The partnership focuses on marketing exclusive hospitality and VIP experiences as part of the cycling race. With "Ticketcorner Prime", the ticket provider aims to target high-quality formats specifically at business and leisure target groups.

At selected stage locations of the Tour de Suisse 2025, VIP zones will be created with a direct view of the race action, gastronomic offerings and their own supporting program. This will give companies the opportunity to welcome customers in a dynamic sporting environment and create personal brand experiences.

The Tour de Suisse wants to increase its attractiveness for partners and sponsors by expanding its VIP offerings.

The short films present Switzerland as a diverse travel destination and are intended to inspire both football fans and Switzerland enthusiasts alike. In the films, the professional football players share their personal favorite places and show that there is also a lot to discover and experience outside the stadium in all the venues of this year's European Championship.

The films alternate picturesque shots of the host cities with action scenes of the professional players. At a fast pace, national team player Sandrine Mauron, for example, shows why she is a fan of Geneva, while Coumba Sow shows the photogenic side of Basel and Noelle Maritz presents the highlights of St. Gallen.

"The crucial point during the shoot was to show the professional footballers in their city in a completely natural and authentic way in order to bring the uniqueness and diversity of Swiss cities to life," says Janic Halioua, director and owner of Midpoint Film, which is part of the production pool of Switzerland Tourism.

The films are now available online throughout Europe. On the Landing page football fans can find detailed information on the players, their personal City tips and further links to matches and specific offers.

Responsible at Midpoint: Directing DOP: Janic Halioua, Production Coordinator: Peter Zottl, Ellen Wolf, 1.AC & Drone Pilot: Noah Debbabi, Audio Postproduction: Chris Banks, Head of Postproduction: Noah Debbabi, Edit: Sven Paulin, Noah Debbabi, Wolfgang Weigl, Janic Halioua, Color Grading: Noah Debbabi, Michael Schwendinger, Janic Halioua, Photographer: Colin Frei.

With the annually published "Ads Safety Report", Google takes stock of its measures to ensure a safe advertising environment. The 2024 edition shows: Advances in artificial intelligence - especially in the large LLMs - enable the company to detect and prevent fraudulent content at an early stage.

"Our LLMs now require only a fraction of the data of previous models to identify abuse patterns and distinguish between legitimate companies and fraud attempts," the report states. Over 50 improvements to these models were introduced in 2024.

These technical developments led to more than 5.1 billion "bad" ads being blocked or removed and 39.2 million accounts being blocked - a large proportion of them in the onboarding process before the first ad went live.

In 2024, particular attention was paid to fraudulent ads that used generative AI to spread fake statements from public figures. "A dedicated team of over 100 experts developed new countermeasures, such as updating our misrepresentation policy," writes Google. As a result, over 700,000 advertising accounts were permanently blocked. The number of corresponding scam reports has fallen by 90 percent.

The report also shows the impact of AI-supported systems on publishers. 97 percent of the pages against which Google took measures in 2024 were recognized by automated models. A total of 1.3 billion pages were checked and excluded if necessary.

The report also highlights the expansion of advertising transparency in the election environment: in 2024, over 8,900 new election advertisers were verified worldwide and more than 10 million ads were removed from unverified accounts. According to Google, it was the first company to introduce transparency obligations for AI-generated content in election advertising.

The report thus provides an example of how AI can contribute not only to increasing efficiency, but also to quality assurance in digital advertising ecosystems. "The threat situation is constantly changing - our investments in technology and governance are geared towards ensuring a secure framework for users and advertisers," concludes the report.

The full report is available on the Website from Google available.

Inhalt und Form has been the creative agency for Zurich Airport since 2025. At the center of the current campaign is Zurich's IATA airport code "ZRH". The deliberate shortening of words, as known from the airport language, continues in the messages of the campaign. This playful concept is not only intended to strengthen the connection to the airport world, but also uses neuromarketing approaches for a high level of recognizability and makes it clear to the target groups in a direct way what they can expect. This resulted in 15 tailor-made subjects for shoppers, commuters, employees, passengers and day-trippers.

Since Monday, a combination of DOOH, social media, public transport advertising and owned media has ensured that the messages appear where they reach the target groups best. The headlines of the subjects on the digital screens are animated like analog flyer ads, which is intended to further emphasize the airport feeling.

The aim of the landside campaign is to convert occasional visitors into regular consumers - whether through spontaneous purchases, restaurant visits or planned shopping trips. The daily and longer opening hours than conventional shopping centers are highlighted as a USP, with the aim of increasing the length of stay at the airport as a positive side effect.

