Thanks to the rebranding, the name, overall appearance and website of the winery now have a new look. High-quality close-ups and precise, calm layouts are intended to convey the winery's consistent quality standards and the "Quiet Luxury" aesthetic.

The rebranding was preceded by a strategically sound positioning process in which core messages were developed and a brand identity was defined that brings the company's claim to excellence to life. Modularity and flexibility were the guiding principles during development. The focus was also on a design system that is easy to use so that the family business can achieve maximum impact and the desired perception with the available resources.

Responsible at Weingut Seewer: Fabienne Seewer, Michelle Seewer, Damian Seewer. Responsible at Markenfels: Gernot Honsel, Ulrike Grein, Taco van der Luijt.

The donation letter is visually based on an international airmail letter. The central message: while you are still reading, the SRC is already at work. The storytelling remains factual and the aim is immediate activation. According to the agency, the campaign reaches households in the six-figure range.

"For the SRC, the physical donation letter is still indispensable - it creates trust and enables independent help, especially where digital channels reach their limits. The collaboration with the agency at the airport shows how precise direct communication can be effective even in saturated markets," said Oliver Bader, Head of the SRC's Grassroots Donors department, in a press release.

Responsible at the Swiss Red Cross SRC: Oliver Bader (Head of the Basic Donors department), Gabriele Zomorodi (Product Manager Individual Fundraising). Responsible at agency at the airport: Maximilian Eugster (overall responsibility), Wilko Nuber (creative direction), Fabia Cecchin (graphics), Alexander Eugster (text).

As part of the project, Minz was responsible for developing the competence objectives, designing the teaching materials in accordance with Curriculum 21, as well as the text work and visual design - in the three national languages. Five safety tools have been created so far, and two more are reportedly in the works.

Participatory, practical, applicable throughout Switzerland

The project was developed in close collaboration with educational and didactic bodies and the experts at the BFU. Teachers and school classes from all over Switzerland accompanied the project over several test phases. The Bernese illustrator Christoph Frei gave the SafetyTools a high recognition value with his lively drawings. They are also intended to make it easier to communicate safety-related topics.

Adaptable learning materials

"Teaching materials are good if they can be adapted to the reality of teachers and school classes - not the other way around," says Susann Blum, project manager at Minz. The SafetyTools consistently meet this requirement: they have a modular structure, allow for differentiation and contain ready-to-use lesson plans. At the same time, they offer flexibility in dealing with mixed-level classes or current events.

Responsible at BFU: Alexandra Bersier-Balz (Research Associate School and Family). Responsible at Minz: Susann Blum, Rahel Schmidiger, Claudia Zosso, Désirée Luginbühl. Illustration: Christoph Frei.

When the Eurovision Song Contest (ESC) takes place in Basel in May 2025, SRG will not only be responsible for the organization, but will also broadcast the semi-finals and final live on television. At the same time, the SRG subsidiary Swiss Txt will provide a fully accessible service. The aim is to make Europe's biggest entertainment show accessible to as many people as possible in Switzerland - regardless of their hearing or sight.

For deaf viewers, all three shows are available in the respective sign languages: Swiss German (DSGS), French (LSF) and Italian (LIS). The presentation and commentary will be translated live, while the songs in international sign language have already been prepared in advance by deaf native speakers. This artistic realization was developed as part of a workshop and supported by the "Denk an mich" foundation. A total of 16 sign language interpreters are working for SRG.

Barbara Rossier, interpreter and coach, describes the claim as follows: "Music is not just sound, but also emotion, rhythm and atmosphere. The challenge lies in making all of this visually tangible - through body language, facial expressions, iconic gestures and creative metaphors."

SRG is also providing a premiere for people with visual impairments: for the first time, a national entertainment program in Switzerland will be audio-described live in all three national languages. Via the third audio channel, viewers receive a supplementary description of the television picture - for example, the stage design, reactions in the audience or the presenters' clothing.

For Tanja Morana, Head of Accessibility Services Zurich at Swiss Txt, the challenge lies above all in the brevity of the available pauses in speech: "But it is precisely in these few seconds that we have the opportunity to describe a situation as precisely, vividly and movingly as possible."

Subtitles in German, French and Italian are available via Teletext, HbbTV and online via the Play RSI, Play RTS and Play SRF platforms. On site at St. Jakobshalle, the "Accessify.live" platform also provides barrier-free access via smartphone - even for visitors with hearing aids or cochlear implants.

With this multilingual and multimedia offering, SRG is responding to increasing demand for accessible live entertainment. According to Swiss Txt, the service is to be expanded further in the future.

