ÖKK is a health insurance company with Graubünden origins. Having grown up in Graubünden, it has a high market share there. Thus, 21 of the 30 agencies are also present in Graubünden. However, ÖKK has also grown strongly outside of Graubünden. In the meantime, about half of the insured come from other regions. The new fronts should appeal to both existing and new customers.

Aroma combined forces from the "Creative" and "Productions" hubs, resulting in a complete in-house solution for the entire creative process, including production of screen locations, prints and assembly. A striking feature of this implementation is the fusion of digital content and traditional storefront design. The concept includes the integration of brand messages and campaign spots directly into the window surfaces. The modular design system offers an effortless design solution that can be tailored to different window formats and locations. Depending on the region, the window display is adorned by a characteristic mountain massif. For example, Piz Bernina, the highest mountain in Graubünden, lends a Grisons-like charm. The red frame at all touchpoints forms the connecting element.

The settlement was already concluded on Thursday before the Zurich Commercial Court, it was further stated. The blog had deleted numerous reader comments and deleted or adapted three passages in two publications. The remaining claims, however, were dropped as part of the settlement.

Inside Paradeplatz also undertook to "carefully review reader comments in advance and not to allow any personality violations against the plaintiffs". (SDA/swi)

The reported sales of the company, which is mainly responsible for its media brands 20 minutes or Tages-Anzeiger as well as for the marketplaces Riccardo or Homegate, increased by 3.3 percent to 460.5 million Swiss francs in the first six months of 2023, as the TX Group wrote on Tuesday in its media release on the half-year financial statements.

The growth stems not least from the acquired outdoor advertising company Clear Channel Switzerland. This has been consolidated at Goldbach since April. In organic terms, however, sales declined by 2.4 percent.

Compared to the previous year, the Group operated significantly more profitably in the first half of 2023. Operating profit at EBIT level improved from CHF 3.7 million to CHF 21.4 million.

The operating result before effects of business combinations, which is the focus of the TX management, also increased by a significant 64 percent to CHF 47.1 million. This was helped by the significantly better performance of the Swiss Marketplace Group as well as the somewhat increased margins at Tamedia, the statement continued.

Finally, profit came in at 13.7 million, compared with 1 million in the previous year.

Vague outlook

As usual, TX Group does not provide a concrete outlook for the full year. "With the necessary adjustments of the cost base to the realities in the traditional media business, all activities of the Group can again contribute to an improved overall result in the foreseeable future and continue the positive trend in the first half of 2023," Pietro Supino, President and Publisher of TX Group, is quoted in the release.

In this context, TX management reiterates that the savings target of 20 million set at Group level will be met by the end of 2023. (SDA)

The mother of two sons will start at Top Medien's radio station at the beginning of September: "I'm looking forward to the opportunity to drive the station forward together with the ambitious TOP crew and to help shape the program from September 1," says the 34-year-old Zurich native.

"Fabienne Wernly convinces with her upbeat, authentic personality, her feather-light way of presenting and her critical style as a journalist," Gjusi Brändli, co-head of entertainment, is quoted as saying in a statement. From mid-September, Fabienne Wernly will accompany Radio Top listeners into the evening on Tuesdays and Thursdays.

Back in August, Dorit Bosshard joined Radio Top as producer and presenter, and longtime Radio1 producer Ben Jud as fresh morning voices. In addition to Wernly, Roberto Renna will start behind the microphone in September. He thus completes the newly formed presenter team and will accompany the end of the day on Mondays and Fridays.

The summary of the annual report is created with ChatGPT, the graphics for it come from DALL-E: Generative AI programs have rapidly established themselves in everyday office life in Switzerland and are now part of the daily routine for many employees. This is shown by the survey "The Rapid Advent of Generative AI in Switzerland" conducted by the audit and consulting firm Deloitte Switzerland.

For the survey, 1,002 people were interviewed throughout Switzerland who could in principle use Generative AI in their work - for example, with the help of a computer or similar device. As the survey of these groups of people shows, six out of ten employees (61%) who work with a computer or similar device already use generative AI programs in their day-to-day work. In the private sphere, usage is even slightly higher at 64 percent.

The highest proportion in professional use is accounted for by AI text programs (47%), followed by image programs (26%) and coding programs (24%). The majority of respondents are satisfied with the results obtained and rate the results provided by AI with 7 out of 10 (possible) points.

Often lacks guidelines for AI use

The high number of users illustrates the already high level of implementation of generative AI in the office workplace: many respondents say that AI programs enable them to work more efficiently (63%), be more creative (54%), or improve the quality of their work (45%).

