On Wednesday, the Federal Council adopted the dispatch on the popular initiative "Yes to the protection of children and young people from tobacco advertising (children and young people without tobacco advertising)". Now it is Parliament's turn.

This committee has been working on the revision of the Tobacco Products Act for some time now. Various concerns of the popular initiative are to be enshrined in it. The Federal Council is committed to strengthening the protection of minors and welcomes a restriction on the advertising of tobacco products within this framework.

Council of States tightens law

It had already submitted corresponding proposals to parliament in 2015, but these failed. At the second attempt, the Federal Council largely removed the advertising restrictions as demanded by parliament.

However, the Council of States has tightened the rules again. It passed a law in September that provides for additional advertising bans on cigarettes in the press and on the Internet. Sponsorship of international events is also to be banned. In addition, tobacco products are no longer to be sold to minors.

Initiative wants a strict ban

The Tobacco Products Act is now before the National Council. The new majorities could come into play there: In the first attempt in 2016, the upper chamber voted 101 in favor of referring the bill back to the Federal Council, with the SVP and FDP voting almost unanimously. The pending petition for a referendum is also likely to have an influence on the decision.

The initiative "Yes to protecting children and young people from tobacco advertising" calls for a complete ban on tobacco advertising that reaches children or young people. This would effectively ban cigarette advertising on posters in public spaces. The initiative is backed by various health organizations.

"In fact, we have this project in the pipeline," confirms Ikea Switzerland CEO Jessica Anderen in an interview with the Handelszeitung. "Also because we know that around 50 percent of our customers in the greater Zurich area do not have their own car." The plan is to launch such an "Ikea Taxi" in the greater Zurich area for the Dietlikon and Spreitenbach furniture stores by the end of 2020, he says. "Initially, we will probably start with a partner who brings in a hybrid car fleet," Anderen says, but the ambition is to make such a service 100 percent CO2-neutral, which is more in favor of electric vehicles.

In conversation with the Handelszeitung Anderen is confident that the financial year, which ends at the end of August at Ikea, will end well in Switzerland: "As it looks now, we will match or even slightly exceed the sales result of the previous year. This is also due to the strong online share, which increased from 9 to around 18 percent at the peak of the lockdown. The channel will remain strong, Anderen says: "Even after our furniture stores reopen, the online share is still 16 percent."

CH Media angered

CH Media was already angry about Pro Kultura's actions when the political advertising trick became known. At the time the spot was booked, CH Media justified itself by saying that the media group had not been aware of any connection with the initiative. And via Nau.ch, it directed specific accusations in the direction of the SVP: "The client obviously deceived CH Media about the authorship of the spot with the intention of circumventing the ban on advertising for topics that are the subject of popular votes," a spokesperson said. (hae/SDA)

Among other things, the spot was broadcast in a commercial break on August 18 on TeleZüri (screenshot TeleZüri via Nau.ch).

Bakom will clarify the matter in detail, as a spokeswoman confirmed several media reports on Wednesday. After that, it will be decided whether a supervisory procedure will be initiated. Excerpts of the video were shown, among others, in the advertising windows of TeleZüri and TeleBärn, which belong to CH Media.

If Bakom detects a violation of the law, it can order measures to remedy the damage or prevent a recurrence. It can confiscate profits or even withdraw the license. Two measures at the same time are also possible, the Bakom spokeswoman said.

The violation has made public the news portal Nau.ch on August 20. The trick that the spot could be "smuggled" into the regional TV advertising windows: The sender is not the SVP, as in the original film, but an association called Pro Kultura. Behind it is Olivier Imfeld, vice president of the SVP Lucerne. Imfeld tells Nau.ch that the message of the first part about landscape and culture impressed him. He therefore asked video initiator and SVP National Councillor Thomas Matter whether he could use the excerpt for a television advertisement on behalf of ProKultura, Imfeld explains further. After Matter's okay, TeleZüri, TeleBärn, 3plus or 4plus then also broadcast the spot.

In the podcast, you can find out what motivates agency heads, advertisers of the year, up-and-coming talent and other interesting guests. In the approximately 30-minute conversation between two players from the agency industry, listeners gain an exciting insight into their everyday work and the current hot topics.