The Zurich-based company specializing in AI-supported video advertising technology announces its expansion into the Asia-Pacific market. Following its market entry in Germany, Pxlstrm is focusing on Southeast Asia and wants to establish its technologies for contextual video analysis and precise targeting there.

With this step, Pxlstrm is pursuing the goal of expanding its global market position. The company's solution uses artificial intelligence to analyze the visual content, language and mood of videos. This results in a high level of data output, which should enable advertisers to place video advertising precisely in brand-safe and content-appropriate environments. According to Pxlstrm, this significantly increases the relevance and performance of campaigns.

"The Asian markets are developing at a rapid pace and users here are very willing to adapt new technologies," says CEO and co-founder Wei Phung. "This creates an ideal environment for us to learn, innovate and refine solutions that will ultimately benefit all our markets."

For its market entry in Asia, Pxlstrm has already recruited its first employees in Malaysia and Singapore - proven adtech specialists with regional industry experience, according to the company.

Pxlstrm was founded as a spin-off of the Swiss company Adello. With its technology, the company aims to offer an alternative to conventional targeting mechanisms, which are increasingly subject to regulatory and technological restrictions. The expansion into Asia is part of a long-term growth strategy.

The new key visual was presented for this year's edition of Zurich Design Weeks. It picks up on the festival motto "Team up" and gets to the heart of it in terms of design: the familiar green cube is made up of many smaller ones in 2025 - a symbol of cooperation as the basis for innovation in design. The visual identity was designed by ALP Atelier Landolt Pfister.

"The motto 'Team up' is intended to encourage collaboration and promote exchange," explains Festival Director Gabriela Chicherio. In addition to the focus on teamwork, the principle of circular design will also be given greater prominence. Zurich was the first Swiss city to sign the "Circular Cities Declaration". The Zurich Design Weeks take up this development and position design as a driving force in the transformation towards a circular society.

Zurich Design Weeks 2025 will run from September 4 to 14 - and will be seven days shorter than last year. The reduced period is intended to lead to a denser program. As in previous editions, the neon green key visual will be present on posters and flyers throughout the city. The sustainable black and green cubes will also be used again to mark the studios, showrooms and stores of participating program partners.

The festival will once again bring together numerous players from the fields of design, architecture, art and related disciplines. With the Design Biennale Zurich and the Museum für Gestaltung, which celebrates its 150th anniversary in 2025, two central partner events are on the program. The full festival program will be published at the beginning of August.

Joyn has launched a broad-based 360-degree campaign in German-speaking Switzerland. The claim "Everything on Joyn!" promotes the free streaming service. The focus is on visual motifs and plays on words that succinctly summarize the broad range of content.

In addition to traditional on-air spots and (D)OOH placements, in-stream ads, social media, cinema, print and radio will also be used. The campaign is designed for reach and recognition and is intended to position the platform as free access to entertainment formats.

The campaign motifs focus on formats from the ProSieben and Sat.1 Schweiz channels, including "Hype Kitchen" with Noah Bachofen and "Kurds im Ohr" with Yoldas and Serhat.

"With the new campaign, we are giving Joyn a fresh and effective face and, above all, creating awareness for what makes Joyn so unique: a free variety of programs that sets Joyn apart from other streamers in Switzerland," says Raphael Holzer, Head of Marketing at Seven.One Entertainment Group Switzerland.

Dominique Andreas Waser has been helping people in the Thun region buy, sell and value real estate for over ten years - since the beginning of March 2025 under the new brand Adowia. The new real estate company's image is intended to reflect high quality, foresight and a sense of arrival and well-being.

The Bern-based agency created the new look, including the name and website. Waser is delighted with the result: "Studio Thom Pfister did a great job implementing our vision - from the logo and branding to the website."

Responsible at Adowia: Dominique Andreas Waser (Owner & Managing Director). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director), Roland Zenger (Art Director), Daniel Hackiewicz (Senior Designer & Web Developer), Sharon Moor (Graphic Designer), Ursula Rytz (Senior Consultant), Selina Lehnherr (Junior Brand Consultant), Micha Riechsteiner (Photography)

Wolf Mocikat-Wein is looking forward to his new position: "The opportunity to bring media and creation even closer together and thus achieve outstanding results together is an exciting challenge for me and the reason why I decided to move to Iundf Media." He brings with him extensive expertise in the areas of programmatic advertising and media.

Before joining Iundf Media, he worked for agencies such as the Omnicom Group and most recently Dept. "With Wolf Mocikat-Wein, we are gaining an accomplished expert who will significantly strengthen our team with his in-depth expertise and passion for innovative media solutions," explains Dominik Stibal, CEO of the Iundf Group. "As part of the Iundf Group, the success of our customers is at the heart of everything we do. By seamlessly integrating first-class creation, data-driven marketing, strategic media planning and efficient in-house production, we create holistic and successful communication solutions. Wolf has the expertise to pull the strings together with Head of Media Andy Bartneck and take our vision to the next level."

