On the Board of Directors, Matthias Keller succeeds Hans-Peter Zehnder, who is retiring after more than thirty years of service for Aargauer Tagblatt, AZ Medien and most recently CH Media resigned as of the end of March 2023.

The ICT and digital entrepreneur holds a degree in business administration from the University of Zurich and completed the Program for Leadership Development at Harvard Business School. As CEO and owner, he built up the ICT company UMB from 2012 to 2021 and won the award for best employer in Switzerland from "Great Place to Work" for five consecutive years.

Publisher Peter Wanner chairs the Board of Directors, which also includes Felix Graf, Kaspar Hemmeler, Jörg Schnyder and Anna Wanner.

Katja Gentinetta strengthens journalistic committee

According to CH Media, the newest member of the journalistic committee, Katja Gentinetta, is one of the most distinguished thinkers. She holds a doctorate in political philosophy and is active in various management functions, including as president of the board of trustees at the Stapferhaus Lenzburg and member of the board of directors at Zähringer Privatbank. As an adjunct lecturer at various universities, she shares her knowledge in the field of Applied Ethics, Philosophy and Management. Gentinetta is also a columnist and author of numerous publications.

The journalistic committee of CH Media has the function of a "chambre de réflexion" and accompanies and advises the publisher as well as the editors-in-chief of CH Media in important journalistic, personnel and conceptual questions.

Catherine Mühlemann im Board of Directors of CH Media TV

Catherine Mühlemann also joins the Board of Directors of CH Media TV. The independent entrepreneur has diverse experience as a board member in the media and telecommunications industry as well as in the digital economy.

Mühlemann began her career at SRF and was part of the founding team of the private TV station TV3. She then became CEO of MTV Central Europe, and later Chairman of the Board of Viva Media.

In the show, two celebrities from Basel and the region will compete against each other. The trick is that they don't find out who is sitting across from them until the show begins. The task in each case is to guess which claims and stories from the other person's private life are true or fictitious.

As the name of the show suggests, stories are to come to light that one would not have expected. "We get our guests out of their comfort zone, get to the heart of the matter and elicit confessions from them, which we also address in the show," says Dani von Wattenwyl, host of the show, with a wink.

"Telebasel comprehensively renewed its programming at the end of May," says Editor-in-Chief Philippe Chappuis. "Alongside the revamped news program Punkt6 and the new formats in the areas of talk, culture, business or animals, a program with a playful character is exactly what our program was still missing."

"Schabernitwohr" will be broadcast weekly on Friday evenings, at half past six in the evening. Who the first two guests are, the station did not want to reveal yet.

During his time at Livesystems from 2019 to 2022, Florian Kienzl was already responsible for and distributed digital products for Nau.ch. Since then, Kienzl has worked as Head of Sales Switzerland/Austria for the international social publisher Cmmrecl.iy.

"I am very pleased that a former companion is returning to us. Florian Kienzl knows the company and also the customers very well. Through his work at advertising agencies in the digital media world, he brings a well-filled backpack of experience. With him, we will develop new offerings and bring them to market," says Dragan Dojcinovic, Chief Commercial Officer of Nau Media.

Sustainability is not a new issue for companies. But in the face of climate change, the massive decline in biodiversity, and the fact that many people want to maintain or improve their standard of living while no longer disregarding global supply chains and the rights of previously disadvantaged groups, companies are focusing even more on sustainable business practices.

It is not only what they "do" that is important, but also what they "say" - how they communicate about their sustainability activities and how that is received by Swiss consumers.

In order to learn more about the status quo of sustainability communication in Switzerland, Publicis Groupe Switzerland, Grownate and the Institutes of Economics and Ecology as well as Marketing and Customer Insight at the University of St. Gallen HSG joined forces - and published the "Swiss Consumer Perception of Sustainability" report - or Scopes Report for short - on Tuesday.

Who has a lasting effect, who doesn't?

For the quantitative part of the report, 5,555 people from all over Switzerland were asked which dimension of corporate sustainability - ecological, social or economic - is most important to them. They were also asked to say which companies already make a particularly sustainable impression on them. On the latter question, companies characterized by "Swissness" such as AXA Switzerland, Ricola, Victorinox, V-Zug and Zurich Insurance Group scored highly, while online mail-order companies such as AliExpress and Wish were far behind.