Responsible at Zurich Airport: Commercial Marketing, Retail Landside departments. Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Senior Art Director), Dario Brazerol (Copywriter), Stefanie Hager (Consultant & Junior Strategist); Dominik Baur / Fotostudio Baur (Director / Photographer), Adina Zwahlen (Photo Assistant / Digital Operator), Chris Reist (Camera / Lighting Assistant), Emilie Fischer, Mathyas Kurmann, June Fischer (Styling / Equipment).

The Freiburg-based company JobRad wants to raise awareness of the benefits of company bike leasing - both among potential new customers and existing business partners. The campaign "My job. My bike." campaign by Brinkertlück is aimed at companies that do not yet offer a company bike model. At the same time, existing customers should be motivated to renew existing leasing contracts.

Conceived as a cross-media awareness campaign with emotional storytelling, "My job. My bike." shows real-life protagonists from various sectors - such as industry, retail or healthcare - and links their everyday working life with the company bike. Spots featuring SC Freiburg players were also produced to generate additional attention through the sponsorship partnership with the Bundesliga soccer club.

In addition to monetary benefits - savings of up to 40 percent compared to direct purchase - the campaign also emphasizes health, environmental and employer aspects: according to studies, company bikes promote the physical and mental health of employees and can be a tool for retaining skilled workers.

Brinkertlück Switzerland was responsible for the strategic and creative implementation of the campaign. Among other things, eight video spots were produced in collaboration with Maybaum Film. The campaign is distributed via multimedia: on streaming services such as Netflix or Sky Go, on social media, YouTube and via podcast placements. The campaign is scheduled to run until September 2025.

Campaign conception and implementation: Brinkertlück Switzerland. Film production: Maybaum Film.

After 15 years of focusing on editorial and photo editing, 13Photo is taking the next step in developing its profile: The agency is becoming an official representative office for photographers. In doing so, it is responding to changing market requirements - and to the increasingly strategic role that imagery plays in brand communication and corporate presentations today.

Lisa Schneider and Eliane Bachmann, both long-time companions of numerous photographers from the agency's own network, now officially support the visual implementation of campaigns for clients from the corporate and advertising environment. According to the agency, the new positioning has developed organically - not least as a result of existing collaborations and increased demand in this segment.

At the same time, 13Photo will remain connected to the editorial sector. The network of photographers will continue to be available for editorial assignments, and the team for photo editing mandates will also remain in place.

The advertising spaces on and in Basel's streetcars and buses are now marketed by APG|SGA. Moving Media Basel is a joint subsidiary of Basler Verkehrs-Betriebe BVB and Baselland Transport AG BLT. The Swiss Post subsidiary Livesystems continues to be exclusively responsible for marketing the DOOH screens in BLT's means of transport.

"With APG|SGA, we have a strong partner at our side who - in addition to our own national marketing - will place our attractive advertising formats in the advertising market in a targeted manner and further strengthen the public transport advertising category," says Beat Leuenberger, Managing Director of Moving Media Basel.

By winning the contract, APG|SGA is further expanding its range of transport advertising services. It already markets advertising space in Berne, Zurich, Biel/Bienne, Lausanne, Lugano, Lucerne, St. Gallen and Winterthur. The outdoor advertising marketer already manages over 100,000 analog advertising spaces and around 1,900 digital TrafficMediaScreens in more than 6,000 vehicles on public transport. The advertising media are marketed by the specialized "Transport Advertising" unit, which offers individual solutions for various target groups and regions.

Openair Frauenfeld is reinventing itself and repositioning itself as an experience festival with an international character that combines music, culture and community in a new way without losing its cultural roots. With the relaunch, Openair Frauenfeld is positioning itself as a place where music, style, visuals and community merge - a festival experience of the next generation.

Under the new motto "Skyline of No Limits", the festival opens up a visual world that goes far beyond the classic music festival. The look was developed by the agency Rawcut together with the strategy partner Superlobby. The focus is on a bold design with dramatic elements such as petard smoke, 3D elements and brute concrete monoliths.

"The new design not only conveys music, but also a feeling of boundless energy and community - in the spirit of 'No Limits'," explains Harun Dogan, Creative Director at Rawcut.

The visual change is particularly evident in the new festival logo: a pink, blown-up typography that is used as a key visual in animations, out-of-home subjects and digital applications. The new brand world is dynamic, colorful and emotional - and is intended to appeal not only to die-hard hip-hop fans, but also to a broader, international audience.