Around 100 guests celebrated the successful completion of the two-year training program at the Kleintheater Lucerne on Thursday evening. "A lot has changed fundamentally in the media world," said Maz CEO Martina Fehr at the start, addressing the graduates. "Job cuts, upheaval, uncertainty - you have experienced all of this first-hand, especially in the past year." But sometimes it is the unexpected turns in professional life that lead to goals that prove valuable and offer new opportunities. In this context, Fehr referred to Maz founder Peter Schulz: he would actually have liked to have become the director of Swiss television - but he didn't get the job. The supposed career setback prompted him to found a school for journalism: Maz.

"It's a great time to enter this profession"

Keynote speaker Lena Berger, deputy editor-in-chief at the Observer, conveyed confidence. Journalism is no longer fighting in the middle of a storm, she said. It is already stranded on a "new, unknown island". Now it is time to explore this new reality - creatively, courageously, experimentally. "It's a great time to enter this profession."

Berger distanced herself from nostalgic glorifications: "Not everything was better in the past - especially not journalism," she said. Although financial conditions are often more difficult today, there is more independence and journalistic integrity. The media are no longer the mouthpiece of the authorities - a major step forward.

Diploma theses with various topics

Graduates of the 2023-2025 journalism diploma program work for various media in the print, audio, video and online sectors. Their diploma theses cover a wide range of topics: One thesis uncovers how ideas from spiritual groups creep into the everyday life of schools - under the guise of reformist educational approaches. Another traces the path of a Swiss emigrant who left his homeland in the 1860s and rose to the highest social circles in Paraguay within a few years. Investigative research uncovers the dubious practices of a shipping company and the complex interdependencies in the cruise industry. How do people fall into poverty - and how do some find their way out again? - This is also a topic.

Other contributions deal with mental or physical illnesses, weapons training for civilians, the love of fans for their idols, or new AI-supported therapies. A selection of the theses can be found on the Website.

Milena Bassin, Deborah Bischof, Valentina Blaser, Jan Bolliger, Nico Bollinger, Andrea Brawand, Alice Britschgi, Sven Florin, Tim Haag, Maximilian Jacobi, Livia Jungo have completed the 2023-2025 journalism diploma course, Adrian Kamber, Pascal Kamber, Michelle Keller, Konstantin Kreibich, Isabel Langer, Sergio Lüthi, Anniina Maurer, Romy Möll, Vanessa Naef, Juan Riande, Jasmin Schnider, Sarina von Weissenfluh, Vanessa Zemp and Yannick Züllig.

With the aim of managing its retail media advertising more efficiently, Coop is now relying on the Adconsole advertising platform from digital marketer Audienzz. The system was expanded specifically for Coop and integrates advertising media at the point of sale (POS) in the sales outlets in addition to traditional print and digital advertising channels.

The platform consolidates all of Coop Retail Media's advertising space in a central system. This includes, among other things Coop newspaper with a weekly reach of 3.3 million readers, the e-commerce platform Coop.ch with around 800,000 weekly visits and advertising space in the retailer's more than 2,400 stores, according to Audienzz.

With the introduction of the Adconsole, all bookings, from offer creation to delivery and billing, can be processed automatically and across all media. An additionally developed module for POS advertising enables the integration of location-based advertising spaces, which is particularly important for retailers with a physical branch network.

Markus Graber, Head of Retail Media at Coop, explains: "With Adconsole, we are optimizing our internal processes and at the same time offering our customers an uncomplicated process for creating and delivering their advertising material. The tool is also expandable and can be continuously adapted to our diverse range of advertising."

Audienzz is also satisfied with the cooperation. Simon Jordi, Head of Audienzz Software, emphasizes: "The fact that our ad management tool is also used beyond the media industry shows its great potential. We are convinced that other retailers will also be able to benefit from the Adconsole in the future to manage their advertising more efficiently."

The SDCA represents the interests of the data center industry in Switzerland. It is committed to sustainable growth, innovative solutions and the highest standards in operation and security.

As an experienced marketing executive with over 25 years of industry experience, Roberto Cazzetta was responsible for the Swiss, Italian and Austrian markets as Marketing Director at Equinix. In this role, he led market launches and strategic PR initiatives - including Equinix's market entry in Italy and the opening of several central data centers in Switzerland and Italy.

Cazzetta is an accomplished, multilingual communicator with a keen interest in thought leadership, demand generation and the link between marketing and business development. In addition to his marketing activities, he is committed to intercultural exchange, lifelong learning and is currently developing a professional coaching program with a focus on leadership, business and personal development.