In their verdict, consumers considered it important above all that companies are committed to the environment - in other words, that they prioritize the ecological dimension of sustainability. The social and economic dimensions of sustainability are less important to Swiss consumers, probably because they are "less tangible" in everyday life.

Nevertheless, they must not be neglected in corporate communications under any circumstances, otherwise there is a risk of a dangerous imbalance - and the accusation of "greenwashing," which now represents a veritable business risk. For companies in Switzerland, the Scopes Report shows, sustainability communication is about one thing above all: balance.

What challenges are corporate executives experiencing?

In the qualitative part of the report, managers from companies in various sectors (such as the beverage, food, construction and transport industries) reported on the sustainability issues with which they address the public - and which are more reserved for internal communication. These experts pointed out how important it is to differentiate between the interests of consumers ("How is recycling done?", "Are the lights switched off at night?", ...) and the interests of B2B clients ("Are the sustainability criteria for a potential partnership guaranteed along the entire supply chain?", ...); otherwise, any communicative effort would miss its target. According to the experts, it is also advantageous for companies to cooperate with NGOs or external stakeholders that already enjoy an excellent reputation in the field of sustainability - because this "rubs off". In contrast, certificates and labels, according to the sober conclusion of the interviewees, would have relatively little impact: Because there are so many of them, consumers are usually unable to judge what they mean. This puts certificates and labels in B2C communication into perspective.

Further details on the Scopes report are available for download in the complete version at Scopes.report.

Carlos Rageth joins the agency's management team as Business Director. Rageth has worked for over 25 years as a management consultant, supporting organizations in the development and implementation of customer management strategies. He has founded and successfully positioned several e-commerce companies in the market.

Remo Bügler also becomes part of the management team as Digital Director. Bügler is a trained specialist in the areas of business intelligence and data analytics and brings with him a great deal of technical know-how. He has already supported several companies in their digital transformation and has been leading Ammarkt's digital team for over a year.

As a proven communications expert with many years of experience as an advertising client, Patrizia Galassi is and will remain Managing Director of the agency. She is the head of consulting and thus responsible for the economic and procedural business activities of the agency.

Thomas Engeli also remains at the creative helm of the company as Executive Creative Director. The national and international award-winning copywriter/conceptual designer is an ADC member and jury president of the SDV Awards.

With the expansion of the management team, the agency underlines its strategic orientation to consolidate and expand its services in the field of digital business development. Even when it was founded 24 years ago, the agency's claim was not "just" to be a marketing partner, but also a business development partner. This approach is now to be transported into the digital age.

"I am very pleased that I can continue to rely on two main pillars of the agency with Patrizia and Thomas and expand the management with Carlos and Remo with broad digital expertise," says Danijel Sljivo, CEO of Ammarkt since August 1. (Werbewoche.ch reported). "With the reinforcement of the management team, we are ideally equipped to provide our customers with optimum support in the future and to continue to grow with you. In this context, we have also immediately revised our website Ammarkt.ch and look forward to numerous visitors."

For over twelve years, Axa and the Axa Prevention Foundation have been making an important contribution to road safety with Max the Badger by helping children master the way to school. Max shows them how to behave correctly in road traffic and what to pay particular attention to. But children are not alone on the road.

To prevent the numerous dangers, all road users must show consideration for each other - because only together can a safe journey to school be guaranteed. Children perceive the world differently than adults. They are less attentive and easily distracted. Their size also makes it more difficult for them to keep track of potentially dangerous situations and to estimate speeds. This makes them particularly vulnerable in road traffic.

The aim of the campaign is to enable adults to put themselves in the shoes of children. Only when they look at the street through a child's eyes do they realize that everything seems much bigger than they thought. Since Max the badger is about the size of a child, he is ideal as a learning aid - only this time for adults.

The centerpiece of the campaign "Bigger than thought - experience the way to school like a child" is an experience event at Zurich HB from Thursday to Saturday. For this period, an elaborately designed oversized replica of a traffic situation has been set up in the station concourse - complete with pedestrian crossing, traffic signs and a gigantic car as centerpiece. Anyone who wants to can have their picture taken with the car, which has been enlarged by a factor of 1.6, and thus become part of the campaign. The installation is accompanied by a VR simulation, which makes it possible to experience the way to school from a child's perspective, and a station where visitors can test their own reaction speed. In addition, the results of a survey commissioned by Axa and the Axa Foundation for Prevention will be published, showing how Swiss parents assess their children's journey to school.