First episode with David Schärer and Pascal Deville

In the first episode of LSA Lunch Time, Pascal Deville, Creative Director and Partner of Freundliche Grüsse, is a guest of David Schärer, Partner at Farner Consulting and Co-Founder and Board Member of Rod Kommunikation. Why would host Schärer occupy the beautiful city villa at Bürglistrasse 17 in an emergency? And why, from Deville's perspective, did creative agencies not have much to say during the Corona crisis? The podcast addresses questions like these.

The realignment of the former brand Evening view is based on a refreshed brand presence and a further developed concept: "Hype knows what the net laughs at and which memes have viral potential," the Blick Group is convinced in a statement.

"The View-Group is one of the leading Swiss media brands in the social media world, with around 1.4 million interactions per month on Instagram and Facebook alone. With Hype by Blick, we're hitting a nerve and offering exactly the content that our ever-growing community wants," explains Katia Murmann, Editor-in-Chief of Blick.ch and Head of Digital at the Blick Group.

On board: Comedian Kiko supports Hype by Blick together with other influencers.

To ensure that the entertainment brand also scores with its social media audience in the future with authentic and diverse video content, the editorial team is working exclusively for the first time with creative Swiss people who have made a name for themselves in the comedy scene and on social media. View has already been able to win the following influencers for Hype: Nicu and Ismael, known online as "Kochersee"; comedians Charles Nguela, winner of the "Swiss Comedy Award 2014," and Frank Cabrera Hernandez aka Kiko from Kikomedy; and the Swiss influencer duo Hoti and Nali from "Swisscomedytv." Further collaborations will start in the coming weeks and months.

"We are delighted to have attracted six exciting personalities to work with us and become a platform for Swiss comedy talent with Hype by Blick," said Bettina Widmer, responsible for Hype and Verticals at the Blick Group.

The solar system intelligently replaces roof tiles with solar panels, is quick to install and also looks very good. The Arres core statement "Photovoltaics has never been so fast, intelligent and beautiful" is intended to sum up these product features simply and succinctly.

Authentic brand ambassador

With the Swiss extreme sportsman Ueli Kestenholz, Arres has gained a brand ambassador who fully shares the characteristics of the system. With his sporting achievements, he also stands for speed, intelligence and aesthetics. He also uses the Arres solar system on his own roof. Ueli Kestenholz gives the communication campaign a face, provides action and emotion as the protagonist of the image film and lends the campaign credibility and authenticity as a convinced user.

Web platform with moving image content 

The centerpiece of the website is the new web platform developed by Dachcom Arres.ch. It is designed to appeal to the target group with a mixture of technical information and moving image content, thus offering an optimal user experience. The Arres brand logo has also undergone a redesign.

Image and testimonial films, an image brochure, trade fair appearances as well as content, social media and online marketing measures are used.

xeit has been working with the Guild for some time now on various projects in the areas of social media, website creation, Google Ads, SEO and PR. With the assignment to develop and design the print magazine, this mandate list has now become a little longer.

Even though the agency has already produced printed matter on several occasions as part of combined online and offline measures - such as the Gilde Gourmet Guide - the full-scale implementation of a print magazine on this scale was new. Prior to implementation, individual articles in the magazine had already been published on Gilde.ch and used as content for the Guild's social media posts on Instagram and Facebook. The print magazine thus completes Xeit's content strategy.

Conceptualizing, editing, designing - and corona-induced redesigning

The Gilde magazine is published once or twice a year with a circulation of around 30,000 copies in German and French. The overall coordination of the topic and content planning, the editing as well as the complete graphic realization of the current and future issues was realized by Xeit.

The launch proved to be challenging for well-known reasons: All interviews could not be conducted on site, but only by telephone, and for the illustration of the magazine, pictures had to be provided. In addition, the publication date had to be postponed so that the magazine appears in August instead of spring 2020 as planned.

Since the beginning of August, the Gilde magazine has been available at the Gilde companies and all Gilde partners, where it can be read. Those who are "online only" can browse the pdf version on the Guild website.

