Although there is no legal obligation, Switzerland has an above-average commitment when it comes to recycling. Only two out of ten bottles are not recycled. But there is still room for improvement.

"PET is valuable," reminds video creator and actress Jesina in We Are Era's new campaign video for PET Recycling Switzerland. And Michael Wäkerlin, winner of the "Stadt Land Talent" show, reinforces: And Michael Wäkerlin, winner of the "Stadt Land Talent" show, reinforces: "Let's make a difference. It's all in your hands". Because the last mile is known to be the most challenging.

For the campaign, PET-Recycling Schweiz worked more closely with content creators and brand ambassadors and sharpened the communication strategy. The TV commercial will be broadcast on Swiss television and on the Social media channels to see.

Responsible PET-Recycling Switzerland: Lukas Schumacher, Head of Marketing; Sharon Lehmann, Head of Marketing Communications. Responsible agency, We Are Era: Karyna Kushniruk, Viviana Loureiro, Romane Lou Porte, Wess Wieland, Christian Cante. ProductionRené Schönenberger; Robert Hauser, H2 Agency (Producer), Martin Schäppi (Camera), Raymond Anderegg (Sound). CreatorsJesina (TikTok TopView, TV commercial), Alisha, Yannik. Media: TikTok: Elisa Marie Pee, Ben Doll. TV spot: Manuela Birghan, Admeira.

The journalist from Graubünden will take over as moderator of "Economia. Röthlisberger is co-owner of Chefredaktion GmbH, founder of Blick am Abend and former program director and presenter of TeleZüri.

The economy in Graubünden is as diverse as the canton itself. That is why "Economia" is all about economic diversity in Graubünden. The business magazine wants to put both Graubünden companies and the canton's entrepreneurs:in the spotlight and ask them critical questions about the challenges of our time. In personal conversations with leaders, the format offers viewers an insight into the diverse business landscape of Graubünden.

The business program will be broadcast on TVSO, published online at Südostschweiz.ch/tv and is also available as a podcast. The new program is not only aimed at an audience with an affinity for business, but also aims to reach all interested Graubünden residents.

The topic of the first episode on Wednesday at 6:30 p.m. is the current shortage of skilled workers. For this, Peter Röthlisberger discusses with Renato Fasciati, Director of the Rhaetian Railway, Brigitte Küng, Economic Forum Graubünden and Hugo Keune, CEO Cantonal Hospital Graubünden.

Starting Monday, Adela Smajic will meet four politicians from the Federal Council parties for Blick TV in the new reality format "Adela, please vote for me". The goal of the political pros: to get the vote of the presenter and columnist. That's no easy task, because Adela will be asking the candidates a lot of questions during the dates.

SVP National Councilor Diana Gutjahr, for example, tries her luck with Adela while playing bocce together in Bern's Rose Garden - and wants to score points with the topic of vocational training. FDP National Councilor Marcel Dobler uses liquid and solid arguments to promote freedom and prosperity at the Aperölen. SP National Councilor Tamara Funiciello brings up the subject of "poverty in Switzerland" while drawing up a worry barometer. And center national councilor Simon Stadler gets creative. He designs an election poster and focuses on the topics of family, marriage and the marriage penalty.

There is already a first success for the politicians. "I often put in an empty list in elections. But when I talked to the politicians, I sensed that they care about Switzerland and are committed to its issues - quite the opposite of the stereotypes of dry politics. This time I will definitely vote for a party," says Adela, a previous non-voter.

"We had great fun letting the two genres of reality TV and politics meet," says Blick TV producer Alexander Wenger. "I hope that we can not only entertain users with this mix, but also persuade the undecided to vote."
The six-part TV format "Adela, please vote for me" is now available on Blick TV, Blick.ch and in the printed newspaper. On September 20, the last episode will reveal which party Adela's heart beats for on October 22.

The European Heritage Days present themselves in new splendor for the 30th edition in Switzerland on September 9 and 10. With the Discover heritage" brand extension they are appearing for the first time under a national umbrella that sets the visual framework while leaving the individual cantons and regions free to run their own campaigns.