Posters and e-panels from APG|SGA in the station area draw attention to the event. Max the badger also raises awareness of the dangers on the road. Among other things, he waves down from the large APG|SGA e-board in the station concourse as a 3D implementation and shows visitors the way to the event. The children can also take the badger home with them thanks to the AR implementation of Futurise.

In addition to the event, the prevention campaign relies on other communication measures in which Max the Badger makes clear how great the dangers are for small children in road traffic. These include videos that give road users important tips on how to recognize and prevent dangers at an early stage.

Responsible at Axa: Antonia Lepore (Head MarCom), Claudia Suter (Head Brand & Advertising), Manuela Kohler (Overall Project Manager / Advertising Manager), Luana Perotto (Project Manager Events), Marion Fehr (Communications Manager), Benjamin Oberlin (Head Media), Karin Stötzer (Content Manager), Fathima Ifthikar (Head Social Media). Responsible at Publicis Zurich (creation and realization): Sascha Fanetti (Creative Director), Philipp Klink (Senior Copywriter), Roby Dona (Copywriter) Nina Martens (Senior Art Director), Sebastian Danielsson (Senior Art Director), Mia Reinshagen (Junior Art Director), Flurin Hardt (Senior Account Director), Stefania Bertolo (Account Director), Matthias Koller (Overall Responsibility). Team Prodigious: Art buying, prepress, image editing, motion, realization and production consulting. Responsible at Mindshare (Media): Mindshare: Tanja Kreyenbühl (Group Head, Client Leadership), Arta Bibaj (Senior Manager Client Leadership), Rahel Buchser (Team Lead Digital), Jonas Haberthuer (Digital Executive), Bishi Tan (Senior Account Manager GroupM/OOH). Responsible at Made Marketing: Emanuel Riederer (project coordination), Rachel Manetsch (consulting/concept), Beda Binder (gamification/technology), Cristian Conde and Raymond Schlatter (visualization/stand construction), Dominique Herzog and Curdin Decasper (project handling). Construction XXL landscape: Melchior. Responsible in case of visual addiction: Sven Bensemann, Stephanie Baumgarte, Amelie Zilliox, Christoph Schröpfer (Producer), Sebastian Rätsch (Creative Director), Sebastian Brandhuber (3D Lead), Goran Latinovic, Ivan Pechalin, Sylvie Unglaub, Tobias Lenz, Sebastian Welti, Ben Karrasch, Sophie Bode, Elvira Martin, Maite Leukering (3D Artists), Madlyn Matthies (3D Trainee), Jonas Stiltz (Compositing Lead), Natalia Chow, Angelina Zaregorodzeva (Compositing Artists), Berg&Dahl Audio (Sound Design). Responsible at APG|SGA: Urs Ramsauer (Key Account Management, Head of KAM Direct Clients), Pascal Giger (Key Account Management, Media Planning). Responsible at Futurise: Joël Herde (Co-Founder), Kevin Gabathuler (Co-Founder), Raziel Cruz Rodriguez (XR Developer).

Get one game and collection item for every 20 francs you buy - this Migros promotional concept has been part of the retailer's marketing inventory for more than a decade. It is therefore all the more important that it is continually revitalized with fresh ideas and impulses.

In its latest edition, Migros is focusing on wooden spinning tops that can be combined with a wooden body to form figures. Wirz developed the basic concept of a playful fairy-tale world for this and, in collaboration with the PPI Worldwide agency and author Alexander Volz, transformed the figures into knights and robbers, luminous spirits and mermaids, cyclops, glitter dragons, goblins and many other story-telling mythical creatures.

A total of 22 characters are thus intended to encourage collecting and playing. A collection box is available for purchase for storage and as inspiration with different game variants.

Communication with a wide range of tasks

Figures with spinning tops as heads require more explanation than marbles or collectible pictures. And the fairy tale world makes additional communicative demands. For the implementation, Wirz consistently relied on animation. This made it possible to depict the function of the spinning tops and their interaction with a figure body.