However, the widespread use of generative AI by employees is also accompanied by a problem that poses major risks for companies: In many companies, AI implementation is not steered by management and consequently provided with clear guidelines, but is instead carried out by the employees themselves - in a quarter of all cases (26%) even without the knowledge of their direct superiors. Thus, 61 percent of respondents say their company does not have corporate guidelines for AI use. 24 percent of respondents also state that the use of AI is prohibited in their company - at least for the time being.

Risk not to be underestimated

For companies, this poses major risks, for example with regard to data protection or the circumvention of established operating processes. This vulnerability is also evident in the devices used: Just under 60 percent of respondents say they use their personal computers or cell phones when using generative AI for work.

However, the survey also shows that many respondents are well aware of the potential risks posed to their employer by the use of AI: Two-thirds (67%) see incorrect, erroneous or incomplete information as one of the main drawbacks of generative AI. Sixty-five percent of respondents have cybersecurity concerns, 64 percent cite data privacy as a problem, and 61 percent fault the lack of transparency around the sources and information used when using AI programs.

It becomes a learning-by-doing process

"Companies cannot simply ignore or casually make AI implementation part of everyday work. Rather, they need to build active processes to realize the full potential of generative AI and address the risks described, as many employees are already using such programs," says Marc Beierschoder, Head of Artificial Intelligence and Data Offering at Deloitte Switzerland. "For many companies, it will be a learning-by-doing process. They first need to clarify legal and technological fundamentals to ensure that risks are managed effectively. Only in a second step is the focus on productivity gains. The final step is to define a long-term strategy beyond the immediately visible benefits. This requires considerable investment. In the long term, however, this promises much higher profits."

The benefits of systematic implementation go far beyond the immediately visible advantages: Generative AI has the potential to revolutionize business offerings, co-conceptualize new products and services, or change entire business models.

Fear of potential job loss

It is sometimes these efficiencies and changing business models that worry many employees and AI users. Just under half of all respondents (43%) say they are concerned about losing their job over the next five years due to the increasing use of AI programs. Of particular interest here, employees who already use AI heavily in their day-to-day work are far more concerned about their professional future, at 69 percent.

This is one of the reasons why over half of all respondents (54%) are convinced that they will have to learn how to use generative AI programs. However, employees do not see themselves as responsible, but rather primarily their employer, who should provide them with the necessary knowledge through training and continuing education (48%). There is a gap in expectations here: 31 percent of all respondents have already received active support or training from their employer.

"Generative artificial intelligence will fundamentally change the world of work in the coming years. For both employees and employers, a constructive approach to the topic is important. Employees will benefit from simplified processes and increased efficiency in the future. For their part, however, companies have a responsibility to address concerns about the impact of AI on job security jobs and to train their employees through continuing education measures. This can lead to new forms of collaboration between humans and AI," Beierschoder explains. "In constructively designed AI ecosystems, employees are not simply replaced by AI programs. Rather, AI-trained specialists use their knowledge in a targeted manner in their day-to-day work and thus actively contribute to the company's future strategy."

The Swiss Federal Accident Prevention Bureau (BFU) conducts research and provides advice to reduce the number of serious accidents in Switzerland. It has had a public mandate for this task since 1938.

In recent years, sport and exercise have become much more important to the population. The flip side of this actually positive coin: More serious accidents are happening.

That's why the BFU is staying on the ball here, too. And offers sound, easy-to-use prevention tips for all popular sports. To raise awareness, it is now launching a national campaign together with Ruf Lanz.

Athletes are shown with a medal around their neck. However, one arm is stuck in the medal ribbon in such a way that it becomes an arm sling. On the one hand, this symbolizes the risk of accidents in sports, and on the other, it conveys the message: "Accidents can endanger your sporting goals. Well, you can protect yourself against them with the tips on Bfu.ch."

The campaign will be rolled out with two motifs present online and offline in all parts of the country: on F4, F200 and F12 billboards, as well as video ads on YouTube, social media and owned media.

At the same time, the BFU anchors the campaign in institutionally organized sports. With concrete prevention recommendations, sports participants in selected sports are addressed directly in their training environment. To this end, targeted measures are implemented via sports associations.

Responsible at the AAIB: Jürg Beutler (Head of Communications, Member of the Executive Board), Franziska Hartmann (Head of Campaigns), Simon Schatzmann (Head of Campaigns), Othmar Brügger (Head of Home and Sport, Member of the Executive Board), Christof Kaufmann (Head of Sport and Exercise), Evangelos Marcoyannakis (Consultant Sport and Exercise). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management). Photography: Jonathan Heyer. Production: All In Production, Dhondup Tersey. Moving image: Sebahat Derdiyok. Image editing: Aschmann Klauser, Michèle Aschmann.