The National Information Center for Cultural Heritage NIKE, which organizes the days together with the Federal Office of Culture FOC and the cantonal offices for the preservation of monuments and archaeology, wants to achieve better visibility and recognition. Up to now, the Denkmaltage, with its numerous individual events, appeared with national, regional and cantonal campaigns.

The umbrella brand was developed by Art.i.schock. The Zurich-based agency won a pitch for a redesign in 2022 and has since designed a trilingual manual and, based on it, a wide variety of analog and digital implementations. It aimed for a more broadly accessible communication that stands out. The result is a clear appearance with clear structures and fresh colors.

Responsible at NIKE: Maria Christoffel (Campaign Manager European Heritage Days). Responsible at Art.i.schock: Sylvia Brüggemann (conception), Nadine van den Berg (consulting, project management), Dominik Blaas, Michèle Caduff, Dominic Fiechter (graphics).

WWF has been successfully committed for years to the protection of the oceans and ecosystems, the protection of biodiversity, the climate and reduced energy consumption. According to its own statements, Livesystems has also identified topics such as energy and emissions reduction as well as the creation of social added value as relevant focal points. As part of its sustainability strategy, the DOOH advertising provider uses its primary business activities to promote sustainability and environmental knowledge.

The partnership aims to raise awareness among the Swiss population and generate attention for the latest findings in environmental and climate protection. A broad target group of commuters, motorists and customers of Swiss Post branches and Migrolino convenience stores will be addressed.

Important educational work

As part of the strategic partnership, two different subjects are played out monthly via the DOOH network of Livesystems. These include the latest figures, data and facts on the focus topics of climate protection, climate change, nutrition, travel and consumption in general. The content is broadcast throughout Switzerland in all language regions.

The flexibility of DOOH media also allows WWF to respond to daily events. "For us, the collaboration with Livesystems offers a high benefit, as we can profit from a medium with a wide reach," says Lisa Bounoure, Campaign Manager at WWF Switzerland. "We see work in the education sector as one of the elementary levers in achieving global sustainability goals. Through the educational work we are privileged to do together with Livesystems, we want to promote a lifestyle that benefits the climate and a responsible use of natural resources."

The content partnership is set for seven months, with an option to extend.

2023 marks the 50th anniversary of the Bernina Express, which the Rhaetian Railway and Wirz are celebrating in an anniversary campaign (Werbewoche.ch reported).

The anniversary campaign aims to duly celebrate the legendary Bernina Express, which has been traversing the picturesque Swiss landscape for half a century. At the same time, the focus is to be on the diversity of the RhB and the unique experiences it offers.

Awareness and demonstrable commitment

The always-on setup starts classically with an awareness flight. Interactive ads - known as "ad engagement" - are used to strengthen people's emotional bond with the train. The ad was able to generate a very good ad engagement rate of 3.61% - the benchmark is 2% - with a clickout rate of over 1%.

In the Consideration phase of the site engagement setup, three successive flights are then used for demonstrable user engagement on the landing page to immerse the target audience deeper into the world of RhB.

High quality through score-based always-on

The site engagement campaign is characterized by its clear focus on high-quality push traffic to the website, and its particular strength lies in its adaptability. RhB can use its budget flexibly and tailor the campaign precisely to the needs of users in an optimized way. The use of the "Fusedeck Scoring Model" makes it possible, based on a daily analysis of the sum score, to be present at the right moment and to drive high-quality traffic to the website. The higher the score, the better the quality of the user's surfing behavior - a relevant indicator for the sustainable success of a campaign.

The RhB score development shows that the demand for the advertised offers increases continuously during the three campaign flights. The KPIs defined and achieved, or exceeded, also show the positive effect of the dynamic optimization of advertising targeting based on the score. The engagement rate of 88.47% is above the industry benchmark of 65%. Active dwell time on the landing page also increases from flight to flight, averaging 1 minute and 44 seconds. This indicates that not only the right target group is reached - the visitors:inside are also more involved and can be activated above average. The "Book Now" button shows a clickout rate of 13.45%.

