Spotify is introducing a new audiobook function for Premium subscribers, opening up access to an extensive catalog of around 350,000 titles. The offer is aimed at users in Switzerland, Germany, Austria and Liechtenstein and adds an additional content dimension to the existing streaming model.

For subscribers with a Spotify Premium Individual, Duo or Family subscription, twelve listening hours per month are available within the new catalog. In addition, further time packages can be added if required or individual tracks can be purchased directly, regardless of the subscription model.

In addition to a wide selection of international bestsellers by authors such as Sally Rooney, Rebecca Yarros and J.R.R. Tolkien, the range also includes numerous German-language titles such as "Tintenherz" by Cornelia Funke, "22 Bahnen" by Caroline Wahl and "Achtsam morden" by Karsten Dusse.

The new audiobook function also brings additional features such as sleep timers, automatic bookmarks and personalized recommendations in the home feed. A dedicated audiobook tab and curated content from the Spotify editorial team should make it easier to navigate the offering.

By expanding its offering, Spotify is responding to the increasing popularity of audiobooks in German-speaking countries and positioning itself as a relevant platform in this segment as well. "In the markets where we have already launched, we have significantly accelerated growth in the audiobook segment - and this is exactly what we have planned for Germany, Austria, Switzerland and Liechtenstein," says David Kaefer, VP Audiobooks Business at Spotify.

The Basel-based healthcare company Doetsch Grether is expanding its brand portfolio with Ricare. The line includes nutritional supplements with 3-phase technology and natural active ingredient patches, which are sold via Coop and online. Yellow was brought on board for the launch of the new brand.

The Basel agency developed a target group-oriented brand identity for Ricare, which was documented in a brand book. In addition to central design elements, the visual world was also defined. The aim was to establish Ricare as a brand that credibly embodies individual self-care.

In close collaboration with the responsible brand managers at Doetsch Grether, Yellow developed the communication strategy and the claim based on this positioning. The creative team is also responsible for creating all communication materials for print, online and POS. The focus here is on activation through influencers and building a community. Yellow also coordinated the work with the specialist agencies involved, the Myty partner Monami and the influencer agency Reachbird.

Responsible at Doetsch Grether: Uriel Frank, Isabelle Richmond, Lena Schmid. Responsible agency: Yellow.

"Successful communication is not an individual task, but a joint task that only works together," say Annette Pfizenmayer and Katharina Krämer, co-directors of the CAS Corporate Communications program, explaining Perikom's commitment. "Close cooperation between communications and HR is essential in order to create a strong corporate culture. Through our partnership with Perikom, we want to promote the exchange between science and practice and further advance this interdisciplinary dialog."

Among other things, Perikom organizes regular events for communication and HR experts, such as the annual Swiss HR/Internal Communication Conference. The association also develops further training courses and contributes to research in the field of internal communication. The next Swiss HR/Internal Communication Conference will take place on May 15, 2025 on the topic of sustainability.

Particularly valuable at Freudenfels Castle are the memories of the idyllic stay, which are carried long after the actual stay. That is why Normal the website designed in the style of an unforgettable stay.

The images are not photorealistically sharp, but warm and bright and are intended to invite you to dream. The play of light in the photos is an interactive effect that reflects the fleeting nature of a memory.

So that the website doesn't just remain a fond memory, it also offers information on current events around the castle as well as booking options.

Responsible at Freudenfels Castle: Michèle Warna (Management). Responsible for Normal: Sven Loskill (Digital Director). External partners:inside: Dominik Sigrist, Lukas Zgraggen (KiloKilo), Rouven Niedermaier (photography), Thies Wachter (lead image Freudenfels Castle).

Livesystems is expanding its digital out-of-home advertising offering in Switzerland. The Bern-based marketer is taking over the marketing of 30 large-scale DOOH screens in post offices with immediate effect, including at central locations in Zurich, Geneva and Winterthur. The screens are located in shop windows with high footfall and offer advertisers new opportunities to reach urban target groups in a targeted manner.

With the integration of these spaces, Livesystems is further expanding what is already the largest programmatically bookable DOOH network in Switzerland. Advertising campaigns can be managed flexibly and efficiently and seamlessly integrated into digital strategies.

Livesystems is currently working with the market research institute Intervista to collect performance data on the new locations. The aim is to provide customers with well-founded information on the reach and effectiveness of the spaces.

Lavaux is a UNESCO World Heritage Site - and the "Domaines Les Dryades" winery has recently brought a breath of fresh air to the tradition-steeped region. Winemaker André Bélard cultivates his vines on around 2.3 hectares in the middle of the Saint-Saphorin, Dézaley and Pinot appellations.

