Attorney General Nicolas Dubuis did not yet comment on a possible appeal. He is waiting for the detailed reasons for the verdict, he told the Keystone-SDA news agency. The journalist had been accused of publishing excerpts from the report of a parliamentary commission on the illegal chalets in Verbier two days before its official publication.

The journalist had "known or at least accepted the possibility of spreading information of a still secret nature in his article," Attorney General Dubuis said at the trial.

"Just doing his job"

According to the journalist's defense lawyer, on the other hand, his client was only doing his job by breaking a "communication embargo." "The report was by no means secret, it was known to all the major players in Valais politics," he said. These had received the report to prepare for the public reaction.

In Verbier, dozens of illegal chalets and vacation homes had been built in 2015 and 2016. They had been approved by the municipality of Bagnes, to which Verbier belongs, although they violated the cantonal building code, the Lex Koller or the law on second homes. (SDA)

Podcasts are in vogue. This is also reflected in the Igem Digimonitor just published (Werbewoche.ch reported). Audiokanzlei owner Dino Giglio explains why: "Podcasts are closer, faster and more personal than almost any other form of digital information gathering and online entertainment."

As a podcast entrepreneur, the former radio host - who worked for a long time at 105 - can profit from this boom. After all, companies have long since discovered audio content and corporate podcasts as a new piece in the puzzle of modern corporate communications. "The special interest environments in podcasts, the increased attention as well as exclusive placements ensure high advertising impact," explains Giglio, who also lectures on audio marketing at the Hochschule für Wirtschaft Zürich HWZ.

Video recordings are now also possible

The 36-year-old has the podcast agency 2019. Meanwhile, he runs a production studio at the Europaallee and drives with his "Podcar", a second mobile studio, on request directly to his customers.

Now Giglio is opening a third location, at Schöntalstrasse 20 in Zurich's Stauffacher district. On the one hand, because he needs additional modern workstations for his rapidly growing team. On the other hand, it needs a third studio to be able to serve the large customer demand.

In addition to audio productions, video recordings and visual corporate branding are also possible in the new, spacious production hub. An individually controllable lighting concept was also developed for this purpose. Recording podcasts on video, says Giglio, allows his customers to play out the podcasts on more communication channels, which meets a growing customer need.

Since July, the EU Commission has been conducting a formal investigation into whether Microsoft is competing unfairly by integrating Teams into its platforms with other office software. The Brussels competition watchdogs expressed concern that this could give Teams an advantage over other services.

In the future, business customers in the European Economic Area and Switzerland will be able to purchase the Microsoft 365 and Office 365 software packages without Teams for two euros less per month, according to a blog post. Existing customers can decide whether to stay on their current contracts or switch to the cheaper version without Teams. The interaction of Microsoft software with other communication services is also to be improved.

Office communication software with chats as well as audio and video conferencing gained importance with working from home in the pandemic. The trigger for the EU proceedings was a complaint from competitor Slack in the summer of 2020. The service, which now belongs to enterprise software provider Salesforce, sees itself disadvantaged by the integration of Teams in Office 365 and Microsoft 365.

According to a report by the Financial Times According to the newspaper, Microsoft initially only offered to abandon the automatic installation of Teams for Office customers. However, Microsoft had only agreed to do this for the EU, while the Brussels competition authorities had insisted on a worldwide implementation, the newspaper wrote. In July, the EU Commission merely stated that Microsoft had not submitted a proposal that would have dispelled the concerns. (SDA)

You won't have to provide a phone number to use the new feature, he said. X is like a "global address book," Musk wrote on Thursday.

The announcement fits with his plan to turn Twitter, which he bought for around $44 billion, into X, an "app for everything." Such universal apps are especially popular in China, where people use WeChat, for example, to perform everything from tasks to money transactions.

Great competition

With voice and video calls, Musk would be entering a market where there are many competitors and established user preferences. For example, there are audio and video calls on WhatsApp, Facebook Messenger, and on all Apple devices via the company's own Facetime service.

Musk did not initially provide any details on how quickly the function will be available and whether there will be additional costs associated with it. Since the takeover in October, advertising revenues have been only half as high. Musk is therefore focusing more on the subscription business.