"With the always-on campaign, we were able to use our budget flexibly and fully adapt the campaign to the user. As soon as the search volume and score for the Bernina Express increased, we also started the campaigns again," explains Bianca Kohler, Web Publisher and Online and Mobile Specialist at RhB. "This allowed us to pick up the user at the right moment. As a result, we were able to drive high-quality traffic to our website. In addition, we were able to generate high-quality audiences with the traffic, which we can in turn use for later campaigns."

Responsible at RhB: Bianca Kohler (Web Publisher / Specialist Online and Mobile). Responsible at Capture Media: Panida Dalla Monta (Senior Digital & Analytics Specialist), Sandro Albin (Managing Partner), Nicole Ruckstuhl (Business Developer). Responsible at Wirz Group: Janna Löhr (Account Manager).

No, we're not talking about the lifestyle pants that make men and women look like they have to do handyman things and carry all the tools it takes in their pants. Nor the trucks that blocked your free passage while driving to and from the vacations.

No, the application in the business and work setting is much uglier than in the fashion or logistics industries. It comes from a corner that had previously been considered the North Star for the working world: from the tech companies. At the beginning of the year, as is well known, what was decided in the management of these hegemons over the holidays was communicated. In order to prevent their returns from collapsing after all those fat years and their share prices from plummeting, they had to throw something to the greedy (financial) market monster. And what is best suited for this: common employees. And in large numbers.

When employees become a burden

In the first week of January alone, it became public that Google - or Alphabet - would lay off 12,000 employees, Microsoft 10,000, Amazon 18,000 and Salesforce 7,000. In March, Facebook (Meta) followed with 10,000 so-called layoffs. When in May Apple called such measures at least a "last resort", but did not prevent them from carrying them out consistently, it was clear to everyone that tougher times were coming. Layoffs, layoffs, cutdowns or whatever the official wording was. Among decision-makers and analysts (sorry, in fact still mostly very male), the order was: "Get rid of the cargo."

Ouch! For decades, these same corporations have been showing our old-school companies in Europe how it's done with employer branding and "best workplace to be" - and then this: Calling employees cargo. Freight, baggage, general cargo or whatever the German words for it are. Simply things that travel with the company and do not contribute to it.

Why does all this concern us? Buzzwords from the Anglo-Saxon tech industry or finance industry - in this case from both - have still made their way into the offices of marketing departments and agencies in the DACH region. FTE and headcount are two examples on the same topic. In an industry where fluctuation repeatedly reaches peak levels, people then talk about cargo behind closed doors and with an apologetic "excuse my french" when employees in general are meant.

We are familiar with this form of distancing and relativization of discriminatory and unsavory statements in Switzerland despite Gisler Protocol still well from the gender and/or woke discussions. The excuse usually given is that in times of stagflation, that ominous mixture of stagnation and inflation, namely the standstill of economic growth with simultaneous currency devaluation, a harsher choice of words is permitted and the cuddly language is now over. By contrast, "Bad News für dich" was downright affectionate as an opener at staff meetings in the noughties to announce a dismissal.

The GenZ Report 2023 is based on the evaluation of the effective cell phone usage activities of Swiss teenagers and young adults. By analyzing the digital habits of this generation, it was possible to identify trends and developments that can be of great importance to marketers and communications professionals.

The report provides answers to various questions. Which platforms does Gen Z use most frequently? Which social media apps do they prefer? And what significance does e-mail communication have for this generation?

Social media high on the agenda for young people

One of the key aspects of the report is the finding that young people spend a lot of time with their favorite device. On average, it's around 4 hours 45 minutes per day. 54 percent of this total smartphone usage time per week is spent by Gen Z on social media platforms. Instagram and TikTok are the most popular.

Online gaming on the rise

In addition to social media, Gen Z is increasingly using online games as a popular form of leisure. The study also shows that teenagers and young adults will be online almost constantly in 2023. This underscores the importance of a strong digital presence for companies to connect with Generation Z.