Next year, Xeit will again assume overall editorial and design responsibility for the Guild magazines.

As a result of the current Covid-19 situation in the Canton of Zurich, the GFM Board has decided to postpone the 30th Trend Meeting scheduled for September 8, 2020.

Presentations are conducted in webinars

GFM plans to share a selection of the presentations over the next few months on the topic of "Customer Metamorphosis" - the impact of fundamental changes in customer attitudes and behaviors on business strategy - via webinar. More information on the topics and data will be available on Gfm.ch follow

The GFM will inform about the exact date of the Trend Conference 2021 in due time. The conference fees already received will be refunded in full.

The NZZ Group's total revenue fell by 14 percent to 95.2 million francs. Although the number of subscribers rose by almost a fifth to 189,000, events had to be canceled or postponed to the second half of the year due to coronavirus, the Group wrote on Wednesday.

This had an impact on the results. Although operating expenses were also reduced by 8 percent to CHF 96.8 million, the NZZ Group posted an operating loss (EBIT) of CHF 1.2 million after a plus of CHF 8.2 million in the previous year.

The financial result was also negatively impacted by coronavirus. The bottom line was a half-year loss of CHF 3.4 million after a profit of CHF 9.4 million a year ago.

Losses in the print advertising market

In the first half of the coronavirus year, NZZ had to contend with a further decline in the print advertising market. Advertising sales on digital channels are improving, thanks in part to the expansion of the marketing network with Audienzz and the acquisition of the Archdaily Group.

Overall, however, advertising income fell by 21% or CHF 6.8 million in the first half of the year. Other income fell by 24 percent or 6.2 million. There were shortfalls in sponsorship income from events and the NZZ granted rent reductions for its operating properties.

Some recovery expected

In the second half of the year, the Group plans to hold the Swiss Economic Forum, this time in Montreux rather than Interlaken, and the Zurich Film Festival, among other events. This should mitigate the coronavirus-related decline in sales, according to reports. Fewer losses are also expected in the print advertising market. And the CH Media joint venture is also expected to recover somewhat.

Nevertheless, the year continues to be characterized by the coronavirus crisis, according to the NZZ Media Group. (SDA)

After the successful online and TVC campaign in fall/winter 2019, Inhalt und Form has again implemented 4 minimalistic spots for the optics professionals. The new spots subtly but intuitively pick up on the 4 seasons and are aired in a staggered manner. The first two spots on the themes "Spring" and "Summer" are already on air.

In addition, moving images were created for TV streaming, social media and banner ads, and a lively print and poster theme was implemented. In addition, Inhalt und Form created a branded set of jass cards and a memory game called "Dynoptic Fantasy" to playfully integrate the brand into everyday life. The games are distributed by Dynoptic partners as giveaways.

Newhome launched in early summer 2020 with a redesigned and reimagined real estate portal with industry-exclusive features such as the Travel Time feature (Werbewoche.ch reported). The goal: Build a real estate ecosystem for renting and buying properties that picks up everyone from the student moving out of her home to the savvy homebuyer.

New normal - no problem

For the new appearance and offer of Newhome, Jung von Matt/Limmat realized an awareness campaign with TV and online spots - during the lockdown. Based on the long-term communication platform "When your life needs a new home", stories are told that we all know: Sometimes everything in life is new and thus attracts even more new things. New hobbies, new ideas, new career steps, new successes, and even a new home. The real estate portal wants to accompany Swiss people when it's time for something new, without problems and with just a few mouse clicks.

The campaign has been online and on TV since mid-August. From mid-September, it will be supplemented by a dynamic banner campaign.

A graphic is used to show how the distance rules can be implemented correctly. If there are two sheep between two people, the minimum distance of two meters is guaranteed. Under the graphic are the words "Remember the two-sheep rule".

According to a member of the association, the campaign was a success and encouraged many members to read the new Corona guidelines. Back in April, the Icelandic Forestry Commission had already asked people to hug trees in the forest if they lack physical closeness. So you see, the Icelanders take it with a pinch of humor. (SDA/swi)