It is also unclear how protection against spam calls, for example, will be regulated. On X, people generally follow many people, companies, and organizations that they do not know personally - and recently, attempts by online criminals to contact users with fake profiles under the guise of well-known brands such as airlines were once again reported. (SDA)

For twelve years, Martin Vogel held the position of Head of Marketing and Communications at Swiss Casinos and also held management positions at Migros, 3M and Walde Immobilien. He earned his spurs on the agency side in the early days of Wunderman Thompson. At Echowerk, he will be involved in sponsorship consulting, the conception of activations and event platforms, and the coordination of sponsor appearances.

Echowerk started with the sponsorship marketing of events on a mandate basis and represents, among others, the Zürcher Silvesterlauf, Blickfang and Sneakerness. In the last two years, an event communications department has also been set up, and since 2022 the agency itself has also acted as organizer of the BikeSide MTB Festival in Einsiedeln and the E-nova Mobility Experience in Zurich.

"I am enormously pleased to be able to bring my filled backpack of experience to a young live marketing agency with a very dynamic development," Vogel says of his new challenge. "The doer mentality of the whole team and the extremely exciting event portfolio have huge potential from my point of view."

Echowerk founder Manuel Schaub adds: "Martin is an absolute stroke of luck for us. With the high speed that we have set in our development after Corona, it is stabilizing for a young team to have people with greater life experience on board. With Martin, we have not only brought on board an old acquaintance whom we know from many years of working together, but also a luminary in his field with a large network!"

In the event of encryption and extortion by cyber criminals, those who can fall back on a backup of their data are on the safe side, the Swiss Crime Prevention (SKP) announced on Thursday. The intercantonal SKP office launched the campaign together with the National Center for Cyber Security and the cantonal and municipal police corps.

Regular backups also help if the devices are lost or stolen, according to the statement. However, the backups should be separated from the network and stored securely so that they offer sufficient protection.

As part of the campaign, educational videos on data backup were posted on the campaign website S-u-p-e-r.ch on the Internet. In addition, the content of the campaign will be disseminated with posters, on public transport via traffic media screens and via social media. Municipalities can participate by actively disseminating the content within the administration.

The awareness campaign will last until the end of September 2023. (SDA/swi)

Since 2022, Teads and Lumen have been collaborating on research to improve attention measurement to provide consistent data to advertisers. Combined with measurements from the Lumen Attention Measurement Platform (LAMP) and Dynata, the meta-analysis provides transparent brand perception metrics from two independent third-party providers.

Three key findings

First, the analysis shows a clear and direct correlation between the attention generated by an advertising medium and brand perception. As the duration of engagement with the ad increases, the results become more effective. High attention drives consistent improvement across the entire funnel, including metrics in the middle and lower funnels with longer dwell times. Optimizing for Attention increases the number of ads that have a dwell time of 10 seconds or more by 30 percent.

"In the early stages of attention measurement, clients were excited about the overall attention a campaign was achieving without knowing what that actually meant. There was an urgent need to explore how attention could be used in a tangible way," explains Ben Flux, Group Investment Director at Starcom. "To develop a more strategic approach, it's important to understand what level of attention is required to actually achieve a desired result. This study gives us a much more realistic use of attention and a much more strategic and logical approach to activating it."

The second finding underscores the need to prioritize Attention to create significant differences in Lower Funnel metrics. More than 9 and 8 seconds of attention, respectively, are required to have a significant impact on purchase consideration and purchase intent. Ad recall also proves predictive of Lower Funnel metrics, highlighting the importance of the Upper Funnel as a foundation for shifts further down the funnel.

"The results of the meta-analysis again highlight that attention is a much stronger driver of good results than viewability," commented Caroline Hugonenc, Senior Vice President, Research & Insights at Teads.

This is also shown by the third finding of the study: Attention enables a much stronger predictive power for achieving business results than viewability. Attention is more likely to lead to significant results, both in online ad recall and in lower funnel measurements such as spontaneous brand awareness. Attention outperforms viewability in both scenarios.

"The study can help establish best practices for attention-grabbing advertising and show why context, creative and time spent with an ad directly correlates with engagement and conversion," continued Lumen CEO Mike Follett. "This analysis with Teads proves that dwell time is one of the most central and important metrics for attention data when it comes to proving results. We can also clearly see that attention is a very complex topic that requires sophisticated modeling and media planning to ultimately strengthen the advertiser's brand."

