our everyday lives and how AI is changing our working world. The topics are based on scientific findings and practical experience.

The Weltwoche is adding Jasmin Karim to its digital editorial team, who already worked as a picture editor for the medium from 2019 to 2021. After moving to the SRF radio channels video team as part of her journalism and communication studies, she is now returning in a new role.

In future, Karim will create content for the digital platforms of the Weltwoche especially for social networks and cross-media online contributions. The focus of her work is on the production of audiovisual formats and the further development of the range of multimedia storytelling.

Roman Zeller, head of the digital editorial team, says: "Jasmin is a stroke of luck; hands-on and creative. With her extraordinary audiovisual talents, she complements our small but powerful team."

The Weltwoche reports up to one million unique users per month on its websites and apps and, according to its own estimates, reaches over five million contacts per week on social channels and YouTube in the DACH region. The editorial team intends to further expand its digital offering with the addition of new staff.

The challenge for FS Parker was to unite three independent companies under a common brand umbrella without neglecting their individuality. The aim was to create a consistent image that both reflects the independence of the three companies and clearly communicates their affiliation to the group.

As part of the project, the branding was completely redeveloped - from the logo to typography, color and imagery to the digital presence. The visual identity is based on a modular system that can be flexibly adapted to the various companies. The common visual language is intended to ensure strong recognizability within the group.

The content of the rebranding was based on a comprehensive brand assessment, in which the brand values, target groups and positioning were sharpened together with the Refolio team. These values formed the common thread for the entire brand world - from the visual language to the tonality.

New website as the digital centerpiece

The centerpiece of the new brand identity is the website, which was also designed by FS Parker. It is intended to digitally summarize the new self-image of the WS Refolio Group: modern, clear, user-friendly - and consistently implemented in the new visual language.

Responsible at Refolio: Luca Fontanella (Management), Nick Moret (Junior Project Manager). Responsible at FS Parker: Anja Dellagiovanna (Key Account Manager), Hannes Sigrist-Thompson (Chief Creative Officer), Toni Pihlaja (Art Director & Senior Motion Designer), Kitti Nemeth (Graphic & UX/UI Designer).

There is a change in the shareholder structure at Excom Media. The long-standing co-owners Hans-Ueli "Jöggi" Rihs and Theo Meister have decided to hand over their shares to Marc Goetti due to their age. Goetti is CEO and Chairman of the Board of Directors of the company and will take over all shares from Rihs and Meister on Thursday. He will thus become the main shareholder of Excom Media.

Rihs and Meister played a key role in the establishment and development of the company. Their departure is part of an orderly handover. With the takeover by Goetti, the management remains in experienced hands. According to a press release, he sees the move as an incentive to continue the company's development: "We will continue to pursue bold ideas, develop creative solutions and position Excom Media as a pioneer in the Swiss media landscape."

There will be no further changes to the Board of Directors. In addition to Marc Goetti, Dragan Dojcinovic, Managing Director and CCO of Nau.ch, and Markus Rihs, CFO of Excom Media, will remain in their roles.

Valérie Schelker will take over as Head of the Migros Group's Human Resources Management (HRM) department from November 2025. In her new role, she will also be responsible for Migros' quality organizations - namely SQTS and quality management - and will be a member of the Executive Board of the Federation of Migros Cooperatives.

The Migros Group employs around 99,000 people and is currently undergoing a comprehensive corporate transformation. As part of this realignment, the focus is to be increasingly placed on the core business. The HR department plays a central role in this process, particularly with regard to corporate culture, talent development and sustainable working relationships, according to a press release.

Valérie Schelker has many years of management experience in human resources. She has been a member of the Executive Board of Swiss Post since 2017, where she is responsible for the HR strategy for around 45,000 employees. Prior to that, she was a member of the Executive Board of PostFinance. In her career to date, she has played a key role in shaping the transformation of the working world within the Swiss Post Group and successfully positioned the company in the labor market. She is also a member of the BLS Board of Directors and a board member of the Swiss Employers' Association.

Migros Aare has been a proud sponsor of regional wrestling festivals since 2007. This year, it is supporting nine wrestling festivals as well as junior wrestling. In this way, it is actively contributing to the preservation and promotion of this traditional sport. A new image campaign links wrestling to the label "From the region. For the region.".

Who wears the pants?

With a wink, the campaign shows how the four wrestlers Walther Adrian, Glarner Matthias, Nägeli Leandro and Wenger Kilian get a taste of farm life and face up to the challenges. Are the strong boys up to it? Or should they stick to the sawdust?

The campaign has been running in the Aargau, Bern and Solothurn regions since mid-April 2025 and includes an image spot, various short spots for YouTube and Meta, OOH, print and Migros' own web and POS measures.

Responsible at Migros Aare: Fabienne Hasler (Project Manager MarKom & Sponsoring), Bianca Bischofberger (Project Manager Sponsoring), Marlene Müller (Head of MarKom Realization & Digital), Cyliana Bachmann (Head of Sponsoring). Responsible agency: Bold.

With the new awareness campaign «S-U-P-E-R.ch,» the Federal Office for Cybersecurity (BACS), in collaboration with Swiss Crime Prevention (SKP), SBB, Swiss Post, the Swiss Insurance Association (SVV), and cantonal and municipal police forces to draw attention to specific risks in everyday digital use. At the heart of the campaign is the call to action «No excuses—just do it!», which is intended to motivate people to consistently implement simple protective measures such as strong passwords and regular updates.

The campaign will be accompanied by a multi-week communication campaign. It will kick off on Friday as part of the BEA in Bern. An information booth will be set up there, where visitors will be introduced to the topic in a playful way—for example, with the new game «Cards Against Cybersecurity.» A photo booth and a contest based on common excuses round out the fair’s offerings.

In conjunction with this, the campaign platform provides S-U-P-E-R.ch Background information and practical tips on cybersecurity, tailored to individuals and businesses. A key focus is on highlighting typical behavioral patterns, such as reusing the same passwords or putting off updates. Videos and online content draw on these examples and relate them to the real-life situations of different target audiences.

The campaign will run through the end of May.

Responsible at BACS: Dominique Trachsler, Sandra Lüthi, Kilian Cuche, Yanis Eisenring. Responsible at SKP: Beatrice Kübli. Responsible at SVV: Gabor Jaimes, Lisa Schaller. Responsible at SBB: Reto Zgraggen. Responsible at Swiss Post: Yael Toenz. Responsible at Partner & Partner: Denise Nick (Partner and Consulting), Hanna Meier (Project Management and Consulting), Sarah Pally (Text and Strategy), Lea Züllig (Art Direction), Nina Diem (UX Design), Tim Portner (Consulting Development), Lawrence Markwalder (Consulting Development), Dominic Schweingruber (Motion Design).

The rebranding is intended to emphasize AGFS's role as the central hub for TV advertising in Switzerland. "Our new image stands for efficiency, functionality and customer proximity," says CEO Philipp Mason. "Especially in a rapidly changing media environment, it is important to keep pace not only in terms of content, but also visually."

In addition to the new logo, the new appearance also focuses on the redesigned website with a much more modern design. It is also more intuitive, and information about the TV planning tool EvoAd and the Screenforce initiative is more visible. Navigation and user guidance have been improved and interactions for support and training requests or license management are now easier.