For 20 years, Lily's Maxim has been a center for modern and creative Asian cuisine. And it's right in the heart of Basel. A place where Art Basel curators as well as university students and families come together to enjoy fresh Asian dishes in a lively atmosphere.

Now the restaurant is celebrating its 20th anniversary with a colorful, cheeky and loud campaign. For this purpose, four up-and-coming artists were invited to the restaurant during Art Basel 2023 and entrusted with the following task: to individually interpret 20 years of Lily's Maxim in just 20 minutes using 20 essentials from Lily's.

The nine plate artworks created from them form the heart of the campaign. In addition to limited-edition postcards, this also results in nine poster sujets that are visible at 50 locations in Basel's city center.

In addition, the creative process of the artists was documented in an activating film.

Responsible at Lily's: Christina Isenegger (Management), Kai Schünemann (Corporate Identity). Responsible at Marty-Trezzini: Yves Marty (project management), Francesca Kleinstück (text), Gianluca Trezzini (production, photography), Emil Maeder (camera, edit), Tim Rüegg (camera). Artists:inside: Remo Hiltebrand, Gioia Trezzini, Soraya Blumer, Gian-Franco Mazzola.

Modern patients are increasingly taking a self-determined approach to finding out about their health and well-being. Somedia Health wants to serve this need for information through suitable media and has therefore founded Somedia Health together with the strategy consultant and entrepreneur Niklaus Leemann. The first step was to acquire the French-speaking Swiss company Helvète Media.

Helvète Media aims to make complex topics from the world of healthcare accessible to a broad audience. The company publishes two print magazines in western Switzerland. While the health magazine Salle d'attente is aimed at the general public and at patients, the professional magazine La Newsletter distributed exclusively to healthcare professionals. In addition, Helvète Media, based in Martigny, offers various other marketing and communication services to its clients in the pharmaceutical and healthcare industries.

Even after the takeover, Helvète Media's existing portfolio of services will remain unchanged. By bundling the competencies and resources of Helvète Media and Somedia, the product portfolio is to be successively expanded over the next few years and new innovative solutions and services offered for the medical and healthcare industry.

Change in the management

The change in ownership also entails a change in the management of Helvète Media. Founder and Managing Director Nina Reic will leave the company at the end of November 2023, while long-time employee Cécile Ichtertz will take over as Helvète Media's Managing Director in the fall.

According to a statement on Monday, the Executive Board of the new organization, which is scheduled to start operations at the beginning of 2024, consists of the following members: Sandra Stöckli (Fresh), Grégory Décaillet (Food), Ruth Vögtlin (Near/Non Food), Samuel Bauert (Sales), Tomislav Pavicic (Operations) and Sven Nef (Finance/Services).

Rémy Müller, who has been responsible for the Marketing Communications and E-Commerce departments at Denner since 2020, will take over the management of Marketing Communications. Before joining Denner in 2016, he worked for various agencies in consulting and later also in strategy.

On the designated CEO of the new Migros Supermarkt AG was elected, as is well known, Peter Diethelmwho previously headed the Migros Cooperative of Eastern Switzerland.

At the beginning of May, the retailer announced that it wanted to reform its supermarket business to make it more effective. It is to be located in a new subsidiary at MGB; until now, the regional cooperatives had run the supermarkets independently. One of the aims of the merger is to improve the price-performance ratio. (SDA/swi)

Ferris Bühler Communications expands its management team: Larissa Laudadio had already held overall responsibility for the Creative & Content Production as well as HR and Marketing departments since 2019. As Director Strategy & Content Production, she continues to manage the agency's cross-media offering, which includes conception, public relations, online marketing, event management, branding, and podcast and video production. In addition, she is responsible for marketing the firmly established storytelling agency. Larissa Laudadio has been part of the FBC team for eight years.

Christine Bohn overlooks day-to-day business

As of this year, Christine Bohn will be responsible for day-to-day operations as well as human resources and finance as Director Operations. Since 2020, she has been responsible for the Event division as a Senior Consultant and looked after international brands such as Heineken, Swarovski Optik, and Hertz. Before joining Ferris Bühler Communications in 2017, she worked in the hospitality sector in Germany, Dubai and Switzerland in event management and sales.