Zimmermann Communications created the visual identity for the young winery and brought the winemaker's idea to life digitally. The agency developed the entire brand identity - from the logo to stationery, a website with an online store, social media and postcards. A particular focus was placed on the labels, the heart of the visual identity.

Inspired by the name of the winery and the dryads of Greek mythology - tree spirits who felt and suffered with the trees - the design translates their symbolic connection to nature into a modern, geometric-abstract illustration with a handmade character. The style is reminiscent of linocuts or ink drawings and gives the labels a timeless, personal touch. Additional elements such as handwritten lettering around the bottle are intended to make the person behind the wine tangible.

The winery was also stylishly staged online: The agency designed and realized the website Domainelesdryades.com including a web store, set up the Instagram account and regularly added content to it.

A corporate film will also bring the winemaker's philosophy to life.

In addition, a newsletter concept including design was developed for regular distribution to ensure proximity to the community.

Responsible at Domaine Les Dryades: André Bélard (owner/winemaker). Responsible at Zimmermann Communications: Dominik Mätzener (overall responsibility), Christoff Strukamp (Creative Direction), Julia Hofmann (Art Direction), Carolina Duarte Nunes (Digital Content Creation), Lara Cavelti (Project Management); Illustrations wine labels: Becca Thorne (The Illustrators); Image Composing Packshots: Lorenz Wahl; Video/Photos: Serge Hoeltschi; Music: Kalabrese.

In the new corporate design, the "m" of Migrolino becomes a creative stage. From this, an independent, concise form surface was developed that encapsulates all content.

"Migrolino has grown rapidly over the last 15 years, and with it the communication channels. Now it was time to harmonize the appearance and thus strengthen the Migrolino brand with a uniform appearance at the POS, but also in the digital and public space," explains Nina Wick, Marketing Project Manager at Migrolino. "With its design idea, Kraftkom provided us with an ideal platform to design our content in every channel in a distinctive yet highly flexible way."

The concise corporate design is therefore based on an adaptable system that supports and guides Migrolino's communication in the long term. Clear brand management ensures consistency and recognition, while the design is not a corset and offers space for versatile content.

Responsible at Migrolino: Alexandra Vogel (Head of Marketing), Nina Wick (Project Manager Marketing). Responsible at Kraftkom: Pascale Hoch (strategy, consulting), Sabrina Criscillo (art direction).

Post Advertising and TBWA\Zurich have jointly developed a new concept designed to create a real impact in an advertising world dominated by reach and a flood of data. "Cross-moments advertising" is designed to create targeted advertising impulses at moments of heightened attention. By combining physical and digital touchpoints - from post offices and petrol stations to app-supported solutions - advertising moments are created that reach consumers without distraction at the crucial moment, rather than multitasking. "Today more than ever, advertising is part of an intelligent ecosystem. We create strategic solutions that generate relevance, work across channels and cover the entire value chain," summarizes Oliver Egger, Head of Media and Advertising Market at Post Advertising.

Three core principles

On the one hand, the cross-channel approach focuses on maximum advertising impact through eye-catching placements in moments of minimal distraction - such as when waiting at the petrol pump or in the post office. This creates advertising messages that inspire, inform and trigger buying impulses.

The playout is data-driven, which ensures the highest possible relevance: messages tailored precisely to the target groups are played out at the right moment.

In addition, the advertising strategies of Post Advertising are dynamic: the offerings are constantly evolving to adapt to changing media behavior.

Campaign with the right solution

The strategy for "cross-moments advertising" is based on a prior market analysis. "By focusing on these particularly valuable advertising moments, we have brought to the fore what makes Post Advertising unique in the market and what specific added value the offering creates for brands," explains Lukas Diem, Chief Strategy Officer at TBWA\Zurich.

A multi-stage campaign is designed to raise awareness of the concept among marketing and communications professionals. Questions on advertising and media planning are posed like in a quiz, and the solution "cross-moments advertising", the correct solution, is placed alongside other, more or less plausible alternatives.

The second phase continues visually: images are used to highlight the offers of "cross-moments advertising" and make them tangible. Clear, entertaining and with a pinch of humor. For example, the presentation of a petrol station screen is preceded by the question of where you look while filling up. The answer from a multiple choice of photos should be simple, and the increased attention on the DOOH screen logical. In the third phase, Post Advertising uses a concrete example to show how the whole thing works in practice.

The campaign runs specifically on display ads, on YouTube and interactive special formats, DOOH screens in agencies and as advertisements in specialist magazines. There are also ads where the answers can be scratched off.