---

The Meta-Analysis "Unveiling the Connection" by Teads and Lumen included a sample of 16 campaigns from 14 advertisers. The studies were conducted in North America, APAC and EMEA and included diverse brands in categories such as consumer goods, retail, financial services, travel, charity, fashion and electronics. The full report is available at the following Link. 

"As part of our marketing activities around travel, we want to appeal to our Swiss guests above all emotionally and inspire them. Travel connects people, it creates unique emotions. The same goes for Bligg's music, which is an integral part of Swiss German culture," explains Celina Calvetti, Head of Marketing at Tui Suisse. "For this reason, we are teaming up with Bligg and will jointly implement selected campaigns in the coming months to inspire our guests and his fans."

Starting point of cooperation was the shooting of the video for the first single "Milchstrass" from the new Bligg album "Tradition", which Tui facilitated in Ibiza in mid-August. In the course of the tour for the new Bligg album, which starts in October, Tui is planning targeted activities around its concerts, including ticket raffles for customers via social networks and the customer newsletters. In addition, exclusive experiences for Bligg fans with different surprise moments are planned.

Beat Hürlimann, Werbewoche.ch: What is the spirit of Bühler & Bühler?

Becca Knobel: Basically, we are a very young-at-heart team and are all bubbling over with curiosity. In our work, we often make connections to subareas that you might not have expected at first.

Clemens Fachinger: Curiosity is a good key point. I also notice time and again that we have the urge to develop and discover new things without having to ask permission.

What talent do you have, or in other words, what are you damn good at?

Fachinger: I think we are very good at direct marketing. That means we know our customers, we know what they have done with us before, and we can build on that. We can conduct dialogs and understand our customers' needs.

Knobel: Exactly, communication is a very relevant topic at our agency anyway. I'd also like to praise Clemens for his incredible research skills. While he can spend hours immersing himself in something, I'm more the one who keeps information short and to the point.

Having a talent is one thing, what do you do with your talents?

Knobel: My talent, the curiosity that exists in the entire team, we use to not stagnate. We keep our eyes open and try to discover something everywhere that we can integrate into successful measures.

Fachinger: My talent lies in understanding complex interrelationships well and then preparing them for everyday use in an understandable way.

 

What would you describe as the specialty of Bühler & Bühler?

Knobel: Of course, we are a full-service agency, as we like to say. But our top discipline is dialog marketing with new approaches and a lot of storytelling. But we are also extremely good at branding, campaigns and employer marketing.

 

Detached from the topic of nudging, which we'll talk about in a moment: Why a podcast?

Fachinger: We have discovered a podcast to be the ideal medium for breaking down complex problems in a relaxed dialog situation - actually, it is a trialogue - and making them tangible. Everyone can contribute their part, and the audience walks out with valuable insights afterwards.

Knobel: And honestly, I'd love to tell you about it over a bottle of whiskey at the bar. But I can't sit there with each of you, so we'll do it over headphones. It's much easier to digest.

Now for the title of the podcast, "In a Nudgeshell." To be honest, it wasn't easy for me to get into the topic....

Fachinger: It is a word creation of Becca. "In a Nutshell" is an English expression that means to put something big in a small space, a nutshell. Becca said, "when we talk about nudges, it makes more sense to say "In a Nudgeshell" instead of "In a Nutshell." We condense complexities into our podcast episodes so they fit into a 30-minute episode.

 

Why the topic of nudges? What is the benefit of it?

Knobel: We make a lot of decisions throughout the day, and decisions can cause stress. We use nudges to make decisions easier and less stressful, so people are left feeling positive. They are techniques based on insights into how our brains work. They help shape decisions so they are easier to make.

 

What does the recipient get out of it?

Fachinger: The recipient is guided to their destination faster and with less stress. This increases the likelihood that he will achieve his goals, whether in the digital or physical world.

So your customers are the senders, and their customers are the recipients. Give us an example of how the two come together in an effective way.

Knobel: A good example is scarcity. When something is scarce, it becomes more desirable. This is based on the primal need to eat food when it is available before it disappears. We use such insights to make communication more effective.