The GenZ Report 2023 is available as a PDF document and provides a comprehensive overview of the key findings and trends. Marketers, communications professionals and companies can benefit from the detailed information to successfully adapt their strategies and effectively reach their target audiences.

Based on screenshots of their actual cell phone usage statistics of participants aged 13-23, Xeit evaluated screen time and real smartphone usage. The screenshots of usage activities regularly sent in by the study participants each show the average weekly screen time and usage time of various apps, over a total period of four weeks. The Xeit agency conducts this study through since 2020.

As Director Business Development, Alban Haas will take over the management of the "New Business" area of the Shopper Marketing Unit of the Boost Group and, together with the team, will be responsible for the further development of shopper marketing activities in Switzerland.

Haas has over 25 years of experience at various agencies in Switzerland and has a large network of national and multinational brands as well as trade partners. Currently, he is still employed as Head of Operations at Trade Marketing Intelligence TMI.

Haas was already employed by Boost Group from 2012 to 2016. With him, the right person is now returning to the company to further develop the business in shopper marketing and to realize new impulses in the cooperation with customers, according to a Boost Group statement.

As Marketing & Sales Director at Publicontext, 40-year-old Elias Thaler takes over sales responsibility for the investor finance platform Investrends.ch. 

Thaler holds a degree in Digital Marketing Management and has over twenty years of experience in leading sales functions for print and online publications at various Swiss publishing houses. Among others, he was Head of Marketing and Sales at Editorial, Asus Marketing & Verlag and MS Verlag for several years. 

"We are delighted to have secured the services of Elias Thaler, a sales professional whose profound experience and extensive network will help anchor  
Investrends.ch with content and advertising partners," Ralph Spillmann, Chairman of the Board of Publicontext.  

Investrends.ch was founded in 2008 and, according to its own statements, has developed into an important source of information for professional investors in Switzerland in recent years. The platform is supported by two dozen partners from the asset management industry.  Publicontext is an independent publisher of industry publications and publisher of Investrends.ch. 

In its hundredth year presents We parents as a fresh, modern title, right in the middle of family life. The new magazine offers more service and ideas for family time. It is designed to accompany and connects families from toddler age to the primary school years with high-quality journalistic content.

All advice on pregnancy and babies is now bundled in "Babykosmos. In "Focus," readers can find out what moves other Swiss families in major reports, interviews and stories. There are also new sections such as the Agenda, Sustainable Living and the Development and Education Guide.

The last third of the magazine is now called "Family Time" and offers ideas for an inspiring and creative everyday family life. Recipes, craft instructions, excursion tips, home reports, style ideas and product tests are still an important part, but come with a new look.

Various print and social media channels also encourage readers to become part of the magazine. Be it with praise or criticism, their own experiences or questions.

The negative trend since the beginning of the year has thus recently become more pronounced. In May, the decline was 7.0 percent and in April it was 8.0 percent. While domestic sales by service providers rose by 1.3 percent in June, they slumped by 27.2 percent abroad.

The decline was largely due to the development in wholesale, writes the Federal Statistical Office FSO. In the "Trade" sector, sales fell sharply by 17.5 percent, with the wholesale sector slumping by more than 30 percent. However, while the decline was moderate in the domestic market, it was very significant in trade with foreign countries. As in the previous month, the massive contraction in commodity trading (-43%) was particularly significant.

Hospitality industry continues to grow

Looking at the domestic and foreign markets as a whole, the "Transport and storage" sector also lost 3.2 percent in sales. In contrast, sales in the "Hotels & Restaurants" sector (+8.7%) increased as in the previous month. There were also positive developments in the sectors "Information and communication" (+6.8%) or "Real estate and housing" (+3.5%).

The sector "Provision of other economic services" (+1.4%) also increased again, although the sub-sector "Travel agencies, tour operators and provision of other reservation services" (+1.6%) lost considerable momentum compared with the previous months. In May, there was still a plus of over 40 percent there.

The service turnover statistics (DLU) of the FSO are monthly economic statistics that describe the development of turnover in the service sector. It has only been published for a few months. (SDA)