Responsible at Post Advertising: Karina Chodorowska (Head of Marketing & Sales Solutions), Fabiène Bachmann (Head of Marketing Advertising), Laura Donati (Senior Project Manager Marketing Advertising), Yannick Lehmann (Performance Marketing Manager). Responsible at TBWA\Zurich: Lukas Diem (Strategy), Manuel Wenzel, Michael Kathe, Tom Kees, Manuel Silva, Daniel Lutz, Nicolao Garcia-Negrello (Creation) Sabrina Stöckli, Nadia Bruni (Consulting), Melanie Furrer (DTP), Sven Eliewsky, Aline Eggert (Omnicom Production). Responsible at Mediaplus Suisse: Sarah Hammami (Client Service Director), Hans-Hermann Hahn, Kay Tschannen, Philipp Spühler.

The 2025 edition of the Swiss Film Awards marks a special anniversary for the agency Mjm.cc: the team has been responsible for the conception, editing, branding and overall production of the award ceremony for Swiss filmmaking for a decade. This year's gala took place at the Bâtiment des Forces Motrices in Geneva and also marked the tenth Swiss Film Awards under the direction of Mjm.cc.

The show, hosted by the duo Licia Chery and Patrick "Karpi" Karpiczenko, was characterized by a well thought-out sequence and impressive staging. Probably the most spectacular moment was the appearance of stuntman Oliver Keller, who stepped onto the stage on fire. The tribute to director Barbet Schroeder and actress Bulle Ogier, who were awarded the honorary prize for their joint life's work, provided emotional depth.

In the background, an experienced team ensures that the event runs smoothly. Project manager Florence Noelpp explains: "Our goal is achieved when the audience experiences an unforgettable evening - and forgets how much planning, precision work and passion went into it."

The visual concept for the award ceremony was developed by Creative Director Christoph Marti together with YK Animations. Typographic animations met analog, moving color surfaces and formed a visual language that stages cinema as moving art. The background music was created by the Baldenweg siblings and reinterpreted electronically by Depeche Mode composer Kurt Uenala.

The agency, based in Münchenstein, is already planning the next edition. CEO Martin J. Matt formulates the claim as follows: "We see it as our task to always keep events like the Swiss Film Awards in tune with the times - relevant, inspiring and with a pinch of courage."

Client: Federal Office of Culture, SRG SSR, Association Quartz Genève Zurich. Responsible agency: Mjm.cc, Producer: Martin J. Matt, Project Management: Florence Noelpp, Content: Dominique Rudin, Director: Dani Lanz, Creative Director: Christoph Marti, Audio Design: Diego with Nora and Lionel Baldenweg, Kurt Uenala, Visual Team: Andreas Quan and Eduard Meltzer, Media Relations: Emma Isolini, Diana Bolzonello Garnier, Social Media: Charlotte Voillequin, Mathias Noschis, design: Anna-Lea Krieg, lighting design: Roni Huber, team: Jeanette Steiner, Loris Vernarelli, Fabian Zaehner.

Interested in finding out who took home this year's Swiss Film Awards? Read more in the article on Markt-kom.com.

After three years of "Go electric", Ingo Zurich has sharpened its communication strategy. The challenge: almost two thirds of people in Switzerland can very well or well imagine buying a car with an alternative drive system the next time they buy a car. However, only around a fifth of newly registered vehicles are fully electric.

To close this gap, the narrative is being developed further. Some negative myths about electric cars are circulating online, everyone knows the perfect e-car commercials, and many may even know the facts and technical details. What is rarely or never shown in communication are good examples: People raving and sharing good experiences. The current campaign aims to change this - by showing that driving an electric car is fun and the new normal.

From current to statement piece

The campaign focuses on people for whom driving an electric car is more than just a means of transportation. It is a statement for individual needs and for a more sustainable future. The campaign also reveals this visually with the symbol for electricity, an eye-catching lightning bolt. Whether as a hand-knitted sweater, picnic blanket or air mattress - the individual "statement pieces" show that electric mobility is a completely normal part of everyday life and is lived with pride.

Authentic imagery in editorial style

The campaign focuses on eye-catching visuals in bold colors. The images and videos were produced in editorial style and capture real moments and emotions. In addition to the key visuals and short videos, a comprehensive image world was shot for the website and social media. The flash statement pieces were produced by hand and integrated into the scenes in real life.

For maximum reach, the campaign is played out across several relevant channels. These include posters and DOOH, social media ads, digital ads and print ads. The subjects are also used in cooperation with partners such as Homegate, Autoscout24 and Agrola.

All advertising material leads to the newly revised landing page, where there is independent information, current studies and helpful tips on all important questions relating to electromobility.