The campaign is played in a variety of channels. The basis is an animated key visual with a stylized SpinMania spinning top and two selected characters in front of the four defined areas of the fairytale world - mountains, water, forest and castle. The centerpiece is a film, animated by Nerd Productions London and directed by Light & Mathematics, who pack all the required didactic elements of the communication into a 25-second story.

In addition, there are on the landing page Migros.ch/spinmania fairy tales written by Alexander Volz with the SpinMania characters as audio books, set to music on Jingle Jungle and additionally promoted with Spotify audio ads.

A social media campaign and various digital measures developed in collaboration with the Hamburg agency Mutabor complete the diverse communications mix.

Responsible at the Federation of Migros Cooperatives: Sara Schneider (Promotions & Activation Department Manager), Stephanie Künzler (Promotions & Activation Project Manager), Delia Candolo (Junior Promotions & Activation Project Manager), Kathrin Lamm (Digital Project Manager), Celina Bernasconi (Media Project Manager). Responsible at Wirz Group: Lorenz Clormann, Thomas Kurzmeyer, Chantal Heimo, Adrian Busse, Mark Stahel, Zara Velchev, Evelyn Schellenberg, Luigi Vitiello, Nico Keramaris, Cosima Lang, Naomi Meran, Tim Lieberherr, Florian Joller, Vanessa Lehmann-Spalleck, David Offermann, Janna Löhr, Eva Bachmann, Erasmo Palomba, Nadja Kilchhofer, Ruwanie Hayoz, Giovanni Bucca, Yussef Serrat, Oliver Fäs, Sonja Jegen, Karin Gartmann, Rahel Signer, Corinne Räber.Responsible at Visualeyes International (key visual production): (production), Amadeus Waltenspühl (illustration), Tobias Stierli (flaeck), Jenue (3D rendering). Film production: Nerd Productions (production company), Light & Mathematics (director), Jingle Jungle (sound studio), Federico Bettini/Colin Schmid (music composition). Responsible for PPI worldwide: Rut Sanz (Production & Logistics Manager), Criz Jamers (Sales & Marketing Director Europe) & Isaac Audouard (Creative Department). Web design: Mutabor. Storytelling: Alexander Volz. Media: Webrepublic, Dentsu.

The Zurich agency The House was already responsible for the umbrella campaign and the associated design appearance from 2018. The current campaign focuses on the diverse course areas of "Languages", "Health" and "Creativity" and bridges the gap between brand and offer levels. The declared goal of the concept development was to show the great variety of courses and the joy of attending a course with only a few protagonists.

With "As diverse as you", a new guiding and campaign idea as well as image and moving image world was developed, which is used throughout Switzerland in a multi-faceted media mix as well as for in-house communication. The new campaign idea was implemented by means of videos and statics for different advertising formats on- and offline. In addition, a comprehensive style guide was developed to serve as a guide for the Klubschule's own use.

Wide-ranging offer, modular campaign

The new umbrella campaign aims to inspire the target group to take advantage of the impressive range of courses offered by the Klubschule with its hundreds of different courses. The central idea makes it possible to convey the broad range of courses as a central core with just three models.

Another important aspect is the modularity of the campaign. Using short, self-contained sequences in which one protagonist represents each of the three areas, the focus of the advertising material can be set differently, depending on requirements and the target group. For this purpose, different moving image scenes and static subjects were created for each area, which can be combined across the board. In total, more than 200 assets were created in all languages, making the campaign as diverse as the Klubschule.

The campaign functions as a construction kit for the Club School. In the long term, this should make it possible to adapt both the spots in all vignette combinations and cutdown variants, as well as with modular visuals individually to the target groups and focal points.

The "As diverse as you" campaign was launched in mid-August. The lead medium is posters and DOOH, supplemented by various online implementations and social media.