Ingvild Bottheim responsible for acquisition

Ingvild Bottheim completes the management team as Director Business Development. In this function, her main tasks include the acquisition of customers and partners as well as the development of new business areas. Bottheim brings with her a wealth of experience in performance marketing and business development. After studying theater, psychology and education, she took on positions in marketing up to marketing management and has spent the last few years freelancing in management consulting, operational planning of media bookings and strategic marketing for SMEs. With her expertise, she will expand the area of media booking as a new business segment of Ferris Bühler Communications.

Larger management for growing agency

In the first half of the year, Ferris Bühler Communications already welcomed new talents: Mirjana Llukes, Fabian Welsch, Anastasia Johnson and Johannes Gerstendörfer strengthen the now 15-strong team around agency founder and owner Ferris Bühler.

"In recent years, we have been able to open up new business areas and sectors and are currently in a strong growth phase," says Bühler. "With the expansion of the operational management to my three colleagues, we can optimize our daily business, further develop our range of products and services, and at the same time pursue our visions - without one having to take precedence over the other."

According to the IAS consumer study in the DACH region, the topics of diversity and inclusion are playing an increasingly important role for the vast majority of German-speaking consumers (90 percent). And this is precisely the attitude they expect from companies: One in two of them (50 percent) already believes that brands should promote diversity and inclusion in Germany.

This expectation has a direct impact on the shopping behavior of consumers: Nearly one-third of respondents (30 percent) already regularly adjust their own shopping decisions to support companies' diversity and inclusion initiatives. On the other hand, 32 percent of consumers would be very likely to turn away from a brand if it did not take diversity and inclusion values sufficiently into account - even if they have actually always bought its products.

Another 31 percent would even boycott companies in general if they did not take the issues of diversity and inclusion seriously. For marketing, these survey results mean one thing above all: Brands should definitely meet the diversity and inclusion requirements of consumers in their digital advertising campaigns in order to remain in the relevant set of their purchasing decisions in the future.

Advertising in diversity- and inclusion-friendly environments is preferred. Already in the planning and creation of their advertisements, it is important for brands to consider key diversity and inclusion aspects. Nearly one-third of consumers expect advertising and content to be accessible to people with disabilities (30 percent), to use inclusive language in advertising (29 percent), and to reflect a diverse society made up of different individuals (28 percent). However, in the perception of consumers, it is not only the ads themselves that are important, but also the content and environments in which they are played. 84 percent of them believe that brands should make a targeted effort to place ads in the environment of content that promotes diversity and inclusion. One in two (50 percent) would be likely to interact with an ad that appears alongside content that promotes diversity and inclusion.

"Our latest study shows one thing above all: German consumers expect brands to take a clear stance on important issues such as diversity and inclusion," says Patrick Stoltze, Country Manager CEE at IAS. "This makes it all the more important for companies to live up to this expectation and to present their values authentically already in their communication in order to remain successful in the future."

The complete study "Brand Communication in the Age of Diversity and Inclusion by Integral Ad Science IAS can be here can be downloaded.

Life doesn't always go according to plan - but that's what makes it so. And even when everything doesn't go perfectly - Sbrinz adds a special touch to every moment. This is underlined by the current campaign by Jung von Matt Limmat for Sbrinz with a "Sbrinz on it".

The claim not only functions as a motto, but is also intended to represent an attitude to life and at the same time describe the way in which Sbrinz enriches everyday life. In the accompanying TVC, viewers are made aware that "Sbrinz drauf" is the answer to a wide variety of moments and situations.

"The platform underlines the character of the brand - uncomplicated, somewhat idiosyncratic - and shows that Sbrinz simply belongs to Switzerland," explains Pascal Baumann, Executive Creative Director of Jung von Matt Limmat.

The current campaign, including the TV spot, has been running in German-speaking Switzerland since Monday and for around two months. In addition, five cut-down versions can also be seen online and on social media in German.

Responsible at Sbrinz: Luisa Odermatt (Senior Brand Manager), Lars Petersohn (Lead Brand Cheese). Responsible at Jung von Matt Limmat: Pascal Baumann (Executive Creative Direction), Raphael Hemmi (Text), Moritz Lüth (Art Direction), Sarah Schmidt, Natascha Imfeld (Agency Producing), Helena Amor, Pia Chlumetzky (Strategy), Fabienne Weidmann, Tina Mons (Account Management), Dennis Hofmann (Managing Strategy Director), Thomas Steiner (Managing Partner and Agency Lead), Luitgard Hagl (Managing Creative Director and Agency Lead). External partners:inside: Tuna Production (production), Tobias Bergmann (director), DubDub Studios (sound studio).