The campaign has been on display throughout Switzerland since April 7, 2025.

Responsible at the Federal Office of Energy:  Jean-Marc Geiser (Mobility Specialist), Ivano Diconto (Project Management Specialist) Alois Freidhof (Head of Mobility), Dominic Andrey (Communications Specialist / Digital Media Manager). Responsible at Ingo Zürich: Julia Staub, Michael Gallmann, Jenna Davis, Felicia Aepli, Samuel Wicki (Creation), Dany Boletas (UX), Kim Prinzing, Vivien Locher (DTP) Valeska Kraus, Lara Fabbricatore, Kira Vaterlaus (Project Management), Galina Helbling (Strategy), Claudia Riedlberger, Max Reichmuth (Social Media), Swen Morath (CEO/CCO). Production: All In Production, Dhondup Tersey, Aliza Eva Berger, Props & Styling: Guja Marina, Photography and Film: Maya & Daniele, Maya Wipf, Daniele Kaehr. Image editing: Lorenz Wahl, sound design: DubDub Studios; social media: Anastasiya Shevchuk (Parker Digital).

A recent video shows Marcus Caduff, President of the Graubünden Cantonal Government, riding a BMX—a scene that, while staged, was deliberately chosen. The initiative is part of the new «Youth and the Law» campaign, through which the cantonal social services office aims to encourage young people to participate in politics. The Chur-based agency Yes Creative Digital Marketing is responsible for the campaign’s design and implementation.

According to reports, the video garnered over 120,000 organic views in the first 48 hours after its release, accompanied by numerous comments and likes on social media. Meme sites, regional media outlets, and community platforms also picked up on the topic, according to the agency. The humorous production, in which Caduff appears as an athletic figure, served as a gateway to a serious cause: to motivate young people to actively participate in the political decision-making process.

At the heart of the campaign is the platform Gr.ch/youth. There, young people can submit ideas for a new Children and Youth Act, share their opinions, or sign up for workshops. The campaign was rolled out both digitally and in print—using social media ads and out-of-home (OOH) formats such as flyers and posters. For the video production, Yes collaborated with the Chur-based agency MovieMaint.

«Marcus Caduff’s appearance was a coup,» said the team at Yes Creative Digital Marketing. «It proves that politics can be accessible when communicated authentically. The viral momentum shows us just how much young people appreciate such unconventional formats.»

Responsible at Yes: Project Management, Concept – Shirin Luchsiner; Art Direction, Design – Dominik Kurmann; Text – Mena Dressler; Campaign Management – Erina Dvorak. Photography & Video Production: MovieMaint. Styling: Angie's Style.

With a specially developed color visual, the agency stages the theme of spring as a multi-sensory experience. The visuals were created using AI and set in motion - a creative interplay of color, form and digital imagination. The animated splash production not only functions as a campaign visual, but also as an invitation to a new season.

Multichannel communication meets physical experience

In addition to traditional communication tools such as POS posters, LED screens and social media formats, the campaign was enhanced with specially produced film and photo material. At the center of the communication is always the guiding principle "More City. More ...", which is consistently developed further for Sihlcity's brand communication.

The highlight of the campaign is the artistic staging of the space on site: together with the Berlin tape art artist Atau Hámos, a temporary installation was created that brings spring to life visually in Sihlcity. Over the course of six nights, Hámos and his team transformed the area into a colorful sea of pixel flowers. The installation celebrates spring with dynamic color gradients and floral pixel structures.

The implementation was an intensive, collaborative process: DOT closely accompanied the team of artists through all phases of the installation - from the idea to the conception and implementation. The project was also documented on film and edited for social media.

Experience Color Splash through play

Deliveries on Tuesday was also responsible for the communication surrounding the interactive online game, which was launched as part of the campaign and implemented by Marketing Chästli. The aim was to activate visitors in a playful way and reward them with attractive discounts. The visual world of "Color Splash" was adapted to the game format - from the design to the digital approach on social media and on site.

Responsible at Sihlcity, Wincasa: Mara Bonorand (Head of Marketing), Corine Gubler (Marketing Project Manager), Samira Schaub (Marketing Project Manager). Responsible at Deliveries on Tuesday:  Maria Brandi (Creative Direction / Strategy), Marcel Renggli (Creative Direction / Visuals) Tape Art Installation: Atau Hámos - Tape Art by Atau, Toni Prediger, Isidor Hámos, Zsolt Ferenczi. Responsible at Marketing Chästli KLG: Florian Milleville (owner). Responsibility at CS Swiss: Kenan Altindag (CEO).