Responsible at Miduca: Sabina Cadalbert (Head of Marketing & Communications), Manuela Handschin (Head of Online), Simona Hurter (Markom Manager), Marcel Imbach (Online Manager). Responsible at The House: Frank Lang (CEO), Sascha Borsai (CD Concept/Text), Oliver Spalt (Senior Art Director), Samuel Bolow (Graphic Designer), Lorena Mengotti, Nina Schennach (Senior Consultant). Implementation, Production & Media: Shining Film, Jonathan Heyer (Photography and Film), Leonardo Sanfilippo (Executive Producer & Partner), Nathalie Maibach (Production), Sebahat Film + Foto, Sebahat Derdiyok (Art Buying), Essenz Graphic Design, Mediago Conseil. Media: ZipMedia, Dept Digital Marketing.

Early in the morning, the RivellArosa fountain made its way down from the Grisons mountains to the overheated Swiss cities. The custom-built wooden fountain, from which the refreshing drink could be tapped directly, had set its sights on the Swiss cities of Zurich, Lucerne and Aarau to provide refreshing cooling.

In summery warm morning temperatures, the "infinite mountain pleasure" could be tasted not far from Lucerne's Chapel Bridge, before the fountain then refreshed pedestrians, cyclists and even passing bus drivers during the lunch break in the Städtli Aarau. In the afternoon, there was a run on the Rentenwiese in Zurich for the welcome cooling in the form of a free drink, which had never been available in Switzerland before.

The vacation destination of Arosa and the beverage manufacturer Rivella have been partners for several years. Thus, they have already organized various campaigns in the past. In cooperation with the agency Brinkertlück and the content production team of Yoveo, an entertaining refreshment break for the hard-working city dwellers in the hot summer cities was created.

The new exhibition and event hall on the covered highway is still under construction. Work is proceeding according to plan, according to a statement issued by Olma Messen on Thursday. Parts of the hall can be used for the first time for Olma next fall. The grand opening will take place on March 2 and 3, 2024.

The new building will then bear the name of the St. Galler Kantonalbank SGKB. Similar to FC St. Gallen for its soccer arena, a name giver was also sought for the new hall. The cantonal bank's commitment as a name-giver is set for at least ten years.

How much the bank will pay for this is not communicated. "We don't communicate that," explained SGKB spokesman Adrian Kunz when asked by the Keystone-SDA news agency. That is the usual practice, he said.

Olma fairs have recently been struggling with financial problems due to shortfalls caused by the Covid 19 pandemic. Various steps in the recovery plan have already been taken. These include the conversion of loans from the city and canton into capital and the change from a cooperative to a stock corporation. Now the share capital of 20 million francs still needs to be raised. (SDA)

Carol Vanhoutéghem started at Glaswerk Consulting in 2017 as a project manager. Her professional development led her to the position of Senior Consultant. Now she has been appointed the first COO of the 13-year-old company. As such, she will manage the day-to-day operations and lead the employees starting August 1, 2023. On the executive board, Vanhoutéghem supports CEO Tobias Gläser and CTO André Urech.

"I recognized Carol's talent and ambitions six years ago," Gläser looks back. "Today, I realize how enriching and relieving a Chief Operating Officer is for Glaswerk - and Carol is our ideal appointment." Before joining Glaswerk, Carol Vanhoutéghem worked in social media and PR at Möbel Pfister.

The Baden-based company Glaswerk Consulting advises and supports companies to develop in a market-oriented manner. Its clients include Swiss SMEs from the energy, IT, industry and B2B services sectors, for example EW Höfe, IBB Energie, Infosystem, BSW Security and MDD Management Digital Data.

Ultimately, consumers should also benefit, Uniterre announced on Thursday. With the Campaign launched on Thursday on the BundesplatzUniterre's concern is to be heard. The aim is to ensure that producers receive prices that cover their costs.

The focus is on the bread wheat value chain. However, Uniterre continues to demand fair producer prices for all value chains.

Due to the concentration of power of the retailers Coop and Migros, they exert pressure on producers. They dictate prices that are too low and benefit from enormous profit margins, Uniterre continues. But production costs for farmers would increase and the setting of prices would remain opaque.

Politicians must therefore intervene to regulate the market and protect consumers and farmers. Transparency must be created along the entire value chain. Only in this way would producers get what they are entitled to.

Uniterre made several concrete demands. For example, the actual production costs of food should be taken into account in prices. Furthermore, farmers need a better negotiating position and stronger customs protection to avoid cheap imports. The price supervisor should also take on tasks to create transparency in prices. (SDA)