The global agency group Dentsu has become the first global marketing and advertising holding company to sign the EU AI Pact - a voluntary initiative of the European Commission to promote the responsible and transparent use of artificial intelligence. With this step, the company is not only positioning itself in a forward-looking regulatory manner, but is also responding to increasing concerns on the part of advertising companies, as a recent survey by the World Federation of Advertisers shows: 80 percent of the brand companies surveyed expressed reservations about the use of generative AI by agencies.

The EU AI Pact is aimed at companies that want to voluntarily align themselves with the basic principles of the upcoming EU law on artificial intelligence (AI Act). The focus is on governance structures, the risk assessment of AI systems and the development of expertise within organizations.

As part of the pact, Dentsu is committed to introducing company-wide training, implementing high-risk mapping and expanding existing AI governance models, among other things.

Implementation is based on existing collaborations with technology partners such as Microsoft, Adobe, AWS, Google and Salesforce. Dentsu has already developed over 80 AI-based product solutions as part of prototyping initiatives and hackathons. The aim is to create business solutions that are both brand-effective and compliant with data protection and ethical standards.

Dentsu is also driving forward its own AI ecosystem with the support of start-ups such as Inworld, Fidder and VidMob. With projects such as GenStudio dentsu+ - a content workflow solution with Adobe - the Group is demonstrating how creative processes can be efficiently scaled using AI.

André Andrade, CEO of Dentsu EMEA, emphasizes: "Signing the EU AI Pact is a natural step for us. At Dentsu, we see AI as a tool to increase creativity and efficiency and achieve better results for our customers. Our commitment to the responsible use of AI not only keeps us one step ahead of regulatory requirements, but also fulfills our promise to deliver innovations that make a real impact."

Helly Hansen was founded in Norway in 1877 and, in addition to outdoor clothing, produces robust workwear for all professional groups who do not sit in a warm office but work outdoors in adverse conditions.

The current campaign for the Helly Hansen Workwear Center aims to show that Helly Hansen is equipped for tough jobs. The brand's Swiss online store operates a sales outlet in Wallisellen, among other locations.

Under the motto "Don't let big projects fail because of the wrong equipment", Ruf Lanz uses historical buildings and constructions to demonstrate that thinking big does not automatically mean doing big. Rather, it requires people in the right clothes to get down to work.

The campaign reaches decision-makers for workwear purchasing via B2B ads, direct mail, postcards and online ads.

Responsible at Helly Hansen Workwear Center: Peter Wider (CEO). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Sherif Ademi (DTP), Gian Marco Juon (Consulting Management), Claudine Bernet (Consulting).

Christian Fielitz is the new CEO of the Swiss company Doodle. He will take up the position in May 2025, according to Doodle. According to the company, which is known for its appointment scheduling tool of the same name, the new CEO will focus more on internationalization and product innovation.

Fielitz has more than 15 years of international experience in scaling and managing software and SaaS companies, Doodle writes further. As can be seen from his Linkedin profile, Fielitz was most recently an Associate Partner at McKinsey & Company. There he led the European software and tech practice. His other professional stations include the industrial group Siemens, the financial company American Express and the company he founded, Meraki Consulting.

"With Christian Fielitz, Doodle is gaining a strong leader with proven SaaS and growth expertise," commented Daniel Mönch, Chairman of the Board of Directors at Doodle. "His international experience, strategic vision and ability to mobilize teams effectively make him the ideal choice for the next phase of growth."

Fielitz himself says: "Doodle has the potential to become synonymous with smart scheduling worldwide. I look forward to working with the team to expand our reach, drive innovation and open up new markets."

As Doodle CEO, Fielitz succeeds Renato Profico. He has managed the company's business since the end of 2019 and has "successfully led and significantly developed the company", Doodle said in the press release. (René Jaun/jor/swi)

This article first appeared in Netzwoche.

Sandro Tschuor, a high-profile leader with extensive experience in branding, campaigns and sponsoring, is taking over at Sunrise. He succeeds Andreas C. Caluori and in his new position will focus in particular on increasing the impact of the advertising strategy, strengthening the "Sunrise Moments" loyalty program and intensifying partnerships, according to a press release.

The 45-year-old brings with him many years of experience on the agency side, most recently as Chief Client Officer at Ingo and Client Lead for Migros Fachmärkte in the WPP network. Parallel to his agency work, Tschuor also worked as an ice hockey expert for MySports and can look back on a career as a professional ice hockey player.

In addition to his professional career, Tschuor is also involved as President of the EMBA Alumni Organization of the University of Zurich.