Fachinger: There's another example: people often don't have a clear idea of numbers. We give them anchor points to help them better understand price relations. In the case of price quotations, for example, how this relates to the initial price. This is called anchoring.

 

How do you get customers on board? How can advertisers prepare themselves?

Fachinger: We critically scrutinize briefings and ensure that objectives are clearly defined. We have found that clear and understandable objectives significantly increase the effectiveness of measures from the recipient's point of view.

Knobel: The advisory function is essential. We also draw on evidence from studies to support our recommendations.

 

Where do you get these studies from?

Fachinger: We search technical literature and follow scientific publications. In addition, I have set up a Google Alert for the topic of nudging in order to always be up to date.

 

Is there a:n nudging guru?

Becca Knobel: Nudging has its origins in the social sphere, not in marketing. We are talking about scientists like the two Nobel Prize winners Richard Thaler and Daniel Kahnemann, who we have of course also looked at within our podcast and whose theories are a daily part of our work.

 

When will the podcast be released?

Knobel: The first episode of the podcast goes live Thursday on Spotify, Apple Podcast and Google Podcast.

---

About Becca Knobel: During her studies, she always thought she was heading for radio. But as soon as she got her BA in online journalism, Becca Knobel entered the agency world and stayed. Starting at Bühler & Bühler 5 years ago as a trainee, she has since become a junior creative director and, more recently, a podcaster.

About Clemens Fachinger: After studying history and literature, Clemens Fachinger followed his first love of music into marketing at entertainment companies. Stations in digital marketing then led him into the agency world. For more than 4 years, he has dedicated himself to his second love of written (and now also spoken) texts as a copywriter/concept developer at Bühler & Bühler.

CH Media is reorganizing the marketing management of Radio and TV Regional and National. Goce Nikoloski, who was previously responsible for marketing the entire Entertainment division, has decided to leave the company at the end of November. As part of this change, the two sales departments will be divided into Radio and TV Regional and TV National and All Media.

Reinaldo Colaço, Head of Sales Regional TV/Radio & All Media, will report to CCO Tarkan Özküp with immediate effect. Michel Sommerhalder will take over responsibility for marketing sponsorship and special advertising formats on the eight national TV stations and 23 TV in-house productions as Head of Sales TV National & All Media on September 1. He will also report to Tarkan Özküp.

Sommerhalder was most recently with Watson as Account Director before deciding to take a career break. At Watson he has strengthened his marketing expertise and successfully served advertising clients and media agencies with his strong argumentation. Before joining the media industry, he worked at Credit Suisse as Team Head Quality Management FX.

On average, users need ten minutes to decide what they want to watch. In 2019, it took just over seven minutes. One in five searchers did not find what they were looking for and turned to something else.

Away from exclusivity

Viewers in the United States, United Kingdom, Canada, Mexico, and Germany could choose from 1.9 million video titles in July 2021. By June 2023, that number had grown to 2.7 million titles. Many popular shows appear in multiple streaming catalogs, underscoring an industry swing away from exclusivity toward better monetization, Nielsen said.

With so many choices and the emergence of FAST channels, consumers are turning to more familiar content. "FAST is short for Free Ad Supported Streaming. In the U.S., for example, consumers use 60 percent of their total streaming time to watch shows that first aired on linear channels. That's 5.2 percent more than in October 2022.

Goal: Competitive advantages

18 of the 25 most-watched streaming items by U.S. women ages 18 to 34 in 2022 were traditional TV titles. With so much old and new content, those who leverage content metadata and connected IDs to present viewers with the most compelling programming and relevant advertising through merchandising, curation and data science can gain a competitive advantage, Nielsen says. (pte/swi)

 

The economist has enormous experience in Swiss and international business, according to a statement from the publishing house. As CEO, Leonhard Fischer led Winterthur Insurance. He has served on several boards of directors, including in the publishing sector, among others at Axel Springer and Glencore. Other entrepreneurial activities in the financial industry characterize his career.

At Weltwoche Verlags AG, Fischer succeeds Rolf Bollmann, who is retiring for reasons of age but will remain available to the company as a consultant. The publishing house's Board of Directors is now made up of Chairman Roger Köppel, Beat Gygi and Leonhard Fischer.

Also withdrawing from the Board of Directors following the successful relaunch of Weltwoche online Urs Paul Engeler.